Market rankings · Wisconsin
Coffee shops and cafes in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for coffee shops and cafes, with competitor counts and household spending for each.
- Listings
- 2,411
- 705 chain locations (29%)
- Official establishments
- 1,243
- All snack and nonalcoholic beverage bars · +36.4% since 2019
- Household spending a year
- $9.8B
- On food away from home
- Listings per 10k households
- 9.7
- 12% below the U.S.
- Spending per listing
- $4.1M
- 10% above the U.S.
- Rank among states
- #19 of 51
- Market score 59 · Upper middle
A site report maps the coffee shops and cafes on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 2,411 coffee shops and cafes on map listings in Wisconsin as of September 2026. 705 of them (29%) are chain locations, against 39% across the U.S. That comes to 9.7 for every 10,000 households, 12% below the U.S. rate of 11.0.
Household spending on food away from home in Wisconsin comes to about $9.8B a year: $3,959 per household, 3% below the U.S. average. Spread across 2,411 coffee shops and cafes, that is $4.1M per cafe, 10% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
In 2023, official counts showed 1,243 businesses with payroll in Wisconsin classed as snack and nonalcoholic beverage bars, up 36.4% from 2019. That is one for every 1,995 households, against one for every 1,518 across the U.S. Across the U.S., the count rose 24.3% over the same years. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Since fiscal 2022, 69 SBA-backed loans worth $30.1M have gone to businesses classed as snack and nonalcoholic beverage bars in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #19 for coffee shops and cafes, with a Groundwork market score of 59 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Racine-Mount Pleasant metro area scores highest (75). Of the 14 scored small-town markets in or partly in Wisconsin, the Beaver Dam area scores highest (77).
Every market in Wisconsin for coffee shops and cafes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine-Mount Pleasant, WI | 75 | 47 | 5.8 | $6.8M | +0.4% | #24 of 387 |
| 2Oshkosh-Neenah, WI | 72 | 54 | 7.4 | $5.1M | +1.4% | #34 of 387 |
| 3Kenosha, WI | 71 | 55 | 8.0 | $5.1M | −0.4% | #36 of 387 |
| 4Janesville-Beloit, WI | 69 | 54 | 8.0 | $4.7M | +1.7% | #50 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 68 | 1,514 | 10.2 | $4.5M | +2.6% | #56 of 387 |
| 5Wausau, WI | 64 | 45 | 7.8 | $5M | +1.0% | #82 of 387 |
| 6Appleton, WI | 64 | 94 | 9.4 | $4.4M | +2.7% | #85 of 387 |
| 7Milwaukee-Waukesha, WI | 63 | 572 | 8.7 | $4.6M | 0.0% | #92 of 387 |
| Duluth, MN-WI | 63 | 98 | 8.1 | $4.6M | +0.2% | #93 of 387 |
| 8Fond du Lac, WI | 60 | 38 | 8.8 | $4.3M | +0.5% | #112 of 387 |
| 9Green Bay, WI | 58 | 143 | 10.5 | $3.8M | +2.5% | #128 of 387 |
| 10Madison, WI | 55 | 355 | 11.8 | $3.7M | +4.1% | #155 of 387 |
| 11Eau Claire, WI | 54 | 74 | 10.3 | $3.7M | +2.6% | #166 of 387 |
| 12Sheboygan, WI | 48 | 52 | 10.5 | $3.6M | 0.0% | #209 of 387 |
