Market rankings · California
Pizza places in California
Every metro area, small-town market and county in California, ranked by the Groundwork market score for pizza places, with competitor counts and household spending for each.
- Listings
- 9,414
- 5,422 chain locations (58%)
- Official establishments
- 34,527
- All limited-service restaurants · +6.5% since 2019
- Household spending a year
- $61.8B
- On food away from home
- Listings per 10k households
- 6.9
- 14% below the U.S.
- Spending per listing
- $6.6M
- 29% above the U.S.
- Rank among states
- #20 of 51
- Market score 55 · Upper middle
A site report maps the pizza places on map listings around any address in California by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 9,414 pizza places on map listings in California as of September 2026. Chain locations make up 58% of them, against 58% across the U.S. Per 10,000 households, that is 6.9, 14% below the U.S. rate of 8.0.
Household spending on food away from home in California comes to about $61.8B a year: $4,559 per household, 12% above the U.S. average. Spread across 9,414 pizza places, that is $6.6M per pizza place, 29% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
Official counts show 34,527 businesses with payroll classed as limited-service restaurants in California in 2023, up 6.5% from 2019. That is one for every 392 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 1,142 SBA-backed loans worth $591.2M have gone to businesses classed as limited-service restaurants in California.
Among the 50 states and DC, California ranks #20 for pizza places, with a Groundwork market score of 55 (upper middle). Of the 25 scored metro areas in or partly in California, the Napa metro area scores highest (74). Of the 9 scored small-town markets in or partly in California, the Truckee-Grass Valley area scores highest (80).
Every market in California for pizza places
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in California, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Napa, CA | 74 | 32 | 6.4 | $7.6M | −3.3% | #34 of 387 |
| 2Vallejo, CA | 68 | 104 | 6.6 | $6.8M | +0.6% | #69 of 387 |
| 3Stockton-Lodi, CA | 68 | 159 | 6.5 | $6.6M | +5.5% | #70 of 387 |
| 4Santa Rosa-Petaluma, CA | 68 | 145 | 7.6 | $6.2M | −0.4% | #72 of 387 |
| 5Yuba City, CA | 68 | 40 | 6.5 | $6M | +3.3% | #73 of 387 |
| 6San Jose-Sunnyvale-Santa Clara, CA | 61 | 453 | 6.7 | $8.6M | −0.6% | #108 of 387 |
| 7Santa Cruz-Watsonville, CA | 59 | 70 | 7.2 | $6.7M | −4.7% | #115 of 387 |
| 8Riverside-San Bernardino-Ontario, CA | 59 | 950 | 6.6 | $6.4M | +3.5% | #116 of 387 |
| 9San Francisco-Oakland-Fremont, CA | 58 | 1,241 | 7.1 | $7.5M | −2.4% | #122 of 387 |
| 10Sacramento-Roseville-Folsom, CA | 56 | 722 | 8.2 | $5.4M | +3.2% | #139 of 387 |
| 11San Diego-Chula Vista-Carlsbad, CA | 55 | 819 | 7.0 | $6.7M | −0.6% | #153 of 387 |
| 12Santa Maria-Santa Barbara, CA | 52 | 101 | 6.8 | $6.7M | −1.4% | #171 of 387 |
| 13Los Angeles-Long Beach-Anaheim, CA | 51 | 2,919 | 6.5 | $6.9M | −2.6% | #181 of 387 |
| 14Oxnard-Thousand Oaks-Ventura, CA | 51 | 210 | 7.5 | $6.4M | −1.5% | #183 of 387 |
| 15Chico, CA | 50 | 56 | 6.7 | $5.5M | −0.5% | #188 of 387 |
| 16Merced, CA | 50 | 64 | 7.4 | $4.8M | +5.1% | #194 of 387 |
| 17Salinas, CA | 49 | 100 | 7.5 | $5.9M | −1.5% | #203 of 387 |
| 18Redding, CA | 46 | 58 | 8.1 | $4.6M | −0.3% | #227 of 387 |
| 19El Centro, CA | 43 | 27 | 5.4 | $6.1M | +1.1% | #246 of 387 |
| 20Modesto, CA | 43 | 135 | 7.6 | $5.3M | +0.7% | #247 of 387 |
| 21Fresno, CA | 43 | 286 | 7.7 | $5M | +3.2% | #248 of 387 |
| 22Bakersfield-Delano, CA | 42 | 194 | 6.8 | $5.4M | +2.3% | #253 of 387 |
| 23Visalia, CA | 37 | 115 | 8.0 | $4.6M | +2.4% | #292 of 387 |
| 24Hanford-Corcoran, CA | 36 | 31 | 7.0 | $5.2M | +1.0% | #296 of 387 |
