Groundwork

Food and drink · County · Wisconsin

Pizza places in Outagamie County, WI

The pizza places in Outagamie County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 72 out of 100: Upper middle

Ranked #250 of 2,090 scored counties
#15 of 58 scored counties in Wisconsin

Listings
51
38 chain locations (75%)
Official establishments
140
All limited-service restaurants · +6.9% since 2019
Household spending a year
$325.3M
On food away from home · $4,150 a household
Spending per listing
$6.4M
26% above the U.S.
Listings per 10k households
6.5
19% below the U.S.
Population, 2025
195,894
+2.6% since 2020

See the pizza places around any address in Outagamie County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 51 pizza places in Outagamie County. Chain locations make up 75% of them, against 58% across the U.S. That comes to 6.5 for every 10,000 households, 19% below the U.S. rate of 8.0.

Households in Outagamie County spend about $325.3M a year on food away from home, or $4,150 per household, 2% above the U.S. average. That is about $6.4M of household spending for each pizza place on map listings, 26% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 140 businesses with payroll classed as limited-service restaurants in Outagamie County in 2023, up 6.9% from 2019. That is one for every 560 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 16 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $1M have gone to businesses classed as limited-service restaurants in Outagamie County.

Population estimates show Outagamie County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). Outagamie County scores 72 (upper middle) on the Groundwork market score for pizza places, ranking #250 of 2,090 scored counties and #15 of 58 scored counties in Wisconsin. That puts it in the top quarter of counties.

How Outagamie County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Outagamie County, WI compared with Wisconsin and the U.S.
MeasureOutagamie CountyWisconsinU.S.
Listings per 10k households6.56.98.0
Spending per listing$6.4M$5.7M$5.1M
Households per official establishment (all limited-service restaurants)560632478
Official establishment growth, 2019–2023+6.9%+3.8%+6.1%
Population growth, 2020–2025+2.6%+1.3%+3.1%
Spending per household on food away from home$4,150$3,959$4,070
Median household income$85,069$77,485$80,734
Groundwork market score7263

Official counts and lending

Businesses

Official establishments, 2019 to 2023
131 → 140All limited-service restaurants · +6.9% over the period
Employees, 2023
2,682
Annual payroll, 2023
$48.1M
One-person businesses, 2023
16All limited-service restaurants with no payroll
Map listings, September 2026
5138 chain locations
Listings at the U.S. rate for this spending
64The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$1M

SBA-backed loans to businesses classed as limited-service restaurants in Outagamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Outagamie County

Population, 2025 estimate
195,894+2.6% since 2020
Households
78,382
Median age
39.8
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
638 sq. mi.
People per square mile
302
Median household income
$85,069+29.7% vs. 2015–2019, before inflation
Average household income
$114,086
Median home value
$267,300
Jobs located here
112,656
Daytime population
204,040Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Outagamie County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pizza places, numbered among those based in Wisconsin, with Outagamie County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI87125.6$7.5M+2.9%#24 of 2,090
2St. Croix County, WI85246.4$7.3M+4.7%#39 of 2,090
3Pierce County, WI81127.6$5.7M+3.1%#72 of 2,090
4Waushara County, WI8054.7$7.6M+2.8%#83 of 2,090
5Oconto County, WI80105.9$6.4M+2.9%#86 of 2,090
6Vernon County, WI7975.6$6.6M+2.4%#103 of 2,090
7Dane County, WI771797.1$6.1M+4.9%#140 of 2,090
8Shawano County, WI7674.1$8.7M+1.7%#148 of 2,090
9Waukesha County, WI761257.4$6.4M+2.4%#156 of 2,090
10Ozaukee County, WI75266.8$6.8M+3.0%#167 of 2,090
15Outagamie County, WI72516.5$6.4M+2.6%#250 of 2,090

Other business types in Outagamie County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Outagamie County, WI?

Outagamie County has 51 pizza places on map listings as of September 2026. 38 of them (75%) are chain locations. The listings count pizza restaurants. Official counts show 140 businesses with payroll classed as limited-service restaurants in 2023, up 6.9% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 16 one-person businesses without payroll.

How much do households in Outagamie County, WI spend on food away from home?

About $325.3M a year, or $4,150 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 51 pizza places on map listings, it comes to $6.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 78,382 households in Outagamie County and national spending patterns by income.

How does Outagamie County, WI compare with the U.S. for pizza places?

Outagamie County has 6.5 pizza places per 10,000 households, 19% below the U.S. rate of 8.0. Spending per pizza place is $6.4M, 26% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Outagamie County would have about 64, against 51 on map listings. There is one business with payroll in the industry for every 560 households, against one for every 478 across the U.S. The official count rose 6.9% from 2019 to 2023, against +6.1% for the U.S.

How fast is Outagamie County, WI growing?

Population estimates put Outagamie County at 195,894 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 78,382 households. The median household income in Outagamie County is $85,069 a year, 5% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Outagamie County scores 72 for pizza places (upper middle), #250 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Outagamie County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Outagamie County

Screening a site or an acquisition in Outagamie County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.