| 13La Crosse-Onalaska, WI-MN | 41 | 74 | 10.3 | $3.7M | +0.4% | #268 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Beaver Dam, WI | 77 | 22 | 6.1 | $6.2M | −0.3% | #17 of 529 |
| 2Sparta, WI | 74 | 8 | 4.4 | $8.4M | +0.6% | #29 of 529 |
| 3Manitowoc, WI | 71 | 26 | 7.4 | $4.9M | +0.4% | #54 of 529 |
| 4Marinette, WI-MI | 66 | 21 | 7.1 | $4.8M | +0.3% | #92 of 529 |
| 5Watertown-Fort Atkinson, WI | 66 | 30 | 8.6 | $4.6M | +0.3% | #94 of 529 |
| 6Stevens Point-Plover, WI | 60 | 35 | 11.8 | $3.3M | +2.2% | #163 of 529 |
| Iron Mountain, MI-WI | 59 | 9 | 6.4 | $5.4M | +0.4% | #170 of 529 |
| 7Menomonie, WI | 57 | 19 | 10.9 | $3.5M | +1.7% | #197 of 529 |
| 8Wisconsin Rapids-Marshfield, WI | 56 | 21 | 6.5 | $5.5M | −0.2% | #203 of 529 |
| 9Shawano, WI | 55 | 17 | 9.1 | $3.9M | +1.4% | #216 of 529 |
| 10Baraboo, WI | 52 | 32 | 11.4 | $3.4M | +1.3% | #249 of 529 |
| 11Whitewater-Elkhorn, WI | 48 | 55 | 12.8 | $3.2M | +0.8% | #289 of 529 |
| 12Platteville, WI | 44 | 22 | 11.0 | $3.3M | +0.9% | #326 of 529 |
| 13Rice Lake, WI | 44 | 24 | 12.0 | $3M | −0.5% | #329 of 529 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 83 | 9 | 5.4 | $7.2M | +2.9% | #65 of 2,063 |
| 2Washington County, WI | 82 | 34 | 6.0 | $7.4M | +1.8% | #74 of 2,063 |
| 3Calumet County, WI | 77 | 7 | 3.3 | $12.8M | +2.9% | #147 of 2,063 |
| 4Racine County, WI | 74 | 47 | 5.8 | $6.8M | +0.4% | #200 of 2,063 |
| 5Pierce County, WI | 74 | 14 | 8.8 | $4.9M | +3.1% | #215 of 2,063 |
| 6Kewaunee County, WI | 73 | 5 | 6.0 | $6.6M | +1.0% | #227 of 2,063 |
| 7Dodge County, WI | 72 | 22 | 6.1 | $6.2M | −0.3% | #247 of 2,063 |
| 8Adams County, WI | 71 | 5 | 5.3 | $6.4M | +5.2% | #267 of 2,063 |
| 9Chippewa County, WI | 71 | 17 | 6.3 | $6M | +1.9% | #270 of 2,063 |
| 10Waukesha County, WI | 71 | 140 | 8.3 | $5.7M | +2.4% | #271 of 2,063 |
| 11Monroe County, WI | 69 | 8 | 4.4 | $8.4M | +0.6% | #314 of 2,063 |
| 12Winnebago County, WI | 69 | 54 | 7.4 | $5.1M | +1.4% | #327 of 2,063 |
| 13Ozaukee County, WI | 68 | 34 | 8.9 | $5.2M | +3.0% | #349 of 2,063 |
| 14Kenosha County, WI | 68 | 55 | 8.0 | $5.1M | −0.4% | #350 of 2,063 |
| 15Rock County, WI | 68 | 54 | 8.0 | $4.7M | +1.7% | #360 of 2,063 |
| 16Manitowoc County, WI | 65 | 26 | 7.4 | $4.9M | +0.4% | #430 of 2,063 |
| 17Marathon County, WI | 62 | 45 | 7.8 | $5M | +1.0% | #530 of 2,063 |
| 18Waushara County, WI | 62 | 8 | 7.6 | $4.7M | +2.8% | #533 of 2,063 |
| 19Jefferson County, WI | 62 | 30 | 8.6 | $4.6M | +0.3% | #536 of 2,063 |
| 20St. Croix County, WI | 62 | 48 | 12.8 | $3.6M | +4.7% | #551 of 2,063 |
| 21Fond du Lac County, WI | 60 | 38 | 8.8 | $4.3M | +0.5% | #605 of 2,063 |
| 22Clark County, WI | 60 | 12 | 9.3 | $3.9M | +1.2% | #617 of 2,063 |
| 23Douglas County, WI | 59 | 15 | 7.8 | $4.8M | −0.8% | #647 of 2,063 |
| 24Vernon County, WI | 58 | 11 | 8.9 | $4.2M | +2.4% | #697 of 2,063 |
| 25Dane County, WI | 58 | 300 | 11.9 | $3.7M | +4.9% | #705 of 2,063 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Green Lake County, WI | 57 | 8 | 9.7 | $3.8M | +1.5% | #739 of 2,063 |
| 27Outagamie County, WI | 57 | 87 | 11.1 | $3.7M | +2.6% | #742 of 2,063 |
