Market rankings · Wisconsin
Fast food and sandwich shops in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for fast food and sandwich shops, with competitor counts and household spending for each.
- Listings
- 2,887
- 2,486 chain locations (86%)
- Official establishments
- 3,925
- All limited-service restaurants · +3.8% since 2019
- Household spending a year
- $9.8B
- On food away from home
- Listings per 10k households
- 11.6
- 13% below the U.S.
- Spending per listing
- $3.4M
- 11% above the U.S.
- Rank among states
- #12 of 51
- Market score 63 · Upper middle
A site report maps the fast food and sandwich shops on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wisconsin has 2,887 fast food and sandwich shops on map listings as of September 2026. Chain locations make up 86% of them, against 79% across the U.S. Per 10,000 households, that is 11.6, 13% below the U.S. rate of 13.3.
At $3,959 per household (3% below the U.S. average), households in Wisconsin spend about $9.8B a year on food away from home. That works out to $3.4M per shop, 11% above the U.S. figure of $3.1M. The spending figure covers all food away from home, not only fast food and sandwich shops.
In 2023, official counts showed 3,925 businesses with payroll in Wisconsin classed as limited-service restaurants, up 3.8% from 2019. That is one for every 632 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Since fiscal 2022, 149 SBA-backed loans worth $76.7M have gone to businesses classed as limited-service restaurants in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #12 for fast food and sandwich shops, with a Groundwork market score of 63 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (83). Of the 14 scored small-town markets in or partly in Wisconsin, the Beaver Dam area scores highest (82).
Every market in Wisconsin for fast food and sandwich shops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 83 | 1,530 | 10.4 | $4.5M | +2.6% | #16 of 387 |
| 1Madison, WI | 82 | 354 | 11.7 | $3.7M | +4.1% | #19 of 387 |
| 2Appleton, WI | 76 | 122 | 12.2 | $3.4M | +2.7% | #44 of 387 |
| 3Fond du Lac, WI | 73 | 38 | 8.8 | $4.3M | +0.5% | #52 of 387 |
| 4La Crosse-Onalaska, WI-MN | 71 | 74 | 10.3 | $3.7M | +0.4% | #64 of 387 |
| 5Green Bay, WI | 70 | 172 | 12.6 | $3.1M | +2.5% | #70 of 387 |
| Duluth, MN-WI | 68 | 131 | 10.9 | $3.5M | +0.2% | #84 of 387 |
| 6Wausau, WI | 68 | 70 | 12.1 | $3.2M | +1.0% | #87 of 387 |
| 7Milwaukee-Waukesha, WI | 67 | 767 | 11.7 | $3.5M | 0.0% | #92 of 387 |
| 8Oshkosh-Neenah, WI | 67 | 82 | 11.3 | $3.4M | +1.4% | #94 of 387 |
| 9Racine-Mount Pleasant, WI | 65 | 95 | 11.8 | $3.3M | +0.4% | #101 of 387 |
| 10Sheboygan, WI | 64 | 57 | 11.5 | $3.3M | 0.0% | #105 of 387 |
| 11Janesville-Beloit, WI | 59 | 91 | 13.5 | $2.8M | +1.7% | #141 of 387 |
| 12Kenosha, WI | 58 | 86 | 12.5 | $3.3M | −0.4% | #146 of 387 |
| 13Eau Claire, WI | 54 | 110 | 15.3 | $2.5M | +2.6% | #176 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Beaver Dam, WI | 82 | 28 | 7.8 | $4.9M | −0.3% | #18 of 537 |
| 2Manitowoc, WI | 78 | 36 | 10.2 | $3.6M | +0.4% | #39 of 537 |
| 3Shawano, WI | 77 | 20 | 10.7 | $3.3M | +1.4% | #45 of 537 |
| 4Platteville, WI | 76 | 22 | 11.0 | $3.3M | +0.9% | #51 of 537 |
| 5Watertown-Fort Atkinson, WI | 73 | 43 | 12.3 | $3.2M | +0.3% | #69 of 537 |
| 6Wisconsin Rapids-Marshfield, WI | 72 | 34 | 10.5 | $3.4M | −0.2% | #74 of 537 |
| 7Sparta, WI | 72 | 22 | 12.0 | $3M | +0.6% | #75 of 537 |
| 8Menomonie, WI | 72 | 26 | 14.9 | $2.6M | +1.7% | #77 of 537 |
| 9Whitewater-Elkhorn, WI | 67 | 59 | 13.7 | $3M | +0.8% | #113 of 537 |
| 10Stevens Point-Plover, WI | 64 | 44 | 14.8 | $2.6M | +2.2% | #147 of 537 |
| 11Marinette, WI-MI | 63 | 34 | 11.6 | $2.9M | +0.3% | #151 of 537 |
| 12Baraboo, WI | 52 | 47 | 16.8 | $2.3M | +1.3% | #265 of 537 |