| 25San Luis Obispo-Paso Robles, CA | 35 | 110 | 10.0 | $4.4M | 0.0% | #305 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Truckee-Grass Valley, CA | 80 | 26 | 6.1 | $7.1M | −0.4% | #19 of 520 |
| Gardnerville Ranchos, NV-CA | 74 | 13 | 6.0 | $7.2M | +0.9% | #46 of 520 |
| 2Red Bluff, CA | 67 | 16 | 6.5 | $5.4M | −1.7% | #100 of 520 |
| 3Sonora, CA | 63 | 20 | 8.8 | $4.4M | −4.0% | #130 of 520 |
| 4Clearlake, CA | 60 | 22 | 8.2 | $4.3M | −0.6% | #156 of 520 |
| 5Ukiah, CA | 50 | 26 | 7.5 | $4.9M | −3.5% | #252 of 520 |
| 6Susanville, CA | 47 | 8 | 8.7 | $4M | −13.1% | #289 of 520 |
| 7Eureka-Arcata, CA | 46 | 49 | 8.9 | $3.9M | −3.4% | #298 of 520 |
| 8Bishop, CA | 37 | 8 | 10.0 | $3.8M | −4.4% | #389 of 520 |
| Crescent City, CA | Not scored | 4 | 4.2 | $8.5M | −4.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 84 | 15 | 5.2 | $7.2M | +8.2% | #46 of 2,090 |
| 2San Benito County, CA | 82 | 14 | 6.8 | $7.2M | +8.6% | #56 of 2,090 |
| 3Nevada County, CA | 74 | 26 | 6.1 | $7.1M | −0.4% | #186 of 2,090 |
| 4Amador County, CA | 70 | 14 | 8.7 | $4.7M | +3.2% | #320 of 2,090 |
| 5Contra Costa County, CA | 69 | 266 | 6.4 | $8.1M | +0.3% | #327 of 2,090 |
| 6San Joaquin County, CA | 69 | 159 | 6.5 | $6.6M | +5.5% | #334 of 2,090 |
| 7Napa County, CA | 68 | 32 | 6.4 | $7.6M | −3.3% | #358 of 2,090 |
| 8Marin County, CA | 67 | 62 | 6.0 | $9.2M | −2.9% | #384 of 2,090 |
| 9Riverside County, CA | 67 | 476 | 6.1 | $7M | +5.0% | #387 of 2,090 |
| 10Solano County, CA | 66 | 104 | 6.6 | $6.8M | +0.6% | #434 of 2,090 |
| 11Sonoma County, CA | 66 | 145 | 7.6 | $6.2M | −0.4% | #436 of 2,090 |
| 12El Dorado County, CA | 65 | 63 | 8.3 | $5.8M | +0.6% | #477 of 2,090 |
| 13Placer County, CA | 63 | 152 | 9.6 | $5.1M | +8.9% | #553 of 2,090 |
| 14Santa Clara County, CA | 62 | 439 | 6.7 | $8.7M | −0.9% | #569 of 2,090 |
| 15Yolo County, CA | 61 | 62 | 8.1 | $5.4M | +3.1% | #613 of 2,090 |
| 16Mariposa County, CA | 60 | 6 | 8.0 | $4.6M | −1.2% | #650 of 2,090 |
| 17San Mateo County, CA | 59 | 190 | 7.2 | $7.9M | −2.5% | #668 of 2,090 |
| 18Tehama County, CA | 59 | 16 | 6.5 | $5.4M | −1.7% | #679 of 2,090 |
| 19Santa Cruz County, CA | 58 | 70 | 7.2 | $6.7M | −4.7% | #703 of 2,090 |
| 20Sacramento County, CA | 58 | 445 | 7.8 | $5.5M | +2.0% | #715 of 2,090 |
| 21Orange County, CA | 57 | 743 | 6.9 | $7.2M | −1.1% | #738 of 2,090 |
| 22Alameda County, CA | 57 | 439 | 7.3 | $7.1M | −2.6% | #739 of 2,090 |
| 23San Diego County, CA | 57 | 819 | 7.0 | $6.7M | −0.6% | #740 of 2,090 |
| 24San Bernardino County, CA | 56 | 474 | 7.0 | $5.8M | +1.9% | #781 of 2,090 |
| 25Merced County, CA | 56 | 64 | 7.4 | $4.8M | +5.1% | #791 of 2,090 |
Show all 58 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Madera County, CA | 56 | 40 | 8.8 | $4.4M | +7.4% | #798 of 2,090 |
| 27Ventura County, CA | 55 | 210 | 7.5 | $6.4M | −1.5% | #817 of 2,090 |
| 28Tuolumne County, CA | 55 | 20 | 8.8 | $4.4M | −4.0% | #834 of 2,090 |
| 29Santa Barbara County, CA | 54 | 101 | 6.8 | $6.7M | −1.4% | #850 of 2,090 |
| 30Butte County, CA | 54 | 56 | 6.7 | $5.5M | −0.5% | #855 of 2,090 |
| 31San Francisco County, CA | 53 | 284 | 7.8 | $6.9M | −5.6% | #884 of 2,090 |
| 32Monterey County, CA | 53 | 100 | 7.5 | $5.9M | −1.5% | #887 of 2,090 |
| 33Calaveras County, CA | 53 | 23 | 12.5 | $3.2M | +2.8% | #920 of 2,090 |
| 34Los Angeles County, CA | 52 | 2,176 | 6.4 | $6.8M | −3.0% | #926 of 2,090 |
| 35Shasta County, CA | 52 | 58 | 8.1 | $4.6M | −0.3% | #945 of 2,090 |
| 36Kern County, CA | 51 | 194 | 6.8 | $5.4M | +2.3% | #969 of 2,090 |
| 37Stanislaus County, CA | 51 | 135 | 7.6 | $5.3M | +0.7% | #972 of 2,090 |
| 38Fresno County, CA | 51 | 246 | 7.6 | $5.1M | +2.6% | #975 of 2,090 |
| 39Lake County, CA | 51 | 22 | 8.2 | $4.3M | −0.6% | #984 of 2,090 |
