Groundwork

Food and drink · County · Wisconsin

Pizza places in Taylor County, WI

The pizza places in Taylor County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
8
All limited-service restaurants
Household spending a year
$29M
On food away from home · $3,610 a household
Spending per listing
$9.7M
91% above the U.S.
Listings per 10k households
3.7
54% below the U.S.
Population, 2025
20,118
+0.9% since 2020

See the pizza places around any address in Taylor County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 3 pizza places in Taylor County. Per 10,000 households, that is 3.7, 54% below the U.S. rate of 8.0.

At $3,610 per household (11% below the U.S. average), households in Taylor County spend about $29M a year on food away from home. That is about $9.7M of household spending for each pizza place on map listings, 91% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 8 businesses with payroll in Taylor County classed as limited-service restaurants. That is one for every 1,006 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 2 SBA-backed loans worth $2.4M have gone to businesses classed as limited-service restaurants in Taylor County.

Population estimates put the population change in Taylor County from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). With 3 pizza places on map listings, Taylor County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Taylor County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Taylor County, WI compared with Wisconsin and the U.S.
MeasureTaylor CountyWisconsinU.S.
Listings per 10k households3.76.98.0
Spending per listing$9.7M$5.7M$5.1M
Households per official establishment (all limited-service restaurants)1,006632478
Official establishment growth, 2019–2023n/a+3.8%+6.1%
Population growth, 2020–2025+0.9%+1.3%+3.1%
Spending per household on food away from home$3,610$3,959$4,070
Median household income$69,350$77,485$80,734
Groundwork market scoreNot scored63

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 8All limited-service restaurants
Employees, 2023
200
Annual payroll, 2023
$2.8M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$2.4M

SBA-backed loans to businesses classed as limited-service restaurants in Taylor County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Taylor County

Population, 2025 estimate
20,118+0.9% since 2020
Households
8,046
Median age
44.5
Homes lived in by their owners
80%
Vehicles per household
2.1
Land area
975 sq. mi.
People per square mile
21
Median household income
$69,350+30.8% vs. 2015–2019, before inflation
Average household income
$84,692
Median home value
$197,100
Jobs located here
7,954
Daytime population
18,970Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Taylor County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pizza places, numbered among those based in Wisconsin, with Taylor County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI87125.6$7.5M+2.9%#24 of 2,090
2St. Croix County, WI85246.4$7.3M+4.7%#39 of 2,090
3Pierce County, WI81127.6$5.7M+3.1%#72 of 2,090
4Waushara County, WI8054.7$7.6M+2.8%#83 of 2,090
5Oconto County, WI80105.9$6.4M+2.9%#86 of 2,090
6Vernon County, WI7975.6$6.6M+2.4%#103 of 2,090
7Dane County, WI771797.1$6.1M+4.9%#140 of 2,090
8Shawano County, WI7674.1$8.7M+1.7%#148 of 2,090
9Waukesha County, WI761257.4$6.4M+2.4%#156 of 2,090
10Ozaukee County, WI75266.8$6.8M+3.0%#167 of 2,090
Taylor County, WINot scored33.7$9.7M+0.9%

Other business types in Taylor County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Taylor County, WI?

Taylor County has 3 pizza places on map listings as of September 2026. The listings count pizza restaurants. Official counts show 8 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.

How much do households in Taylor County, WI spend on food away from home?

About $29M a year, or $3,610 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 3 pizza places on map listings, it comes to $9.7M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 8,046 households in Taylor County and national spending patterns by income.

How does Taylor County, WI compare with the U.S. for pizza places?

Taylor County has 3.7 pizza places per 10,000 households, 54% below the U.S. rate of 8.0. Spending per pizza place is $9.7M, 91% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Taylor County would have about 6, against 3 on map listings. There is one business with payroll in the industry for every 1,006 households, against one for every 478 across the U.S.

How fast is Taylor County, WI growing?

Population estimates put Taylor County at 20,118 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 8,046 households. The median household income in Taylor County is $69,350 a year, 14% below the U.S. median of $80,734. That rose 30.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Taylor County has no market score for pizza places: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Taylor County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Taylor County

Screening a site or an acquisition in Taylor County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.