Food and drink · County · Wisconsin
Pizza places in Iowa County, WI
How Iowa County, WI compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #355 of 2,090 scored counties
#23 of 58 scored counties in Wisconsin
- Listings
- 9
- 7 chain locations (78%)
- Official establishments
- 9
- All limited-service restaurants
- Household spending a year
- $40.8M
- On food away from home · $4,034 a household
- Spending per listing
- $4.5M
- 11% below the U.S.
- Listings per 10k households
- 8.9
- 11% above the U.S.
- Population, 2025
- 23,951
- +1.0% since 2020
See the pizza places around any address in Iowa County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Iowa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 9 pizza places in Iowa County. Of those, 7 are chain locations, or 78%, against 58% across the U.S. That is 8.9 per 10,000 households, 11% above the U.S. rate of 8.0.
At $4,034 per household (in line with the U.S. average), households in Iowa County spend about $40.8M a year on food away from home. That works out to $4.5M per pizza place, 11% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in Iowa County was 9 in 2023. That is one for every 1,124 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.
Between 2020 and 2025, the population of Iowa County grew 1.0%, slower than the U.S. (+3.1%). For pizza places, Iowa County has a Groundwork market score of 69 (upper middle): #355 of 2,090 scored counties and #23 of 58 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Iowa County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Iowa County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.9 | 6.9 | 8.0 |
| Spending per listing | $4.5M | $5.7M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 1,124 | 632 | 478 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +6.1% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on food away from home | $4,034 | $3,959 | $4,070 |
| Median household income | $82,182 | $77,485 | $80,734 |
| Groundwork market score | 69 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 9All limited-service restaurants
- Employees, 2023
- 153
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 97 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Iowa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Iowa County
- Population, 2025 estimate
- 23,951+1.0% since 2020
- Households
- 10,118
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 763 sq. mi.
- People per square mile
- 31
- Median household income
- $82,182+28.2% vs. 2015–2019, before inflation
- Average household income
- $100,813
- Median home value
- $265,000
- Jobs located here
- 10,800
- Daytime population
- 21,726Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Iowa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Iowa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pizza places, numbered among those based in Wisconsin, with Iowa County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 87 | 12 | 5.6 | $7.5M | +2.9% | #24 of 2,090 |
| 2St. Croix County, WI | 85 | 24 | 6.4 | $7.3M | +4.7% | #39 of 2,090 |
| 3Pierce County, WI | 81 | 12 | 7.6 | $5.7M | +3.1% | #72 of 2,090 |
| 4Waushara County, WI | 80 | 5 | 4.7 | $7.6M | +2.8% | #83 of 2,090 |
| 5Oconto County, WI | 80 | 10 | 5.9 | $6.4M | +2.9% | #86 of 2,090 |
| 6Vernon County, WI | 79 | 7 | 5.6 | $6.6M | +2.4% | #103 of 2,090 |
| 7Dane County, WI | 77 | 179 | 7.1 | $6.1M | +4.9% | #140 of 2,090 |
| 8Shawano County, WI | 76 | 7 | 4.1 | $8.7M | +1.7% | #148 of 2,090 |
| 9Waukesha County, WI | 76 | 125 | 7.4 | $6.4M | +2.4% | #156 of 2,090 |
| 10Ozaukee County, WI | 75 | 26 | 6.8 | $6.8M | +3.0% | #167 of 2,090 |
| 23Iowa County, WI | 69 | 9 | 8.9 | $4.5M | +1.0% | #355 of 2,090 |
Other business types in Iowa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Iowa County, WI?
There are 9 pizza places on map listings in Iowa County as of September 2026. 7 of them (78%) are chain locations. The listings count pizza restaurants. Official counts show 9 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
How much do households in Iowa County, WI spend on food away from home?
About $40.8M a year, or $4,034 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 9 pizza places on map listings, it comes to $4.5M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 10,118 households in Iowa County and national spending patterns by income.
How does Iowa County, WI compare with the U.S. for pizza places?
Iowa County has 8.9 pizza places per 10,000 households, 11% above the U.S. rate of 8.0. Spending per pizza place is $4.5M, 11% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Iowa County would have about 8, against 9 on map listings. There is one business with payroll in the industry for every 1,124 households, against one for every 478 across the U.S.
How fast is Iowa County, WI growing?
Population estimates put Iowa County at 23,951 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 10,118 households. The median household income in Iowa County is $82,182 a year, 2% above the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa County scores 69 for pizza places (upper middle), #355 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Iowa County
Screening a site or an acquisition in Iowa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Iowa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.