Market rankings · Missouri
Pizza places in Missouri
Markets across Missouri ranked by the Groundwork market score for pizza places, with competitor counts and household spending for each.
- Listings
- 2,482
- 1,980 chain locations (80%)
- Official establishments
- 4,814
- All limited-service restaurants · +8.4% since 2019
- Household spending a year
- $9.5B
- On food away from home
- Listings per 10k households
- 9.9
- 24% above the U.S.
- Spending per listing
- $3.8M
- 24% below the U.S.
- Rank among states
- #47 of 51
- Market score 32 · Lower middle
A site report maps the pizza places on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2,482 pizza places in Missouri. Of those, 1,980 are chain locations, or 80%, against 58% across the U.S. That is 9.9 per 10,000 households, 24% above the U.S. rate of 8.0.
Households in Missouri spend about $9.5B a year on food away from home, or $3,799 per household, 7% below the U.S. average. That is about $3.8M of household spending for each pizza place on map listings, 24% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 4,814 businesses with payroll classed as limited-service restaurants in Missouri in 2023, up 8.4% from 2019. That is one for every 521 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 145 SBA-backed loans worth $72M have gone to businesses classed as limited-service restaurants in Missouri.
Among the 50 states and DC, Missouri ranks #47 for pizza places, with a Groundwork market score of 32 (lower middle). Of the 8 scored metro areas in or partly in Missouri, the Kansas City metro area scores highest (68). Of the 18 scored small-town markets in or partly in Missouri, the Mexico area scores highest (60).
Every market in Missouri for pizza places
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kansas City, MO-KS | 68 | 687 | 7.7 | $5.4M | +3.4% | #75 of 387 |
| 2St. Louis, MO-IL | 51 | 954 | 8.2 | $5M | −0.2% | #186 of 387 |
| 3Columbia, MO | 44 | 83 | 9.6 | $4M | +3.9% | #243 of 387 |
| 4Jefferson City, MO | 39 | 77 | 13.1 | $2.9M | +2.2% | #284 of 387 |
| 5Springfield, MO | 36 | 184 | 9.3 | $3.9M | +5.1% | #300 of 387 |
| 6Joplin, MO-KS | 30 | 93 | 11.7 | $2.9M | +3.9% | #339 of 387 |
| 7Cape Girardeau, MO-IL | 21 | 47 | 12.3 | $2.9M | +1.7% | #368 of 387 |
| 8St. Joseph, MO-KS | 18 | 57 | 12.2 | $2.9M | −2.0% | #374 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mexico, MO | 60 | 6 | 6.5 | $5.1M | −1.0% | #150 of 520 |
| Quincy, IL-MO | 57 | 27 | 8.7 | $4.1M | −2.0% | #177 of 520 |
| 2Warrensburg, MO | 57 | 22 | 10.4 | $3.4M | +4.9% | #183 of 520 |
| 3Sedalia, MO | 42 | 17 | 10.0 | $3.4M | +2.9% | #333 of 520 |
| 4Fort Leonard Wood, MO | 39 | 22 | 13.1 | $2.7M | +0.8% | #372 of 520 |
| 5Hannibal, MO | 38 | 16 | 10.5 | $3.3M | +0.4% | #382 of 520 |
