Groundwork

Food and drink · County · Wisconsin

Pizza places in Sheboygan County, WI

Competitor counts, household spending and official business counts for pizza places in Sheboygan County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #726 of 2,090 scored counties
#45 of 58 scored counties in Wisconsin

Listings
41
26 chain locations (63%)
Official establishments
79
All limited-service restaurants · +4.0% since 2019
Household spending a year
$189.8M
On food away from home · $3,816 a household
Spending per listing
$4.6M
9% below the U.S.
Listings per 10k households
8.2
2% above the U.S.
Population, 2025
118,047
0.0% since 2020

See the pizza places around any address in Sheboygan County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 41 pizza places in Sheboygan County. 26 of them (63%) are chain locations, against 58% across the U.S. That is 8.2 per 10,000 households, 2% above the U.S. rate of 8.0.

Household spending on food away from home in Sheboygan County comes to about $189.8M a year: $3,816 per household, 6% below the U.S. average. Spread across 41 pizza places, that is $4.6M per pizza place, 9% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

The official count of businesses with payroll classed as limited-service restaurants in Sheboygan County was 79 in 2023, up 4.0% from 2019. That is one for every 629 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 8 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $1.8M have gone to businesses classed as limited-service restaurants in Sheboygan County.

Population estimates put the population change in Sheboygan County from 2020 to 2025 at 0.0%, against +3.1% for the U.S. Sheboygan County scores 58 (upper middle) on the Groundwork market score for pizza places, ranking #726 of 2,090 scored counties and #45 of 58 scored counties in Wisconsin.

How Sheboygan County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Sheboygan County, WI compared with Wisconsin and the U.S.
MeasureSheboygan CountyWisconsinU.S.
Listings per 10k households8.26.98.0
Spending per listing$4.6M$5.7M$5.1M
Households per official establishment (all limited-service restaurants)629632478
Official establishment growth, 2019–2023+4.0%+3.8%+6.1%
Population growth, 2020–20250.0%+1.3%+3.1%
Spending per household on food away from home$3,816$3,959$4,070
Median household income$73,094$77,485$80,734
Groundwork market score5863

Official counts and lending

Businesses

Official establishments, 2019 to 2023
76 → 79All limited-service restaurants · +4.0% over the period
Employees, 2023
1,517
Annual payroll, 2023
$26.9M
One-person businesses, 2023
8All limited-service restaurants with no payroll
Map listings, September 2026
4126 chain locations
Listings at the U.S. rate for this spending
37The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1.8M

SBA-backed loans to businesses classed as limited-service restaurants in Sheboygan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Sheboygan County

Population, 2025 estimate
118,0470.0% since 2020
Households
49,725
Median age
42.3
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
512 sq. mi.
People per square mile
231
Median household income
$73,094+20.4% vs. 2015–2019, before inflation
Average household income
$93,780
Median home value
$232,700
Jobs located here
58,857
Daytime population
120,358Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sheboygan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Sheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pizza places, numbered among those based in Wisconsin, with Sheboygan County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI87125.6$7.5M+2.9%#24 of 2,090
2St. Croix County, WI85246.4$7.3M+4.7%#39 of 2,090
3Pierce County, WI81127.6$5.7M+3.1%#72 of 2,090
4Waushara County, WI8054.7$7.6M+2.8%#83 of 2,090
5Oconto County, WI80105.9$6.4M+2.9%#86 of 2,090
6Vernon County, WI7975.6$6.6M+2.4%#103 of 2,090
7Dane County, WI771797.1$6.1M+4.9%#140 of 2,090
8Shawano County, WI7674.1$8.7M+1.7%#148 of 2,090
9Waukesha County, WI761257.4$6.4M+2.4%#156 of 2,090
10Ozaukee County, WI75266.8$6.8M+3.0%#167 of 2,090
45Sheboygan County, WI58418.2$4.6M0.0%#726 of 2,090

Other business types in Sheboygan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Sheboygan County, WI?

There are 41 pizza places on map listings in Sheboygan County as of September 2026. 26 of them (63%) are chain locations. The listings count pizza restaurants. Official counts show 79 businesses with payroll classed as limited-service restaurants in 2023, up 4.0% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 8 one-person businesses without payroll.

How much do households in Sheboygan County, WI spend on food away from home?

About $189.8M a year, or $3,816 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 41 pizza places on map listings, it comes to $4.6M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 49,725 households in Sheboygan County and national spending patterns by income.

How does Sheboygan County, WI compare with the U.S. for pizza places?

Sheboygan County has 8.2 pizza places per 10,000 households, 2% above the U.S. rate of 8.0. Spending per pizza place is $4.6M, 9% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Sheboygan County would have about 37, against 41 on map listings. There is one business with payroll in the industry for every 629 households, against one for every 478 across the U.S. The official count rose 4.0% from 2019 to 2023, against +6.1% for the U.S.

How fast is Sheboygan County, WI growing?

Population estimates put Sheboygan County at 118,047 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 49,725 households. The median household income in Sheboygan County is $73,094 a year, 9% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sheboygan County scores 58 for pizza places (upper middle), #726 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sheboygan County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Sheboygan County

Screening a site or an acquisition in Sheboygan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.