Food and drink · County · Wisconsin
Pizza places in Oconto County, WI
How Oconto County, WI compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #86 of 2,090 scored counties
#5 of 58 scored counties in Wisconsin
- Listings
- 10
- 7 chain locations (70%)
- Official establishments
- 17
- All limited-service restaurants
- Household spending a year
- $64.4M
- On food away from home · $3,833 a household
- Spending per listing
- $6.4M
- 27% above the U.S.
- Listings per 10k households
- 5.9
- 26% below the U.S.
- Population, 2025
- 40,195
- +2.9% since 2020
See the pizza places around any address in Oconto County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pizza places, Oconto County has a Groundwork market score of 80 (high): #86 of 2,090 scored counties and #5 of 58 scored counties in Wisconsin. That puts it in the top 10% of counties for pizza places.
As of September 2026, map listings count 10 pizza places in Oconto County. Of those, 7 are chain locations, or 70%, against 58% across the U.S. That comes to 5.9 for every 10,000 households, 26% below the U.S. rate of 8.0.
Households in Oconto County spend about $64.4M a year on food away from home, or $3,833 per household, 6% below the U.S. average. Spread across 10 pizza places, that is $6.4M per pizza place, 27% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in Oconto County was 17 in 2023. That is one for every 989 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Population estimates show Oconto County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%).
How Oconto County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oconto County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.9 | 6.9 | 8.0 |
| Spending per listing | $6.4M | $5.7M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 989 | 632 | 478 |
| Official establishment growth, 2019–2023 | n/a | +3.8% | +6.1% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,833 | $3,959 | $4,070 |
| Median household income | $75,049 | $77,485 | $80,734 |
| Groundwork market score | 80 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 17All limited-service restaurants
- Employees, 2023
- 203
- Annual payroll, 2023
- $3.4M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 107 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Oconto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Oconto County
- Population, 2025 estimate
- 40,195+2.9% since 2020
- Households
- 16,811
- Median age
- 46.9
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.2
- Land area
- 998 sq. mi.
- People per square mile
- 40
- Median household income
- $75,049+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,497
- Median home value
- $231,400
- Jobs located here
- 8,756
- Daytime population
- 28,572Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oconto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pizza places, numbered among those based in Wisconsin, with Oconto County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 87 | 12 | 5.6 | $7.5M | +2.9% | #24 of 2,090 |
| 2St. Croix County, WI | 85 | 24 | 6.4 | $7.3M | +4.7% | #39 of 2,090 |
| 3Pierce County, WI | 81 | 12 | 7.6 | $5.7M | +3.1% | #72 of 2,090 |
| 4Waushara County, WI | 80 | 5 | 4.7 | $7.6M | +2.8% | #83 of 2,090 |
| 5Oconto County, WI | 80 | 10 | 5.9 | $6.4M | +2.9% | #86 of 2,090 |
| 6Vernon County, WI | 79 | 7 | 5.6 | $6.6M | +2.4% | #103 of 2,090 |
| 7Dane County, WI | 77 | 179 | 7.1 | $6.1M | +4.9% | #140 of 2,090 |
| 8Shawano County, WI | 76 | 7 | 4.1 | $8.7M | +1.7% | #148 of 2,090 |
| 9Waukesha County, WI | 76 | 125 | 7.4 | $6.4M | +2.4% | #156 of 2,090 |
| 10Ozaukee County, WI | 75 | 26 | 6.8 | $6.8M | +3.0% | #167 of 2,090 |
Other business types in Oconto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Oconto County, WI?
Oconto County has 10 pizza places on map listings as of September 2026. 7 of them (70%) are chain locations. The listings count pizza restaurants. Official counts show 17 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
How much do households in Oconto County, WI spend on food away from home?
About $64.4M a year, or $3,833 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 10 pizza places on map listings, it comes to $6.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 16,811 households in Oconto County and national spending patterns by income.
How does Oconto County, WI compare with the U.S. for pizza places?
Oconto County has 5.9 pizza places per 10,000 households, 26% below the U.S. rate of 8.0. Spending per pizza place is $6.4M, 27% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Oconto County would have about 13, against 10 on map listings. There is one business with payroll in the industry for every 989 households, against one for every 478 across the U.S.
How fast is Oconto County, WI growing?
Population estimates put Oconto County at 40,195 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,811 households. The median household income in Oconto County is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oconto County scores 80 for pizza places (high), #86 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oconto County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Oconto County
Screening a site or an acquisition in Oconto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.