Market rankings · Wisconsin
Bakeries and dessert shops in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for bakeries and dessert shops, with competitor counts and household spending for each.
- Listings
- 1,895
- 479 chain locations (25%)
- Official establishments
- 1,429
- All snack bars and retail bakeries · +35.1% since 2019
- Household spending a year
- $9.8B
- On food away from home
- Listings per 10k households
- 7.6
- 22% below the U.S.
- Spending per listing
- $5.2M
- 25% above the U.S.
- Rank among states
- #11 of 51
- Market score 64 · Upper middle
A site report maps the bakeries and dessert shops on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,895 bakeries and dessert shops in Wisconsin. Of those, 479 are chain locations, or 25%, against 35% across the U.S. That is 7.6 per 10,000 households, 22% below the U.S. rate of 9.8.
At $3,959 per household (3% below the U.S. average), households in Wisconsin spend about $9.8B a year on food away from home. Spread across 1,895 bakeries and dessert shops, that is $5.2M per shop, 25% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
Official counts show 1,429 businesses with payroll classed as snack bars and retail bakeries in Wisconsin in 2023, up 35.1% from 2019. That is one for every 1,735 households, against one for every 1,369 across the U.S. Across the U.S., the count rose 24.6% over the same years. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 82 SBA-backed loans worth $32.5M have gone to businesses classed as snack bars and retail bakeries in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #11 for bakeries and dessert shops, with a Groundwork market score of 64 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (77). Of the 14 scored small-town markets in or partly in Wisconsin, the Sparta area scores highest (75).
Every market in Wisconsin for bakeries and dessert shops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 77 | 969 | 6.6 | $7M | +2.6% | #9 of 387 |
| 1Oshkosh-Neenah, WI | 74 | 38 | 5.2 | $7.3M | +1.4% | #18 of 387 |
| 2Fond du Lac, WI | 72 | 23 | 5.3 | $7.2M | +0.5% | #27 of 387 |
| 3Janesville-Beloit, WI | 71 | 47 | 7.0 | $5.4M | +1.7% | #30 of 387 |
| 4Madison, WI | 69 | 244 | 8.1 | $5.3M | +4.1% | #44 of 387 |
| 5Appleton, WI | 68 | 74 | 7.4 | $5.6M | +2.7% | #51 of 387 |
| 6Eau Claire, WI | 68 | 50 | 7.0 | $5.5M | +2.6% | #52 of 387 |
| 7Wausau, WI | 67 | 31 | 5.4 | $7.3M | +1.0% | #55 of 387 |
| 8Kenosha, WI | 67 | 52 | 7.5 | $5.4M | −0.4% | #59 of 387 |
| Duluth, MN-WI | 65 | 81 | 6.7 | $5.6M | +0.2% | #71 of 387 |
| 9Green Bay, WI | 65 | 105 | 7.7 | $5.1M | +2.5% | #72 of 387 |
| 10Sheboygan, WI | 62 | 33 | 6.6 | $5.8M | 0.0% | #95 of 387 |
| 11Milwaukee-Waukesha, WI | 62 | 509 | 7.8 | $5.2M | 0.0% | #97 of 387 |
| 12Racine-Mount Pleasant, WI | 58 | 70 | 8.7 | $4.5M | +0.4% | #135 of 387 |
| 13La Crosse-Onalaska, WI-MN | 56 | 47 | 6.5 | $5.9M | +0.4% | #145 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sparta, WI | 75 | 5 | 2.7 | $13.4M | +0.6% | #28 of 507 |
| 2Watertown-Fort Atkinson, WI | 74 | 19 | 5.4 | $7.3M | +0.3% | #32 of 507 |
| 3Beaver Dam, WI | 73 | 24 | 6.7 | $5.7M | −0.3% | #39 of 507 |
| 4Stevens Point-Plover, WI | 69 | 24 | 8.1 | $4.8M | +2.2% | #68 of 507 |
| 5Menomonie, WI | 67 | 12 | 6.9 | $5.5M | +1.7% | #74 of 507 |
| 6Marinette, WI-MI | 65 | 19 | 6.5 | $5.3M | +0.3% | #99 of 507 |
| 7Manitowoc, WI | 62 | 27 | 7.7 | $4.8M | +0.4% | #120 of 507 |
| 8Platteville, WI | 54 | 15 | 7.5 | $4.8M | +0.9% | #211 of 507 |
| 9Wisconsin Rapids-Marshfield, WI | 53 | 21 | 6.5 | $5.5M | −0.2% | #218 of 507 |
| 10Whitewater-Elkhorn, WI | 48 | 45 | 10.4 | $3.9M | +0.8% | #279 of 507 |
| 11Baraboo, WI | 46 | 32 | 11.4 | $3.4M | +1.3% | #296 of 507 |
| 12Rice Lake, WI | 43 | 17 | 8.5 | $4.2M | −0.5% | #326 of 507 |
| 13Shawano, WI | 43 | 20 | 10.7 | $3.3M | +1.4% | #329 of 507 |
