Market rankings · Food and drink
Top markets for pizza places
Every U.S. metro area, small-town market and county, ranked by the Groundwork market score for pizza places. The score weighs household spending per pizza place, households per business, population growth and spending power.
- Listings in the U.S.
- 103,490
- 59,854 chain locations (58%)
- Official establishments
- 270,088
- All limited-service restaurants · +6.1% since 2019
- Household spending a year
- $525.9B
- On food away from home
- Listings per 10k households
- 8.0
- Spending per listing: $5.1M
A site report maps the pizza places on map listings around the address by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The U.S. has 103,490 pizza places on map listings as of September 2026. Of those, 59,854 are chain locations, or 58%. That is 8.0 per 10,000 households.
Households in the U.S. spend about $525.9B a year on food away from home, or $4,070 per household. Spread across 103,490 pizza places, that is $5.1M per pizza place. The spending figure covers all food away from home, not only pizza places.
Official counts show 270,088 businesses with payroll classed as limited-service restaurants in the U.S. in 2023, up 6.1% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. They employ 4,965,080 people, with $103.6B in annual payroll. Official counts list 50,693 one-person businesses without payroll.
The Greeley, CO metro area has the highest market score for pizza places among 387 scored metro areas, at 94. In the 10 highest-scoring metro areas, the median spending per pizza place is 39% above the U.S. figure, and the median rate of listings per household is 22% below the U.S. rate.
Top markets
These tables (CSV)Ranked by the Groundwork market score, which weighs household spending per competitor, households per business with payroll, population growth and spending power against every other market of the same kind. How the score works.
Top metro areas of 1 million people or more
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 4Austin-Round Rock-San Marcos, TX | 85 | 674 | 6.8 | $6.7M | +14.0% |
| 5Seattle-Tacoma-Bellevue, WA | 84 | 981 | 6.1 | $8.1M | +3.3% |
| 12Minneapolis-St. Paul-Bloomington, MN-WI | 80 | 1,014 | 6.9 | $6.7M | +2.6% |
| 20Richmond, VA | 77 | 334 | 6.3 | $6.7M | +5.5% |
| 21Denver-Aurora-Centennial, CO | 76 | 787 | 6.4 | $7.3M | +4.1% |
| 35Houston-Pasadena-The Woodlands, TX | 74 | 1,530 | 5.7 | $7.2M | +10.3% |
