Groundwork

Real estate · Metro area · Georgia

Real estate agents and brokers in the Atlanta-Sandy Springs-Roswell, GA metro area

How the Atlanta-Sandy Springs-Roswell, GA metro area compares with other metro areas and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #312 of 387 scored metro areas
#12 of 14 scored metro areas based in Georgia

Listings
8,851
271 chain locations (3%)
Official establishments
4,483
+18.4% since 2019
Household spending a year
$38.2B
On rent and homeowner costs · $16,509 a household
Housing spending per listing (U.S. = 100)
79
21% below the U.S.
Listings per 10k households
38.3
25% above the U.S.
Population, 2025
6,482,182
+5.9% since 2020

See the real estate agents and brokers around any address in the Atlanta-Sandy Springs-Roswell metro area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Atlanta-Sandy Springs-Roswell metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Atlanta-Sandy Springs-Roswell metro area scores 37 (lower middle) on the Groundwork market score for real estate agents and brokers, ranking #312 of 387 scored metro areas and #12 of 14 scored metro areas based in Georgia. That puts it in the bottom quarter of metro areas.

Household spending on rent and homeowner costs in the Atlanta-Sandy Springs-Roswell metro area comes to about $38.2B a year: $16,509 per household, in line with the U.S. average. Housing spending per office is 21% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

The Atlanta-Sandy Springs-Roswell metro area has 8,851 real estate agents and brokers on map listings as of September 2026. Of those, 271 are chain locations, or 3%, against 4% across the U.S. Per 10,000 households, that is 38.3, 25% above the U.S. rate of 30.6.

The official count of businesses with payroll classed as offices of real estate agents and brokers in the Atlanta-Sandy Springs-Roswell metro area was 4,483 in 2023, up 18.4% from 2019. That is one for every 516 households, against one for every 788 across the U.S. Since fiscal 2022, 20 SBA-backed loans worth $4M have gone to businesses classed as offices of real estate agents and brokers in the Atlanta-Sandy Springs-Roswell metro area. Population estimates put the population change in the Atlanta-Sandy Springs-Roswell metro area from 2020 to 2025 at +5.9%, faster than the U.S. (+3.1%).

How the Atlanta-Sandy Springs-Roswell metro area compares

The same measures for Georgia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Atlanta-Sandy Springs-Roswell, GA metro area compared with Georgia and the U.S.
MeasureAtlanta-Sandy Springs-Roswell metro areaGeorgiaU.S.
Listings per 10k households38.331.530.6
Housing spending per listing (U.S. = 100)7990100
Households per official establishment516654788
Official establishment growth, 2019–2023+18.4%+21.6%+20.1%
Population growth, 2020–2025+5.9%+5.3%+3.1%
Spending per household on rent and homeowner costs$16,509$15,525$16,661
Median household income$89,724$77,353$80,734
Groundwork market score3737

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4,483+18.4% over the period
Employees, 2023
10,234
Annual payroll, 2023
$927.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
8,851271 chain locations
Listings at the U.S. rate for this spending
7,004The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
20
Amount
$4M

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Atlanta-Sandy Springs-Roswell metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Atlanta-Sandy Springs-Roswell metro area

Population, 2025 estimate
6,482,182+5.9% since 2020
Households
2,313,055
Median age
38.2
Homes lived in by their owners
66%
Vehicles per household
1.9
Land area
8,784 sq. mi.
People per square mile
712
Median household income
$89,724
Average household income
$122,540
Median home value
$367,600
Jobs located here
2,999,529
Daytime population
6,397,894Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Atlanta-Sandy Springs-Roswell metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

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Real estate agents and brokers across Georgia

Every Georgia market ranked →

The highest-scoring metro areas in Georgia for real estate agents and brokers, numbered among those based in Georgia (a market based in another state is listed without a number), with the Atlanta-Sandy Springs-Roswell metro area marked.

Top metro areas in Georgia

Metro areas in Georgia ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Dalton, GA75458.6303+3.5%#19 of 387
2Warner Robins, GA6716221.8128+8.2%#54 of 387
3Macon-Bibb County, GA5715917.9143+2.1%#115 of 387
4Rome, GA567319.8133+2.8%#124 of 387
5Valdosta, GA539717.1145+3.3%#146 of 387
Chattanooga, TN-GA5369830.291+5.3%#156 of 387
6Albany, GA479716.8147−1.8%#206 of 387
7Hinesville, GA477524.9101+12.6%#209 of 387
8Gainesville, GA4521829.698+11.4%#237 of 387
9Augusta-Richmond County, GA-SC4568929.791+4.7%#238 of 387
12Atlanta-Sandy Springs-Roswell, GA378,85138.379+5.9%#312 of 387

Other business types in the Atlanta-Sandy Springs-Roswell metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Atlanta-Sandy Springs-Roswell, GA metro area?

Map listings as of September 2026 show 8,851 real estate agents and brokers in the Atlanta-Sandy Springs-Roswell metro area. 271 of them (3%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 4,483 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 18.4% from 2019.

How much do households in the Atlanta-Sandy Springs-Roswell, GA metro area spend on rent and homeowner costs?

About $38.2B a year, or $16,509 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). For the 8,851 real estate agents and brokers on map listings, housing spending per office is 21% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 2,313,055 households in the Atlanta-Sandy Springs-Roswell metro area and national spending patterns by income.

How does the Atlanta-Sandy Springs-Roswell, GA metro area compare with the U.S. for real estate agents and brokers?

The Atlanta-Sandy Springs-Roswell metro area has 38.3 real estate agents and brokers per 10,000 households, 25% above the U.S. rate of 30.6. The index of housing spending per office is 79, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Atlanta-Sandy Springs-Roswell metro area would have about 7,004, against 8,851 on map listings. There is one business with payroll in the industry for every 516 households, against one for every 788 across the U.S. The official count rose 18.4% from 2019 to 2023, against +20.1% for the U.S.

How fast is the Atlanta-Sandy Springs-Roswell, GA metro area growing?

Population estimates put the Atlanta-Sandy Springs-Roswell metro area at 6,482,182 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 2,313,055 households. Median household income in the Atlanta-Sandy Springs-Roswell metro area is $89,724, 11% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Atlanta-Sandy Springs-Roswell metro area scores 37 for real estate agents and brokers (lower middle), #312 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Atlanta-Sandy Springs-Roswell metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Atlanta-Sandy Springs-Roswell metro area

Screening a site or an acquisition in the Atlanta-Sandy Springs-Roswell metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Atlanta-Sandy Springs-Roswell metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.