Groundwork

Market rankings · New Jersey

Pizza places in New Jersey

Markets across New Jersey ranked by the Groundwork market score for pizza places, with competitor counts and household spending for each.

Listings
3,483
945 chain locations (27%)
Official establishments
7,670
All limited-service restaurants · +7.1% since 2019
Household spending a year
$16.4B
On food away from home
Listings per 10k households
9.9
24% above the U.S.
Spending per listing
$4.7M
7% below the U.S.
Rank among states
#27 of 51
Market score 49 · Lower middle

A site report maps the pizza places on map listings around any address in New Jersey by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 3,483 pizza places in New Jersey. Chain locations make up 27% of them, against 58% across the U.S. That comes to 9.9 for every 10,000 households, 24% above the U.S. rate of 8.0.

Household spending on food away from home in New Jersey comes to about $16.4B a year: $4,680 per household, 15% above the U.S. average. Spread across 3,483 pizza places, that is $4.7M per pizza place, 7% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 7,670 businesses with payroll in New Jersey classed as limited-service restaurants, up 7.1% from 2019. That is one for every 457 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 286 SBA-backed loans worth $125.9M have gone to businesses classed as limited-service restaurants in New Jersey.

Among the 50 states and DC, New Jersey ranks #27 for pizza places, with a Groundwork market score of 49 (lower middle). Of the 6 scored metro areas in or partly in New Jersey, the Trenton-Princeton metro area scores highest (63). Among 21 scored counties, Hunterdon County scores highest (79).

Every market in New Jersey for pizza places

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Jersey, ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Trenton-Princeton, NJ631349.3$5M+3.3%#102 of 387
Allentown-Bethlehem-Easton, PA-NJ5433910.0$4.1M+3.0%#161 of 387
New York-Newark-Jersey City, NY-NJ476,4948.8$5.2M+0.6%#220 of 387
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD452,55710.4$4.2M+1.4%#234 of 387
2Vineland, NJ395410.0$3.6M+2.2%#279 of 387
3Atlantic City-Hammonton, NJ2326417.1$2.4M+0.8%#366 of 387

Counties

Counties in New Jersey, ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hunterdon County, NJ79397.7$7.1M+2.3%#99 of 2,090
2Sussex County, NJ79468.0$6.1M+2.9%#107 of 2,090
3Somerset County, NJ721007.6$7.2M+3.5%#243 of 2,090
4Essex County, NJ692387.4$5.7M+4.2%#343 of 2,090
5Union County, NJ671648.1$5.9M+5.0%#400 of 2,090
6Morris County, NJ661739.0$6.1M+3.2%#438 of 2,090
7Mercer County, NJ641349.3$5M+3.3%#513 of 2,090
8Burlington County, NJ6417810.0$4.7M+4.3%#516 of 2,090
9Hudson County, NJ632508.3$5.4M+1.8%#549 of 2,090
10Warren County, NJ624810.6$4.2M+3.2%#596 of 2,090
11Salem County, NJ582911.7$3.4M+2.3%#736 of 2,090
12Bergen County, NJ5735410.0$5.2M+2.4%#745 of 2,090
13Middlesex County, NJ5730910.0$4.8M+2.6%#752 of 2,090
14Ocean County, NJ5726811.0$3.9M+5.6%#767 of 2,090
15Passaic County, NJ521699.4$4.5M+1.6%#946 of 2,090
16Gloucester County, NJ5213411.9$3.9M+3.3%#956 of 2,090
17Monmouth County, NJ5029011.5$4.5M+1.4%#1,016 of 2,090
18Camden County, NJ4824211.9$3.5M+2.4%#1,120 of 2,090
19Cumberland County, NJ465410.0$3.6M+2.2%#1,193 of 2,090
20Atlantic County, NJ4414313.1$3M+1.6%#1,285 of 2,090
21Cape May County, NJ2112127.0$1.6M−1.7%#1,992 of 2,090

Questions

How many pizza places are in New Jersey?

There are 3,483 pizza places on map listings in New Jersey as of September 2026. 945 of them (27%) are chain locations. The listings count pizza restaurants. Official counts show 7,670 businesses with payroll classed as limited-service restaurants in 2023, up 7.1% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 2,263 one-person businesses without payroll.

How much do households in New Jersey spend on food away from home?

About $16.4B a year, or $4,680 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 3,483 pizza places on map listings, it comes to $4.7M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.

How does New Jersey compare with the U.S. for pizza places?

New Jersey has 9.9 pizza places per 10,000 households, 24% above the U.S. rate of 8.0. Spending per pizza place is $4.7M, 7% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, New Jersey would have about 3,231, against 3,483 on map listings. There is one business with payroll in the industry for every 457 households, against one for every 478 across the U.S. The official count rose 7.1% from 2019 to 2023, against +6.1% for the U.S.

Which market in New Jersey has the highest market score for pizza places?

Among 6 scored metro areas in or partly in New Jersey, the Trenton-Princeton metro area scores highest, at 63 (upper middle). Among 21 scored counties in New Jersey, Hunterdon County scores highest, at 79 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 49 for pizza places (lower middle), #27 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Jersey. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Pizza in other states

All 51 states

Top markets for pizza places across the U.S. · All business types in New Jersey

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.