County profile · New Jersey
Hunterdon County, NJ market data
Population, household spending and competition for 56 business types in Hunterdon County, each scored against other counties.
- Population, 2025
- 131,781
- +2.3% since 2020
- Households
- 50,860
- Median household income
- $141,715
- +22.8% vs. 2015–2019, before inflation
- Median home value
- $517,200
- Jobs located here
- 48,352
- Highest market score
- 86
- Mortgage brokers and lenders, #6 of 887 scored counties
A site report maps the competitors on map listings around any address in Hunterdon County by name and distance, and the households and spending within reach. Or open the report at the center of Hunterdon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 131,781 people live in Hunterdon County, in 50,860 households. Between 2020 and 2025, the population of Hunterdon County grew 2.3%, slower than the U.S. (+3.1%). The median household income in Hunterdon County is $141,715 a year, 76% above the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hunterdon County spend the most on child care and other personal services (an index of 173, where 100 is the U.S. average) and the least on gasoline and other fuels (91).
The highest Groundwork market scores in Hunterdon County are for mortgage brokers and lenders (86), laundromats (85) and pizza places (79). Hunterdon County ranks #6 of 887 scored counties for mortgage brokers and lenders.
Hunterdon County is part of the New York-Newark-Jersey City metro area. For its number of households, Hunterdon County has the most map listings, relative to the U.S., for home inspectors (4 times the U.S. rate) and the fewest for mortgage brokers and lenders (44% below the U.S. rate).
All 56 business types in Hunterdon County
Highest Groundwork market score first. Each score compares Hunterdon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 86 | #6 of 887 | 12 | 2.4 | Index only | 251 | 3 |
| Laundromats | 85 | #28 of 785 | 6 | 1.2 | $26.3M | 211 | Under 3 |
| Pizza | 79 | #99 of 2,090 | 39 | 7.7 | $7.1M | 140 | 86 |
| Fast food and sandwich shops | 78 | #161 of 2,222 | 63 | 12.4 | $4.4M | 145 | 86 |
| Convenience stores | 78 | #212 of 2,261 | 31 | 6.1 | $13.3M | 169 | 15 |
| Spas and skin care | 77 | #99 of 1,769 | 43 | 8.5 | $1.6M | 182 | 9 |
| Child care and preschools | 75 | #153 of 1,611 | 30 | 5.9 | $1.7M | 170 | 31 |
| Clothing and shoe stores | 75 | #239 of 2,087 | 72 | 14.2 | $2.2M | 173 | 22 |
| Tire shops | 74 | #186 of 1,530 | 17 | 3.3 | $3.3M | 133 | 7 |
| Car washes and detailing | 73 | #159 of 1,451 | 16 | 3.1 | $3.5M | 140 | 8 |
| Property management | 71 | #130 of 910 | 13 | 2.6 | Index only | 163 | 24 |
| Real estate agents and brokers | 71 | #198 of 2,176 | 149 | 29.3 | Index only | 145 | 18 |
| Chiropractors | 71 | #215 of 1,490 | 27 | 5.3 | $3M | 125 | 14 |
| Grocery and convenience stores | 71 | #410 of 2,402 | 103 | 20.3 | $4M | 119 | 38 |
| Optometrists and eye care | 70 | #197 of 1,302 | 17 | 3.3 | $4.8M | 152 | 11 |
| Roofing and gutters | 69 | #177 of 1,177 | 23 | 4.5 | $9.5M | 112 | 10 |
| Clothing, shoes and laundry | 69 | #405 of 2,210 | 115 | 22.6 | $1.4M | 156 | 32 |
| Grocery stores | 69 | #438 of 2,070 | 38 | 7.5 | $10.9M | 117 | 23 |
| Barbershops | 65 | #326 of 1,356 | 21 | 4.1 | $3.3M | 173 | 6 |
| Funeral homes | 65 | #361 of 1,472 | 13 | 2.6 | $662K | 98 | 9 |
| Hair salons | 65 | #434 of 2,339 | 83 | 16.3 | $826K | 192 | 67 |
| Gyms | 64 | #384 of 1,792 | 46 | 9.0 | $1.7M | 134 | 28 |
| Real estate | 62 | #517 of 2,229 | 186 | 36.6 | Index only | 146 | 56 |
| Salons, barbers and spas | 62 | #552 of 2,385 | 179 | 35.2 | $383K | 180 | 105 |
| Nail salons | 61 | #365 of 1,328 | 27 | 5.3 | $2.5M | 152 | 23 |
| Physical therapy | 60 | #453 of 1,422 | 33 | 6.5 | $2.4M | 102 | 20 |
| Restaurants and cafes | 60 | #755 of 2,405 | 616 | 121.1 | $452K | 122 | 255 |
| Auto repair and car care | 59 | #793 of 2,401 | 194 | 38.1 | $291K | 109 | 82 |
| Dry cleaners | 57 | #192 of 507 | 8 | 1.6 | $19.8M | 126 | 10 |
| Sit-down restaurants | 57 | #859 of 2,405 | 342 | 67.2 | $814K | 123 | 129 |
| Primary care and pediatrics | 56 | #650 of 1,656 | 45 | 8.8 | $1.8M | 101 | 81 |
| Coffee shops and cafes | 55 | #815 of 2,063 | 70 | 13.8 | $4M | 107 | 39 |
| Auto repair shops | 53 | #1,063 of 2,378 | 124 | 24.4 | $456K | 103 | 66 |
| HVAC and plumbing | 52 | #788 of 1,707 | 50 | 9.8 | $4.4M | 92 | 71 |
| Bakeries and dessert shops | 50 | #936 of 1,889 | 69 | 13.6 | $4M | 97 | 45 |
| Gas stations | 49 | #1,232 of 2,358 | 70 | 13.8 | $1.7M | 72 | 37 |
