County profile · New Jersey
Sussex County, NJ market data
Population, household spending and competition for 56 business types in Sussex County, each scored against other counties.
- Population, 2025
- 148,063
- +2.9% since 2020
- Households
- 57,767
- Median household income
- $116,186
- +22.9% vs. 2015–2019, before inflation
- Median home value
- $369,400
- Jobs located here
- 36,880
- Highest market score
- 90
- Clothing and shoe stores, #25 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Sussex County by name and distance, and the households and spending within reach. Or open the report at the center of Sussex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 148,063 people live in Sussex County, in 57,767 households. Population estimates show Sussex County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in Sussex County is $116,186 a year, 44% above the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Sussex County spend the most on child care and other personal services (an index of 140, where 100 is the U.S. average) and the least on pets (89).
The highest Groundwork market scores in Sussex County are for clothing and shoe stores (90), property management companies (86) and spas and skin care studios (86). Sussex County ranks #25 of 2,087 scored counties for clothing and shoe stores.
Sussex County is part of the New York-Newark-Jersey City metro area. For its number of households, Sussex County has the most map listings, relative to the U.S., for pet stores (80% above the U.S. rate) and the fewest for insurance agencies (69% below the U.S. rate).
All 56 business types in Sussex County
Highest Groundwork market score first. Each score compares Sussex County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 90 | #25 of 2,087 | 32 | 5.5 | $5M | 390 | 11 |
| Property management | 86 | #5 of 910 | 7 | 1.2 | Index only | 313 | 14 |
| Spas and skin care | 86 | #23 of 1,769 | 29 | 5.0 | $2.4M | 276 | 8 |
| Roofing and gutters | 85 | #22 of 1,177 | 16 | 2.8 | $13.7M | 162 | 6 |
| Clothing, shoes and laundry | 84 | #77 of 2,210 | 64 | 11.1 | $2.5M | 281 | 23 |
| Car washes and detailing | 80 | #55 of 1,451 | 14 | 2.4 | $4.4M | 176 | 7 |
| Mortgage brokers and lenders | 79 | #38 of 887 | 15 | 2.6 | Index only | 208 | 7 |
| Pizza | 79 | #107 of 2,090 | 46 | 8.0 | $6.1M | 121 | 89 |
| Child care and preschools | 78 | #109 of 1,611 | 28 | 4.8 | $1.7M | 167 | 32 |
| Fast food and sandwich shops | 78 | #170 of 2,222 | 73 | 12.6 | $3.9M | 127 | 89 |
| Insurance agencies | 78 | #259 of 2,272 | 28 | 4.8 | $3.8M | 304 | 25 |
| Primary care and pediatrics | 77 | #115 of 1,656 | 21 | 3.6 | $3.9M | 222 | 66 |
| Grocery stores | 77 | #242 of 2,070 | 30 | 5.2 | $14.7M | 158 | 25 |
| Convenience stores | 77 | #246 of 2,261 | 42 | 7.3 | $10.5M | 133 | 17 |
| Grocery and convenience stores | 76 | #260 of 2,402 | 92 | 15.9 | $4.8M | 141 | 42 |
| Laundromats | 75 | #102 of 785 | 8 | 1.4 | $19.8M | 158 | 4 |
| Real estate agents and brokers | 74 | #115 of 2,176 | 147 | 25.4 | Index only | 152 | 16 |
| House cleaning | 72 | #88 of 847 | 10 | 1.7 | $8.9M | 139 | 29 |
| Coffee shops and cafes | 72 | #246 of 2,063 | 45 | 7.8 | $6.3M | 169 | 35 |
| Restaurants and cafes | 72 | #337 of 2,405 | 544 | 94.2 | $519K | 140 | 239 |
| Gyms | 71 | #209 of 1,792 | 50 | 8.7 | $1.5M | 114 | 17 |
| Funeral homes | 71 | #221 of 1,472 | 10 | 1.7 | $840K | 124 | 5 |
| Tire shops | 71 | #248 of 1,530 | 19 | 3.3 | $3.3M | 130 | 9 |
| Optometrists and eye care | 67 | #258 of 1,302 | 22 | 3.8 | $3.8M | 120 | 11 |
| Real estate | 67 | #318 of 2,229 | 177 | 30.6 | Index only | 159 | 53 |
| Bakeries and dessert shops | 67 | #337 of 1,889 | 51 | 8.8 | $5.5M | 134 | 38 |
| Hair salons | 67 | #380 of 2,339 | 82 | 14.2 | $855K | 199 | 65 |
| Sit-down restaurants | 67 | #460 of 2,405 | 302 | 52.3 | $935K | 141 | 114 |
| Yoga, Pilates and fitness studios | 66 | #138 of 777 | 16 | 2.8 | $4.6M | 114 | 17 |
| Salons, barbers and spas | 65 | #447 of 2,385 | 166 | 28.7 | $422K | 198 | 110 |
| Barbershops | 62 | #400 of 1,356 | 22 | 3.8 | $3.2M | 169 | 12 |
| Chiropractors | 62 | #407 of 1,490 | 31 | 5.4 | $2.7M | 112 | 21 |
| Nail salons | 61 | #370 of 1,328 | 30 | 5.2 | $2.3M | 140 | 23 |
| Auto repair and car care | 60 | #728 of 2,401 | 189 | 32.7 | $328K | 122 | 104 |
| Dentists and orthodontists | 59 | #611 of 1,886 | 56 | 9.7 | $1.5M | 150 | 62 |
| Gas stations | 58 | #831 of 2,358 | 57 | 9.9 | $2.4M | 101 | 52 |
| Dry cleaners | 56 | #209 of 507 | 10 | 1.7 | $15.8M | 101 | 8 |
| Gyms, studios and classes | 56 | #782 of 2,088 | 116 | 20.1 | $639K | 97 | 36 |
| Auto repair shops | 56 | #894 of 2,378 | 118 | 20.4 | $526K | 118 | 83 |
