Food and drink · Metro area · Wisconsin
Pizza places in the Janesville-Beloit, WI metro area
Competitor counts, household spending and official business counts for pizza places in the Janesville-Beloit, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #134 of 387 scored metro areas
#11 of 13 scored metro areas based in Wisconsin
- Listings
- 53
- 33 chain locations (62%)
- Official establishments
- 107
- All limited-service restaurants · −4.5% since 2019
- Household spending a year
- $254.8M
- On food away from home · $3,791 a household
- Spending per listing
- $4.8M
- 5% below the U.S.
- Listings per 10k households
- 7.9
- In line with the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the pizza places around any address in the Janesville-Beloit metro area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Janesville-Beloit metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 53 pizza places in the Janesville-Beloit metro area. Of those, 33 are chain locations, or 62%, against 58% across the U.S. Per 10,000 households, that is 7.9, in line with the U.S. rate of 8.0.
Household spending on food away from home in the Janesville-Beloit metro area comes to about $254.8M a year: $3,791 per household, 7% below the U.S. average. Spread across 53 pizza places, that is $4.8M per pizza place, 5% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 107 businesses with payroll classed as limited-service restaurants in the Janesville-Beloit metro area in 2023, down 4.5% from 2019. That is one for every 628 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 12 one-person businesses without payroll.
Between 2020 and 2025, the population of the Janesville-Beloit metro area grew 1.7%, slower than the U.S. (+3.1%). The Janesville-Beloit metro area scores 57 (upper middle) on the Groundwork market score for pizza places, ranking #134 of 387 scored metro areas and #11 of 13 scored metro areas based in Wisconsin.
How the Janesville-Beloit metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Janesville-Beloit metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.9 | 6.9 | 8.0 |
| Spending per listing | $4.8M | $5.7M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 628 | 632 | 478 |
| Official establishment growth, 2019–2023 | −4.5% | +3.8% | +6.1% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,791 | $3,959 | $4,070 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 57 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 107All limited-service restaurants · −4.5% over the period
- Employees, 2023
- 2,595
- Annual payroll, 2023
- $45.1M
- One-person businesses, 2023
- 12All limited-service restaurants with no payroll
- Map listings, September 2026
- 5333 chain locations
- Listings at the U.S. rate for this spending
- 50The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in the Janesville-Beloit metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Janesville-Beloit metro area
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Janesville-Beloit metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Janesville-Beloit metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for pizza places, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Janesville-Beloit metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 80 | 1,014 | 6.9 | $6.7M | +2.6% | #12 of 387 |
| 1Appleton, WI | 79 | 63 | 6.3 | $6.6M | +2.7% | #15 of 387 |
| 2Madison, WI | 78 | 219 | 7.3 | $6M | +4.1% | #18 of 387 |
| 3Wausau, WI | 72 | 35 | 6.0 | $6.5M | +1.0% | #50 of 387 |
| 4Racine-Mount Pleasant, WI | 69 | 48 | 6.0 | $6.6M | +0.4% | #63 of 387 |
| 5Milwaukee-Waukesha, WI | 67 | 426 | 6.5 | $6.2M | 0.0% | #78 of 387 |
| 6Green Bay, WI | 67 | 102 | 7.5 | $5.3M | +2.5% | #82 of 387 |
| 7La Crosse-Onalaska, WI-MN | 65 | 48 | 6.7 | $5.8M | +0.4% | #91 of 387 |
| 8Kenosha, WI | 61 | 44 | 6.4 | $6.4M | −0.4% | #109 of 387 |
| 9Eau Claire, WI | 59 | 57 | 7.9 | $4.8M | +2.6% | #117 of 387 |
| 11Janesville-Beloit, WI | 57 | 53 | 7.9 | $4.8M | +1.7% | #134 of 387 |
Other business types in the Janesville-Beloit metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Janesville-Beloit, WI metro area?
There are 53 pizza places on map listings in the Janesville-Beloit metro area as of September 2026. 33 of them (62%) are chain locations. The listings count pizza restaurants. Official counts show 107 businesses with payroll classed as limited-service restaurants in 2023, down 4.5% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 12 one-person businesses have no payroll, by official counts.
How much do households in the Janesville-Beloit, WI metro area spend on food away from home?
About $254.8M a year, or $3,791 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 53 pizza places on map listings, it comes to $4.8M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 67,201 households in the Janesville-Beloit metro area and national spending patterns by income.
How does the Janesville-Beloit, WI metro area compare with the U.S. for pizza places?
The Janesville-Beloit metro area has 7.9 pizza places per 10,000 households, in line with the U.S. rate of 8.0. Spending per pizza place is $4.8M, 5% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Janesville-Beloit metro area would have about 50, against 53 on map listings. There is one business with payroll in the industry for every 628 households, against one for every 478 across the U.S. The official count fell 4.5% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Janesville-Beloit, WI metro area growing?
Population estimates put the Janesville-Beloit metro area at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. The median household income in the Janesville-Beloit metro area is $75,673 a year, 6% below the U.S. median of $80,734. That rose 30.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Janesville-Beloit metro area scores 57 for pizza places (upper middle), #134 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Janesville-Beloit metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Janesville-Beloit metro area
Screening a site or an acquisition in the Janesville-Beloit metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Janesville-Beloit metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.