County profile · New Jersey
Ocean County, NJ market data
How Ocean County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 673,746
- +5.6% since 2020
- Households
- 243,843
- Median household income
- $89,863
- +26.7% vs. 2015–2019, before inflation
- Median home value
- $398,400
- Jobs located here
- 183,196
- Highest market score
- 85
- Roofing and gutters, #25 of 1,177 scored counties
A site report maps the competitors on map listings around any address in Ocean County by name and distance, and the households and spending within reach. Or open the report at the center of Ocean County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Ocean County has an estimated 673,746 people and 243,843 households. Population estimates show Ocean County grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Ocean County is $89,863, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.7%, before inflation.
Relative to the U.S., household spending in Ocean County runs highest on clothing, shoes and related services (an index of 118, where 100 is the U.S. average) and lowest on pets (77).
Of the business types scored in Ocean County, roofing and gutter companies (85), child care centers and preschools (80) and funeral homes (78) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #25 of 1,177 scored counties.
Ocean County is part of the New York-Newark-Jersey City metro area. Against the U.S., map listings per household run highest for pest control companies (50% above the U.S. rate) and lowest for insurance agencies (54% below the U.S. rate).
All 56 business types in Ocean County
Highest Groundwork market score first. Each score compares Ocean County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 85 | #25 of 1,177 | 70 | 2.9 | $11.7M | 139 | 29 |
| Child care and preschools | 80 | #79 of 1,611 | 93 | 3.8 | $1.7M | 171 | 133 |
| Funeral homes | 78 | #92 of 1,472 | 55 | 2.3 | $866K | 128 | 39 |
| Oil change and quick lube | 77 | #21 of 479 | 9 | 0.4 | $24.5M | 179 | 9 |
| Gyms | 77 | #102 of 1,792 | 149 | 6.1 | $1.7M | 130 | 67 |
| Gas stations | 74 | #286 of 2,358 | 133 | 5.5 | $3.8M | 159 | 117 |
| Grocery stores | 74 | #319 of 2,070 | 143 | 5.9 | $12M | 129 | 112 |
| Convenience stores | 73 | #350 of 2,261 | 210 | 8.6 | $8.2M | 104 | 85 |
| Grocery and convenience stores | 73 | #353 of 2,402 | 426 | 17.5 | $4M | 119 | 197 |
| Mortgage brokers and lenders | 71 | #109 of 887 | 75 | 3.1 | Index only | 159 | 43 |
| Spas and skin care | 71 | #192 of 1,769 | 149 | 6.1 | $1.8M | 201 | 70 |
| Yoga, Pilates and fitness studios | 70 | #92 of 777 | 50 | 2.1 | $5.1M | 125 | 67 |
| Tire shops | 70 | #279 of 1,530 | 74 | 3.0 | $3M | 119 | 26 |
| Martial arts and dance studios | 69 | #184 of 1,334 | 102 | 4.2 | $2.5M | 123 | 71 |
| Gyms, studios and classes | 69 | #282 of 2,088 | 301 | 12.3 | $840K | 127 | 138 |
| Hair salons | 69 | #306 of 2,339 | 360 | 14.8 | $728K | 169 | 227 |
| Collision repair and body shops | 68 | #257 of 1,327 | 55 | 2.3 | $4M | 130 | 53 |
| Auto repair shops | 68 | #423 of 2,378 | 385 | 15.8 | $574K | 129 | 208 |
| Auto repair and car care | 68 | #428 of 2,401 | 671 | 27.5 | $329K | 123 | 295 |
| Fast food and sandwich shops | 68 | #440 of 2,222 | 308 | 12.6 | $3.4M | 111 | 485 |
| Coffee shops and cafes | 67 | #380 of 2,063 | 193 | 7.9 | $5.4M | 146 | 188 |
| Insurance agencies | 67 | #554 of 2,272 | 175 | 7.2 | $2.2M | 179 | 161 |
| Home inspectors | 66 | #81 of 415 | 17 | 0.7 | Index only | 104 | 18 |
| Laundromats | 65 | #206 of 785 | 37 | 1.5 | $16M | 128 | 28 |
| Optometrists and eye care | 65 | #311 of 1,302 | 114 | 4.7 | $2.7M | 87 | 25 |
| Dry cleaners | 64 | #117 of 507 | 27 | 1.1 | $21.9M | 140 | 42 |
| Urgent care and walk-in clinics | 63 | #77 of 325 | 10 | 0.4 | $31.2M | 127 | 22 |
| Property management | 63 | #231 of 910 | 53 | 2.2 | Index only | 158 | 256 |
| Home repair trades | 63 | #452 of 2,057 | 304 | 12.5 | $2.7M | 111 | 617 |
| Salons, barbers and spas | 63 | #526 of 2,385 | 778 | 31.9 | $337K | 158 | 460 |
| HVAC and plumbing | 61 | #459 of 1,707 | 161 | 6.6 | $5.1M | 107 | 339 |
| Electricians | 60 | #362 of 1,160 | 73 | 3.0 | $11.2M | 94 | 249 |
| Car washes and detailing | 60 | #457 of 1,451 | 74 | 3.0 | $3M | 119 | 46 |
| Primary care and pediatrics | 60 | #507 of 1,656 | 124 | 5.1 | $2.5M | 141 | 498 |
| Clothing and shoe stores | 60 | #683 of 2,087 | 366 | 15.0 | $1.6M | 127 | 263 |
| Restaurants and cafes | 59 | #807 of 2,405 | 2,597 | 106.5 | $402K | 108 | 1,150 |
| Barbershops | 58 | #487 of 1,356 | 107 | 4.4 | $2.4M | 130 | 43 |
