County profile · New Jersey
Morris County, NJ market data
How Morris County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 524,251
- +3.2% since 2020
- Households
- 193,245
- Median household income
- $137,326
- +18.9% vs. 2015–2019, before inflation
- Median home value
- $582,500
- Jobs located here
- 316,491
- Highest market score
- 81
- Home inspectors, #10 of 415 scored counties
A site report maps the competitors on map listings around any address in Morris County by name and distance, and the households and spending within reach. Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Morris County has an estimated 524,251 people and 193,245 households. Population estimates put the population change in Morris County from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). Median household income in Morris County is $137,326, 70% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.9%, before inflation.
Relative to the U.S., household spending in Morris County runs highest on child care and other personal services (an index of 171, where 100 is the U.S. average) and lowest on gasoline and other fuels (84).
Of the business types scored in Morris County, home inspectors (81), roofing and gutter companies (78) and funeral homes (77) have the highest Groundwork market scores. For home inspectors, that ranks #10 of 415 scored counties.
Morris County is part of the New York-Newark-Jersey City metro area. Against the U.S., map listings per household run highest for physical therapy clinics (2.3 times the U.S. rate) and lowest for property management companies (27% below the U.S. rate).
All 56 business types in Morris County
Highest Groundwork market score first. Each score compares Morris County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home inspectors | 81 | #10 of 415 | 14 | 0.7 | Index only | 121 | 6 |
| Roofing and gutters | 78 | #69 of 1,177 | 81 | 4.2 | $10.1M | 120 | 29 |
| Funeral homes | 77 | #113 of 1,472 | 39 | 2.0 | $830K | 122 | 20 |
| Convenience stores | 76 | #270 of 2,261 | 116 | 6.0 | $13.5M | 171 | 70 |
| Tire shops | 74 | #180 of 1,530 | 55 | 2.8 | $3.6M | 144 | 26 |
| Property management | 73 | #107 of 910 | 43 | 2.2 | Index only | 186 | 99 |
| Grocery and convenience stores | 73 | #344 of 2,402 | 329 | 17.0 | $4.8M | 140 | 160 |
| Oil change and quick lube | 71 | #62 of 479 | 11 | 0.6 | $18M | 131 | 10 |
| Grocery stores | 69 | #441 of 2,070 | 146 | 7.6 | $10.7M | 115 | 90 |
| Car washes and detailing | 67 | #296 of 1,451 | 55 | 2.8 | $3.6M | 143 | 35 |
| Child care and preschools | 66 | #360 of 1,611 | 160 | 8.3 | $1.2M | 120 | 156 |
| Pizza | 66 | #438 of 2,090 | 173 | 9.0 | $6.1M | 119 | 437 |
| Urgent care and walk-in clinics | 65 | #66 of 325 | 11 | 0.6 | $27.8M | 113 | 18 |
| Hair salons | 64 | #482 of 2,339 | 412 | 21.3 | $627K | 146 | 226 |
| Coffee shops and cafes | 63 | #499 of 2,063 | 201 | 10.4 | $5.2M | 141 | 182 |
| Fast food and sandwich shops | 63 | #615 of 2,222 | 304 | 15.7 | $3.4M | 113 | 437 |
| Laundromats | 62 | #239 of 785 | 38 | 2.0 | $15.7M | 125 | 24 |
| Pest control | 61 | #214 of 699 | 37 | 1.9 | $8.9M | 87 | 28 |
| HVAC and plumbing | 61 | #456 of 1,707 | 160 | 8.3 | $5.1M | 108 | 248 |
| Primary care and pediatrics | 61 | #479 of 1,656 | 123 | 6.4 | $2.5M | 139 | 427 |
| Clothing and shoe stores | 61 | #658 of 2,087 | 397 | 20.5 | $1.5M | 118 | 146 |
| Collision repair and body shops | 58 | #475 of 1,327 | 52 | 2.7 | $3.8M | 124 | 70 |
| Auto repair and car care | 58 | #824 of 2,401 | 616 | 31.9 | $322K | 120 | 337 |
| Chiropractors | 57 | #553 of 1,490 | 137 | 7.1 | $2.2M | 93 | 77 |
| Spas and skin care | 57 | #620 of 1,769 | 219 | 11.3 | $1.2M | 135 | 70 |
| Restaurants and cafes | 57 | #873 of 2,405 | 2,462 | 127.4 | $426K | 115 | 1,142 |
| Veterinarians | 56 | #590 of 1,485 | 82 | 4.2 | $2.1M | 79 | 58 |
| Home repair trades | 56 | #742 of 2,057 | 338 | 17.5 | $2.4M | 100 | 519 |
| Barbershops | 55 | #567 of 1,356 | 110 | 5.7 | $2.3M | 125 | 43 |
| Salons, barbers and spas | 55 | #888 of 2,385 | 922 | 47.7 | $280K | 132 | 484 |
| Auto repair shops | 55 | #941 of 2,378 | 378 | 19.6 | $525K | 118 | 265 |
| Gas stations | 54 | #995 of 2,358 | 204 | 10.6 | $2.1M | 87 | 168 |
| Bakeries and dessert shops | 53 | #825 of 1,889 | 244 | 12.6 | $4.3M | 104 | 197 |
| Clothing, shoes and laundry | 53 | #1,019 of 2,210 | 588 | 30.4 | $1M | 115 | 229 |
| Gyms | 52 | #839 of 1,792 | 263 | 13.6 | $1.2M | 89 | 126 |
| Pet businesses | 52 | #1,000 of 2,200 | 248 | 12.8 | $708K | 81 | 143 |
| Real estate agents and brokers | 51 | #1,009 of 2,176 | 714 | 36.9 | Index only | 114 | 213 |
