Market rankings · Wisconsin
Pizza places in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for pizza places, with competitor counts and household spending for each.
- Listings
- 1,713
- 1,038 chain locations (61%)
- Official establishments
- 3,925
- All limited-service restaurants · +3.8% since 2019
- Household spending a year
- $9.8B
- On food away from home
- Listings per 10k households
- 6.9
- 14% below the U.S.
- Spending per listing
- $5.7M
- 13% above the U.S.
- Rank among states
- #10 of 51
- Market score 63 · Upper middle
A site report maps the pizza places on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,713 pizza places on map listings in Wisconsin as of September 2026. 1,038 of them (61%) are chain locations, against 58% across the U.S. That is 6.9 per 10,000 households, 14% below the U.S. rate of 8.0.
At $3,959 per household (3% below the U.S. average), households in Wisconsin spend about $9.8B a year on food away from home. Spread across 1,713 pizza places, that is $5.7M per pizza place, 13% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The official count of businesses with payroll classed as limited-service restaurants in Wisconsin was 3,925 in 2023, up 3.8% from 2019. That is one for every 632 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 149 SBA-backed loans worth $76.7M have gone to businesses classed as limited-service restaurants in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #10 for pizza places, with a Groundwork market score of 63 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (80). Of the 14 scored small-town markets in or partly in Wisconsin, the Shawano area scores highest (83).
Every market in Wisconsin for pizza places
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 80 | 1,014 | 6.9 | $6.7M | +2.6% | #12 of 387 |
| 1Appleton, WI | 79 | 63 | 6.3 | $6.6M | +2.7% | #15 of 387 |
| 2Madison, WI | 78 | 219 | 7.3 | $6M | +4.1% | #18 of 387 |
| 3Wausau, WI | 72 | 35 | 6.0 | $6.5M | +1.0% | #50 of 387 |
| 4Racine-Mount Pleasant, WI | 69 | 48 | 6.0 | $6.6M | +0.4% | #63 of 387 |
| 5Milwaukee-Waukesha, WI | 67 | 426 | 6.5 | $6.2M | 0.0% | #78 of 387 |
| 6Green Bay, WI | 67 | 102 | 7.5 | $5.3M | +2.5% | #82 of 387 |
| 7La Crosse-Onalaska, WI-MN | 65 | 48 | 6.7 | $5.8M | +0.4% | #91 of 387 |
| 8Kenosha, WI | 61 | 44 | 6.4 | $6.4M | −0.4% | #109 of 387 |
| 9Eau Claire, WI | 59 | 57 | 7.9 | $4.8M | +2.6% | #117 of 387 |
| 10Oshkosh-Neenah, WI | 58 | 56 | 7.7 | $5M | +1.4% | #127 of 387 |
| Duluth, MN-WI | 57 | 93 | 7.7 | $4.9M | +0.2% | #133 of 387 |
| 11Janesville-Beloit, WI | 57 | 53 | 7.9 | $4.8M | +1.7% | #134 of 387 |
| 12Fond du Lac, WI | 56 | 34 | 7.9 | $4.9M | +0.5% | #142 of 387 |
| 13Sheboygan, WI | 52 | 41 | 8.2 | $4.6M | 0.0% | #177 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shawano, WI | 83 | 7 | 3.8 | $9.4M | +1.4% | #9 of 520 |
| 2Stevens Point-Plover, WI | 79 | 12 | 4.0 | $9.5M | +2.2% | #20 of 520 |
| 3Beaver Dam, WI | 78 | 23 | 6.4 | $5.9M | −0.3% | #26 of 520 |
| 4Manitowoc, WI | 78 | 22 | 6.3 | $5.8M | +0.4% | #27 of 520 |
| 5Menomonie, WI | 77 | 14 | 8.0 | $4.7M | +1.7% | #33 of 520 |
| 6Sparta, WI | 75 | 12 | 6.6 | $5.6M | +0.6% | #44 of 520 |
| 7Watertown-Fort Atkinson, WI | 74 | 25 | 7.2 | $5.6M | +0.3% | #47 of 520 |
| 8Platteville, WI | 73 | 15 | 7.5 | $4.8M | +0.9% | #58 of 520 |
| 9Wisconsin Rapids-Marshfield, WI | 72 | 21 | 6.5 | $5.5M | −0.2% | #64 of 520 |
| 10Marinette, WI-MI | 69 | 17 | 5.8 | $5.9M | +0.3% | #81 of 520 |
| 11Rice Lake, WI | 66 | 14 | 7.0 | $5.1M | −0.5% | #108 of 520 |
| 12Whitewater-Elkhorn, WI | 63 | 41 | 9.5 | $4.3M | +0.8% | #131 of 520 |