| Veterinarians | 58 | #545 of 1,485 | 78 | 3.2 | $2.2M | 81 | 49 |
| Clothing, shoes and laundry | 58 | #783 of 2,210 | 515 | 21.1 | $1.1M | 130 | 333 |
| Landscaping and lawn care | 57 | #531 of 1,493 | 127 | 5.2 | $2.6M | 90 | 302 |
| Real estate agents and brokers | 57 | #709 of 2,176 | 737 | 30.2 | Index only | 116 | 207 |
| Pizza | 57 | #767 of 2,090 | 268 | 11.0 | $3.9M | 77 | 485 |
| Sit-down restaurants | 57 | #874 of 2,405 | 1,513 | 62.0 | $690K | 104 | 472 |
| Pet stores | 56 | #390 of 974 | 44 | 1.8 | $3.9M | 86 | 15 |
| Chiropractors | 55 | #609 of 1,490 | 153 | 6.3 | $2M | 85 | 71 |
| Pet businesses | 54 | #913 of 2,200 | 234 | 9.6 | $731K | 83 | 111 |
| Nail salons | 52 | #626 of 1,328 | 149 | 6.1 | $1.8M | 105 | 113 |
| Dentists and orthodontists | 52 | #873 of 1,886 | 278 | 11.4 | $1.1M | 114 | 209 |
| Pet grooming and boarding | 51 | #716 of 1,461 | 90 | 3.7 | $1.9M | 75 | 47 |
| Real estate | 50 | #1,099 of 2,229 | 882 | 36.2 | Index only | 122 | 636 |
| House cleaning | 49 | #444 of 847 | 64 | 2.6 | $5.2M | 82 | 141 |
| Lawn, cleaning and pest control | 48 | #934 of 1,771 | 241 | 9.9 | $1.4M | 83 | 488 |
| Doctors, dentists and clinics | 43 | #1,530 of 2,394 | 1,885 | 77.3 | $165K | 108 | 1,038 |
| Pest control | 42 | #461 of 699 | 50 | 2.1 | $6.7M | 65 | 45 |
| Bakeries and dessert shops | 42 | #1,229 of 1,889 | 343 | 14.1 | $3M | 73 | 222 |
| Physical therapy | 39 | #1,012 of 1,422 | 168 | 6.9 | $1.9M | 77 | 213 |
Household spending in Ocean County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $220.9M | $906 | 95 |
| Gasoline and other fuels | $502.9M | $2,062 | 79 |
| Food away from home | $1B | $4,280 | 105 |
| Groceries | $1.7B | $7,047 | 112 |
| Personal care products and services | $262.1M | $1,075 | 107 |
| Child care and other personal services | $159.3M | $653 | 113 |
| Memberships, classes and admissions | $253M | $1,037 | 106 |
| Medical and dental services | $311.7M | $1,278 | 99 |
| Pets | $171.1M | $702 | 77 |
| Clothing, shoes and related services | $591.6M | $2,426 | 118 |
| Vehicle insurance | $393.6M | $1,614 | 82 |
| Home repairs, maintenance and insurance | $821.2M | $3,368 | 112 |
| Lawn care, cleaning and other household services | $334M | $1,370 | 97 |
| Rent and homeowner costs | $4.6B | $19,050 | 114 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ocean County
- Population, 2025 estimate
- 673,746+5.6% since 2020
- Households
- 243,843
- Median age
- 41.7
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 628 sq. mi.
- People per square mile
- 1,042
- Median household income
- $89,863+26.7% vs. 2015–2019, before inflation
- Average household income
- $118,774
- Median home value
- $398,400
- Jobs located here
- 183,196
- Daytime population
- 568,313Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ocean County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ocean County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Ocean County, NJ growing?
Population estimates put Ocean County at 673,746 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 243,843 households. Median household income rose 26.7% from the 2015–2019 survey, before inflation.
How much do households in Ocean County, NJ spend?
Households in Ocean County spend about $4.6B a year on rent and homeowner costs, $1.7B on groceries and $1B on food away from home. Set against the U.S., households in Ocean County spend the most on clothing, shoes and related services (an index of 118, where 100 is the U.S. average) and the least on pets (77).
Which business types have the highest market scores in Ocean County, NJ?
The highest Groundwork market scores in Ocean County are for roofing and gutter companies (85), child care centers and preschools (80) and funeral homes (78). Ocean County ranks #25 of 1,177 scored counties for roofing and gutter companies.
How does Ocean County, NJ compare with the U.S.?
The median household income in Ocean County is $89,863 a year, 11% above the U.S. median of $80,734. The population rose 5.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $398,400, against $332,700 for the U.S. For its number of households, Ocean County has the most map listings, relative to the U.S., for pest control companies (50% above the U.S. rate) and the fewest for insurance agencies (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Ocean County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ocean County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ocean County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ocean County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.