| 6Maryville, MO | 36 | 10 | 11.8 | $2.8M | −4.0% | #402 of 520 |
| 7Rolla, MO | 36 | 21 | 12.1 | $2.8M | +1.6% | #403 of 520 |
| 8Moberly, MO | 36 | 11 | 11.9 | $2.7M | +0.2% | #404 of 520 |
| 9West Plains, MO | 34 | 25 | 15.7 | $2M | +2.5% | #423 of 520 |
| 10Lebanon, MO | 33 | 19 | 13.1 | $2.4M | +2.5% | #432 of 520 |
| 11Kirksville, MO | 33 | 17 | 16.3 | $2.1M | +1.9% | #434 of 520 |
| 12Sikeston, MO | 32 | 26 | 13.1 | $2.5M | −0.3% | #449 of 520 |
| 13Farmington, MO | 29 | 33 | 13.3 | $2.5M | +2.1% | #465 of 520 |
| 14Marshall, MO | 25 | 11 | 13.7 | $2.4M | −0.3% | #487 of 520 |
| 15Branson, MO | 22 | 50 | 21.9 | $1.5M | +1.7% | #504 of 520 |
| 16Poplar Bluff, MO | 13 | 27 | 16.3 | $1.9M | −0.4% | #516 of 520 |
| 17Kennett, MO | 8 | 21 | 18.7 | $1.6M | −4.8% | #519 of 520 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Platte County, MO | 77 | 33 | 7.5 | $6M | +6.7% | #143 of 2,090 |
| 2Warren County, MO | 73 | 13 | 9.4 | $4.3M | +9.2% | #234 of 2,090 |
| 3St. Charles County, MO | 71 | 123 | 7.6 | $6.1M | +4.9% | #273 of 2,090 |
| 4Cass County, MO | 71 | 37 | 8.6 | $4.9M | +7.1% | #290 of 2,090 |
| 5Lincoln County, MO | 71 | 25 | 11.0 | $3.7M | +11.4% | #294 of 2,090 |
| 6Ste. Genevieve County, MO | 69 | 5 | 7.0 | $5.3M | +1.1% | #350 of 2,090 |
| 7Ray County, MO | 66 | 7 | 7.7 | $4.9M | +1.1% | #457 of 2,090 |
| 8Jefferson County, MO | 65 | 74 | 8.4 | $4.8M | +2.7% | #484 of 2,090 |
| 9Christian County, MO | 65 | 35 | 10.0 | $4M | +8.3% | #493 of 2,090 |
| 10Clay County, MO | 63 | 81 | 7.9 | $5.3M | +4.3% | #551 of 2,090 |
| 11Newton County, MO | 61 | 18 | 8.1 | $4.4M | +6.1% | #625 of 2,090 |
| 12St. Louis County, MO | 58 | 291 | 7.0 | $6.1M | −1.2% | #707 of 2,090 |
| 13Jackson County, MO | 58 | 216 | 7.0 | $5.3M | +2.1% | #718 of 2,090 |
| 14Andrew County, MO | 57 | 8 | 11.4 | $3.3M | +0.7% | #773 of 2,090 |
| 15Boone County, MO | 54 | 69 | 9.0 | $4.3M | +4.2% | #866 of 2,090 |
| 16Stone County, MO | 54 | 14 | 10.3 | $3.3M | +4.1% | #878 of 2,090 |
| 17Crawford County, MO | 52 | 6 | 6.3 | $5.3M | −0.4% | #934 of 2,090 |
| 18Audrain County, MO | 52 | 6 | 6.5 | $5.1M | −1.0% | #940 of 2,090 |
| 19Franklin County, MO | 52 | 45 | 10.5 | $3.6M | +3.1% | #961 of 2,090 |
| 20Clinton County, MO | 51 | 13 | 15.6 | $2.4M | +2.1% | #1,001 of 2,090 |
| 21Johnson County, MO | 50 | 22 | 10.4 | $3.4M | +4.9% | #1,045 of 2,090 |
| 22Callaway County, MO | 50 | 23 | 14.0 | $2.6M | +3.2% | #1,054 of 2,090 |
| 23Webster County, MO | 50 | 20 | 14.3 | $2.5M | +10.4% | #1,055 of 2,090 |
| 24Osage County, MO | 49 | 11 | 20.8 | $1.8M | +2.7% | #1,095 of 2,090 |
| 25McDonald County, MO | 46 | 10 | 11.7 | $2.7M | +3.1% | #1,208 of 2,090 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Morgan County, MO | 45 | 12 | 13.8 | $2.4M | +6.8% | #1,247 of 2,090 |
