Market rankings · Iowa
Pizza places in Iowa
Every metro area, small-town market and county in Iowa, ranked by the Groundwork market score for pizza places, with competitor counts and household spending for each.
- Listings
- 1,535
- 1,224 chain locations (80%)
- Official establishments
- 2,095
- All limited-service restaurants · −0.9% since 2019
- Household spending a year
- $5.1B
- On food away from home
- Listings per 10k households
- 11.7
- 46% above the U.S.
- Spending per listing
- $3.3M
- 35% below the U.S.
- Rank among states
- #39 of 51
- Market score 39 · Lower middle
A site report maps the pizza places on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,535 pizza places on map listings in Iowa as of September 2026. 1,224 of them (80%) are chain locations, against 58% across the U.S. That comes to 11.7 for every 10,000 households, 46% above the U.S. rate of 8.0.
At $3,880 per household (5% below the U.S. average), households in Iowa spend about $5.1B a year on food away from home. That works out to $3.3M per pizza place, 35% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The official count of businesses with payroll classed as limited-service restaurants in Iowa was 2,095 in 2023, down 0.9% from 2019. That is one for every 628 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 63 SBA-backed loans worth $34.4M have gone to businesses classed as limited-service restaurants in Iowa.
Among the 50 states and DC, Iowa ranks #39 for pizza places, with a Groundwork market score of 39 (lower middle). Of the 9 scored metro areas in or partly in Iowa, the Omaha metro area scores highest (63). Of the 14 scored small-town markets in or partly in Iowa, the Le Mars area scores highest (57).
Every market in Iowa for pizza places
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Omaha, NE-IA | 63 | 331 | 8.5 | $5M | +4.2% | #103 of 387 |
| 1Des Moines-West Des Moines, IA | 62 | 312 | 10.6 | $4M | +6.7% | #107 of 387 |
| 2Iowa City, IA | 53 | 80 | 11.1 | $3.6M | +4.1% | #170 of 387 |
| 3Cedar Rapids, IA | 48 | 138 | 12.1 | $3.3M | +1.0% | #216 of 387 |
| 4Dubuque, IA | 46 | 44 | 10.7 | $3.7M | +0.1% | #230 of 387 |
| 5Ames, IA | 44 | 57 | 11.4 | $3.4M | +2.2% | #245 of 387 |
| 6Waterloo-Cedar Falls, IA | 39 | 79 | 11.4 | $3.3M | +0.5% | #282 of 387 |
| 7Sioux City, IA-NE-SD | 35 | 64 | 11.5 | $3.3M | +1.0% | #308 of 387 |
| 8Davenport-Moline-Rock Island, IA-IL | 33 | 172 | 10.6 | $3.6M | −0.9% | #319 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Mars, IA | 57 | 12 | 11.6 | $3.4M | 0.0% | #182 of 520 |
| 2Marshalltown, IA | 55 | 17 | 11.0 | $3.3M | −0.5% | #214 of 520 |
| 3Pella, IA | 53 | 15 | 11.3 | $3.5M | +2.3% | #228 of 520 |
| 4Storm Lake, IA | 52 | 10 | 13.3 | $2.9M | −1.7% | #237 of 520 |
| 5Carroll, IA | 51 | 8 | 9.1 | $4.1M | −2.0% | #243 of 520 |
| 6Fort Dodge, IA | 50 | 17 | 11.1 | $3.2M | −0.4% | #259 of 520 |
| 7Mason City, IA | 47 | 24 | 10.6 | $3.5M | −1.5% | #291 of 520 |
| 8Clinton, IA | 43 | 23 | 11.8 | $3.1M | −0.9% | #325 of 520 |
| 9Oskaloosa, IA | 41 | 14 | 16.0 | $2.3M | −1.2% | #352 of 520 |
| 10Fort Madison, IA | 38 | 19 | 13.3 | $2.6M | −3.6% | #386 of 520 |
