Fitness and classes · County · Kentucky
Yoga, Pilates and fitness studios in Marshall County, KY
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Marshall County, KY, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 1.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- 3
- All fitness and recreational sports centers
- Household spending a year
- $8.2M
- On memberships, classes and admissions · $623 a household
- Spending per listing
- $8.2M
- Too few listings to compare
- Listings per 10k households
- 0.8
- Too few listings to compare
- Population, 2025
- 31,659
- −0.1% since 2020
See the yoga, Pilates and fitness studios around any address in Marshall County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1 yoga, Pilates or fitness studio in Marshall County. That is 0.8 per 10,000 households.
Households in Marshall County spend about $8.2M a year on memberships, classes and admissions, or $623 per household, 37% below the U.S. average. That is about $8.2M of household spending for each studio on map listings. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in Marshall County in 2023. That is one for every 4,403 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
Population estimates put the population change in Marshall County from 2020 to 2025 at −0.1%, against +3.1% for the U.S. With 1 yoga, Pilates or fitness studio on map listings, Marshall County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Marshall County compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.8 | 1.4 | 2.4 |
| Spending per listing | $8.2M | $4.5M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 4,403 | 4,652 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +3.2% | +5.8% |
| Population growth, 2020–2025 | −0.1% | +2.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $623 | $643 | $983 |
| Median household income | $65,831 | $63,726 | $80,734 |
| Groundwork market score | Not scored | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3All fitness and recreational sports centers
- Employees, 2023
- 41
- Annual payroll, 2023
- $417K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Marshall County
- Population, 2025 estimate
- 31,659−0.1% since 2020
- Households
- 13,209
- Median age
- 45.1
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.2
- Land area
- 302 sq. mi.
- People per square mile
- 105
- Median household income
- $65,831+19.5% vs. 2015–2019, before inflation
- Average household income
- $83,442
- Median home value
- $173,800
- Jobs located here
- 11,371
- Daytime population
- 29,795Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Kentucky
Every Kentucky market ranked →The highest-scoring counties in Kentucky for yoga, Pilates and fitness studios, numbered among those based in Kentucky, with Marshall County marked.
Top counties in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, KY | 70 | 10 | 2.0 | $4.7M | +6.5% | #93 of 777 |
| 2Hardin County, KY | 56 | 7 | 1.6 | $4.2M | +2.4% | #266 of 777 |
| 3Campbell County, KY | 54 | 7 | 1.8 | $4.5M | +2.5% | #306 of 777 |
| 4Kenton County, KY | 53 | 12 | 1.8 | $4.5M | +3.9% | #326 of 777 |
| 5Oldham County, KY | 52 | 9 | 3.9 | $3M | +4.9% | #363 of 777 |
| 6Madison County, KY | 43 | 9 | 2.4 | $2.6M | +9.4% | #523 of 777 |
| 7McCracken County, KY | 40 | 6 | 2.2 | $3.1M | −0.5% | #555 of 777 |
| 8Jefferson County, KY | 38 | 75 | 2.3 | $3.2M | +1.6% | #590 of 777 |
| 9Franklin County, KY | 36 | 7 | 3.1 | $2.1M | +2.0% | #625 of 777 |
| 10Warren County, KY | 35 | 16 | 2.9 | $2.2M | +10.6% | #634 of 777 |
| Marshall County, KY | Not scored | 1 | 0.8 | $8.2M | −0.1% |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes34
- Gyms31
- Yoga, Pilates and fitness studios
- Martial arts and dance studios13
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Marshall County, KY?
Marshall County has 1 yoga, Pilates or fitness studio on map listings as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Marshall County, KY spend on memberships, classes and admissions?
About $8.2M a year, or $623 per household. That is 37% below the U.S. average (an index of 63, where 100 is the U.S. average). Spread across the 1 yoga, Pilates or fitness studio on map listings, it comes to $8.2M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 13,209 households in Marshall County and national spending patterns by income.
How does Marshall County, KY compare with the U.S. for yoga, Pilates and fitness studios?
Marshall County has 1 yoga, Pilates or fitness studio on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of yoga, Pilates and fitness studios to household spending, Marshall County would have about 2, against 1 on map listings. There is one business with payroll in the industry for every 4,403 households, against one for every 3,109 across the U.S.
How fast is Marshall County, KY growing?
Population estimates put Marshall County at 31,659 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 13,209 households. Median household income in Marshall County is $65,831, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 1.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.