County profile · New Jersey
Cumberland County, NJ market data
Population, household spending and competition for 56 business types in Cumberland County, each scored against other counties.
- Population, 2025
- 157,148
- +2.2% since 2020
- Households
- 53,781
- Median household income
- $67,436
- +24.5% vs. 2015–2019, before inflation
- Median home value
- $221,400
- Jobs located here
- 60,097
- Highest market score
- 76
- Roofing and gutters, #78 of 1,177 scored counties
A site report maps the competitors on map listings around any address in Cumberland County by name and distance, and the households and spending within reach. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 157,148 people live in Cumberland County, in 53,781 households. Population estimates put the population change in Cumberland County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The median household income in Cumberland County is $67,436 a year, 16% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cumberland County spend the most on groceries (an index of 101, where 100 is the U.S. average) and the least on pets (64).
The highest Groundwork market scores in Cumberland County are for roofing and gutter companies (76), spas and skin care studios (75) and coffee shops and cafes (73). Cumberland County ranks #78 of 1,177 scored counties for roofing and gutter companies.
Cumberland County is part of the Vineland metro area. For its number of households, Cumberland County has the most map listings, relative to the U.S., for laundromats (2.7 times the U.S. rate) and the fewest for spas and skin care studios (71% below the U.S. rate).
All 56 business types in Cumberland County
Highest Groundwork market score first. Each score compares Cumberland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 76 | #78 of 1,177 | 12 | 2.2 | $13M | 154 | 6 |
| Spas and skin care | 75 | #113 of 1,769 | 18 | 3.3 | $2.8M | 315 | 8 |
| Coffee shops and cafes | 73 | #223 of 2,063 | 25 | 4.6 | $7.8M | 211 | 21 |
| Mortgage brokers and lenders | 72 | #97 of 887 | 14 | 2.6 | Index only | 166 | 5 |
| House cleaning | 68 | #117 of 847 | 5 | 0.9 | $12.8M | 200 | 17 |
| Real estate agents and brokers | 66 | #338 of 2,176 | 125 | 23.2 | Index only | 133 | 15 |
| Electricians | 65 | #255 of 1,160 | 13 | 2.4 | $12M | 100 | 28 |
| Home repair trades | 65 | #369 of 2,057 | 61 | 11.3 | $2.6M | 105 | 73 |
| Pet businesses | 65 | #459 of 2,200 | 30 | 5.6 | $1.1M | 120 | 15 |
| Chiropractors | 64 | #349 of 1,490 | 19 | 3.5 | $3.1M | 131 | 11 |
| Pet grooming and boarding | 64 | #374 of 1,461 | 10 | 1.9 | $3.2M | 124 | 6 |
| Gas stations | 64 | #596 of 2,358 | 41 | 7.6 | $2.7M | 113 | 23 |
| Insurance agencies | 64 | #654 of 2,272 | 43 | 8.0 | $2M | 161 | 22 |
| Collision repair and body shops | 62 | #383 of 1,327 | 12 | 2.2 | $3.9M | 127 | 11 |
| Real estate | 62 | #516 of 2,229 | 143 | 26.6 | Index only | 147 | 44 |
| Veterinarians | 61 | #466 of 1,485 | 11 | 2.0 | $2.9M | 105 | 9 |
| HVAC and plumbing | 60 | #503 of 1,707 | 36 | 6.7 | $4.3M | 91 | 39 |
| Yoga, Pilates and fitness studios | 58 | #224 of 777 | 5 | 0.9 | $8.4M | 206 | 19 |
| Convenience stores | 58 | #825 of 2,261 | 48 | 8.9 | $7.2M | 91 | 25 |
| Dry cleaners | 57 | #190 of 507 | 5 | 0.9 | $22.4M | 143 | 7 |
| Clothing and shoe stores | 57 | #800 of 2,087 | 83 | 15.4 | $1.4M | 106 | 31 |
| Pet stores | 56 | #373 of 974 | 5 | 0.9 | $6.3M | 139 | Under 3 |
| Physical therapy | 54 | #617 of 1,422 | 25 | 4.6 | $2.4M | 99 | 14 |
| Fast food and sandwich shops | 54 | #988 of 2,222 | 66 | 12.3 | $3M | 97 | 101 |
| Gyms | 53 | #795 of 1,792 | 31 | 5.8 | $1.4M | 104 | 19 |
| Gyms, studios and classes | 52 | #950 of 2,088 | 61 | 11.3 | $687K | 104 | 28 |
| Martial arts and dance studios | 51 | #649 of 1,334 | 25 | 4.6 | $1.7M | 83 | 9 |
| Funeral homes | 51 | #683 of 1,472 | 15 | 2.8 | $538K | 79 | 13 |
| Hair salons | 50 | #1,161 of 2,339 | 97 | 18.0 | $512K | 119 | 44 |
| Restaurants and cafes | 50 | #1,195 of 2,405 | 540 | 100.4 | $361K | 97 | 207 |
| Child care and preschools | 49 | #843 of 1,611 | 29 | 5.4 | $917K | 92 | 44 |
| Nail salons | 48 | #748 of 1,328 | 23 | 4.3 | $2.2M | 129 | 20 |
| Clothing, shoes and laundry | 47 | #1,250 of 2,210 | 130 | 24.2 | $862K | 98 | 51 |
| Salons, barbers and spas | 47 | #1,319 of 2,385 | 180 | 33.5 | $276K | 130 | 77 |
