Groundwork

Food and drink · Metro area · Georgia

Pizza places in the Atlanta-Sandy Springs-Roswell, GA metro area

How the Atlanta-Sandy Springs-Roswell, GA metro area compares with other metro areas and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #113 of 387 scored metro areas
#1 of 14 scored metro areas based in Georgia

Listings
1,711
1,161 chain locations (68%)
Official establishments
5,712
All limited-service restaurants · +8.0% since 2019
Household spending a year
$9.8B
On food away from home · $4,257 a household
Spending per listing
$5.8M
13% above the U.S.
Listings per 10k households
7.4
7% below the U.S.
Population, 2025
6,482,182
+5.9% since 2020

See the pizza places around any address in the Atlanta-Sandy Springs-Roswell metro area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Atlanta-Sandy Springs-Roswell metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Atlanta-Sandy Springs-Roswell metro area spend about $9.8B a year on food away from home, or $4,257 per household, 5% above the U.S. average. That works out to $5.8M per pizza place, 13% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

There are 1,711 pizza places on map listings in the Atlanta-Sandy Springs-Roswell metro area as of September 2026. Of those, 1,161 are chain locations, or 68%, against 58% across the U.S. That comes to 7.4 for every 10,000 households, 7% below the U.S. rate of 8.0.

In 2023, official counts showed 5,712 businesses with payroll in the Atlanta-Sandy Springs-Roswell metro area classed as limited-service restaurants, up 8.0% from 2019. That is one for every 405 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 1,256 one-person businesses without payroll. Since fiscal 2022, 277 SBA-backed loans worth $148.4M have gone to businesses classed as limited-service restaurants in the Atlanta-Sandy Springs-Roswell metro area.

Population estimates put the population change in the Atlanta-Sandy Springs-Roswell metro area from 2020 to 2025 at +5.9%, faster than the U.S. (+3.1%). For pizza places, the Atlanta-Sandy Springs-Roswell metro area has a Groundwork market score of 60 (upper middle): #113 of 387 scored metro areas and #1 of 14 scored metro areas based in Georgia.

How the Atlanta-Sandy Springs-Roswell metro area compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Atlanta-Sandy Springs-Roswell, GA metro area compared with Georgia and the U.S.
MeasureAtlanta-Sandy Springs-Roswell metro areaGeorgiaU.S.
Listings per 10k households7.48.78.0
Spending per listing$5.8M$4.5M$5.1M
Households per official establishment (all limited-service restaurants)405419478
Official establishment growth, 2019–2023+8.0%+9.0%+6.1%
Population growth, 2020–2025+5.9%+5.3%+3.1%
Spending per household on food away from home$4,257$3,917$4,070
Median household income$89,724$77,353$80,734
Groundwork market score6039

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5,712All limited-service restaurants · +8.0% over the period
Employees, 2023
106,071
Annual payroll, 2023
$2B
One-person businesses, 2023
1,256All limited-service restaurants with no payroll
Map listings, September 2026
1,7111,161 chain locations
Listings at the U.S. rate for this spending
1,938The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
277
Amount
$148.4M

SBA-backed loans to businesses classed as limited-service restaurants in the Atlanta-Sandy Springs-Roswell metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Atlanta-Sandy Springs-Roswell metro area

Population, 2025 estimate
6,482,182+5.9% since 2020
Households
2,313,055
Median age
38.2
Homes lived in by their owners
66%
Vehicles per household
1.9
Land area
8,784 sq. mi.
People per square mile
712
Median household income
$89,724
Average household income
$122,540
Median home value
$367,600
Jobs located here
2,999,529
Daytime population
6,397,894Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Atlanta-Sandy Springs-Roswell metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

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The highest-scoring metro areas in Georgia for pizza places, numbered among those based in Georgia (a market based in another state is listed without a number), with the Atlanta-Sandy Springs-Roswell metro area marked.

Top metro areas in Georgia

Metro areas in Georgia ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Atlanta-Sandy Springs-Roswell, GA601,7117.4$5.8M+5.9%#113 of 387
Chattanooga, TN-GA571606.9$5.4M+5.3%#132 of 387
2Gainesville, GA53669.0$4.4M+11.4%#169 of 387
3Augusta-Richmond County, GA-SC521556.7$5.5M+4.7%#175 of 387
4Dalton, GA40356.7$5.1M+3.5%#266 of 387
5Savannah, GA3517210.7$3.6M+8.1%#307 of 387
6Athens-Clarke County, GA34839.6$3.8M+3.9%#314 of 387
7Rome, GA33297.9$4.5M+2.8%#316 of 387
8Warner Robins, GA337910.6$3.6M+8.2%#320 of 387
9Hinesville, GA32248.0$4.1M+12.6%#326 of 387

Other business types in the Atlanta-Sandy Springs-Roswell metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Atlanta-Sandy Springs-Roswell, GA metro area?

As of September 2026, map listings count 1,711 pizza places in the Atlanta-Sandy Springs-Roswell metro area. 1,161 of them (68%) are chain locations. The listings count pizza restaurants. Official counts show 5,712 businesses with payroll classed as limited-service restaurants in 2023, up 8.0% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 1,256 one-person businesses without payroll.

How much do households in the Atlanta-Sandy Springs-Roswell, GA metro area spend on food away from home?

About $9.8B a year, or $4,257 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 1,711 pizza places on map listings, it comes to $5.8M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 2,313,055 households in the Atlanta-Sandy Springs-Roswell metro area and national spending patterns by income.

How does the Atlanta-Sandy Springs-Roswell, GA metro area compare with the U.S. for pizza places?

The Atlanta-Sandy Springs-Roswell metro area has 7.4 pizza places per 10,000 households, 7% below the U.S. rate of 8.0. Spending per pizza place is $5.8M, 13% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Atlanta-Sandy Springs-Roswell metro area would have about 1,938, against 1,711 on map listings. There is one business with payroll in the industry for every 405 households, against one for every 478 across the U.S. The official count rose 8.0% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Atlanta-Sandy Springs-Roswell, GA metro area growing?

Population estimates put the Atlanta-Sandy Springs-Roswell metro area at 6,482,182 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 2,313,055 households. Median household income in the Atlanta-Sandy Springs-Roswell metro area is $89,724, 11% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Atlanta-Sandy Springs-Roswell metro area scores 60 for pizza places (upper middle), #113 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Atlanta-Sandy Springs-Roswell metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Atlanta-Sandy Springs-Roswell metro area

Screening a site or an acquisition in the Atlanta-Sandy Springs-Roswell metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Atlanta-Sandy Springs-Roswell metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.