| 13Baraboo, WI | 60 | 24 | 8.6 | $4.6M | +1.3% | #152 of 520 |
| Iron Mountain, MI-WI | 43 | 18 | 12.8 | $2.7M | +0.4% | #328 of 520 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 87 | 12 | 5.6 | $7.5M | +2.9% | #24 of 2,090 |
| 2St. Croix County, WI | 85 | 24 | 6.4 | $7.3M | +4.7% | #39 of 2,090 |
| 3Pierce County, WI | 81 | 12 | 7.6 | $5.7M | +3.1% | #72 of 2,090 |
| 4Waushara County, WI | 80 | 5 | 4.7 | $7.6M | +2.8% | #83 of 2,090 |
| 5Oconto County, WI | 80 | 10 | 5.9 | $6.4M | +2.9% | #86 of 2,090 |
| 6Vernon County, WI | 79 | 7 | 5.6 | $6.6M | +2.4% | #103 of 2,090 |
| 7Dane County, WI | 77 | 179 | 7.1 | $6.1M | +4.9% | #140 of 2,090 |
| 8Shawano County, WI | 76 | 7 | 4.1 | $8.7M | +1.7% | #148 of 2,090 |
| 9Waukesha County, WI | 76 | 125 | 7.4 | $6.4M | +2.4% | #156 of 2,090 |
| 10Ozaukee County, WI | 75 | 26 | 6.8 | $6.8M | +3.0% | #167 of 2,090 |
| 11Washington County, WI | 74 | 39 | 6.8 | $6.4M | +1.8% | #193 of 2,090 |
| 12Kewaunee County, WI | 74 | 6 | 7.2 | $5.5M | +1.0% | #198 of 2,090 |
| 13Portage County, WI | 73 | 12 | 4.0 | $9.5M | +2.2% | #210 of 2,090 |
| 14Trempealeau County, WI | 73 | 8 | 6.4 | $6M | +1.1% | #223 of 2,090 |
| 15Outagamie County, WI | 72 | 51 | 6.5 | $6.4M | +2.6% | #250 of 2,090 |
| 16Lincoln County, WI | 71 | 6 | 4.7 | $7.8M | −0.1% | #261 of 2,090 |
| 17Douglas County, WI | 71 | 11 | 5.7 | $6.6M | −0.8% | #267 of 2,090 |
| 18Marathon County, WI | 71 | 35 | 6.0 | $6.5M | +1.0% | #268 of 2,090 |
| 19Green County, WI | 70 | 11 | 7.0 | $5.7M | +0.5% | #310 of 2,090 |
| 20Lafayette County, WI | 70 | 6 | 8.9 | $4.3M | +5.2% | #322 of 2,090 |
| 21Dodge County, WI | 69 | 23 | 6.4 | $5.9M | −0.3% | #341 of 2,090 |
| 22Manitowoc County, WI | 69 | 22 | 6.3 | $5.8M | +0.4% | #342 of 2,090 |
| 23Iowa County, WI | 69 | 9 | 8.9 | $4.5M | +1.0% | #355 of 2,090 |
| 24Polk County, WI | 68 | 16 | 8.2 | $4.7M | +1.7% | #375 of 2,090 |
| 25Waupaca County, WI | 67 | 12 | 5.3 | $6.9M | −0.6% | #389 of 2,090 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Racine County, WI | 67 | 48 | 6.0 | $6.6M | +0.4% | #391 of 2,090 |
| 27Chippewa County, WI | 67 | 21 | 7.7 | $4.9M | +1.9% | #417 of 2,090 |
| 28Dunn County, WI | 67 | 14 | 8.0 | $4.7M | +1.7% | #419 of 2,090 |
| 29Monroe County, WI | 66 | 12 | 6.6 | $5.6M | +0.6% | #450 of 2,090 |
| 30Jefferson County, WI | 66 | 25 | 7.2 | $5.6M | +0.3% | #451 of 2,090 |
| 31Brown County, WI | 66 | 86 | 7.8 | $5.1M | +2.6% | #454 of 2,090 |
| 32Burnett County, WI | 66 | 6 | 8.3 | $4.2M | +3.9% | #465 of 2,090 |
| 33Clark County, WI | 65 | 9 | 7.0 | $5.2M | +1.2% | #482 of 2,090 |
| 34Vilas County, WI | 65 | 9 | 8.1 | $4.5M | +2.9% | #486 of 2,090 |
| 35Bayfield County, WI | 65 | 7 | 9.4 | $3.9M | +3.4% | #494 of 2,090 |
| 36Wood County, WI | 63 | 21 | 6.5 | $5.5M | −0.2% | #546 of 2,090 |
| 37Grant County, WI | 63 | 15 | 7.5 | $4.8M | +0.9% | #556 of 2,090 |
| 38Kenosha County, WI | 62 | 44 | 6.4 | $6.4M | −0.4% | #577 of 2,090 |
| 39Winnebago County, WI | 62 | 56 | 7.7 | $5M | +1.4% | #588 of 2,090 |
| 40Eau Claire County, WI | 61 | 36 | 8.0 | $4.8M | +3.0% | #620 of 2,090 |
| 41Rock County, WI | 61 | 53 | 7.9 | $4.8M | +1.7% | #621 of 2,090 |
| 42Fond du Lac County, WI | 60 | 34 | 7.9 | $4.9M | +0.5% | #649 of 2,090 |
| 43Juneau County, WI | 59 | 7 | 6.4 | $5.4M | −0.5% | #680 of 2,090 |
| 44La Crosse County, WI | 58 | 37 | 7.2 | $5.3M | +0.3% | #717 of 2,090 |
| 45Sheboygan County, WI | 58 | 41 | 8.2 | $4.6M | 0.0% | #726 of 2,090 |
| 46Barron County, WI | 57 | 14 | 7.0 | $5.1M | −0.5% | #748 of 2,090 |
| 47Milwaukee County, WI | 56 | 236 | 6.0 | $6M | −1.5% | #779 of 2,090 |
