Food and drink · County · Wisconsin
Pizza places in Vilas County, WI
The pizza places in Vilas County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #486 of 2,090 scored counties
#34 of 58 scored counties in Wisconsin
- Listings
- 9
- 1 chain location (11%)
- Official establishments
- 12
- All limited-service restaurants
- Household spending a year
- $40.1M
- On food away from home · $3,599 a household
- Spending per listing
- $4.5M
- 12% below the U.S.
- Listings per 10k households
- 8.1
- In line with the U.S.
- Population, 2025
- 23,761
- +2.9% since 2020
See the pizza places around any address in Vilas County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Vilas County comes to about $40.1M a year: $3,599 per household, 12% below the U.S. average. That works out to $4.5M per pizza place, 12% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 9 pizza places on map listings in Vilas County as of September 2026. One of them (11%) is a chain location, against 58% across the U.S. Per 10,000 households, that is 8.1, in line with the U.S. rate of 8.0.
In 2023, official counts showed 12 businesses with payroll in Vilas County classed as limited-service restaurants. That is one for every 929 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 4 one-person businesses without payroll.
Population estimates put the population change in Vilas County from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). The Groundwork market score for pizza places in Vilas County is 65 (upper middle), #486 of 2,090 scored counties and #34 of 58 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Vilas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vilas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.1 | 6.9 | 8.0 |
| Spending per listing | $4.5M | $5.7M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 929 | 632 | 478 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +6.1% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,599 | $3,959 | $4,070 |
| Median household income | $68,431 | $77,485 | $80,734 |
| Groundwork market score | 65 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 12All limited-service restaurants
- Employees, 2023
- 134
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 4All limited-service restaurants with no payroll
- Map listings, September 2026
- 91 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Vilas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Vilas County
- Population, 2025 estimate
- 23,761+2.9% since 2020
- Households
- 11,147
- Median age
- 53.2
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 858 sq. mi.
- People per square mile
- 28
- Median household income
- $68,431+45.4% vs. 2015–2019, before inflation
- Average household income
- $88,583
- Median home value
- $300,000
- Jobs located here
- 7,876
- Daytime population
- 22,608Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vilas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pizza places, numbered among those based in Wisconsin, with Vilas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 87 | 12 | 5.6 | $7.5M | +2.9% | #24 of 2,090 |
| 2St. Croix County, WI | 85 | 24 | 6.4 | $7.3M | +4.7% | #39 of 2,090 |
| 3Pierce County, WI | 81 | 12 | 7.6 | $5.7M | +3.1% | #72 of 2,090 |
| 4Waushara County, WI | 80 | 5 | 4.7 | $7.6M | +2.8% | #83 of 2,090 |
| 5Oconto County, WI | 80 | 10 | 5.9 | $6.4M | +2.9% | #86 of 2,090 |
| 6Vernon County, WI | 79 | 7 | 5.6 | $6.6M | +2.4% | #103 of 2,090 |
| 7Dane County, WI | 77 | 179 | 7.1 | $6.1M | +4.9% | #140 of 2,090 |
| 8Shawano County, WI | 76 | 7 | 4.1 | $8.7M | +1.7% | #148 of 2,090 |
| 9Waukesha County, WI | 76 | 125 | 7.4 | $6.4M | +2.4% | #156 of 2,090 |
| 10Ozaukee County, WI | 75 | 26 | 6.8 | $6.8M | +3.0% | #167 of 2,090 |
| 34Vilas County, WI | 65 | 9 | 8.1 | $4.5M | +2.9% | #486 of 2,090 |
Other business types in Vilas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Vilas County, WI?
As of September 2026, map listings count 9 pizza places in Vilas County. One of them (11%) is a chain location. The listings count pizza restaurants. Official counts show 12 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 4 one-person businesses without payroll.
How much do households in Vilas County, WI spend on food away from home?
About $40.1M a year, or $3,599 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 9 pizza places on map listings, it comes to $4.5M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 11,147 households in Vilas County and national spending patterns by income.
How does Vilas County, WI compare with the U.S. for pizza places?
Vilas County has 8.1 pizza places per 10,000 households, in line with the U.S. rate of 8.0. Spending per pizza place is $4.5M, 12% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Vilas County would have about 8, against 9 on map listings. There is one business with payroll in the industry for every 929 households, against one for every 478 across the U.S.
How fast is Vilas County, WI growing?
Population estimates put Vilas County at 23,761 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,147 households. Median household income in Vilas County is $68,431, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vilas County scores 65 for pizza places (upper middle), #486 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vilas County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Vilas County
Screening a site or an acquisition in Vilas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.