County profile · New Jersey
Union County, NJ market data
Population, household spending and competition for 56 business types in Union County, each scored against other counties.
- Population, 2025
- 601,863
- +5.0% since 2020
- Households
- 203,277
- Median household income
- $103,202
- +28.7% vs. 2015–2019, before inflation
- Median home value
- $529,200
- Jobs located here
- 247,379
- Highest market score
- 87
- Roofing and gutters, #11 of 1,177 scored counties
A site report maps the competitors on map listings around any address in Union County by name and distance, and the households and spending within reach. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 601,863 people live in Union County, in 203,277 households. Population estimates put the population change in Union County from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%). The median household income in Union County is $103,202 a year, 28% above the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Union County spend the most on child care and other personal services (an index of 137, where 100 is the U.S. average) and the least on gasoline and other fuels (75).
The highest Groundwork market scores in Union County are for roofing and gutter companies (87), home inspectors (85) and veterinarians (80). Union County ranks #11 of 1,177 scored counties for roofing and gutter companies.
Union County is part of the New York-Newark-Jersey City metro area. For its number of households, Union County has the most map listings, relative to the U.S., for laundromats (2.3 times the U.S. rate) and the fewest for veterinarians (48% below the U.S. rate).
All 56 business types in Union County
Highest Groundwork market score first. Each score compares Union County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 87 | #11 of 1,177 | 61 | 3.0 | $12.5M | 148 | 20 |
| Home inspectors | 85 | #2 of 415 | 10 | 0.5 | Index only | 160 | 8 |
| Veterinarians | 80 | #85 of 1,485 | 35 | 1.7 | $4.6M | 167 | 26 |
| Property management | 76 | #65 of 910 | 41 | 2.0 | Index only | 184 | 100 |
| Child care and preschools | 75 | #158 of 1,611 | 123 | 6.1 | $1.3M | 131 | 128 |
| Pet businesses | 74 | #175 of 2,200 | 151 | 7.4 | $1.1M | 120 | 76 |
| Mortgage brokers and lenders | 73 | #88 of 887 | 75 | 3.7 | Index only | 144 | 29 |
| Electricians | 72 | #135 of 1,160 | 54 | 2.7 | $14.1M | 117 | 161 |
| Home repair trades | 72 | #158 of 2,057 | 243 | 12.0 | $3.1M | 129 | 388 |
| HVAC and plumbing | 72 | #169 of 1,707 | 128 | 6.3 | $6M | 125 | 207 |
| Convenience stores | 72 | #360 of 2,261 | 137 | 6.7 | $11.1M | 140 | 106 |
| Oil change and quick lube | 68 | #85 of 479 | 8 | 0.4 | $22.4M | 163 | 13 |
| Pizza | 67 | #400 of 2,090 | 164 | 8.1 | $5.9M | 115 | 463 |
| Gyms | 66 | #312 of 1,792 | 160 | 7.9 | $1.6M | 123 | 110 |
| Chiropractors | 66 | #316 of 1,490 | 109 | 5.4 | $2.6M | 109 | 66 |
| Landscaping and lawn care | 65 | #349 of 1,493 | 97 | 4.8 | $3.2M | 108 | 263 |
| Coffee shops and cafes | 65 | #428 of 2,063 | 193 | 9.5 | $5M | 135 | 169 |
| Grocery and convenience stores | 64 | #625 of 2,402 | 419 | 20.6 | $3.6M | 107 | 270 |
| Pet stores | 63 | #272 of 974 | 35 | 1.7 | $4.6M | 101 | 13 |
| Pet grooming and boarding | 63 | #405 of 1,461 | 67 | 3.3 | $2.4M | 93 | 37 |
| Real estate agents and brokers | 63 | #445 of 2,176 | 638 | 31.4 | Index only | 121 | 119 |
| Tire shops | 63 | #447 of 1,530 | 70 | 3.4 | $2.6M | 102 | 25 |
| Pest control | 62 | #195 of 699 | 31 | 1.5 | $9.9M | 97 | 31 |
| Urgent care and walk-in clinics | 61 | #94 of 325 | 17 | 0.8 | $16.8M | 68 | 10 |
| Optometrists and eye care | 61 | #403 of 1,302 | 95 | 4.7 | $3M | 96 | 40 |
| Fast food and sandwich shops | 59 | #792 of 2,222 | 322 | 15.8 | $3M | 98 | 463 |
| Lawn, cleaning and pest control | 58 | #561 of 1,771 | 178 | 8.8 | $1.7M | 103 | 461 |
| Spas and skin care | 58 | #590 of 1,769 | 244 | 12.0 | $983K | 112 | 54 |
| Real estate | 58 | #691 of 2,229 | 764 | 37.6 | Index only | 127 | 299 |
| Gas stations | 57 | #873 of 2,358 | 183 | 9.0 | $2.2M | 90 | 166 |
| Funeral homes | 56 | #564 of 1,472 | 60 | 3.0 | $496K | 73 | 34 |
| Primary care and pediatrics | 56 | #648 of 1,656 | 156 | 7.7 | $1.8M | 103 | 386 |
| Gyms, studios and classes | 56 | #776 of 2,088 | 378 | 18.6 | $680K | 103 | 202 |
| Clothing and shoe stores | 55 | #866 of 2,087 | 392 | 19.3 | $1.4M | 110 | 235 |
| House cleaning | 54 | #336 of 847 | 50 | 2.5 | $6.1M | 96 | 167 |
| Yoga, Pilates and fitness studios | 53 | #329 of 777 | 64 | 3.1 | $4M | 99 | 110 |
| Grocery stores | 53 | #917 of 2,070 | 193 | 9.5 | $7.8M | 84 | 164 |
| Insurance agencies | 51 | #1,083 of 2,272 | 214 | 10.5 | $1.4M | 114 | 153 |