| 11Spirit Lake, IA | 36 | 14 | 15.8 | $2.5M | +1.7% | #405 of 520 |
| 12Ottumwa, IA | 34 | 23 | 16.4 | $2.1M | −0.3% | #422 of 520 |
| 13Burlington, IA-IL | 29 | 28 | 14.1 | $2.4M | −2.5% | #466 of 520 |
| 14Muscatine, IA | 24 | 26 | 15.0 | $2.4M | −3.0% | #491 of 520 |
| Spencer, IA | Not scored | 4 | 5.5 | $6.5M | −0.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 77 | 40 | 9.4 | $5.1M | +17.8% | #147 of 2,090 |
| 2Madison County, IA | 71 | 7 | 10.5 | $4M | +3.8% | #293 of 2,090 |
| 3Boone County, IA | 64 | 11 | 10.1 | $4M | +0.4% | #522 of 2,090 |
| 4Warren County, IA | 64 | 31 | 15.0 | $2.9M | +9.0% | #527 of 2,090 |
| 5Benton County, IA | 61 | 13 | 12.7 | $3.2M | +1.8% | #630 of 2,090 |
| 6Winneshiek County, IA | 60 | 7 | 8.6 | $4.5M | −1.6% | #652 of 2,090 |
| 7Polk County, IA | 59 | 210 | 10.2 | $4.1M | +4.8% | #695 of 2,090 |
| 8Johnson County, IA | 57 | 66 | 10.4 | $3.9M | +4.6% | #768 of 2,090 |
| 9Sioux County, IA | 57 | 15 | 11.8 | $3.5M | +2.5% | #770 of 2,090 |
| 10Jackson County, IA | 56 | 8 | 9.7 | $3.9M | −0.8% | #808 of 2,090 |
| 11Jasper County, IA | 55 | 16 | 10.7 | $3.5M | +0.9% | #845 of 2,090 |
| 12Buchanan County, IA | 54 | 11 | 13.3 | $2.8M | +1.3% | #880 of 2,090 |
| 13Bremer County, IA | 54 | 14 | 14.4 | $2.8M | +1.1% | #881 of 2,090 |
| 14Jones County, IA | 52 | 14 | 17.1 | $2.2M | +2.9% | #966 of 2,090 |
| 15Dubuque County, IA | 51 | 44 | 10.7 | $3.7M | +0.1% | #994 of 2,090 |
| 16Plymouth County, IA | 51 | 12 | 11.6 | $3.4M | 0.0% | #998 of 2,090 |
| 17Hamilton County, IA | 51 | 8 | 12.4 | $3M | −0.5% | #999 of 2,090 |
| 18O’Brien County, IA | 50 | 6 | 10.3 | $3.5M | +0.5% | #1,042 of 2,090 |
| 19Linn County, IA | 50 | 111 | 11.6 | $3.4M | +0.7% | #1,044 of 2,090 |
| 20Washington County, IA | 50 | 14 | 15.6 | $2.4M | +0.6% | #1,056 of 2,090 |
| 21Crawford County, IA | 48 | 6 | 9.5 | $3.8M | −1.5% | #1,118 of 2,090 |
| 22Delaware County, IA | 48 | 11 | 14.9 | $2.5M | +1.3% | #1,131 of 2,090 |
| 23Guthrie County, IA | 48 | 8 | 17.4 | $2.3M | +1.6% | #1,133 of 2,090 |
| 24Pottawattamie County, IA | 47 | 35 | 9.3 | $4.1M | −0.7% | #1,145 of 2,090 |
| 25Marion County, IA | 47 | 15 | 11.3 | $3.5M | +2.3% | #1,158 of 2,090 |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Marshall County, IA | 47 | 17 | 11.0 | $3.3M | −0.5% | #1,161 of 2,090 |
| 27Poweshiek County, IA | 47 | 9 | 11.5 | $3.2M | −1.4% | #1,163 of 2,090 |
| 28Tama County, IA | 46 | 8 | 11.9 | $3M | −1.5% | #1,204 of 2,090 |
| 29Buena Vista County, IA | 46 | 10 | 13.3 | $2.9M | −1.7% | #1,205 of 2,090 |
| 30Cedar County, IA | 46 | 12 | 15.7 | $2.5M | −0.7% | #1,212 of 2,090 |
| 31Carroll County, IA | 45 | 8 | 9.1 | $4.1M | −2.0% | #1,230 of 2,090 |
| 32Kossuth County, IA | 45 | 7 | 10.7 | $3.4M | −3.2% | #1,243 of 2,090 |
| 33Scott County, IA | 44 | 77 | 10.5 | $3.8M | +0.4% | #1,271 of 2,090 |
| 34Mitchell County, IA | 44 | 5 | 10.9 | $3.5M | +0.6% | #1,280 of 2,090 |
| 35Story County, IA | 43 | 46 | 11.8 | $3.2M | +2.7% | #1,329 of 2,090 |
| 36Webster County, IA | 43 | 17 | 11.1 | $3.2M | −0.4% | #1,330 of 2,090 |
| 37Hardin County, IA | 43 | 8 | 11.4 | $3M | −2.2% | #1,332 of 2,090 |