| 27Polk County, MO | 44 | 17 | 14.1 | $2.4M | +6.3% | #1,289 of 2,090 |
| 28Moniteau County, MO | 43 | 6 | 10.5 | $3.3M | +1.4% | #1,327 of 2,090 |
| 29Barry County, MO | 43 | 18 | 13.5 | $2.5M | +4.8% | #1,342 of 2,090 |
| 30Texas County, MO | 42 | 13 | 13.7 | $2.2M | +6.9% | #1,384 of 2,090 |
| 31Wright County, MO | 42 | 12 | 16.7 | $1.8M | +8.0% | #1,386 of 2,090 |
| 32Greene County, MO | 41 | 110 | 8.4 | $4.2M | +3.3% | #1,396 of 2,090 |
| 33Miller County, MO | 41 | 16 | 16.2 | $2M | +4.2% | #1,423 of 2,090 |
| 34Benton County, MO | 41 | 13 | 15.2 | $2M | +5.7% | #1,424 of 2,090 |
| 35Vernon County, MO | 40 | 7 | 9.0 | $3.4M | +1.5% | #1,442 of 2,090 |
| 36Perry County, MO | 40 | 9 | 12.0 | $3M | +0.6% | #1,452 of 2,090 |
| 37Cole County, MO | 39 | 37 | 11.9 | $3.3M | +1.7% | #1,482 of 2,090 |
| 38Pettis County, MO | 38 | 17 | 10.0 | $3.4M | +2.9% | #1,517 of 2,090 |
| 39Washington County, MO | 38 | 16 | 17.9 | $1.8M | +1.6% | #1,542 of 2,090 |
| 40Dent County, MO | 37 | 6 | 10.7 | $3M | +1.3% | #1,563 of 2,090 |
| 41Gasconade County, MO | 37 | 7 | 11.5 | $3M | +0.1% | #1,564 of 2,090 |
| 42Lawrence County, MO | 37 | 18 | 12.3 | $2.7M | +3.7% | #1,570 of 2,090 |
| 43Linn County, MO | 37 | 10 | 20.8 | $1.7M | −0.3% | #1,581 of 2,090 |
| 44Montgomery County, MO | 37 | 10 | 21.6 | $1.6M | +2.6% | #1,582 of 2,090 |
| 45Cooper County, MO | 36 | 8 | 12.8 | $2.8M | +3.0% | #1,606 of 2,090 |
| 46Livingston County, MO | 36 | 8 | 14.3 | $2.4M | +1.1% | #1,613 of 2,090 |
| 47Camden County, MO | 36 | 33 | 18.4 | $2M | +2.9% | #1,617 of 2,090 |
| 48Scott County, MO | 35 | 17 | 11.1 | $3.1M | −0.1% | #1,634 of 2,090 |
| 49Pulaski County, MO | 34 | 22 | 13.1 | $2.7M | +0.8% | #1,676 of 2,090 |
| 50Randolph County, MO | 33 | 11 | 11.9 | $2.7M | +0.2% | #1,705 of 2,090 |
| 51Henry County, MO | 33 | 12 | 13.0 | $2.5M | +3.2% | #1,708 of 2,090 |
| 52Cape Girardeau County, MO | 32 | 40 | 12.3 | $3M | +2.7% | #1,726 of 2,090 |
| 53Nodaway County, MO | 32 | 10 | 11.8 | $2.8M | −4.0% | #1,730 of 2,090 |
| 54Ralls County, MO | 32 | 5 | 12.6 | $2.8M | +0.9% | #1,731 of 2,090 |
| 55Phelps County, MO | 32 | 21 | 12.1 | $2.8M | +1.6% | #1,734 of 2,090 |
| 56Wayne County, MO | 32 | 5 | 10.8 | $2.7M | −1.4% | #1,738 of 2,090 |
| 57St. Louis city, MO | 31 | 114 | 7.9 | $4.4M | −7.4% | #1,752 of 2,090 |
| 58Laclede County, MO | 31 | 19 | 13.1 | $2.4M | +2.5% | #1,772 of 2,090 |
| 59Lafayette County, MO | 31 | 23 | 18.3 | $2.1M | +1.4% | #1,773 of 2,090 |
| 60Stoddard County, MO | 31 | 18 | 15.5 | $2.1M | −1.3% | #1,774 of 2,090 |
| 61Howell County, MO | 31 | 25 | 15.7 | $2M | +2.5% | #1,775 of 2,090 |
| 62Pemiscot County, MO | 29 | 6 | 9.5 | $3.1M | −7.2% | #1,820 of 2,090 |
| 63Ripley County, MO | 29 | 11 | 27.5 | $1M | +0.4% | #1,834 of 2,090 |
| 64Jasper County, MO | 28 | 70 | 14.1 | $2.4M | +3.7% | #1,846 of 2,090 |