| 13Rice Lake, WI | 52 | 32 | 16.0 | $2.2M | −0.5% | #267 of 537 |
| Iron Mountain, MI-WI | 47 | 24 | 17.0 | $2M | +0.4% | #308 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 89 | 12 | 5.6 | $7.5M | +2.9% | #17 of 2,222 |
| 2Pierce County, WI | 88 | 13 | 8.2 | $5.2M | +3.1% | #29 of 2,222 |
| 3Lafayette County, WI | 86 | 5 | 7.4 | $5.1M | +5.2% | #40 of 2,222 |
| 4Vernon County, WI | 84 | 6 | 4.8 | $7.7M | +2.4% | #65 of 2,222 |
| 5Oconto County, WI | 84 | 11 | 6.5 | $5.9M | +2.9% | #67 of 2,222 |
| 6Kewaunee County, WI | 83 | 5 | 6.0 | $6.6M | +1.0% | #83 of 2,222 |
| 7Sawyer County, WI | 82 | 5 | 5.7 | $6.1M | +4.0% | #91 of 2,222 |
| 8St. Croix County, WI | 82 | 43 | 11.5 | $4.1M | +4.7% | #99 of 2,222 |
| 9Iowa County, WI | 81 | 9 | 8.9 | $4.5M | +1.0% | #113 of 2,222 |
| 10Polk County, WI | 80 | 15 | 7.7 | $5M | +1.7% | #119 of 2,222 |
| 11Trempealeau County, WI | 77 | 10 | 8.0 | $4.8M | +1.1% | #184 of 2,222 |
| 12Clark County, WI | 76 | 8 | 6.2 | $5.8M | +1.2% | #198 of 2,222 |
| 13Taylor County, WI | 76 | 6 | 7.5 | $4.8M | +0.9% | #204 of 2,222 |
| 14Dane County, WI | 76 | 295 | 11.7 | $3.7M | +4.9% | #211 of 2,222 |
| 15Washington County, WI | 75 | 56 | 9.8 | $4.5M | +1.8% | #223 of 2,222 |
| 16Dodge County, WI | 74 | 28 | 7.8 | $4.9M | −0.3% | #242 of 2,222 |
| 17Green Lake County, WI | 74 | 8 | 9.7 | $3.8M | +1.5% | #252 of 2,222 |
| 18Vilas County, WI | 73 | 11 | 9.9 | $3.6M | +2.9% | #285 of 2,222 |
| 19Waukesha County, WI | 73 | 220 | 13.0 | $3.6M | +2.4% | #286 of 2,222 |
| 20Door County, WI | 71 | 13 | 8.7 | $4.5M | +1.6% | #325 of 2,222 |
| 21Green County, WI | 71 | 17 | 10.8 | $3.7M | +0.5% | #332 of 2,222 |
| 22Burnett County, WI | 71 | 8 | 11.1 | $3.2M | +3.9% | #340 of 2,222 |
| 23Fond du Lac County, WI | 70 | 38 | 8.8 | $4.3M | +0.5% | #352 of 2,222 |
| 24Ozaukee County, WI | 70 | 49 | 12.8 | $3.6M | +3.0% | #363 of 2,222 |
| 25Waushara County, WI | 70 | 12 | 11.3 | $3.1M | +2.8% | #373 of 2,222 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Manitowoc County, WI | 68 | 36 | 10.2 | $3.6M | +0.4% | #437 of 2,222 |
| 27Chippewa County, WI | 67 | 33 | 12.2 | $3.1M | +1.9% | #485 of 2,222 |
| 28Douglas County, WI | 66 | 21 | 11.0 | $3.4M | −0.8% | #515 of 2,222 |
| 29Grant County, WI | 66 | 22 | 11.0 | $3.3M | +0.9% | #521 of 2,222 |
| 30Shawano County, WI | 65 | 19 | 11.0 | $3.2M | +1.7% | #550 of 2,222 |
| 31Lincoln County, WI | 64 | 13 | 10.2 | $3.6M | −0.1% | #576 of 2,222 |
| 32Winnebago County, WI | 64 | 82 | 11.3 | $3.4M | +1.4% | #581 of 2,222 |
| 33Marathon County, WI | 64 | 70 | 12.1 | $3.2M | +1.0% | #583 of 2,222 |
| 34Jefferson County, WI | 63 | 43 | 12.3 | $3.2M | +0.3% | #617 of 2,222 |
| 35Wood County, WI | 62 | 34 | 10.5 | $3.4M | −0.2% | #650 of 2,222 |
| 36Sheboygan County, WI | 62 | 57 | 11.5 | $3.3M | 0.0% | #653 of 2,222 |
| 37Outagamie County, WI | 62 | 110 | 14.0 | $3M | +2.6% | #663 of 2,222 |
| 38Racine County, WI | 61 | 95 | 11.8 | $3.3M | +0.4% | #694 of 2,222 |
| 39Monroe County, WI | 61 | 22 | 12.0 | $3M | +0.6% | #707 of 2,222 |
| 40Dunn County, WI | 61 | 26 | 14.9 | $2.6M | +1.7% | #721 of 2,222 |
| 41Brown County, WI | 60 | 156 | 14.1 | $2.8M | +2.6% | #762 of 2,222 |
| 42Price County, WI | 58 | 7 | 10.7 | $3.1M | −0.3% | #820 of 2,222 |
| 43Walworth County, WI | 58 | 59 | 13.7 | $3M | +0.8% | #825 of 2,222 |
| 44Rock County, WI | 58 | 91 | 13.5 | $2.8M | +1.7% | #834 of 2,222 |
| 45Marinette County, WI | 57 | 22 | 11.5 | $3M | +1.6% | #863 of 2,222 |
| 46Crawford County, WI | 56 | 7 | 10.4 | $3.3M | −1.1% | #895 of 2,222 |
| 47Kenosha County, WI | 56 | 86 | 12.5 | $3.3M | −0.4% | #899 of 2,222 |
| 48Waupaca County, WI | 56 | 28 | 12.4 | $3M | −0.6% | #909 of 2,222 |
| 49Ashland County, WI | 54 | 7 | 10.2 | $3.3M | +1.1% | #975 of 2,222 |
