Market rankings · New Jersey
Real estate businesses in New Jersey
Markets across New Jersey ranked by the Groundwork market score for real estate businesses, with competitor counts and household spending for each.
- Listings
- 12,707
- 853 chain locations (7%)
- Official establishments
- 5,895
- +7.3% since 2019
- Household spending a year
- $71.7B
- On rent and homeowner costs
- Listings per 10k households
- 36.2
- 6% below the U.S.
- Housing spending per listing (U.S. = 100)
- 130
- 30% above the U.S.
- Rank among states
- #1 of 51
- Market score 81 · High
A site report maps the real estate businesses on map listings around any address in New Jersey by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12,707 real estate businesses in New Jersey. Chain locations make up 7% of them, against 6% across the U.S. That comes to 36.2 for every 10,000 households, 6% below the U.S. rate of 38.5.
At $20,430 per household (23% above the U.S. average), households in New Jersey spend about $71.7B a year on rent and homeowner costs. Housing spending per office is 30% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 5,895 businesses with payroll in New Jersey classed as real estate agents, property managers, mortgage lenders and inspectors, up 7.3% from 2019. That is one for every 595 households, against one for every 414 across the U.S. Across the U.S., the count rose 15.8% over the same years. Since fiscal 2022, 119 SBA-backed loans worth $34.8M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in New Jersey.
Among the 50 states and DC, New Jersey ranks #1 for real estate businesses, with a Groundwork market score of 81 (high). Of the 6 scored metro areas in or partly in New Jersey, the Allentown-Bethlehem-Easton metro area scores highest (77). Among 21 scored counties, Warren County scores highest (87).
Every market in New Jersey for real estate businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Allentown-Bethlehem-Easton, PA-NJ | 77 | 907 | 26.7 | 160 | +3.0% | #13 of 387 |
| 1Vineland, NJ | 76 | 143 | 26.6 | 147 | +2.2% | #17 of 387 |
| 2Trenton-Princeton, NJ | 74 | 491 | 34.1 | 137 | +3.3% | #23 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 63 | 8,311 | 33.7 | 131 | +1.4% | #69 of 387 |
| New York-Newark-Jersey City, NY-NJ | 55 | 27,437 | 37.1 | 126 | +0.6% | #131 of 387 |
| 3Atlantic City-Hammonton, NJ | 41 | 775 | 50.2 | 84 | +0.8% | #275 of 387 |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, NJ | 87 | 70 | 15.4 | 291 | +3.2% | #3 of 2,229 |
| 2Salem County, NJ | 80 | 47 | 18.9 | 219 | +2.3% | #30 of 2,229 |
| 3Sussex County, NJ | 67 | 177 | 30.6 | 159 | +2.9% | #318 of 2,229 |
| 4Middlesex County, NJ | 65 | 814 | 26.4 | 182 | +2.6% | #384 of 2,229 |
| 5Hudson County, NJ | 62 | 767 | 25.6 | 179 | +1.8% | #506 of 2,229 |
| 6Camden County, NJ | 62 | 558 | 27.6 | 158 | +2.4% | #512 of 2,229 |
| 7Cumberland County, NJ | 62 | 143 | 26.6 | 147 | +2.2% | #516 of 2,229 |
| 8Hunterdon County, NJ | 62 | 186 | 36.6 | 146 | +2.3% | #517 of 2,229 |
| 9Passaic County, NJ | 59 | 492 | 27.5 | 160 | +1.6% | #630 of 2,229 |
| 10Somerset County, NJ | 58 | 467 | 35.7 | 150 | +3.5% | #679 of 2,229 |
| 11Mercer County, NJ | 58 | 491 | 34.1 | 137 | +3.3% | #684 of 2,229 |
| 12Union County, NJ | 58 | 764 | 37.6 | 127 | +5.0% | #691 of 2,229 |
| 13Essex County, NJ | 57 | 1,030 | 32.2 | 136 | +4.2% | #737 of 2,229 |
| 14Gloucester County, NJ | 57 | 436 | 38.7 | 120 | +3.3% | #740 of 2,229 |
| 15Burlington County, NJ | 56 | 681 | 38.4 | 124 | +4.3% | #793 of 2,229 |
| 16Ocean County, NJ | 50 | 882 | 36.2 | 122 | +5.6% | #1,099 of 2,229 |
| 17Atlantic County, NJ | 50 | 391 | 35.7 | 116 | +1.6% | #1,106 of 2,229 |
| 18Morris County, NJ | 47 | 915 | 47.3 | 112 | +3.2% | #1,243 of 2,229 |
| 19Bergen County, NJ | 44 | 1,741 | 49.0 | 104 | +2.4% | #1,419 of 2,229 |
| 20Monmouth County, NJ | 42 | 1,271 | 50.5 | 101 | +1.4% | #1,535 of 2,229 |
| 21Cape May County, NJ | 25 | 384 | 85.6 | 52 | −1.7% | #2,185 of 2,229 |
Questions
How many real estate businesses are in New Jersey?
New Jersey has 12,707 real estate businesses on map listings as of September 2026. 853 of them (7%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 5,895 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 7.3% from 2019. Another 59,143 one-person businesses have no payroll, by official counts.
How much do households in New Jersey spend on rent and homeowner costs?
About $71.7B a year, or $20,430 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). For the 12,707 real estate businesses on map listings, housing spending per office is 30% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.
How does New Jersey compare with the U.S. for real estate businesses?
New Jersey has 36.2 real estate businesses per 10,000 households, 6% below the U.S. rate of 38.5. The index of housing spending per office is 130, where 100 is the U.S. At the national ratio of real estate businesses to household spending, New Jersey would have about 16,543, against 12,707 on map listings. There is one business with payroll in the industry for every 595 households, against one for every 414 across the U.S. The official count rose 7.3% from 2019 to 2023, against +15.8% for the U.S.
Which market in New Jersey has the highest market score for real estate businesses?
Among 6 scored metro areas in or partly in New Jersey, the Allentown-Bethlehem-Easton metro area scores highest, at 77 (high). Among 21 scored counties in New Jersey, Warren County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 81 for real estate businesses (high), #1 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Jersey. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for real estate businesses across the U.S. · All business types in New Jersey
Related business types in New Jersey
- Real estate agents and brokers10,336 listings
- Property management740 listings
- Mortgage brokers and lenders1,389 listings
- Home inspectors242 listings
Screening a site or an acquisition in New Jersey?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.