| Home repair trades | 48 | #1,132 of 2,057 | 101 | 19.9 | $2.2M | 89 | 154 |
| Insurance agencies | 48 | #1,181 of 2,272 | 64 | 12.6 | $1.5M | 116 | 47 |
| House cleaning | 47 | #488 of 847 | 19 | 3.7 | $4.6M | 72 | 31 |
| Collision repair and body shops | 46 | #759 of 1,327 | 21 | 4.1 | $2.7M | 87 | 21 |
| Martial arts and dance studios | 46 | #794 of 1,334 | 49 | 9.6 | $1.6M | 81 | 22 |
| Dentists and orthodontists | 46 | #1,098 of 1,886 | 74 | 14.5 | $1.1M | 111 | 77 |
| Gyms, studios and classes | 46 | #1,262 of 2,088 | 139 | 27.3 | $579K | 87 | 50 |
| Doctors, dentists and clinics | 46 | #1,379 of 2,394 | 481 | 94.6 | $168K | 110 | 208 |
| Electricians | 42 | #774 of 1,160 | 28 | 5.5 | $7.8M | 65 | 73 |
| Home inspectors | 41 | #284 of 415 | 12 | 2.4 | Index only | 37 | Under 3 |
| Pet stores | 36 | #694 of 974 | 15 | 2.9 | $3.1M | 69 | 8 |
| Pet grooming and boarding | 36 | #1,063 of 1,461 | 31 | 6.1 | $1.5M | 59 | 21 |
| Yoga, Pilates and fitness studios | 34 | #651 of 777 | 44 | 8.7 | $1.8M | 45 | 28 |
| Pet businesses | 34 | #1,767 of 2,200 | 93 | 18.3 | $501K | 57 | 64 |
| Lawn, cleaning and pest control | 33 | #1,491 of 1,771 | 92 | 18.1 | $951K | 57 | 196 |
| Landscaping and lawn care | 32 | #1,235 of 1,493 | 70 | 13.8 | $1.2M | 43 | 159 |
| Veterinarians | 30 | #1,215 of 1,485 | 38 | 7.5 | $1.2M | 45 | 35 |
| Pest control | Not scored | Not scored | 3 | 0.6 | $29.2M | 285 | 6 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
Household spending in Hunterdon County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $56.5M | $1,112 | 116 |
| Gasoline and other fuels | $120.7M | $2,372 | 91 |
| Food away from home | $278.2M | $5,470 | 134 |
| Groceries | $413.8M | $8,137 | 129 |
| Personal care products and services | $68.5M | $1,347 | 134 |
| Child care and other personal services | $51M | $1,004 | 173 |
| Memberships, classes and admissions | $80.5M | $1,582 | 161 |
| Medical and dental services | $80.8M | $1,589 | 123 |
| Pets | $46.6M | $916 | 101 |
| Clothing, shoes and related services | $158.1M | $3,108 | 151 |
| Vehicle insurance | $93.4M | $1,836 | 94 |
| Home repairs, maintenance and insurance | $217.6M | $4,279 | 142 |
| Lawn care, cleaning and other household services | $87.5M | $1,720 | 122 |
| Rent and homeowner costs | $1.2B | $23,084 | 139 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hunterdon County
- Population, 2025 estimate
- 131,781+2.3% since 2020
- Households
- 50,860
- Median age
- 45.8
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.0
- Land area
- 428 sq. mi.
- People per square mile
- 304
- Median household income
- $141,715+22.8% vs. 2015–2019, before inflation
- Average household income
- $185,175
- Median home value
- $517,200
- Jobs located here
- 48,352
- Daytime population
- 111,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hunterdon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hunterdon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Hunterdon County, NJ growing?
Population estimates put Hunterdon County at 131,781 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 50,860 households. Against the 2015–2019 survey, median household income rose 22.8%, before inflation.
How much do households in Hunterdon County, NJ spend?
Households in Hunterdon County spend about $1.2B a year on rent and homeowner costs, $413.8M on groceries and $278.2M on food away from home. Relative to the U.S., household spending in Hunterdon County runs highest on child care and other personal services (an index of 173, where 100 is the U.S. average) and lowest on gasoline and other fuels (91).
Which business types have the highest market scores in Hunterdon County, NJ?
Of the business types scored in Hunterdon County, mortgage brokers and lenders (86), laundromats (85) and pizza places (79) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #6 of 887 scored counties.
How does Hunterdon County, NJ compare with the U.S.?
Median household income in Hunterdon County is $141,715, 76% above the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $517,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (4 times the U.S. rate) and lowest for mortgage brokers and lenders (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Hunterdon County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hunterdon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hunterdon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hunterdon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.