Market rankings · Massachusetts
Pizza places in Massachusetts
Markets across Massachusetts ranked by the Groundwork market score for pizza places, with competitor counts and household spending for each.
- Listings
- 2,883
- 795 chain locations (28%)
- Official establishments
- 5,337
- All limited-service restaurants · −1.3% since 2019
- Household spending a year
- $13B
- On food away from home
- Listings per 10k households
- 10.4
- 30% above the U.S.
- Spending per listing
- $4.5M
- 11% below the U.S.
- Rank among states
- #17 of 51
- Market score 58 · Upper middle
A site report maps the pizza places on map listings around any address in Massachusetts by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2,883 pizza places in Massachusetts. 795 of them (28%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 10.4, 30% above the U.S. rate of 8.0.
At $4,685 per household (15% above the U.S. average), households in Massachusetts spend about $13B a year on food away from home. Spread across 2,883 pizza places, that is $4.5M per pizza place, 11% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
In 2023, official counts showed 5,337 businesses with payroll in Massachusetts classed as limited-service restaurants, down 1.3% from 2019. That is one for every 522 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 262 SBA-backed loans worth $93.8M have gone to businesses classed as limited-service restaurants in Massachusetts.
Among the 50 states and DC, Massachusetts ranks #17 for pizza places, with a Groundwork market score of 58 (upper middle). Of the 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest (75). Of the 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest (71).
Every market in Massachusetts for pizza places
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Amherst Town-Northampton, MA | 75 | 51 | 8.2 | $5.1M | +10.4% | #33 of 387 |
| 2Worcester, MA | 57 | 379 | 11.3 | $3.9M | +3.7% | #137 of 387 |
| 3Boston-Cambridge-Newton, MA-NH | 56 | 2,011 | 10.4 | $4.8M | +2.3% | #145 of 387 |
| 4Barnstable Town, MA | 49 | 117 | 11.1 | $4.1M | +2.4% | #207 of 387 |
| Providence-Warwick, RI-MA | 47 | 699 | 10.3 | $4M | +2.1% | #222 of 387 |
| 5Springfield, MA | 47 | 174 | 9.4 | $4M | +0.2% | #223 of 387 |
| 6Pittsfield, MA | 40 | 66 | 11.5 | $3.4M | −1.2% | #272 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 71 | 26 | 8.2 | $4.6M | −0.3% | #68 of 520 |
| 2Nantucket, MA | 56 | 7 | 13.3 | $4.2M | +3.6% | #192 of 520 |
| 3Vineyard Haven, MA | 41 | 14 | 18.5 | $2.7M | +3.1% | #349 of 520 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 74 | 51 | 8.2 | $5.1M | +10.4% | #203 of 2,090 |
| 2Plymouth County, MA | 69 | 199 | 9.8 | $5M | +3.5% | #353 of 2,090 |
| 3Middlesex County, MA | 66 | 651 | 10.3 | $5.1M | +2.8% | #455 of 2,090 |
| 4Norfolk County, MA | 64 | 299 | 10.6 | $5M | +2.2% | #512 of 2,090 |
| 5Franklin County, MA | 62 | 26 | 8.2 | $4.6M | −0.3% | #591 of 2,090 |
| 6Worcester County, MA | 60 | 379 | 11.3 | $3.9M | +3.7% | #663 of 2,090 |
| 7Bristol County, MA | 59 | 236 | 10.1 | $4.1M | +2.9% | #693 of 2,090 |
| 8Essex County, MA | 57 | 340 | 10.9 | $4.3M | +2.3% | #757 of 2,090 |
| 9Barnstable County, MA | 55 | 117 | 11.1 | $4.1M | +2.4% | #839 of 2,090 |
| 10Hampden County, MA | 53 | 174 | 9.4 | $4M | +0.2% | #914 of 2,090 |
| 11Nantucket County, MA | 52 | 7 | 13.3 | $4.2M | +3.6% | #951 of 2,090 |
| 12Suffolk County, MA | 49 | 324 | 9.9 | $4.5M | +0.1% | #1,070 of 2,090 |
| 13Berkshire County, MA | 45 | 66 | 11.5 | $3.4M | −1.2% | #1,242 of 2,090 |
| 14Dukes County, MA | 39 | 14 | 18.5 | $2.7M | +3.1% | #1,493 of 2,090 |
Questions
How many pizza places are in Massachusetts?
Massachusetts has 2,883 pizza places on map listings as of September 2026. 795 of them (28%) are chain locations. The listings count pizza restaurants. Official counts show 5,337 businesses with payroll classed as limited-service restaurants in 2023, down 1.3% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 995 one-person businesses without payroll.
How much do households in Massachusetts spend on food away from home?
About $13B a year, or $4,685 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 2,883 pizza places on map listings, it comes to $4.5M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.
How does Massachusetts compare with the U.S. for pizza places?
Massachusetts has 10.4 pizza places per 10,000 households, 30% above the U.S. rate of 8.0. Spending per pizza place is $4.5M, 11% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Massachusetts would have about 2,568, against 2,883 on map listings. There is one business with payroll in the industry for every 522 households, against one for every 478 across the U.S. The official count fell 1.3% from 2019 to 2023, against +6.1% for the U.S.
Which market in Massachusetts has the highest market score for pizza places?
Among 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest, at 75 (high). Among 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest, at 71 (upper middle). Among 14 scored counties in Massachusetts, Hampshire County scores highest, at 74 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 58 for pizza places (upper middle), #17 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Massachusetts. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pizza in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for pizza places across the U.S. · All business types in Massachusetts
Related business types in Massachusetts
- Restaurants and cafes29,600 listings
- Sit-down restaurants16,727 listings
- Fast food and sandwich shops2,459 listings
- Coffee shops and cafes3,436 listings
- Bakeries and dessert shops3,355 listings
Screening a site or an acquisition in Massachusetts?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.