| Doctors, dentists and clinics | 54 | #1,012 of 2,394 | 400 | 69.2 | $207K | 136 | 196 |
| Home repair trades | 53 | #893 of 2,057 | 94 | 16.3 | $2.3M | 96 | 166 |
| Collision repair and body shops | 52 | #614 of 1,327 | 19 | 3.3 | $3.3M | 106 | 23 |
| HVAC and plumbing | 51 | #823 of 1,707 | 52 | 9.0 | $4.2M | 89 | 91 |
| Martial arts and dance studios | 47 | #764 of 1,334 | 50 | 8.7 | $1.5M | 74 | 19 |
| Pest control | 46 | #400 of 699 | 12 | 2.1 | $7.4M | 72 | 12 |
| Electricians | 46 | #685 of 1,160 | 26 | 4.5 | $8.4M | 70 | 69 |
| Physical therapy | 43 | #908 of 1,422 | 45 | 7.8 | $1.8M | 77 | 33 |
| Lawn, cleaning and pest control | 42 | #1,183 of 1,771 | 70 | 12.1 | $1.3M | 75 | 148 |
| Home inspectors | 41 | #278 of 415 | 8 | 1.4 | Index only | 58 | 9 |
| Pet stores | 41 | #643 of 974 | 21 | 3.6 | $2.2M | 49 | 4 |
| Landscaping and lawn care | 40 | #1,015 of 1,493 | 48 | 8.3 | $1.8M | 63 | 107 |
| Pet grooming and boarding | 39 | #990 of 1,461 | 28 | 4.8 | $1.7M | 66 | 17 |
| Veterinarians | 35 | #1,094 of 1,485 | 27 | 4.7 | $1.7M | 64 | 27 |
| Pet businesses | 35 | #1,721 of 2,200 | 86 | 14.9 | $544K | 62 | 48 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.5 | $27.6M | 113 | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.3 | $31M | Too few | Under 3 |
Household spending in Sussex County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $62M | $1,074 | 112 |
| Gasoline and other fuels | $137.4M | $2,379 | 92 |
| Food away from home | $282.2M | $4,886 | 120 |
| Groceries | $441M | $7,634 | 121 |
| Personal care products and services | $70.1M | $1,213 | 121 |
| Child care and other personal services | $46.8M | $810 | 140 |
| Memberships, classes and admissions | $74.2M | $1,284 | 131 |
| Medical and dental services | $82.9M | $1,435 | 111 |
| Pets | $46.8M | $810 | 89 |
| Clothing, shoes and related services | $158.4M | $2,743 | 133 |
| Vehicle insurance | $106.9M | $1,851 | 95 |
| Home repairs, maintenance and insurance | $219M | $3,791 | 126 |
| Lawn care, cleaning and other household services | $88.7M | $1,535 | 109 |
| Rent and homeowner costs | $1.2B | $21,039 | 126 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sussex County
- Population, 2025 estimate
- 148,063+2.9% since 2020
- Households
- 57,767
- Median age
- 44.2
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.0
- Land area
- 519 sq. mi.
- People per square mile
- 281
- Median household income
- $116,186+22.9% vs. 2015–2019, before inflation
- Average household income
- $144,531
- Median home value
- $369,400
- Jobs located here
- 36,880
- Daytime population
- 105,437Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sussex County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sussex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Passaic County, NJ521,012 people
- Warren County, NJ110,849 people
- Essex County, NJ863,002 people
- Bergen County, NJ962,316 people
- Union County, NJ579,290 people
- Somerset County, NJ349,846 people
- Hunterdon County, NJ130,160 people
Questions
How fast is Sussex County, NJ growing?
Population estimates put Sussex County at 148,063 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 57,767 households. Against the 2015–2019 survey, median household income rose 22.9%, before inflation.
How much do households in Sussex County, NJ spend?
Households in Sussex County spend about $1.2B a year on rent and homeowner costs, $441M on groceries and $282.2M on food away from home. Relative to the U.S., household spending in Sussex County runs highest on child care and other personal services (an index of 140, where 100 is the U.S. average) and lowest on pets (89).
Which business types have the highest market scores in Sussex County, NJ?
Of the business types scored in Sussex County, clothing and shoe stores (90), property management companies (86) and spas and skin care studios (86) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #25 of 2,087 scored counties.
How does Sussex County, NJ compare with the U.S.?
Median household income in Sussex County is $116,186, 44% above the U.S. median of $80,734. The population rose 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $369,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet stores (80% above the U.S. rate) and lowest for insurance agencies (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Sussex County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sussex County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sussex County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sussex County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.