| 40Imperial County, CA | 49 | 27 | 5.4 | $6.1M | +1.1% | #1,058 of 2,090 |
| 41Sutter County, CA | 49 | 25 | 7.5 | $5.3M | −0.7% | #1,064 of 2,090 |
| 42Tulare County, CA | 48 | 115 | 8.0 | $4.6M | +2.4% | #1,105 of 2,090 |
| 43Kings County, CA | 46 | 31 | 7.0 | $5.2M | +1.0% | #1,171 of 2,090 |
| 44Siskiyou County, CA | 46 | 13 | 6.8 | $4.9M | −4.5% | #1,175 of 2,090 |
| 45Mendocino County, CA | 45 | 26 | 7.5 | $4.9M | −3.5% | #1,218 of 2,090 |
| 46San Luis Obispo County, CA | 45 | 110 | 10.0 | $4.4M | 0.0% | #1,227 of 2,090 |
| 47Colusa County, CA | 44 | 7 | 9.3 | $4M | −0.1% | #1,265 of 2,090 |
| 48Glenn County, CA | 43 | 8 | 8.2 | $4.3M | −2.6% | #1,306 of 2,090 |
| 49Lassen County, CA | 41 | 8 | 8.7 | $4M | −13.1% | #1,398 of 2,090 |
| 50Humboldt County, CA | 40 | 49 | 8.9 | $3.9M | −3.4% | #1,436 of 2,090 |
| 51Inyo County, CA | 32 | 8 | 10.0 | $3.8M | −4.4% | #1,718 of 2,090 |
| 52Plumas County, CA | 31 | 10 | 12.4 | $3M | −5.9% | #1,763 of 2,090 |
| 53Mono County, CA | 23 | 10 | 17.4 | $2.6M | −5.4% | #1,955 of 2,090 |
| Del Norte County, CA | Not scored | 4 | 4.2 | $8.5M | −4.4% | |
| Trinity County, CA | Not scored | 3 | 5.4 | $6M | −2.3% | |
| Modoc County, CA | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Sierra County, CA | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Alpine County, CA | Not scored | 0 | 0.0 | n/a | −11.6% |
Markets with fewer than 5 pizza places on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pizza places are in California?
As of September 2026, map listings count 9,414 pizza places in California. 5,422 of them (58%) are chain locations. The listings count pizza restaurants. Official counts show 34,527 businesses with payroll classed as limited-service restaurants in 2023, up 6.5% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 5,741 one-person businesses without payroll.
How much do households in California spend on food away from home?
About $61.8B a year, or $4,559 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 9,414 pizza places on map listings, it comes to $6.6M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 13,548,091 households in California and national spending patterns by income.
How does California compare with the U.S. for pizza places?
California has 6.9 pizza places per 10,000 households, 14% below the U.S. rate of 8.0. Spending per pizza place is $6.6M, 29% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, California would have about 12,155, against 9,414 on map listings. There is one business with payroll in the industry for every 392 households, against one for every 478 across the U.S. The official count rose 6.5% from 2019 to 2023, against +6.1% for the U.S.
Which market in California has the highest market score for pizza places?
Among 25 scored metro areas in or partly in California, the Napa metro area scores highest, at 74 (upper middle). Among 9 scored small-town markets in or partly in California, the Truckee-Grass Valley area scores highest, at 80 (high). Among 53 scored counties in California, Yuba County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. California scores 55 for pizza places (upper middle), #20 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in California. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pizza in other states
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Top markets for pizza places across the U.S. · All business types in California
Related business types in California
- Restaurants and cafes173,915 listings
- Sit-down restaurants100,104 listings
- Fast food and sandwich shops17,525 listings
- Coffee shops and cafes19,992 listings
- Bakeries and dessert shops15,896 listings
Screening a site or an acquisition in California?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.