Food and drink · County · Wisconsin
Pizza places in Pepin County, WI
The pizza places in Pepin County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 3
- 2 chain locations (67%)
- Official establishments
- 5
- All limited-service restaurants
- Household spending a year
- $11.5M
- On food away from home · $3,775 a household
- Spending per listing
- $3.8M
- 25% below the U.S.
- Listings per 10k households
- 9.8
- 23% above the U.S.
- Population, 2025
- 7,513
- +2.2% since 2020
See the pizza places around any address in Pepin County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pepin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Pepin County comes to about $11.5M a year: $3,775 per household, 7% below the U.S. average. That works out to $3.8M per pizza place, 25% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 3 pizza places on map listings in Pepin County as of September 2026. That comes to 9.8 for every 10,000 households, 23% above the U.S. rate of 8.0.
In 2023, official counts showed 5 businesses with payroll in Pepin County classed as limited-service restaurants. That is one for every 609 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
Population estimates put the population change in Pepin County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Pepin County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pepin County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.8 | 6.9 | 8.0 |
| Spending per listing | $3.8M | $5.7M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 609 | 632 | 478 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +6.1% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,775 | $3,959 | $4,070 |
| Median household income | $75,256 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 5All limited-service restaurants
- Employees, 2023
- 63
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 32 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Pepin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Pepin County
- Population, 2025 estimate
- 7,513+2.2% since 2020
- Households
- 3,046
- Median age
- 46.4
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.2
- Land area
- 232 sq. mi.
- People per square mile
- 32
- Median household income
- $75,256
- Average household income
- $94,084
- Median home value
- $214,800
- Jobs located here
- 2,371
- Daytime population
- 5,987Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pepin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Pepin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pizza places, numbered among those based in Wisconsin, with Pepin County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 87 | 12 | 5.6 | $7.5M | +2.9% | #24 of 2,090 |
| 2St. Croix County, WI | 85 | 24 | 6.4 | $7.3M | +4.7% | #39 of 2,090 |
| 3Pierce County, WI | 81 | 12 | 7.6 | $5.7M | +3.1% | #72 of 2,090 |
| 4Waushara County, WI | 80 | 5 | 4.7 | $7.6M | +2.8% | #83 of 2,090 |
| 5Oconto County, WI | 80 | 10 | 5.9 | $6.4M | +2.9% | #86 of 2,090 |
| 6Vernon County, WI | 79 | 7 | 5.6 | $6.6M | +2.4% | #103 of 2,090 |
| 7Dane County, WI | 77 | 179 | 7.1 | $6.1M | +4.9% | #140 of 2,090 |
| 8Shawano County, WI | 76 | 7 | 4.1 | $8.7M | +1.7% | #148 of 2,090 |
| 9Waukesha County, WI | 76 | 125 | 7.4 | $6.4M | +2.4% | #156 of 2,090 |
| 10Ozaukee County, WI | 75 | 26 | 6.8 | $6.8M | +3.0% | #167 of 2,090 |
| Pepin County, WI | Not scored | 3 | 9.8 | $3.8M | +2.2% |
Other business types in Pepin County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Pepin County, WI?
As of September 2026, map listings count 3 pizza places in Pepin County. The listings count pizza restaurants. Official counts show 5 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.
How much do households in Pepin County, WI spend on food away from home?
About $11.5M a year, or $3,775 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 3 pizza places on map listings, it comes to $3.8M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 3,046 households in Pepin County and national spending patterns by income.
How does Pepin County, WI compare with the U.S. for pizza places?
Pepin County has 9.8 pizza places per 10,000 households, 23% above the U.S. rate of 8.0. Spending per pizza place is $3.8M, 25% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Pepin County would have about 2, against 3 on map listings. There is one business with payroll in the industry for every 609 households, against one for every 478 across the U.S.
How fast is Pepin County, WI growing?
Population estimates put Pepin County at 7,513 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 3,046 households. Median household income in Pepin County is $75,256, 7% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pepin County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Pepin County
Screening a site or an acquisition in Pepin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pepin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.