| 45Charlotte-Concord-Gastonia, NC-SC | 73 | 739 | 6.9 | $6M | +10.1% |
| 46Raleigh-Cary, NC | 73 | 459 | 8.0 | $5.6M | +12.6% |
| 57Tucson, AZ | 70 | 232 | 5.3 | $7M | +2.8% |
| 61Washington-Arlington-Alexandria, DC-VA-MD-WV | 69 | 1,581 | 6.7 | $7.7M | +3.3% |
| 64Portland-Vancouver-Hillsboro, OR-WA | 69 | 695 | 6.9 | $6.5M | +1.0% |
| 65Phoenix-Mesa-Chandler, AZ | 69 | 1,259 | 6.7 | $6.3M | +7.3% |
| 68Tampa-St. Petersburg-Clearwater, FL | 69 | 954 | 7.2 | $5.4M | +7.3% |
| 75Kansas City, MO-KS | 68 | 687 | 7.7 | $5.4M | +3.4% |
| 78Milwaukee-Waukesha, WI | 67 | 426 | 6.5 | $6.2M | 0.0% |
Top 50 metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Greeley, CO | 94 | 68 | 5.5 | $7.9M | +14.2% |
| 2Wildwood-The Villages, FL | 89 | 19 | 2.7 | $13.9M | +21.1% |
| 3Wenatchee-East Wenatchee, WA | 85 | 27 | 5.7 | $7.1M | +5.0% |
| 4Austin-Round Rock-San Marcos, TX | 85 | 674 | 6.8 | $6.7M | +14.0% |
| 5Seattle-Tacoma-Bellevue, WA | 84 | 981 | 6.1 | $8.1M | +3.3% |
| 6Olympia-Lacey-Tumwater, WA | 84 | 65 | 5.5 | $7.8M | +2.8% |
| 7Bremerton-Silverdale-Port Orchard, WA | 84 | 71 | 6.5 | $7M | +2.7% |
| 8North Port-Bradenton-Sarasota, FL | 84 | 261 | 6.7 | $6M | +13.2% |
| 9Helena, MT | 83 | 25 | 6.4 | $6.2M | +7.7% |
| 10Naples-Marco Island, FL | 83 | 129 | 7.8 | $5.6M | +10.6% |
| 11Durham-Chapel Hill, NC | 82 | 155 | 6.2 | $6.7M | +7.5% |
| 12Minneapolis-St. Paul-Bloomington, MN-WI | 80 | 1,014 | 6.9 | $6.7M | +2.6% |
| 13Kennewick-Richland, WA | 80 | 68 | 6.3 | $6.6M | +6.5% |
| 14Longview-Kelso, WA | 79 | 23 | 5.2 | $7.2M | +3.5% |
| 15Appleton, WI | 79 | 63 | 6.3 | $6.6M | +2.7% |
| 16Bellingham, WA | 79 | 62 | 6.6 | $6.1M | +3.9% |
| 17Bismarck, ND | 78 | 39 | 7.0 | $6M | +4.5% |
| 18Madison, WI | 78 | 219 | 7.3 | $6M | +4.1% |
| 19Cape Coral-Fort Myers, FL | 78 | 227 | 6.9 | $5.6M | +14.4% |
| 20Richmond, VA | 77 | 334 | 6.3 | $6.7M | +5.5% |
| 21Denver-Aurora-Centennial, CO | 76 | 787 | 6.4 | $7.3M | +4.1% |
| 22Missoula, MT | 76 | 30 | 5.5 | $7M | +4.7% |
| 23Prescott Valley-Prescott, AZ | 76 | 64 | 5.8 | $6.3M | +6.5% |
| 24Rochester, MN | 76 | 66 | 7.1 | $6.2M | +2.0% |
| 25Port St. Lucie, FL | 76 | 142 | 6.9 | $5.5M | +16.0% |
| 26Yuma, AZ | 75 | 32 | 4.0 | $8.3M | +9.2% |
| 27Lakeland-Winter Haven, FL | 75 | 156 | 5.4 | $6.5M | +19.8% |
| 28Burlington-South Burlington, VT | 75 | 63 | 6.7 | $6.5M | +0.9% |
| 29Pensacola-Ferry Pass-Brent, FL | 75 | 120 | 6.0 | $6.4M | +6.5% |
| 30Punta Gorda, FL | 75 | 57 | 6.3 | $5.7M | +15.5% |