| 28Polk County, WI | 56 | 21 | 10.7 | $3.6M | +1.7% | #788 of 2,063 |
| 29Waupaca County, WI | 55 | 19 | 8.4 | $4.4M | −0.6% | #810 of 2,063 |
| 30Marinette County, WI | 54 | 17 | 8.9 | $3.9M | +1.6% | #858 of 2,063 |
| 31Iowa County, WI | 54 | 11 | 10.9 | $3.7M | +1.0% | #861 of 2,063 |
| 32Juneau County, WI | 53 | 8 | 7.3 | $4.8M | −0.5% | #878 of 2,063 |
| 33Brown County, WI | 53 | 129 | 11.6 | $3.4M | +2.6% | #907 of 2,063 |
| 34Portage County, WI | 53 | 35 | 11.8 | $3.3M | +2.2% | #915 of 2,063 |
| 35Lincoln County, WI | 51 | 8 | 6.3 | $5.8M | −0.1% | #957 of 2,063 |
| 36Wood County, WI | 51 | 21 | 6.5 | $5.5M | −0.2% | #958 of 2,063 |
| 37Taylor County, WI | 51 | 7 | 8.7 | $4.1M | +0.9% | #973 of 2,063 |
| 38Sheboygan County, WI | 51 | 52 | 10.5 | $3.6M | 0.0% | #981 of 2,063 |
| 39Green County, WI | 50 | 17 | 10.8 | $3.7M | +0.5% | #1,005 of 2,063 |
| 40Dunn County, WI | 50 | 19 | 10.9 | $3.5M | +1.7% | #1,009 of 2,063 |
| 41Shawano County, WI | 49 | 16 | 9.3 | $3.8M | +1.7% | #1,049 of 2,063 |
| 42Eau Claire County, WI | 49 | 57 | 12.7 | $3M | +3.0% | #1,070 of 2,063 |
| 43Trempealeau County, WI | 49 | 21 | 16.8 | $2.3M | +1.1% | #1,072 of 2,063 |
| 44Milwaukee County, WI | 47 | 364 | 9.3 | $3.9M | −1.5% | #1,130 of 2,063 |
| 45Sauk County, WI | 45 | 32 | 11.4 | $3.4M | +1.3% | #1,208 of 2,063 |
| 46Richland County, WI | 44 | 6 | 8.3 | $4.3M | −1.4% | #1,231 of 2,063 |
| 47La Crosse County, WI | 44 | 52 | 10.1 | $3.8M | +0.3% | #1,238 of 2,063 |
| 48Walworth County, WI | 42 | 55 | 12.8 | $3.2M | +0.8% | #1,322 of 2,063 |
| 49Columbia County, WI | 41 | 27 | 11.2 | $3.7M | −0.7% | #1,336 of 2,063 |
| 50Lafayette County, WI | 41 | 13 | 19.2 | $2M | +5.2% | #1,365 of 2,063 |
| 51Jackson County, WI | 40 | 8 | 9.7 | $3.7M | −0.5% | #1,376 of 2,063 |
| 52Barron County, WI | 39 | 24 | 12.0 | $3M | −0.5% | #1,441 of 2,063 |
| 53Grant County, WI | 37 | 22 | 11.0 | $3.3M | +0.9% | #1,516 of 2,063 |
| 54Sawyer County, WI | 35 | 15 | 17.0 | $2M | +4.0% | #1,597 of 2,063 |
| 55Price County, WI | 34 | 6 | 9.2 | $3.6M | −0.3% | #1,607 of 2,063 |
| 56Washburn County, WI | 33 | 12 | 15.9 | $2.3M | +2.8% | #1,662 of 2,063 |
| 57Burnett County, WI | 31 | 15 | 20.9 | $1.7M | +3.9% | #1,729 of 2,063 |
| 58Buffalo County, WI | 30 | 8 | 14.0 | $2.6M | −0.1% | #1,753 of 2,063 |
| 59Bayfield County, WI | 30 | 12 | 16.1 | $2.3M | +3.4% | #1,756 of 2,063 |
| 60Langlade County, WI | 28 | 10 | 11.3 | $3M | +0.4% | #1,810 of 2,063 |
| 61Vilas County, WI | 26 | 18 | 16.1 | $2.2M | +2.9% | #1,862 of 2,063 |
| 62Door County, WI | 25 | 47 | 31.4 | $1.2M | +1.6% | #1,894 of 2,063 |
| 63Ashland County, WI | 24 | 11 | 16.1 | $2.1M | +1.1% | #1,912 of 2,063 |
| 64Oneida County, WI | 21 | 35 | 20.0 | $1.8M | +0.7% | #1,969 of 2,063 |
| Crawford County, WI | Not scored | 3 | 4.5 | $7.7M | −1.1% | |
| Marquette County, WI | Not scored | 4 | 5.7 | $6.1M | +2.1% | |
| Rusk County, WI | Not scored | 4 | 6.3 | $5.3M | −0.2% | |
| Forest County, WI | Not scored | 5 | 12.5 | $2.7M | +4.4% | |
| Pepin County, WI | Not scored | 6 | 19.7 | $1.9M | +2.2% | |