| 65Macon County, MO | 28 | 10 | 16.5 | $2M | −0.1% | #1,850 of 2,090 |
| 66Marion County, MO | 27 | 11 | 9.7 | $3.5M | +0.2% | #1,859 of 2,090 |
| 67Madison County, MO | 27 | 6 | 12.8 | $2.6M | +1.9% | #1,869 of 2,090 |
| 68Barton County, MO | 27 | 6 | 13.5 | $2.3M | +1.5% | #1,875 of 2,090 |
| 69Bates County, MO | 27 | 11 | 17.9 | $1.9M | +2.9% | #1,879 of 2,090 |
| 70DeKalb County, MO | 27 | 7 | 18.8 | $1.9M | −15.6% | #1,880 of 2,090 |
| 71St. Francois County, MO | 26 | 33 | 13.3 | $2.5M | +2.1% | #1,897 of 2,090 |
| 72Adair County, MO | 25 | 13 | 14.2 | $2.4M | +1.6% | #1,912 of 2,090 |
| 73Bollinger County, MO | 23 | 5 | 12.7 | $2.6M | +0.9% | #1,953 of 2,090 |
| 74Saline County, MO | 23 | 11 | 13.7 | $2.4M | −0.3% | #1,956 of 2,090 |
| 75Howard County, MO | 23 | 6 | 16.7 | $2.1M | +0.3% | #1,961 of 2,090 |
| 76Pike County, MO | 23 | 12 | 18.7 | $1.8M | +3.1% | #1,966 of 2,090 |
| 77Buchanan County, MO | 22 | 37 | 11.1 | $3.1M | −1.1% | #1,970 of 2,090 |
| 78Mississippi County, MO | 19 | 9 | 20.1 | $1.5M | −1.1% | #2,027 of 2,090 |
| 79Taney County, MO | 18 | 50 | 21.9 | $1.5M | +1.7% | #2,036 of 2,090 |
| 80New Madrid County, MO | 15 | 11 | 16.4 | $2M | −7.6% | #2,052 of 2,090 |
| 81Butler County, MO | 12 | 27 | 16.3 | $1.9M | −0.4% | #2,073 of 2,090 |
| 82Dunklin County, MO | 9 | 21 | 18.7 | $1.6M | −4.8% | #2,086 of 2,090 |
| Dallas County, MO | Not scored | 2 | 3.0 | $10.7M | +5.2% | |
| Cedar County, MO | Not scored | 4 | 6.9 | $4.5M | +4.8% | |
| Douglas County, MO | Not scored | 3 | 6.4 | $4.7M | +6.4% | |
| Lewis County, MO | Not scored | 8 | 25.1 | $1.3M | −1.6% | |
| Grundy County, MO | Not scored | 4 | 10.2 | $3.1M | −0.2% | |
| St. Clair County, MO | Not scored | 4 | 9.8 | $3.2M | +6.7% | |
| Iron County, MO | Not scored | 7 | 18.1 | $1.7M | −2.0% | |
| Caldwell County, MO | Not scored | 6 | 15.9 | $2.1M | +2.1% | |
| Ozark County, MO | Not scored | 10 | 27.0 | $1.1M | +7.7% | |
| Monroe County, MO | Not scored | 5 | 14.4 | $2.3M | +3.1% | |
| Oregon County, MO | Not scored | 4 | 11.8 | $2.5M | +1.2% | |
| Hickory County, MO | Not scored | 13 | 36.1 | $768K | +8.9% | |
| Daviess County, MO | Not scored | 5 | 16.6 | $2.1M | +1.5% | |
| Maries County, MO | Not scored | 3 | 8.8 | $3.9M | −0.7% | |
| Carroll County, MO | Not scored | 4 | 11.4 | $2.9M | −0.6% | |
| Harrison County, MO | Not scored | 5 | 15.6 | $2M | +1.5% | |
| Dade County, MO | Not scored | 8 | 26.2 | $1.2M | +2.9% | |
| Chariton County, MO | Not scored | 7 | 26.1 | $1.4M | −0.1% | |
| Shannon County, MO | Not scored | 4 | 13.9 | $2.2M | +3.6% | |
| Clark County, MO | Not scored | 2 | 8.3 | $3.9M | −2.8% | |
| Gentry County, MO | Not scored | 8 | 33.0 | $965K | +4.2% | |
| Reynolds County, MO | Not scored | 4 | 17.1 | $1.7M | −1.4% | |