| 50La Crosse County, WI | 54 | 65 | 12.6 | $3M | +0.3% | #982 of 2,222 |
| 51Portage County, WI | 53 | 44 | 14.8 | $2.6M | +2.2% | #1,035 of 2,222 |
| 52Oneida County, WI | 53 | 26 | 14.9 | $2.5M | +0.7% | #1,041 of 2,222 |
| 53Milwaukee County, WI | 51 | 442 | 11.3 | $3.2M | −1.5% | #1,094 of 2,222 |
| 54Columbia County, WI | 51 | 33 | 13.7 | $3M | −0.7% | #1,103 of 2,222 |
| 55Eau Claire County, WI | 49 | 77 | 17.2 | $2.2M | +3.0% | #1,199 of 2,222 |
| 56Langlade County, WI | 46 | 11 | 12.4 | $2.7M | +0.4% | #1,307 of 2,222 |
| 57Jackson County, WI | 44 | 11 | 13.3 | $2.7M | −0.5% | #1,374 of 2,222 |
| 58Sauk County, WI | 44 | 47 | 16.8 | $2.3M | +1.3% | #1,384 of 2,222 |
| 59Juneau County, WI | 43 | 17 | 15.5 | $2.2M | −0.5% | #1,415 of 2,222 |
| 60Barron County, WI | 43 | 32 | 16.0 | $2.2M | −0.5% | #1,416 of 2,222 |
| Adams County, WI | Not scored | 2 | 2.1 | $16.1M | +5.2% | |
| Richland County, WI | Not scored | 2 | 2.8 | $12.8M | −1.4% | |
| Washburn County, WI | Not scored | 4 | 5.3 | $6.8M | +2.8% | |
| Bayfield County, WI | Not scored | 3 | 4.0 | $9.1M | +3.4% | |
| Marquette County, WI | Not scored | 4 | 5.7 | $6.1M | +2.1% | |
| Rusk County, WI | Not scored | 4 | 6.3 | $5.3M | −0.2% | |
| Buffalo County, WI | Not scored | 1 | 1.7 | $20.7M | −0.1% | |
| Forest County, WI | Not scored | 2 | 5.0 | $6.8M | +4.4% | |
| Pepin County, WI | Not scored | 4 | 13.1 | $2.9M | +2.2% | |
| Iron County, WI | Not scored | 3 | 9.6 | $3.5M | −0.3% | |
| Florence County, WI | Not scored | 3 | 13.7 | $2.5M | +4.0% | |
| Menominee County, WI | Not scored | 1 | 7.1 | $4.8M | −1.4% |
Markets with fewer than 5 fast food and sandwich shops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many fast food and sandwich shops are in Wisconsin?
Map listings as of September 2026 show 2,887 fast food and sandwich shops in Wisconsin. 2,486 of them (86%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 3,925 businesses with payroll classed as limited-service restaurants in 2023, up 3.8% from 2019. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Official counts also show 521 one-person businesses without payroll.
How much do households in Wisconsin spend on food away from home?
About $9.8B a year, or $3,959 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 2,887 fast food and sandwich shops on map listings, it comes to $3.4M per shop. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for fast food and sandwich shops?
Wisconsin has 11.6 fast food and sandwich shops per 10,000 households, 13% below the U.S. rate of 13.3. Spending per shop is $3.4M, 11% above the U.S. figure of $3.1M. At the U.S. ratio of fast food and sandwich shops to household spending, Wisconsin would have about 3,217, against 2,887 on map listings. There is one business with payroll in the industry for every 632 households, against one for every 478 across the U.S. The official count rose 3.8% from 2019 to 2023, against +6.1% for the U.S.
Which market in Wisconsin has the highest market score for fast food and sandwich shops?
Among 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 83 (high). Among 14 scored small-town markets in or partly in Wisconsin, the Beaver Dam area scores highest, at 82 (high). Among 60 scored counties in Wisconsin, Calumet County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 63 for fast food and sandwich shops (upper middle), #12 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Fast food and sandwich shops in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for fast food and sandwich shops across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Restaurants and cafes26,345 listings
- Sit-down restaurants12,969 listings
- Pizza1,713 listings
- Coffee shops and cafes2,411 listings
- Bakeries and dessert shops1,895 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.