| 38Clayton County, IA | 43 | 10 | 13.3 | $2.7M | −1.1% | #1,339 of 2,090 |
| 39Hancock County, IA | 42 | 6 | 12.8 | $2.8M | −2.2% | #1,380 of 2,090 |
| 40Iowa County, IA | 42 | 16 | 23.2 | $1.6M | −1.0% | #1,389 of 2,090 |
| 41Black Hawk County, IA | 41 | 57 | 10.4 | $3.5M | +0.4% | #1,405 of 2,090 |
| 42Wright County, IA | 41 | 11 | 20.5 | $1.8M | −0.9% | #1,426 of 2,090 |
| 43Cerro Gordo County, IA | 38 | 19 | 9.7 | $3.8M | −1.5% | #1,510 of 2,090 |
| 44Clinton County, IA | 38 | 23 | 11.8 | $3.1M | −0.9% | #1,526 of 2,090 |
| 45Page County, IA | 38 | 7 | 11.2 | $3M | −2.3% | #1,528 of 2,090 |
| 46Fayette County, IA | 38 | 10 | 12.0 | $2.9M | −2.1% | #1,529 of 2,090 |
| 47Floyd County, IA | 38 | 9 | 13.8 | $2.6M | −4.4% | #1,536 of 2,090 |
| 48Woodbury County, IA | 37 | 45 | 11.1 | $3.4M | +0.7% | #1,558 of 2,090 |
| 49Grundy County, IA | 37 | 8 | 15.6 | $2.6M | +0.2% | #1,572 of 2,090 |
| 50Cass County, IA | 37 | 8 | 13.7 | $2.6M | −1.2% | #1,574 of 2,090 |
| 51Mahaska County, IA | 36 | 14 | 16.0 | $2.3M | −1.2% | #1,614 of 2,090 |
| 52Jefferson County, IA | 34 | 7 | 10.1 | $3.4M | −2.5% | #1,662 of 2,090 |
| 53Lee County, IA | 34 | 19 | 13.3 | $2.6M | −3.6% | #1,678 of 2,090 |
| 54Butler County, IA | 32 | 7 | 11.9 | $3.1M | −2.0% | #1,724 of 2,090 |
| 55Winnebago County, IA | 32 | 8 | 17.2 | $2M | −3.8% | #1,745 of 2,090 |
| 56Henry County, IA | 32 | 15 | 19.6 | $1.8M | −5.4% | #1,748 of 2,090 |
| 57Dickinson County, IA | 31 | 14 | 15.8 | $2.5M | +1.7% | #1,771 of 2,090 |
| 58Montgomery County, IA | 31 | 8 | 17.4 | $2M | −3.2% | #1,776 of 2,090 |
| 59Wapello County, IA | 30 | 23 | 16.4 | $2.1M | −0.3% | #1,809 of 2,090 |
| 60Union County, IA | 28 | 8 | 15.6 | $2.1M | −2.5% | #1,848 of 2,090 |
| 61Louisa County, IA | 27 | 6 | 14.2 | $2.7M | −3.7% | #1,866 of 2,090 |
| 62Cherokee County, IA | 26 | 7 | 13.9 | $2.7M | −2.4% | #1,894 of 2,090 |
| 63Des Moines County, IA | 25 | 25 | 14.6 | $2.4M | −2.0% | #1,913 of 2,090 |
| 64Muscatine County, IA | 22 | 26 | 15.0 | $2.4M | −3.0% | #1,976 of 2,090 |
| Clay County, IA | Not scored | 4 | 5.5 | $6.5M | −0.8% | |
| Harrison County, IA | Not scored | 4 | 6.6 | $5.9M | +0.4% | |
| Mills County, IA | Not scored | 4 | 7.4 | $5.7M | +2.6% | |
| Allamakee County, IA | Not scored | 4 | 6.7 | $5.4M | +1.2% | |
| Appanoose County, IA | Not scored | 2 | 3.8 | $8.3M | −1.7% | |
| Lyon County, IA | Not scored | 4 | 8.9 | $4.3M | +3.6% | |
| Chickasaw County, IA | Not scored | 3 | 6.0 | $6.2M | −2.8% | |
| Shelby County, IA | Not scored | 4 | 8.2 | $4.8M | −0.2% | |
| Franklin County, IA | Not scored | 4 | 9.5 | $3.5M | −1.2% | |
| Keokuk County, IA | Not scored | 4 | 9.8 | $3.6M | −2.0% | |
| Calhoun County, IA | Not scored | 9 | 22.5 | $1.6M | −3.4% | |
| Sac County, IA | Not scored | 9 | 20.9 | $1.7M | −2.7% | |
| Clarke County, IA | Not scored | 5 | 12.3 | $3M | −1.6% | |
| Humboldt County, IA | Not scored | 7 | 16.6 | $2.2M | −2.0% | |
| Howard County, IA | Not scored | 4 | 10.6 | $3.3M | −0.8% | |
| Emmet County, IA | Not scored | 7 | 17.2 | $2M | −2.5% | |
| Davis County, IA | Not scored | 3 | 9.4 | $4M | +1.3% | |
| Palo Alto County, IA | Not scored | 4 | 10.6 | $3.5M | −1.0% | |