| Iron Mountain, MI-WI | 37 | 15 | 10.6 | $3.3M | +0.4% | #391 of 507 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 83 | 26 | 4.6 | $9.6M | +1.8% | #57 of 1,889 |
| 2Pierce County, WI | 81 | 10 | 6.3 | $6.8M | +3.1% | #76 of 1,889 |
| 3Oconto County, WI | 81 | 10 | 5.9 | $6.4M | +2.9% | #77 of 1,889 |
| 4Clark County, WI | 77 | 5 | 3.9 | $9.3M | +1.2% | #124 of 1,889 |
| 5Calumet County, WI | 76 | 11 | 5.1 | $8.2M | +2.9% | #138 of 1,889 |
| 6St. Croix County, WI | 75 | 25 | 6.7 | $7M | +4.7% | #162 of 1,889 |
| 7Winnebago County, WI | 72 | 38 | 5.2 | $7.3M | +1.4% | #215 of 1,889 |
| 8Monroe County, WI | 70 | 5 | 2.7 | $13.4M | +0.6% | #251 of 1,889 |
| 9Jefferson County, WI | 70 | 19 | 5.4 | $7.3M | +0.3% | #255 of 1,889 |
| 10Fond du Lac County, WI | 70 | 23 | 5.3 | $7.2M | +0.5% | #257 of 1,889 |
| 11Eau Claire County, WI | 69 | 29 | 6.5 | $6M | +3.0% | #292 of 1,889 |
| 12Iowa County, WI | 69 | 7 | 6.9 | $5.8M | +1.0% | #293 of 1,889 |
| 13Polk County, WI | 69 | 13 | 6.7 | $5.8M | +1.7% | #294 of 1,889 |
| 14Dane County, WI | 69 | 191 | 7.6 | $5.8M | +4.9% | #295 of 1,889 |
| 15Rock County, WI | 69 | 47 | 7.0 | $5.4M | +1.7% | #298 of 1,889 |
| 16Dodge County, WI | 68 | 24 | 6.7 | $5.7M | −0.3% | #314 of 1,889 |
| 17Marinette County, WI | 67 | 10 | 5.2 | $6.6M | +1.6% | #327 of 1,889 |
| 18Trempealeau County, WI | 67 | 10 | 8.0 | $4.8M | +1.1% | #347 of 1,889 |
| 19Marathon County, WI | 66 | 31 | 5.4 | $7.3M | +1.0% | #355 of 1,889 |
| 20Waukesha County, WI | 66 | 143 | 8.5 | $5.6M | +2.4% | #368 of 1,889 |
| 21Chippewa County, WI | 64 | 21 | 7.7 | $4.9M | +1.9% | #425 of 1,889 |
| 22Douglas County, WI | 63 | 12 | 6.3 | $6M | −0.8% | #444 of 1,889 |
| 23Dunn County, WI | 63 | 12 | 6.9 | $5.5M | +1.7% | #447 of 1,889 |
| 24Waushara County, WI | 63 | 7 | 6.6 | $5.4M | +2.8% | #449 of 1,889 |
| 25Kenosha County, WI | 63 | 52 | 7.5 | $5.4M | −0.4% | #450 of 1,889 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Portage County, WI | 63 | 24 | 8.1 | $4.8M | +2.2% | #453 of 1,889 |
| 27Outagamie County, WI | 61 | 63 | 8.0 | $5.2M | +2.6% | #505 of 1,889 |
| 28Lafayette County, WI | 61 | 6 | 8.9 | $4.3M | +5.2% | #524 of 1,889 |
| 29Sheboygan County, WI | 60 | 33 | 6.6 | $5.8M | 0.0% | #536 of 1,889 |
| 30Green County, WI | 59 | 12 | 7.6 | $5.2M | +0.5% | #576 of 1,889 |
| 31Brown County, WI | 58 | 92 | 8.3 | $4.8M | +2.6% | #619 of 1,889 |
| 32Racine County, WI | 58 | 70 | 8.7 | $4.5M | +0.4% | #622 of 1,889 |
| 33Manitowoc County, WI | 57 | 27 | 7.7 | $4.8M | +0.4% | #656 of 1,889 |
| 34Washburn County, WI | 56 | 5 | 6.6 | $5.4M | +2.8% | #689 of 1,889 |
| 35Waupaca County, WI | 56 | 17 | 7.5 | $4.9M | −0.6% | #693 of 1,889 |
| 36Vernon County, WI | 55 | 11 | 8.9 | $4.2M | +2.4% | #748 of 1,889 |
| 37La Crosse County, WI | 54 | 33 | 6.4 | $6M | +0.3% | #763 of 1,889 |
| 38Marquette County, WI | 54 | 5 | 7.2 | $4.9M | +2.1% | #778 of 1,889 |
| 39Ozaukee County, WI | 52 | 44 | 11.5 | $4M | +3.0% | #861 of 1,889 |
| 40Wood County, WI | 50 | 21 | 6.5 | $5.5M | −0.2% | #916 of 1,889 |
| 41Milwaukee County, WI | 49 | 296 | 7.5 | $4.8M | −1.5% | #950 of 1,889 |
| 42Grant County, WI | 49 | 15 | 7.5 | $4.8M | +0.9% | #951 of 1,889 |
| 43Green Lake County, WI | 49 | 9 | 10.9 | $3.4M | +1.5% | #974 of 1,889 |
| 44Burnett County, WI | 47 | 6 | 8.3 | $4.2M | +3.9% | #1,034 of 1,889 |
| 45Walworth County, WI | 44 | 45 | 10.4 | $3.9M | +0.8% | #1,149 of 1,889 |
| 46Buffalo County, WI | 43 | 5 | 8.7 | $4.1M | −0.1% | #1,176 of 1,889 |
| 47Sauk County, WI | 42 | 32 | 11.4 | $3.4M | +1.3% | #1,222 of 1,889 |
| 48Juneau County, WI | 41 | 10 | 9.1 | $3.8M | −0.5% | #1,253 of 1,889 |
| 49Lincoln County, WI | 39 | 11 | 8.6 | $4.2M | −0.1% | #1,316 of 1,889 |
| 50Barron County, WI | 39 | 17 | 8.5 | $4.2M | −0.5% | #1,317 of 1,889 |
| 51Taylor County, WI | 39 | 8 | 9.9 | $3.6M | +0.9% | #1,326 of 1,889 |
| 52Ashland County, WI | 38 | 6 | 8.8 | $3.9M | +1.1% | #1,358 of 1,889 |
| 53Shawano County, WI | 38 | 20 | 11.6 | $3.1M | +1.7% | #1,375 of 1,889 |