| 31Sebastian-Vero Beach-West Vero Corridor, FL | 75 | 50 | 7.1 | $5.4M | +7.7% |
| 32Palm Bay-Melbourne-Titusville, FL | 75 | 186 | 7.2 | $5.4M | +9.1% |
| 33Amherst Town-Northampton, MA | 75 | 51 | 8.2 | $5.1M | +10.4% |
| 34Napa, CA | 74 | 32 | 6.4 | $7.6M | −3.3% |
| 35Houston-Pasadena-The Woodlands, TX | 74 | 1,530 | 5.7 | $7.2M | +10.3% |
| 36Sebring, FL | 74 | 22 | 4.7 | $6.7M | +9.7% |
| 37Grand Junction, CO | 74 | 38 | 5.8 | $6.5M | +4.4% |
| 38Homosassa Springs, FL | 74 | 36 | 5.0 | $6.5M | +11.1% |
| 39Bend, OR | 74 | 86 | 8.2 | $5.2M | +7.0% |
| 40Santa Fe, NM | 73 | 34 | 4.8 | $8.3M | +1.2% |
| 41Midland, TX | 73 | 45 | 6.5 | $6.7M | +9.8% |
| 42Colorado Springs, CO | 73 | 194 | 6.4 | $6.6M | +3.1% |
| 43Charlottesville, VA | 73 | 63 | 7.0 | $6.3M | +3.1% |
| 44Spokane-Spokane Valley, WA | 73 | 152 | 6.4 | $6.1M | +3.5% |
| 45Charlotte-Concord-Gastonia, NC-SC | 73 | 739 | 6.9 | $6M | +10.1% |
| 46Raleigh-Cary, NC | 73 | 459 | 8.0 | $5.6M | +12.6% |
| 47Hilton Head Island-Bluffton-Port Royal, SC | 73 | 77 | 8.1 | $5.1M | +12.0% |
| 48Lexington Park, MD | 72 | 51 | 6.7 | $7.5M | +2.1% |
| 49Albany, OR | 72 | 28 | 5.5 | $6.6M | +3.0% |
| 50Wausau, WI | 72 | 35 | 6.0 | $6.5M | +1.0% |
Top 25 small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Shelton, WA | 94 | 15 | 5.8 | $6.9M | +7.8% |
| 2Port Townsend, WA | 92 | 7 | 4.3 | $9M | +2.7% |
| 3Hemlock Farms, PA | 88 | 18 | 7.4 | $5.4M | +7.2% |
| 4Centralia, WA | 87 | 16 | 4.9 | $7.7M | +6.7% |
| 5Bonham, TX | 86 | 9 | 7.0 | $5.3M | +9.2% |
| 6Winchester, TN | 85 | 7 | 4.0 | $8.5M | +6.4% |
| 7Jackson, WY-ID | 85 | 11 | 7.6 | $6.7M | +4.2% |
| 8Shelbyville, TN | 84 | 7 | 3.6 | $9.7M | +9.7% |
| 9Shawano, WI | 83 | 7 | 3.8 | $9.4M | +1.4% |
| 10Austin, MN | 83 | 9 | 5.7 | $6.6M | +2.3% |
| 11Blackfoot, ID | 83 | 11 | 6.8 | $5.5M | +6.4% |
| 12Oak Harbor, WA | 82 | 17 | 4.7 | $8.9M | −1.5% |
| 13Lake of the Woods, VA | 82 | 8 | 5.4 | $8M | +10.1% |
| 14Port Angeles, WA | 82 | 17 | 4.9 | $7.6M | +1.1% |
| 15Lewisburg, TN | 82 | 7 | 5.1 | $7.1M | +10.5% |
| 16Putnam, CT | 82 | 35 | 8.9 | $4.8M | +3.0% |
| 17Cañon City, CO | 81 | 6 | 3.3 | $10.2M | +2.4% |
| 18Red Wing, MN | 81 | 10 | 5.1 | $7.9M | +1.3% |
| 19Truckee-Grass Valley, CA | 80 | 26 | 6.1 | $7.1M | −0.4% |
| 20Stevens Point-Plover, WI | 79 | 12 | 4.0 | $9.5M | +2.2% |
| 21Arcadia, FL | 79 | 5 | 3.9 | $7.6M | +8.8% |
| 22Aberdeen, WA | 79 | 17 | 5.6 | $6.2M | +3.0% |
| 23Holland, MI | 79 | 34 | 7.5 | $5.4M | +2.1% |
