Groundwork

Food and drink · County · Wisconsin

Pizza places in Dunn County, WI

The pizza places in Dunn County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 67 out of 100: Upper middle

Ranked #419 of 2,090 scored counties
#28 of 58 scored counties in Wisconsin

Listings
14
9 chain locations (64%)
Official establishments
19
All limited-service restaurants · −17.4% since 2019
Household spending a year
$66.4M
On food away from home · $3,806 a household
Spending per listing
$4.7M
7% below the U.S.
Listings per 10k households
8.0
In line with the U.S.
Population, 2025
46,223
+1.7% since 2020

See the pizza places around any address in Dunn County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dunn County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Dunn County comes to about $66.4M a year: $3,806 per household, 6% below the U.S. average. That works out to $4.7M per pizza place, 7% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

There are 14 pizza places on map listings in Dunn County as of September 2026. 9 of them (64%) are chain locations, against 58% across the U.S. That comes to 8.0 for every 10,000 households, in line with the U.S. rate of 8.0.

In 2023, official counts showed 19 businesses with payroll in Dunn County classed as limited-service restaurants, down 17.4% from 2019. That is one for every 918 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 2 SBA-backed loans worth $2.8M have gone to businesses classed as limited-service restaurants in Dunn County.

Population estimates show Dunn County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). For pizza places, Dunn County has a Groundwork market score of 67 (upper middle): #419 of 2,090 scored counties and #28 of 58 scored counties in Wisconsin. That puts it in the top quarter of counties.

How Dunn County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Dunn County, WI compared with Wisconsin and the U.S.
MeasureDunn CountyWisconsinU.S.
Listings per 10k households8.06.98.0
Spending per listing$4.7M$5.7M$5.1M
Households per official establishment (all limited-service restaurants)918632478
Official establishment growth, 2019–2023−17.4%+3.8%+6.1%
Population growth, 2020–2025+1.7%+1.3%+3.1%
Spending per household on food away from home$3,806$3,959$4,070
Median household income$74,824$77,485$80,734
Groundwork market score6763

Official counts and lending

Businesses

Official establishments, 2019 to 2023
23 → 19All limited-service restaurants · −17.4% over the period
Employees, 2023
429
Annual payroll, 2023
$7.3M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
149 chain locations
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$2.8M

SBA-backed loans to businesses classed as limited-service restaurants in Dunn County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Dunn County

Population, 2025 estimate
46,223+1.7% since 2020
Households
17,440
Median age
38.2
Homes lived in by their owners
67%
Vehicles per household
2.1
Land area
850 sq. mi.
People per square mile
54
Median household income
$74,824+27.3% vs. 2015–2019, before inflation
Average household income
$92,785
Median home value
$243,200
Jobs located here
19,544
Daytime population
43,071Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Dunn County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Dunn County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pizza places, numbered among those based in Wisconsin, with Dunn County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI87125.6$7.5M+2.9%#24 of 2,090
2St. Croix County, WI85246.4$7.3M+4.7%#39 of 2,090
3Pierce County, WI81127.6$5.7M+3.1%#72 of 2,090
4Waushara County, WI8054.7$7.6M+2.8%#83 of 2,090
5Oconto County, WI80105.9$6.4M+2.9%#86 of 2,090
6Vernon County, WI7975.6$6.6M+2.4%#103 of 2,090
7Dane County, WI771797.1$6.1M+4.9%#140 of 2,090
8Shawano County, WI7674.1$8.7M+1.7%#148 of 2,090
9Waukesha County, WI761257.4$6.4M+2.4%#156 of 2,090
10Ozaukee County, WI75266.8$6.8M+3.0%#167 of 2,090
28Dunn County, WI67148.0$4.7M+1.7%#419 of 2,090

Other business types in Dunn County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Dunn County, WI?

As of September 2026, map listings count 14 pizza places in Dunn County. 9 of them (64%) are chain locations. The listings count pizza restaurants. Official counts show 19 businesses with payroll classed as limited-service restaurants in 2023, down 17.4% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.

How much do households in Dunn County, WI spend on food away from home?

About $66.4M a year, or $3,806 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 14 pizza places on map listings, it comes to $4.7M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 17,440 households in Dunn County and national spending patterns by income.

How does Dunn County, WI compare with the U.S. for pizza places?

Dunn County has 8.0 pizza places per 10,000 households, in line with the U.S. rate of 8.0. Spending per pizza place is $4.7M, 7% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Dunn County would have about 13, against 14 on map listings. There is one business with payroll in the industry for every 918 households, against one for every 478 across the U.S. The official count fell 17.4% from 2019 to 2023, against +6.1% for the U.S.

How fast is Dunn County, WI growing?

Population estimates put Dunn County at 46,223 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 17,440 households. Median household income in Dunn County is $74,824, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dunn County scores 67 for pizza places (upper middle), #419 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Dunn County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Dunn County

Screening a site or an acquisition in Dunn County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Dunn County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.