| Pizza | 46 | #1,193 of 2,090 | 54 | 10.0 | $3.6M | 71 | 101 |
| Sit-down restaurants | 46 | #1,387 of 2,405 | 330 | 61.4 | $591K | 89 | 83 |
| Dentists and orthodontists | 45 | #1,136 of 1,886 | 58 | 10.8 | $1M | 104 | 35 |
| Optometrists and eye care | 43 | #851 of 1,302 | 26 | 4.8 | $2.3M | 73 | 8 |
| Lawn, cleaning and pest control | 43 | #1,129 of 1,771 | 45 | 8.4 | $1.4M | 84 | 72 |
| Grocery and convenience stores | 43 | #1,486 of 2,402 | 151 | 28.1 | $2.3M | 67 | 66 |
| Landscaping and lawn care | 42 | #938 of 1,493 | 29 | 5.4 | $2.2M | 75 | 51 |
| Car washes and detailing | 41 | #967 of 1,451 | 28 | 5.2 | $1.7M | 67 | 7 |
| Bakeries and dessert shops | 41 | #1,272 of 1,889 | 65 | 12.1 | $3M | 72 | 27 |
| Pest control | 39 | #505 of 699 | 11 | 2.0 | $5.8M | 57 | 4 |
| Primary care and pediatrics | 37 | #1,230 of 1,656 | 42 | 7.8 | $1.4M | 80 | 89 |
| Doctors, dentists and clinics | 37 | #1,807 of 2,394 | 385 | 71.6 | $155K | 101 | 164 |
| Grocery stores | 35 | #1,521 of 2,070 | 70 | 13.0 | $4.9M | 53 | 41 |
| Barbershops | 33 | #1,057 of 1,356 | 41 | 7.6 | $1.2M | 64 | 5 |
| Tire shops | 33 | #1,185 of 1,530 | 30 | 5.6 | $1.6M | 63 | 12 |
| Auto repair shops | 33 | #1,915 of 2,378 | 124 | 23.1 | $379K | 85 | 70 |
| Auto repair and car care | 31 | #1,994 of 2,401 | 216 | 40.2 | $217K | 81 | 94 |
| Laundromats | 26 | #666 of 785 | 23 | 4.3 | $4.9M | 39 | 13 |
| Property management | Not scored | Not scored | 4 | 0.7 | Index only | 409 | 18 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.6 | $19.9M | 81 | 7 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.2 | $47M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Cumberland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $47M | $873 | 91 |
| Gasoline and other fuels | $110.6M | $2,057 | 79 |
| Food away from home | $195.1M | $3,627 | 89 |
| Groceries | $344.5M | $6,406 | 101 |
| Personal care products and services | $49.7M | $924 | 92 |
| Child care and other personal services | $26.6M | $495 | 85 |
| Memberships, classes and admissions | $41.9M | $779 | 79 |
| Medical and dental services | $59.6M | $1,107 | 86 |
| Pets | $31.5M | $586 | 64 |
| Clothing, shoes and related services | $112.1M | $2,085 | 101 |
| Vehicle insurance | $86.9M | $1,615 | 83 |
| Home repairs, maintenance and insurance | $155.8M | $2,897 | 96 |
| Lawn care, cleaning and other household services | $63.8M | $1,187 | 84 |
| Rent and homeowner costs | $909.4M | $16,909 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cumberland County
- Population, 2025 estimate
- 157,148+2.2% since 2020
- Households
- 53,781
- Median age
- 38.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 483 sq. mi.
- People per square mile
- 317
- Median household income
- $67,436+24.5% vs. 2015–2019, before inflation
- Average household income
- $92,848
- Median home value
- $221,400
- Jobs located here
- 60,097
- Daytime population
- 148,514Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Cumberland County, NJ growing?
Population estimates put Cumberland County at 157,148 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 53,781 households. Against the 2015–2019 survey, median household income rose 24.5%, before inflation.
How much do households in Cumberland County, NJ spend?
Households in Cumberland County spend about $909.4M a year on rent and homeowner costs, $344.5M on groceries and $195.1M on food away from home. Relative to the U.S., household spending in Cumberland County runs highest on groceries (an index of 101, where 100 is the U.S. average) and lowest on pets (64).
Which business types have the highest market scores in Cumberland County, NJ?
Of the business types scored in Cumberland County, roofing and gutter companies (76), spas and skin care studios (75) and coffee shops and cafes (73) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #78 of 1,177 scored counties.
How does Cumberland County, NJ compare with the U.S.?
Median household income in Cumberland County is $67,436, 16% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $221,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (2.7 times the U.S. rate) and lowest for spas and skin care studios (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Cumberland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cumberland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.