| 24Jacksonville, TX | 78 | 9 | 4.9 | $6.9M | +5.4% |
| 25Montrose, CO | 78 | 11 | 6.1 | $5.9M | +4.1% |
Top 25 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1New Kent County, VA | 98 | 5 | 5.4 | $8.9M | +21.2% |
| 2Powhatan County, VA | 93 | 7 | 6.2 | $7.5M | +7.0% |
| 3Sumter County, FL | 92 | 19 | 2.7 | $13.9M | +21.1% |
| 4Douglas County, WA | 92 | 5 | 3.1 | $13M | +8.0% |
| 5Sherburne County, MN | 92 | 20 | 5.6 | $8.3M | +6.8% |
| 6Pinal County, AZ | 91 | 66 | 4.1 | $9.5M | +25.4% |
| 7Frederick County, VA | 91 | 17 | 4.8 | $9.2M | +8.8% |
| 8Caroline County, VA | 91 | 6 | 5.0 | $8.1M | +11.3% |
| 9Wakulla County, FL | 91 | 6 | 4.7 | $8.1M | +12.3% |
| 10Bastrop County, TX | 90 | 14 | 3.8 | $10.6M | +21.3% |
| 11Albemarle County, VA | 90 | 21 | 4.6 | $10.1M | +5.1% |
| 12Fayette County, TN | 90 | 7 | 4.1 | $9.9M | +7.7% |
| 13Guadalupe County, TX | 90 | 32 | 4.9 | $8.6M | +15.8% |
| 14Crook County, OR | 90 | 6 | 5.6 | $7.1M | +10.6% |
| 15Limestone County, AL | 89 | 19 | 4.6 | $8.7M | +18.0% |
| 16Santa Rosa County, FL | 89 | 39 | 5.4 | $7.8M | +11.7% |
| 17Rockingham County, VA | 88 | 16 | 4.9 | $7.9M | +6.6% |
| 18Weld County, CO | 88 | 68 | 5.5 | $7.9M | +14.2% |
| 19Paulding County, GA | 88 | 37 | 6.2 | $7M | +12.7% |
| 20Matanuska-Susitna Borough, AK | 88 | 25 | 6.3 | $6.8M | +10.4% |
| 21Louisa County, VA | 88 | 10 | 6.4 | $6.3M | +13.6% |
| 22Lincoln County, SD | 88 | 22 | 7.9 | $5.7M | +17.5% |
| 23Sandoval County, NM | 87 | 30 | 5.3 | $7.7M | +6.9% |
| 24Calumet County, WI | 87 | 12 | 5.6 | $7.5M | +2.9% |
| 25Mason County, WA | 87 | 15 | 5.8 | $6.9M | +7.8% |
Scored: 387 metro areas, 520 small-town markets and 2,090 counties, each with at least 5 pizza places on map listings (counties: 10,000 people or more). Spending per listing is all household spending on food away from home over the listings: demand for each competitor, not revenue. Each market has its own page, reached from its state below.
Excel · free with an account
Every market in one Excel file
Pizza figures for all 387 metro areas, 538 small-town markets, 3,144 counties and 51 states: the Groundwork market score and rank, map listings and chains, household spending, businesses with payroll, employees and payroll, one-person businesses, SBA-backed loans, population, income and home value, each linked to its page. Sorted, filterable and ready to screen.
Pizza by state
Every market in each state ranked, with the state’s highest-scoring metro area.