| Sit-down restaurants | 51 | #1,138 of 2,405 | 1,485 | 76.8 | $706K | 106 | 517 |
| Yoga, Pilates and fitness studios | 50 | #383 of 777 | 78 | 4.0 | $3.9M | 96 | 126 |
| Optometrists and eye care | 50 | #685 of 1,302 | 116 | 6.0 | $2.6M | 84 | 48 |
| Pet grooming and boarding | 48 | #784 of 1,461 | 92 | 4.8 | $1.9M | 75 | 62 |
| Electricians | 47 | #661 of 1,160 | 97 | 5.0 | $8.5M | 71 | 242 |
| Nail salons | 47 | #783 of 1,328 | 160 | 8.3 | $1.6M | 97 | 137 |
| Real estate | 47 | #1,243 of 2,229 | 915 | 47.3 | Index only | 112 | 451 |
| Gyms, studios and classes | 46 | #1,264 of 2,088 | 527 | 27.3 | $575K | 87 | 284 |
| House cleaning | 45 | #517 of 847 | 65 | 3.4 | $5.1M | 79 | 193 |
| Dry cleaners | 44 | #311 of 507 | 43 | 2.2 | $13.9M | 88 | 59 |
| Martial arts and dance studios | 44 | #847 of 1,334 | 186 | 9.6 | $1.6M | 81 | 158 |
| Pet stores | 43 | #606 of 974 | 52 | 2.7 | $3.4M | 75 | 23 |
| Mortgage brokers and lenders | 42 | #592 of 887 | 144 | 7.5 | Index only | 79 | 79 |
| Doctors, dentists and clinics | 40 | #1,690 of 2,394 | 2,207 | 114.2 | $138K | 91 | 1,046 |
| Landscaping and lawn care | 39 | #1,053 of 1,493 | 196 | 10.1 | $1.7M | 57 | 481 |
| Lawn, cleaning and pest control | 37 | #1,362 of 1,771 | 298 | 15.4 | $1.1M | 66 | 702 |
| Physical therapy | 36 | #1,094 of 1,422 | 239 | 12.4 | $1.3M | 53 | 146 |
| Dentists and orthodontists | 36 | #1,471 of 1,886 | 388 | 20.1 | $787K | 80 | 330 |
| Insurance agencies | 33 | #1,716 of 2,272 | 286 | 14.8 | $1.1M | 91 | 236 |
Household spending in Morris County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $198.4M | $1,027 | 107 |
| Gasoline and other fuels | $423.1M | $2,189 | 84 |
| Food away from home | $1B | $5,423 | 133 |
| Groceries | $1.6B | $8,089 | 128 |
| Personal care products and services | $258.4M | $1,337 | 133 |
| Child care and other personal services | $192.1M | $994 | 171 |
| Memberships, classes and admissions | $303.2M | $1,569 | 160 |
| Medical and dental services | $305.4M | $1,581 | 123 |
| Pets | $175.5M | $908 | 100 |
| Clothing, shoes and related services | $595.9M | $3,084 | 150 |
| Vehicle insurance | $327.7M | $1,696 | 87 |
| Home repairs, maintenance and insurance | $821.8M | $4,252 | 141 |
| Lawn care, cleaning and other household services | $330M | $1,708 | 121 |
| Rent and homeowner costs | $4.4B | $22,954 | 138 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Morris County
- Population, 2025 estimate
- 524,251+3.2% since 2020
- Households
- 193,245
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 461 sq. mi.
- People per square mile
- 1,116
- Median household income
- $137,326+18.9% vs. 2015–2019, before inflation
- Average household income
- $186,467
- Median home value
- $582,500
- Jobs located here
- 316,491
- Daytime population
- 565,316Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morris County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Middlesex County, NJ871,290 people
Questions
How fast is Morris County, NJ growing?
Population estimates put Morris County at 524,251 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 193,245 households. Median household income rose 18.9% from the 2015–2019 survey, before inflation.
How much do households in Morris County, NJ spend?
Households in Morris County spend about $4.4B a year on rent and homeowner costs, $1.6B on groceries and $1B on food away from home. Set against the U.S., households in Morris County spend the most on child care and other personal services (an index of 171, where 100 is the U.S. average) and the least on gasoline and other fuels (84).
Which business types have the highest market scores in Morris County, NJ?
The highest Groundwork market scores in Morris County are for home inspectors (81), roofing and gutter companies (78) and funeral homes (77). Morris County ranks #10 of 415 scored counties for home inspectors.
How does Morris County, NJ compare with the U.S.?
The median household income in Morris County is $137,326 a year, 70% above the U.S. median of $80,734. The population rose 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $582,500, against $332,700 for the U.S. For its number of households, Morris County has the most map listings, relative to the U.S., for physical therapy clinics (2.3 times the U.S. rate) and the fewest for property management companies (27% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Morris County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morris County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Morris County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.