| Hair salons | 51 | #1,124 of 2,339 | 559 | 27.5 | $429K | 100 | 236 |
| Restaurants and cafes | 51 | #1,161 of 2,405 | 2,659 | 130.8 | $362K | 98 | 1,157 |
| Martial arts and dance studios | 49 | #714 of 1,334 | 154 | 7.6 | $1.7M | 83 | 92 |
| Clothing, shoes and laundry | 48 | #1,207 of 2,210 | 623 | 30.6 | $880K | 100 | 350 |
| Barbershops | 46 | #817 of 1,356 | 155 | 7.6 | $1.5M | 82 | 34 |
| Bakeries and dessert shops | 46 | #1,091 of 1,889 | 278 | 13.7 | $3.5M | 84 | 198 |
| Nail salons | 45 | #839 of 1,328 | 169 | 8.3 | $1.4M | 85 | 138 |
| Sit-down restaurants | 45 | #1,438 of 2,405 | 1,681 | 82.7 | $572K | 86 | 514 |
| Salons, barbers and spas | 44 | #1,533 of 2,385 | 1,160 | 57.1 | $207K | 97 | 467 |
| Physical therapy | 42 | #938 of 1,422 | 187 | 9.2 | $1.5M | 63 | 104 |
| Auto repair and car care | 42 | #1,543 of 2,401 | 673 | 33.1 | $266K | 99 | 397 |
| Doctors, dentists and clinics | 42 | #1,604 of 2,394 | 1,994 | 98.1 | $143K | 94 | 898 |
| Laundromats | 41 | #502 of 785 | 75 | 3.7 | $7.3M | 58 | 53 |
| Car washes and detailing | 40 | #982 of 1,451 | 80 | 3.9 | $2.2M | 89 | 54 |
| Dry cleaners | 37 | #384 of 507 | 58 | 2.9 | $9.5M | 60 | 62 |
| Dentists and orthodontists | 36 | #1,472 of 1,886 | 378 | 18.6 | $755K | 77 | 292 |
| Auto repair shops | 36 | #1,816 of 2,378 | 465 | 22.9 | $385K | 87 | 294 |
| Collision repair and body shops | 32 | #1,067 of 1,327 | 88 | 4.3 | $2M | 66 | 80 |
Household spending in Union County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $179M | $881 | 92 |
| Gasoline and other fuels | $394.2M | $1,939 | 75 |
| Food away from home | $962.3M | $4,734 | 116 |
| Groceries | $1.5B | $7,453 | 118 |
| Personal care products and services | $240M | $1,180 | 117 |
| Child care and other personal services | $162M | $797 | 137 |
| Memberships, classes and admissions | $257M | $1,264 | 129 |
| Medical and dental services | $285.3M | $1,403 | 109 |
| Pets | $159.3M | $783 | 86 |
| Clothing, shoes and related services | $548.4M | $2,698 | 131 |
| Vehicle insurance | $307.5M | $1,513 | 77 |
| Home repairs, maintenance and insurance | $761.8M | $3,747 | 124 |
| Lawn care, cleaning and other household services | $307M | $1,510 | 107 |
| Rent and homeowner costs | $4.2B | $20,664 | 124 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Union County
- Population, 2025 estimate
- 601,863+5.0% since 2020
- Households
- 203,277
- Median age
- 39.6
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 103 sq. mi.
- People per square mile
- 5,637
- Median household income
- $103,202+28.7% vs. 2015–2019, before inflation
- Average household income
- $149,596
- Median home value
- $529,200
- Jobs located here
- 247,379
- Daytime population
- 551,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Union County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Jersey 8
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- Middlesex County, NJ871,290 people
- Hudson County, NJ718,323 people
- Somerset County, NJ349,846 people
- Morris County, NJ514,528 people
- Passaic County, NJ521,012 people
- Bergen County, NJ962,316 people
- Monmouth County, NJ645,353 people
Questions
How fast is Union County, NJ growing?
Population estimates put Union County at 601,863 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 203,277 households. Against the 2015–2019 survey, median household income rose 28.7%, before inflation.
How much do households in Union County, NJ spend?
Households in Union County spend about $4.2B a year on rent and homeowner costs, $1.5B on groceries and $962.3M on food away from home. Relative to the U.S., household spending in Union County runs highest on child care and other personal services (an index of 137, where 100 is the U.S. average) and lowest on gasoline and other fuels (75).
Which business types have the highest market scores in Union County, NJ?
Of the business types scored in Union County, roofing and gutter companies (87), home inspectors (85) and veterinarians (80) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #11 of 1,177 scored counties.
How does Union County, NJ compare with the U.S.?
Median household income in Union County is $103,202, 28% above the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $529,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (2.3 times the U.S. rate) and lowest for veterinarians (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Union County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Union County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Union County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.