Food and drink · County · Wisconsin
Pizza places in Wood County, WI
Competitor counts, household spending and official business counts for pizza places in Wood County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #546 of 2,090 scored counties
#36 of 58 scored counties in Wisconsin
- Listings
- 21
- 14 chain locations (67%)
- Official establishments
- 43
- All limited-service restaurants · −2.3% since 2019
- Household spending a year
- $115.8M
- On food away from home · $3,590 a household
- Spending per listing
- $5.5M
- 9% above the U.S.
- Listings per 10k households
- 6.5
- 19% below the U.S.
- Population, 2025
- 74,060
- −0.2% since 2020
See the pizza places around any address in Wood County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Wood County spend about $115.8M a year on food away from home, or $3,590 per household, 12% below the U.S. average. Spread across 21 pizza places, that is $5.5M per pizza place, 9% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
Wood County has 21 pizza places on map listings as of September 2026. 14 of them (67%) are chain locations, against 58% across the U.S. That comes to 6.5 for every 10,000 households, 19% below the U.S. rate of 8.0.
The official count of businesses with payroll classed as limited-service restaurants in Wood County was 43 in 2023, down 2.3% from 2019. That is one for every 750 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 5 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Wood County from 2020 to 2025 at −0.2%, against +3.1% for the U.S. Wood County scores 63 (upper middle) on the Groundwork market score for pizza places, ranking #546 of 2,090 scored counties and #36 of 58 scored counties in Wisconsin.
How Wood County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wood County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.5 | 6.9 | 8.0 |
| Spending per listing | $5.5M | $5.7M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 750 | 632 | 478 |
| Official establishment growth, 2019–2023 | −2.3% | +3.8% | +6.1% |
| Population growth, 2020–2025 | −0.2% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,590 | $3,959 | $4,070 |
| Median household income | $67,989 | $77,485 | $80,734 |
| Groundwork market score | 63 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 44 → 43All limited-service restaurants · −2.3% over the period
- Employees, 2023
- 950
- Annual payroll, 2023
- $17.4M
- One-person businesses, 2023
- 5All limited-service restaurants with no payroll
- Map listings, September 2026
- 2114 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Wood County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Wood County
- Population, 2025 estimate
- 74,060−0.2% since 2020
- Households
- 32,253
- Median age
- 43.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 793 sq. mi.
- People per square mile
- 93
- Median household income
- $67,989+23.8% vs. 2015–2019, before inflation
- Average household income
- $86,117
- Median home value
- $175,600
- Jobs located here
- 37,937
- Daytime population
- 75,209Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pizza places, numbered among those based in Wisconsin, with Wood County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 87 | 12 | 5.6 | $7.5M | +2.9% | #24 of 2,090 |
| 2St. Croix County, WI | 85 | 24 | 6.4 | $7.3M | +4.7% | #39 of 2,090 |
| 3Pierce County, WI | 81 | 12 | 7.6 | $5.7M | +3.1% | #72 of 2,090 |
| 4Waushara County, WI | 80 | 5 | 4.7 | $7.6M | +2.8% | #83 of 2,090 |
| 5Oconto County, WI | 80 | 10 | 5.9 | $6.4M | +2.9% | #86 of 2,090 |
| 6Vernon County, WI | 79 | 7 | 5.6 | $6.6M | +2.4% | #103 of 2,090 |
| 7Dane County, WI | 77 | 179 | 7.1 | $6.1M | +4.9% | #140 of 2,090 |
| 8Shawano County, WI | 76 | 7 | 4.1 | $8.7M | +1.7% | #148 of 2,090 |
| 9Waukesha County, WI | 76 | 125 | 7.4 | $6.4M | +2.4% | #156 of 2,090 |
| 10Ozaukee County, WI | 75 | 26 | 6.8 | $6.8M | +3.0% | #167 of 2,090 |
| 36Wood County, WI | 63 | 21 | 6.5 | $5.5M | −0.2% | #546 of 2,090 |
Other business types in Wood County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Wood County, WI?
Map listings as of September 2026 show 21 pizza places in Wood County. 14 of them (67%) are chain locations. The listings count pizza restaurants. Official counts show 43 businesses with payroll classed as limited-service restaurants in 2023, down 2.3% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 5 one-person businesses without payroll.
How much do households in Wood County, WI spend on food away from home?
About $115.8M a year, or $3,590 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 21 pizza places on map listings, it comes to $5.5M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 32,253 households in Wood County and national spending patterns by income.
How does Wood County, WI compare with the U.S. for pizza places?
Wood County has 6.5 pizza places per 10,000 households, 19% below the U.S. rate of 8.0. Spending per pizza place is $5.5M, 9% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Wood County would have about 23, against 21 on map listings. There is one business with payroll in the industry for every 750 households, against one for every 478 across the U.S. The official count fell 2.3% from 2019 to 2023, against +6.1% for the U.S.
How fast is Wood County, WI growing?
Population estimates put Wood County at 74,060 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 32,253 households. Median household income in Wood County is $67,989, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wood County scores 63 for pizza places (upper middle), #546 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wood County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Wood County
Screening a site or an acquisition in Wood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.