| 54Sawyer County, WI | 36 | 12 | 13.6 | $2.5M | +4.0% | #1,453 of 1,889 |
| 55Crawford County, WI | 34 | 6 | 8.9 | $3.8M | −1.1% | #1,502 of 1,889 |
| 56Columbia County, WI | 31 | 34 | 14.1 | $2.9M | −0.7% | #1,594 of 1,889 |
| 57Bayfield County, WI | 29 | 11 | 14.8 | $2.5M | +3.4% | #1,659 of 1,889 |
| 58Oneida County, WI | 26 | 21 | 12.0 | $3.1M | +0.7% | #1,717 of 1,889 |
| 59Vilas County, WI | 26 | 15 | 13.5 | $2.7M | +2.9% | #1,724 of 1,889 |
| 60Door County, WI | 24 | 40 | 26.7 | $1.5M | +1.6% | #1,763 of 1,889 |
| 61Langlade County, WI | 19 | 10 | 11.3 | $3M | +0.4% | #1,821 of 1,889 |
| Adams County, WI | Not scored | 3 | 3.2 | $10.7M | +5.2% | |
| Jackson County, WI | Not scored | 3 | 3.6 | $9.8M | −0.5% | |
| Kewaunee County, WI | Not scored | 3 | 3.6 | $11M | +1.0% | |
| Richland County, WI | Not scored | 3 | 4.1 | $8.5M | −1.4% | |
| Rusk County, WI | Not scored | 1 | 1.6 | $21.3M | −0.2% | |
| Price County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Forest County, WI | Not scored | 2 | 5.0 | $6.8M | +4.4% | |
| Pepin County, WI | Not scored | 5 | 16.4 | $2.3M | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 2 | 9.1 | $3.8M | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 bakeries and dessert shops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many bakeries and dessert shops are in Wisconsin?
Wisconsin has 1,895 bakeries and dessert shops on map listings as of September 2026. 479 of them (25%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 1,429 businesses with payroll classed as snack bars and retail bakeries in 2023, up 35.1% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 195 one-person businesses without payroll.
How much do households in Wisconsin spend on food away from home?
About $9.8B a year, or $3,959 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 1,895 bakeries and dessert shops on map listings, it comes to $5.2M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for bakeries and dessert shops?
Wisconsin has 7.6 bakeries and dessert shops per 10,000 households, 22% below the U.S. rate of 9.8. Spending per shop is $5.2M, 25% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Wisconsin would have about 2,369, against 1,895 on map listings. There is one business with payroll in the industry for every 1,735 households, against one for every 1,369 across the U.S. The official count rose 35.1% from 2019 to 2023, against +24.6% for the U.S.
Which market in Wisconsin has the highest market score for bakeries and dessert shops?
Among 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 77 (high). Among 14 scored small-town markets in or partly in Wisconsin, the Sparta area scores highest, at 75 (high). Among 61 scored counties in Wisconsin, Washington County scores highest, at 83 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 64 for bakeries and dessert shops (upper middle), #11 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Bakeries and dessert shops in other states
All 51 states
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- Arkansas
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- Delaware
- District of Columbia
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- Hawaii
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- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
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- New Hampshire
- New Jersey
- New Mexico
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- North Carolina
- North Dakota
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- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for bakeries and dessert shops across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Restaurants and cafes26,345 listings
- Sit-down restaurants12,969 listings
- Fast food and sandwich shops2,887 listings
- Pizza1,713 listings
- Coffee shops and cafes2,411 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.