Groundwork

Market rankings · New Jersey

Pet stores in New Jersey

Every metro area, small-town market and county in New Jersey, ranked by the Groundwork market score for pet stores, with competitor counts and household spending for each.

Listings
704
243 chain locations (35%)
Official establishments
254
−21.8% since 2019
Household spending a year
$2.7B
On pets
Listings per 10k households
2.0
In line with the U.S.
Spending per listing
$3.9M
15% below the U.S.
Rank among states
#40 of 51
Market score 36 · Lower middle

A site report maps the pet stores on map listings around any address in New Jersey by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 704 pet stores on map listings in New Jersey as of September 2026. 243 of them (35%) are chain locations, against 38% across the U.S. That comes to 2.0 for every 10,000 households, in line with the U.S. rate of 2.0.

At $774 per household (15% below the U.S. average), households in New Jersey spend about $2.7B a year on pets. That works out to $3.9M per store, 15% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.

The official count of businesses with payroll classed as pet and pet supplies stores in New Jersey was 254 in 2023, down 21.8% from 2019. That is one for every 13,810 households, against one for every 13,024 across the U.S. Across the U.S., the count fell 1.6% over the same years. Since fiscal 2022, 16 SBA-backed loans worth $2.8M have gone to businesses classed as pet and pet supplies stores in New Jersey.

Among the 50 states and DC, New Jersey ranks #40 for pet stores, with a Groundwork market score of 36 (lower middle). Of the 6 scored metro areas in or partly in New Jersey, the Vineland metro area scores highest (55). Among 20 scored counties, Middlesex County scores highest (73).

Every market in New Jersey for pet stores

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Jersey, ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Vineland, NJ5550.9$6.3M+2.2%#151 of 382
2Trenton-Princeton, NJ45292.0$3.8M+3.3%#228 of 382
New York-Newark-Jersey City, NY-NJ441,2691.7$4.4M+0.6%#238 of 382
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD324671.9$4M+1.4%#319 of 382
Allentown-Bethlehem-Easton, PA-NJ26862.5$2.7M+3.0%#347 of 382
3Atlantic City-Hammonton, NJ19392.5$2.6M+0.8%#372 of 382

Counties

Counties in New Jersey, ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Middlesex County, NJ73381.2$6.5M+2.6%#126 of 974
2Essex County, NJ70391.2$5.7M+4.2%#165 of 974
3Hudson County, NJ66401.3$5.5M+1.8%#225 of 974
4Union County, NJ63351.7$4.6M+5.0%#272 of 974
5Cumberland County, NJ5650.9$6.3M+2.2%#373 of 974
6Passaic County, NJ56281.6$4.5M+1.6%#383 of 974
7Ocean County, NJ56441.8$3.9M+5.6%#390 of 974
8Mercer County, NJ54292.0$3.8M+3.3%#414 of 974
9Somerset County, NJ47362.8$3.3M+3.5%#541 of 974
10Bergen County, NJ46912.6$3.4M+2.4%#556 of 974
11Burlington County, NJ46422.4$3.3M+4.3%#558 of 974
12Morris County, NJ43522.7$3.4M+3.2%#606 of 974
13Monmouth County, NJ42632.5$3.4M+1.4%#620 of 974
14Gloucester County, NJ42292.6$3M+3.3%#628 of 974
15Sussex County, NJ41213.6$2.2M+2.9%#643 of 974
16Camden County, NJ38422.1$3.3M+2.4%#671 of 974
17Hunterdon County, NJ36152.9$3.1M+2.3%#694 of 974
18Atlantic County, NJ32282.6$2.5M+1.6%#760 of 974
19Warren County, NJ27143.1$2.3M+3.2%#826 of 974
20Cape May County, NJ21112.5$2.9M−1.7%#892 of 974
Salem County, NJNot scored20.8$8M+2.3%

Markets with fewer than 5 pet stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many pet stores are in New Jersey?

As of September 2026, map listings count 704 pet stores in New Jersey. 243 of them (35%) are chain locations. The listings count pet stores. Official counts show 254 businesses with payroll classed as pet and pet supplies stores in 2023, down 21.8% from 2019.

How much do households in New Jersey spend on pets?

About $2.7B a year, or $774 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 704 pet stores on map listings, it comes to $3.9M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.

How does New Jersey compare with the U.S. for pet stores?

New Jersey has 2.0 pet stores per 10,000 households, in line with the U.S. rate of 2.0. Spending per store is $3.9M, 15% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, New Jersey would have about 600, against 704 on map listings. There is one business with payroll in the industry for every 13,810 households, against one for every 13,024 across the U.S. The official count fell 21.8% from 2019 to 2023, against −1.6% for the U.S.

Which market in New Jersey has the highest market score for pet stores?

Among 6 scored metro areas in or partly in New Jersey, the Vineland metro area scores highest, at 55 (upper middle). Among 20 scored counties in New Jersey, Middlesex County scores highest, at 73 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 36 for pet stores (lower middle), #40 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Jersey. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Pet stores in other states

All 51 states

Top markets for pet stores across the U.S. · All business types in New Jersey

Screening a site or an acquisition in New Jersey?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.