| 48Walworth County, WI | 56 | 41 | 9.5 | $4.3M | +0.8% | #799 of 2,090 |
| 49Marinette County, WI | 55 | 15 | 7.9 | $4.4M | +1.6% | #835 of 2,090 |
| 50Columbia County, WI | 53 | 20 | 8.3 | $4.9M | −0.7% | #898 of 2,090 |
| 51Sauk County, WI | 53 | 24 | 8.6 | $4.6M | +1.3% | #908 of 2,090 |
| 52Richland County, WI | 49 | 7 | 9.7 | $3.7M | −1.4% | #1,084 of 2,090 |
| 53Door County, WI | 48 | 18 | 12.0 | $3.3M | +1.6% | #1,122 of 2,090 |
| 54Oneida County, WI | 47 | 21 | 12.0 | $3.1M | +0.7% | #1,166 of 2,090 |
| 55Crawford County, WI | 46 | 6 | 8.9 | $3.8M | −1.1% | #1,192 of 2,090 |
| 56Jackson County, WI | 45 | 7 | 8.5 | $4.2M | −0.5% | #1,228 of 2,090 |
| 57Langlade County, WI | 42 | 8 | 9.0 | $3.7M | +0.4% | #1,370 of 2,090 |
| 58Ashland County, WI | 34 | 9 | 13.2 | $2.6M | +1.1% | #1,677 of 2,090 |
| Adams County, WI | Not scored | 2 | 2.1 | $16.1M | +5.2% | |
| Taylor County, WI | Not scored | 3 | 3.7 | $9.7M | +0.9% | |
| Green Lake County, WI | Not scored | 4 | 4.8 | $7.6M | +1.5% | |
| Sawyer County, WI | Not scored | 4 | 4.5 | $7.6M | +4.0% | |
| Washburn County, WI | Not scored | 2 | 2.6 | $13.5M | +2.8% | |
| Marquette County, WI | Not scored | 2 | 2.9 | $12.1M | +2.1% | |
| Rusk County, WI | Not scored | 3 | 4.7 | $7.1M | −0.2% | |
| Price County, WI | Not scored | 1 | 1.5 | $21.7M | −0.3% | |
| Buffalo County, WI | Not scored | 3 | 5.2 | $6.9M | −0.1% | |
| Forest County, WI | Not scored | 2 | 5.0 | $6.8M | +4.4% | |
| Pepin County, WI | Not scored | 3 | 9.8 | $3.8M | +2.2% | |
| Iron County, WI | Not scored | 3 | 9.6 | $3.5M | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 pizza places on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pizza places are in Wisconsin?
As of September 2026, map listings count 1,713 pizza places in Wisconsin. 1,038 of them (61%) are chain locations. The listings count pizza restaurants. Official counts show 3,925 businesses with payroll classed as limited-service restaurants in 2023, up 3.8% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 521 one-person businesses without payroll.
How much do households in Wisconsin spend on food away from home?
About $9.8B a year, or $3,959 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 1,713 pizza places on map listings, it comes to $5.7M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for pizza places?
Wisconsin has 6.9 pizza places per 10,000 households, 14% below the U.S. rate of 8.0. Spending per pizza place is $5.7M, 13% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Wisconsin would have about 1,932, against 1,713 on map listings. There is one business with payroll in the industry for every 632 households, against one for every 478 across the U.S. The official count rose 3.8% from 2019 to 2023, against +6.1% for the U.S.
Which market in Wisconsin has the highest market score for pizza places?
Among 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 80 (high). Among 14 scored small-town markets in or partly in Wisconsin, the Shawano area scores highest, at 83 (high). Among 58 scored counties in Wisconsin, Calumet County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 63 for pizza places (upper middle), #10 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pizza in other states
All 51 states
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Top markets for pizza places across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Restaurants and cafes26,345 listings
- Sit-down restaurants12,969 listings
- Fast food and sandwich shops2,887 listings
- Coffee shops and cafes2,411 listings
- Bakeries and dessert shops1,895 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.