| Iron County, WI | Not scored | 4 | 12.9 | $2.6M | −0.3% | |
| Florence County, WI | Not scored | 1 | 4.6 | $7.6M | +4.0% | |
| Menominee County, WI | Not scored | 1 | 7.1 | $4.8M | −1.4% |
Markets with fewer than 5 coffee shops and cafes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many coffee shops and cafes are in Wisconsin?
As of September 2026, map listings count 2,411 coffee shops and cafes in Wisconsin. 705 of them (29%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 1,243 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 36.4% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Another 195 one-person businesses have no payroll, by official counts.
How much do households in Wisconsin spend on food away from home?
About $9.8B a year, or $3,959 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 2,411 coffee shops and cafes on map listings, it comes to $4.1M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for coffee shops and cafes?
Wisconsin has 9.7 coffee shops and cafes per 10,000 households, 12% below the U.S. rate of 11.0. Spending per cafe is $4.1M, 10% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Wisconsin would have about 2,651, against 2,411 on map listings. There is one business with payroll in the industry for every 1,995 households, against one for every 1,518 across the U.S. The official count rose 36.4% from 2019 to 2023, against +24.3% for the U.S.
Which market in Wisconsin has the highest market score for coffee shops and cafes?
Among 15 scored metro areas in or partly in Wisconsin, the Racine-Mount Pleasant metro area scores highest, at 75 (high). Among 14 scored small-town markets in or partly in Wisconsin, the Beaver Dam area scores highest, at 77 (high). Among 64 scored counties in Wisconsin, Oconto County scores highest, at 83 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 59 for coffee shops and cafes (upper middle), #19 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Coffee shops and cafes in other states
All 51 states
- Alabama
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- Arkansas
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- Connecticut
- Delaware
- District of Columbia
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- Hawaii
- Idaho
- Illinois
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- Louisiana
- Maine
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- Massachusetts
- Michigan
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- New Hampshire
- New Jersey
- New Mexico
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- North Carolina
- North Dakota
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- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for coffee shops and cafes across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Restaurants and cafes26,345 listings
- Sit-down restaurants12,969 listings
- Fast food and sandwich shops2,887 listings
- Pizza1,713 listings
- Bakeries and dessert shops1,895 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.