Food and drink · County · Wisconsin
Pizza places in Waupaca County, WI
How Waupaca County, WI compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #389 of 2,090 scored counties
#25 of 58 scored counties in Wisconsin
- Listings
- 12
- 7 chain locations (58%)
- Official establishments
- 34
- All limited-service restaurants · 0.0% since 2019
- Household spending a year
- $83.4M
- On food away from home · $3,695 a household
- Spending per listing
- $6.9M
- 37% above the U.S.
- Listings per 10k households
- 5.3
- 34% below the U.S.
- Population, 2025
- 51,461
- −0.6% since 2020
See the pizza places around any address in Waupaca County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Waupaca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 12 pizza places in Waupaca County. 7 of them (58%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 5.3, 34% below the U.S. rate of 8.0.
Households in Waupaca County spend about $83.4M a year on food away from home, or $3,695 per household, 9% below the U.S. average. Spread across 12 pizza places, that is $6.9M per pizza place, 37% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 34 businesses with payroll classed as limited-service restaurants in Waupaca County in 2023, unchanged from 2019. That is one for every 664 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 4 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $777K have gone to businesses classed as limited-service restaurants in Waupaca County.
Between 2020 and 2025, the population of Waupaca County declined 0.6%, against +3.1% for the U.S. The Groundwork market score for pizza places in Waupaca County is 67 (upper middle), #389 of 2,090 scored counties and #25 of 58 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Waupaca County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waupaca County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 6.9 | 8.0 |
| Spending per listing | $6.9M | $5.7M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 664 | 632 | 478 |
| Official establishment growth, 2019–2023 | 0.0% | +3.8% | +6.1% |
| Population growth, 2020–2025 | −0.6% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,695 | $3,959 | $4,070 |
| Median household income | $72,830 | $77,485 | $80,734 |
| Groundwork market score | 67 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 34All limited-service restaurants · 0.0% over the period
- Employees, 2023
- 554
- Annual payroll, 2023
- $9.4M
- One-person businesses, 2023
- 4All limited-service restaurants with no payroll
- Map listings, September 2026
- 127 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $777K
SBA-backed loans to businesses classed as limited-service restaurants in Waupaca County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Waupaca County
- Population, 2025 estimate
- 51,461−0.6% since 2020
- Households
- 22,571
- Median age
- 45.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 748 sq. mi.
- People per square mile
- 69
- Median household income
- $72,830+24.1% vs. 2015–2019, before inflation
- Average household income
- $93,820
- Median home value
- $211,400
- Jobs located here
- 18,125
- Daytime population
- 43,135Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Waupaca County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Waupaca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pizza places, numbered among those based in Wisconsin, with Waupaca County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 87 | 12 | 5.6 | $7.5M | +2.9% | #24 of 2,090 |
| 2St. Croix County, WI | 85 | 24 | 6.4 | $7.3M | +4.7% | #39 of 2,090 |
| 3Pierce County, WI | 81 | 12 | 7.6 | $5.7M | +3.1% | #72 of 2,090 |
| 4Waushara County, WI | 80 | 5 | 4.7 | $7.6M | +2.8% | #83 of 2,090 |
| 5Oconto County, WI | 80 | 10 | 5.9 | $6.4M | +2.9% | #86 of 2,090 |
| 6Vernon County, WI | 79 | 7 | 5.6 | $6.6M | +2.4% | #103 of 2,090 |
| 7Dane County, WI | 77 | 179 | 7.1 | $6.1M | +4.9% | #140 of 2,090 |
| 8Shawano County, WI | 76 | 7 | 4.1 | $8.7M | +1.7% | #148 of 2,090 |
| 9Waukesha County, WI | 76 | 125 | 7.4 | $6.4M | +2.4% | #156 of 2,090 |
| 10Ozaukee County, WI | 75 | 26 | 6.8 | $6.8M | +3.0% | #167 of 2,090 |
| 25Waupaca County, WI | 67 | 12 | 5.3 | $6.9M | −0.6% | #389 of 2,090 |
Other business types in Waupaca County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Waupaca County, WI?
There are 12 pizza places on map listings in Waupaca County as of September 2026. 7 of them (58%) are chain locations. The listings count pizza restaurants. Official counts show 34 businesses with payroll classed as limited-service restaurants in 2023, unchanged from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 4 one-person businesses without payroll.
How much do households in Waupaca County, WI spend on food away from home?
About $83.4M a year, or $3,695 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 12 pizza places on map listings, it comes to $6.9M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 22,571 households in Waupaca County and national spending patterns by income.
How does Waupaca County, WI compare with the U.S. for pizza places?
Waupaca County has 5.3 pizza places per 10,000 households, 34% below the U.S. rate of 8.0. Spending per pizza place is $6.9M, 37% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Waupaca County would have about 16, against 12 on map listings. There is one business with payroll in the industry for every 664 households, against one for every 478 across the U.S. The official count held level from 2019 to 2023, against +6.1% for the U.S.
How fast is Waupaca County, WI growing?
Population estimates put Waupaca County at 51,461 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 22,571 households. The median household income in Waupaca County is $72,830 a year, 10% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Waupaca County scores 67 for pizza places (upper middle), #389 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Waupaca County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Waupaca County
Screening a site or an acquisition in Waupaca County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Waupaca County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.