| Shelby County, MO | Not scored | 6 | 25.1 | $1.3M | −3.6% | |
| Sullivan County, MO | Not scored | 3 | 14.7 | $2.2M | −4.1% | |
| Carter County, MO | Not scored | 6 | 29.4 | $1M | +4.2% | |
| Atchison County, MO | Not scored | 5 | 21.9 | $1.5M | −2.5% | |
| Scotland County, MO | Not scored | 3 | 19.4 | $1.8M | +2.1% | |
| Putnam County, MO | Not scored | 2 | 11.2 | $3.1M | −3.0% | |
| Holt County, MO | Not scored | 3 | 17.2 | $2M | +0.4% | |
| Schuyler County, MO | Not scored | 4 | 30.6 | $1M | +3.3% | |
| Knox County, MO | Not scored | 2 | 15.5 | $2.1M | −0.1% | |
| Mercer County, MO | Not scored | 4 | 30.7 | $1M | −3.2% | |
| Worth County, MO | Not scored | 1 | 11.8 | $2.6M | −2.6% |
Markets with fewer than 5 pizza places on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pizza places are in Missouri?
Missouri has 2,482 pizza places on map listings as of September 2026. 1,980 of them (80%) are chain locations. The listings count pizza restaurants. Official counts show 4,814 businesses with payroll classed as limited-service restaurants in 2023, up 8.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 774 one-person businesses without payroll.
How much do households in Missouri spend on food away from home?
About $9.5B a year, or $3,799 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 2,482 pizza places on map listings, it comes to $3.8M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for pizza places?
Missouri has 9.9 pizza places per 10,000 households, 24% above the U.S. rate of 8.0. Spending per pizza place is $3.8M, 24% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Missouri would have about 1,875, against 2,482 on map listings. There is one business with payroll in the industry for every 521 households, against one for every 478 across the U.S. The official count rose 8.4% from 2019 to 2023, against +6.1% for the U.S.
Which market in Missouri has the highest market score for pizza places?
Among 8 scored metro areas in or partly in Missouri, the Kansas City metro area scores highest, at 68 (upper middle). Among 18 scored small-town markets in or partly in Missouri, the Mexico area scores highest, at 60 (upper middle). Among 82 scored counties in Missouri, Platte County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 32 for pizza places (lower middle), #47 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pizza in other states
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Top markets for pizza places across the U.S. · All business types in Missouri
Related business types in Missouri
- Restaurants and cafes24,732 listings
- Sit-down restaurants13,458 listings
- Fast food and sandwich shops3,324 listings
- Coffee shops and cafes2,459 listings
- Bakeries and dessert shops2,043 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.