Groundwork

Food and drink · County · Wisconsin

Pizza places in Monroe County, WI

How Monroe County, WI compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #450 of 2,090 scored counties
#29 of 58 scored counties in Wisconsin

Listings
12
8 chain locations (67%)
Official establishments
25
All limited-service restaurants · +19.1% since 2019
Household spending a year
$67M
On food away from home · $3,663 a household
Spending per listing
$5.6M
10% above the U.S.
Listings per 10k households
6.6
17% below the U.S.
Population, 2025
46,572
+0.6% since 2020

See the pizza places around any address in Monroe County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 12 pizza places in Monroe County. Of those, 8 are chain locations, or 67%, against 58% across the U.S. That comes to 6.6 for every 10,000 households, 17% below the U.S. rate of 8.0.

Households in Monroe County spend about $67M a year on food away from home, or $3,663 per household, 10% below the U.S. average. Spread across 12 pizza places, that is $5.6M per pizza place, 10% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 25 businesses with payroll classed as limited-service restaurants in Monroe County in 2023, up 19.1% from 2019. That is one for every 732 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.

Between 2020 and 2025, the population of Monroe County grew 0.6%, slower than the U.S. (+3.1%). The Groundwork market score for pizza places in Monroe County is 66 (upper middle), #450 of 2,090 scored counties and #29 of 58 scored counties in Wisconsin. That puts it in the top quarter of counties.

How Monroe County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Monroe County, WI compared with Wisconsin and the U.S.
MeasureMonroe CountyWisconsinU.S.
Listings per 10k households6.66.98.0
Spending per listing$5.6M$5.7M$5.1M
Households per official establishment (all limited-service restaurants)732632478
Official establishment growth, 2019–2023+19.1%+3.8%+6.1%
Population growth, 2020–2025+0.6%+1.3%+3.1%
Spending per household on food away from home$3,663$3,959$4,070
Median household income$69,467$77,485$80,734
Groundwork market score6663

Official counts and lending

Businesses

Official establishments, 2019 to 2023
21 → 25All limited-service restaurants · +19.1% over the period
Employees, 2023
657
Annual payroll, 2023
$12.3M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
128 chain locations
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in Monroe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Monroe County

Population, 2025 estimate
46,572+0.6% since 2020
Households
18,301
Median age
40.0
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
901 sq. mi.
People per square mile
51
Median household income
$69,467+16.6% vs. 2015–2019, before inflation
Average household income
$87,535
Median home value
$210,000
Jobs located here
19,806
Daytime population
44,513Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Monroe County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pizza places, numbered among those based in Wisconsin, with Monroe County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI87125.6$7.5M+2.9%#24 of 2,090
2St. Croix County, WI85246.4$7.3M+4.7%#39 of 2,090
3Pierce County, WI81127.6$5.7M+3.1%#72 of 2,090
4Waushara County, WI8054.7$7.6M+2.8%#83 of 2,090
5Oconto County, WI80105.9$6.4M+2.9%#86 of 2,090
6Vernon County, WI7975.6$6.6M+2.4%#103 of 2,090
7Dane County, WI771797.1$6.1M+4.9%#140 of 2,090
8Shawano County, WI7674.1$8.7M+1.7%#148 of 2,090
9Waukesha County, WI761257.4$6.4M+2.4%#156 of 2,090
10Ozaukee County, WI75266.8$6.8M+3.0%#167 of 2,090
29Monroe County, WI66126.6$5.6M+0.6%#450 of 2,090

Other business types in Monroe County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Monroe County, WI?

There are 12 pizza places on map listings in Monroe County as of September 2026. 8 of them (67%) are chain locations. The listings count pizza restaurants. Official counts show 25 businesses with payroll classed as limited-service restaurants in 2023, up 19.1% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.

How much do households in Monroe County, WI spend on food away from home?

About $67M a year, or $3,663 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 12 pizza places on map listings, it comes to $5.6M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 18,301 households in Monroe County and national spending patterns by income.

How does Monroe County, WI compare with the U.S. for pizza places?

Monroe County has 6.6 pizza places per 10,000 households, 17% below the U.S. rate of 8.0. Spending per pizza place is $5.6M, 10% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Monroe County would have about 13, against 12 on map listings. There is one business with payroll in the industry for every 732 households, against one for every 478 across the U.S. The official count rose 19.1% from 2019 to 2023, against +6.1% for the U.S.

How fast is Monroe County, WI growing?

Population estimates put Monroe County at 46,572 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 18,301 households. The median household income in Monroe County is $69,467 a year, 14% below the U.S. median of $80,734. That rose 16.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Monroe County scores 66 for pizza places (upper middle), #450 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Monroe County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Monroe County

Screening a site or an acquisition in Monroe County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.