Groundwork

Market rankings · New Jersey

Real estate agents and brokers in New Jersey

Markets across New Jersey ranked by the Groundwork market score for real estate agents and brokers, with competitor counts and household spending for each.

Listings
10,336
535 chain locations (5%)
Official establishments
2,315
+1.2% since 2019
Household spending a year
$71.7B
On rent and homeowner costs
Listings per 10k households
29.5
4% below the U.S.
Housing spending per listing (U.S. = 100)
127
27% above the U.S.
Rank among states
#1 of 51
Market score 82 · High

A site report maps the real estate agents and brokers on map listings around any address in New Jersey by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 10,336 real estate agents and brokers in New Jersey. Chain locations make up 5% of them, against 4% across the U.S. That is 29.5 per 10,000 households, 4% below the U.S. rate of 30.6.

At $20,430 per household (23% above the U.S. average), households in New Jersey spend about $71.7B a year on rent and homeowner costs. Housing spending per office is 27% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

The official count of businesses with payroll classed as offices of real estate agents and brokers in New Jersey was 2,315 in 2023, up 1.2% from 2019. That is one for every 1,515 households, against one for every 788 across the U.S. Across the U.S., the count rose 20.1% over the same years. Since fiscal 2022, 47 SBA-backed loans worth $15.2M have gone to businesses classed as offices of real estate agents and brokers in New Jersey.

Among the 50 states and DC, New Jersey ranks #1 for real estate agents and brokers, with a Groundwork market score of 82 (high). Of the 6 scored metro areas in or partly in New Jersey, the Allentown-Bethlehem-Easton metro area scores highest (78). Among 21 scored counties, Warren County scores highest (90).

Every market in New Jersey for real estate agents and brokers

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Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Jersey, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
Allentown-Bethlehem-Easton, PA-NJ7871721.1161+3.0%#12 of 387
1Trenton-Princeton, NJ7638927.0137+3.3%#17 of 387
2Vineland, NJ7312523.2133+2.2%#29 of 387
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD646,66427.0129+1.4%#70 of 387
New York-Newark-Jersey City, NY-NJ5722,67930.7121+0.6%#119 of 387
3Atlantic City-Hammonton, NJ3965542.479+0.8%#295 of 387

Counties

Counties in New Jersey, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Warren County, NJ904610.1351+3.2%#1 of 2,176
2Salem County, NJ803815.3215+2.3%#27 of 2,176
3Sussex County, NJ7414725.4152+2.9%#115 of 2,176
4Middlesex County, NJ7363220.5187+2.6%#137 of 2,176
5Hunterdon County, NJ7114929.3145+2.3%#198 of 2,176
6Camden County, NJ7044522.0157+2.4%#223 of 2,176
7Hudson County, NJ6863521.2171+1.8%#282 of 2,176
8Passaic County, NJ6740322.5155+1.6%#307 of 2,176
9Cumberland County, NJ6612523.2133+2.2%#338 of 2,176
10Essex County, NJ6586427.0129+4.2%#371 of 2,176
11Mercer County, NJ6438927.0137+3.3%#400 of 2,176
12Union County, NJ6363831.4121+5.0%#445 of 2,176
13Somerset County, NJ6238829.7144+3.5%#490 of 2,176
14Burlington County, NJ6251729.2130+4.3%#495 of 2,176
15Gloucester County, NJ6037433.2111+3.3%#574 of 2,176
16Ocean County, NJ5773730.2116+5.6%#709 of 2,176
17Atlantic County, NJ5531728.9114+1.6%#800 of 2,176
18Morris County, NJ5171436.9114+3.2%#1,009 of 2,176
19Bergen County, NJ491,40539.6102+2.4%#1,123 of 2,176
20Monmouth County, NJ481,03541.198+1.4%#1,182 of 2,176
21Cape May County, NJ2433875.347−1.7%#2,128 of 2,176

Questions

How many real estate agents and brokers are in New Jersey?

There are 10,336 real estate agents and brokers on map listings in New Jersey as of September 2026. 535 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 2,315 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 1.2% from 2019.

How much do households in New Jersey spend on rent and homeowner costs?

About $71.7B a year, or $20,430 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). For the 10,336 real estate agents and brokers on map listings, housing spending per office is 27% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.

How does New Jersey compare with the U.S. for real estate agents and brokers?

New Jersey has 29.5 real estate agents and brokers per 10,000 households, 4% below the U.S. rate of 30.6. The index of housing spending per office is 127, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, New Jersey would have about 13,144, against 10,336 on map listings. There is one business with payroll in the industry for every 1,515 households, against one for every 788 across the U.S. The official count rose 1.2% from 2019 to 2023, against +20.1% for the U.S.

Which market in New Jersey has the highest market score for real estate agents and brokers?

Among 6 scored metro areas in or partly in New Jersey, the Allentown-Bethlehem-Easton metro area scores highest, at 78 (high). Among 21 scored counties in New Jersey, Warren County scores highest, at 90 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 82 for real estate agents and brokers (high), #1 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Jersey. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Real estate agents and brokers in other states

All 51 states

Top markets for real estate agents and brokers across the U.S. · All business types in New Jersey

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.