| Lucas County, IA | Not scored | 7 | 18.9 | $1.8M | +2.6% | |
| Greene County, IA | Not scored | 8 | 20.4 | $1.8M | −1.0% | |
| Monona County, IA | Not scored | 8 | 20.6 | $1.7M | −2.4% | |
| Decatur County, IA | Not scored | 5 | 16.4 | $2M | −0.9% | |
| Monroe County, IA | Not scored | 4 | 12.9 | $2.8M | −2.5% | |
| Adair County, IA | Not scored | 5 | 15.5 | $2.4M | −1.3% | |
| Worth County, IA | Not scored | 5 | 15.7 | $2.4M | −1.3% | |
| Van Buren County, IA | Not scored | 2 | 6.9 | $4.9M | −1.2% | |
| Pocahontas County, IA | Not scored | 3 | 10.0 | $3.4M | −3.5% | |
| Ida County, IA | Not scored | 4 | 13.1 | $2.7M | −3.4% | |
| Wayne County, IA | Not scored | 7 | 27.3 | $1.3M | +3.6% | |
| Fremont County, IA | Not scored | 4 | 14.2 | $2.7M | −0.8% | |
| Osceola County, IA | Not scored | 3 | 11.4 | $3.2M | −3.6% | |
| Taylor County, IA | Not scored | 5 | 20.1 | $1.7M | −0.5% | |
| Audubon County, IA | Not scored | 2 | 7.7 | $4.5M | −3.0% | |
| Ringgold County, IA | Not scored | 1 | 5.3 | $7.1M | 0.0% | |
| Adams County, IA | Not scored | 4 | 26.0 | $1.4M | −2.5% |
Markets with fewer than 5 pizza places on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pizza places are in Iowa?
As of September 2026, map listings count 1,535 pizza places in Iowa. 1,224 of them (80%) are chain locations. The listings count pizza restaurants. Official counts show 2,095 businesses with payroll classed as limited-service restaurants in 2023, down 0.9% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 271 one-person businesses have no payroll, by official counts.
How much do households in Iowa spend on food away from home?
About $5.1B a year, or $3,880 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 1,535 pizza places on map listings, it comes to $3.3M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for pizza places?
Iowa has 11.7 pizza places per 10,000 households, 46% above the U.S. rate of 8.0. Spending per pizza place is $3.3M, 35% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Iowa would have about 1,005, against 1,535 on map listings. There is one business with payroll in the industry for every 628 households, against one for every 478 across the U.S. The official count fell 0.9% from 2019 to 2023, against +6.1% for the U.S.
Which market in Iowa has the highest market score for pizza places?
Among 9 scored metro areas in or partly in Iowa, the Omaha metro area scores highest, at 63 (upper middle). Among 14 scored small-town markets in or partly in Iowa, the Le Mars area scores highest, at 57 (upper middle). Among 64 scored counties in Iowa, Dallas County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 39 for pizza places (lower middle), #39 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pizza in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for pizza places across the U.S. · All business types in Iowa
Related business types in Iowa
- Restaurants and cafes13,560 listings
- Sit-down restaurants6,964 listings
- Fast food and sandwich shops1,600 listings
- Coffee shops and cafes1,555 listings
- Bakeries and dessert shops1,058 listings
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.