- AlabamaTop metro area: Huntsville metro area · 70
- AlaskaTop metro area: Anchorage metro area · 71
- ArizonaTop metro area: Prescott Valley-Prescott metro area · 76
- ArkansasTop metro area: Fayetteville-Springdale-Rogers metro area · 57
- CaliforniaTop metro area: Napa metro area · 74
- ColoradoTop metro area: Greeley metro area · 94
- ConnecticutTop metro area: Waterbury-Shelton metro area · 56
- DelawareTop metro area: Dover metro area · 48
- District of ColumbiaTop metro area: Washington-Arlington-Alexandria metro area · 69
- FloridaTop metro area: Wildwood-The Villages metro area · 89
- GeorgiaTop metro area: Atlanta-Sandy Springs-Roswell metro area · 60
- HawaiiTop metro area: Urban Honolulu metro area · 55
- IdahoTop metro area: Boise City metro area · 71
- IllinoisTop metro area: Chicago-Naperville-Elgin metro area · 52
- IndianaTop metro area: Fort Wayne metro area · 50
- IowaTop metro area: Des Moines-West Des Moines metro area · 62
- KansasTop metro area: Topeka metro area · 43
- KentuckyTop metro area: Louisville/Jefferson County metro area · 50
- LouisianaTop metro area: Slidell-Mandeville-Covington metro area · 68
- MaineTop metro area: Portland-South Portland metro area · 68
- MarylandTop metro area: Lexington Park metro area · 72
- MassachusettsTop metro area: Amherst Town-Northampton metro area · 75
- MichiganTop metro area: Midland metro area · 65
- MinnesotaTop metro area: Minneapolis-St. Paul-Bloomington metro area · 80
- MississippiTop metro area: Gulfport-Biloxi metro area · 55
- MissouriTop metro area: Kansas City metro area · 68
- MontanaTop metro area: Helena metro area · 83
- NebraskaTop metro area: Omaha metro area · 63
- NevadaTop metro area: Reno metro area · 69
- New HampshireTop metro area: Manchester-Nashua metro area · 59
- New JerseyTop metro area: Trenton-Princeton metro area · 63
- New MexicoTop metro area: Santa Fe metro area · 73
- New YorkTop metro area: Ithaca metro area · 52
- North CarolinaTop metro area: Durham-Chapel Hill metro area · 82
- North DakotaTop metro area: Bismarck metro area · 78
- OhioTop metro area: Cincinnati metro area · 54
- OklahomaTop metro area: Tulsa metro area · 56
- OregonTop metro area: Bend metro area · 74
- PennsylvaniaTop metro area: Lancaster metro area · 66
- Rhode IslandTop metro area: Providence-Warwick metro area · 47
- South CarolinaTop metro area: Hilton Head Island-Bluffton-Port Royal metro area · 73
- South DakotaTop metro area: Sioux Falls metro area · 58
- TennesseeTop metro area: Nashville-Davidson–Murfreesboro–Franklin metro area · 64
- TexasTop metro area: Austin-Round Rock-San Marcos metro area · 85
- UtahTop metro area: Ogden metro area · 70
- VermontTop metro area: Burlington-South Burlington metro area · 75
- VirginiaTop metro area: Richmond metro area · 77
- WashingtonTop metro area: Wenatchee-East Wenatchee metro area · 85
- West VirginiaTop metro area: Morgantown metro area · 21
- WisconsinTop metro area: Appleton metro area · 79
- WyomingTop metro area: Casper metro area · 71
Related business types
- Restaurants and cafes1,418,317 listings
- Sit-down restaurants792,466 listings
- Fast food and sandwich shops172,373 listings
- Coffee shops and cafes142,001 listings
- Bakeries and dessert shops126,921 listings
Questions
Which metro areas have the highest market score for pizza places?
The top 5 are Greeley, CO (94); Wildwood-The Villages, FL (89); Wenatchee-East Wenatchee, WA (85); Austin-Round Rock-San Marcos, TX (85); and Seattle-Tacoma-Bellevue, WA (84). The score compares each of 387 scored metro areas with the others for pizza places.
How many pizza places are in the U.S.?
Map listings as of September 2026 show 103,490 pizza places in the U.S. 59,854 of them (58%) are chain locations. The listings count pizza restaurants. Official counts show 270,088 businesses with payroll classed as limited-service restaurants in 2023, up 6.1% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 50,693 one-person businesses without payroll.
How much do U.S. households spend on food away from home?
About $525.9B a year, or $4,070 per household. Spread across the 103,490 pizza places on map listings, it comes to $5.1M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 129,209,336 households in the U.S. and national spending patterns by income.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address anywhere in the U.S. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All business types and every U.S. market · How we measure
Screening a site or an acquisition?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.