County profile · New Jersey
Warren County, NJ market data
How Warren County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 112,953
- +3.2% since 2020
- Households
- 45,391
- Median household income
- $100,869
- +24.1% vs. 2015–2019, before inflation
- Median home value
- $346,500
- Jobs located here
- 30,808
- Highest market score
- 91
- Clothing and shoe stores, #22 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Warren County by name and distance, and the households and spending within reach. Or open the report at the center of Warren County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Warren County has an estimated 112,953 people and 45,391 households. Population estimates show Warren County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Warren County is $100,869, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.1%, before inflation.
Relative to the U.S., household spending in Warren County runs highest on clothing, shoes and related services (an index of 121, where 100 is the U.S. average) and lowest on pets (79).
Of the business types scored in Warren County, clothing and shoe stores (91); real estate agents and brokers (90); and clothing, shoe and laundry businesses (88) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #22 of 2,087 scored counties.
Warren County is part of the Allentown-Bethlehem-Easton metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.2 times the U.S. rate) and lowest for real estate agents and brokers (67% below the U.S. rate).
All 56 business types in Warren County
Highest Groundwork market score first. Each score compares Warren County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 91 | #22 of 2,087 | 31 | 6.8 | $3.6M | 285 | 5 |
| Real estate agents and brokers | 90 | #1 of 2,176 | 46 | 10.1 | Index only | 351 | 7 |
| Clothing, shoes and laundry | 88 | #35 of 2,210 | 55 | 12.1 | $2M | 232 | 9 |
| Real estate | 87 | #3 of 2,229 | 70 | 15.4 | Index only | 291 | 14 |
| Spas and skin care | 86 | #22 of 1,769 | 20 | 4.4 | $2.5M | 286 | 6 |
| Roofing and gutters | 81 | #49 of 1,177 | 15 | 3.3 | $10.4M | 122 | 4 |
| Insurance agencies | 76 | #307 of 2,272 | 25 | 5.5 | $3.2M | 254 | 17 |
| Gyms | 75 | #133 of 1,792 | 30 | 6.6 | $1.6M | 125 | 12 |
| Convenience stores | 75 | #298 of 2,261 | 39 | 8.6 | $8.4M | 106 | 12 |
| Coffee shops and cafes | 74 | #207 of 2,063 | 37 | 8.2 | $5.4M | 146 | 22 |
| Yoga, Pilates and fitness studios | 73 | #63 of 777 | 8 | 1.8 | $6.1M | 151 | 12 |
| Mortgage brokers and lenders | 73 | #87 of 887 | 15 | 3.3 | Index only | 151 | Under 3 |
| Grocery and convenience stores | 71 | #413 of 2,402 | 85 | 18.7 | $3.8M | 113 | 34 |
| Tire shops | 70 | #281 of 1,530 | 16 | 3.5 | $2.8M | 112 | 5 |
| Grocery stores | 70 | #407 of 2,070 | 28 | 6.2 | $11.6M | 125 | 22 |
| Dry cleaners | 69 | #79 of 507 | 6 | 1.3 | $18.7M | 120 | Under 3 |
| Chiropractors | 68 | #262 of 1,490 | 20 | 4.4 | $3M | 123 | 11 |
| Child care and preschools | 68 | #310 of 1,611 | 27 | 5.9 | $1.1M | 114 | 28 |
| Fast food and sandwich shops | 67 | #487 of 2,222 | 65 | 14.3 | $3.1M | 101 | 80 |
| Hair salons | 66 | #409 of 2,339 | 70 | 15.4 | $715K | 166 | 44 |
| Gyms, studios and classes | 65 | #416 of 2,088 | 64 | 14.1 | $764K | 115 | 24 |
| Restaurants and cafes | 65 | #573 of 2,405 | 469 | 103.3 | $427K | 115 | 189 |
| Optometrists and eye care | 64 | #318 of 1,302 | 15 | 3.3 | $3.9M | 126 | 9 |
| Primary care and pediatrics | 64 | #408 of 1,656 | 26 | 5.7 | $2.3M | 128 | 55 |
| Salons, barbers and spas | 62 | #558 of 2,385 | 143 | 31.5 | $350K | 165 | 75 |
| Pizza | 62 | #596 of 2,090 | 48 | 10.6 | $4.2M | 82 | 80 |
| Sit-down restaurants | 62 | #677 of 2,405 | 252 | 55.5 | $794K | 120 | 87 |
| Car washes and detailing | 61 | #427 of 1,451 | 11 | 2.4 | $4.1M | 162 | 11 |
| HVAC and plumbing | 61 | #468 of 1,707 | 34 | 7.5 | $4.6M | 96 | 46 |
| Martial arts and dance studios | 58 | #449 of 1,334 | 26 | 5.7 | $1.9M | 93 | 12 |
| House cleaning | 57 | #285 of 847 | 13 | 2.9 | $4.9M | 76 | 13 |
| Laundromats | 57 | #310 of 785 | 10 | 2.2 | $11.2M | 90 | 4 |
| Home repair trades | 56 | #752 of 2,057 | 70 | 15.4 | $2.2M | 91 | 91 |
| Nail salons | 55 | #537 of 1,328 | 26 | 5.7 | $1.9M | 115 | 16 |
| Bakeries and dessert shops | 55 | #756 of 1,889 | 54 | 11.9 | $3.7M | 89 | 26 |
| Funeral homes | 54 | #609 of 1,472 | 13 | 2.9 | $516K | 76 | 8 |
| Physical therapy | 54 | #611 of 1,422 | 24 | 5.3 | $2.5M | 102 | 20 |
| Collision repair and body shops | 53 | #593 of 1,327 | 16 | 3.5 | $2.8M | 91 | 12 |
| Dentists and orthodontists | 50 | #941 of 1,886 | 52 | 11.5 | $1.1M | 116 | 40 |
| Home inspectors | 49 | #209 of 415 | 6 | 1.3 | Index only | 56 | Under 3 |
| Barbershops | 49 | #723 of 1,356 | 25 | 5.5 | $2M | 106 | 9 |
| Doctors, dentists and clinics | 47 | #1,338 of 2,394 | 359 | 79.1 | $165K | 108 | 135 |
| Electricians | 46 | #691 of 1,160 | 21 | 4.6 | $7.4M | 62 | 41 |
| Auto repair and car care | 45 | #1,423 of 2,401 | 179 | 39.4 | $251K | 94 | 79 |
| Gas stations | 44 | #1,442 of 2,358 | 63 | 13.9 | $1.6M | 68 | 45 |
| Auto repair shops | 43 | #1,527 of 2,378 | 112 | 24.7 | $401K | 90 | 59 |
| Veterinarians | 35 | #1,100 of 1,485 | 21 | 4.6 | $1.6M | 57 | 14 |
| Lawn, cleaning and pest control | 35 | #1,442 of 1,771 | 65 | 14.3 | $974K | 58 | 88 |
| Pet grooming and boarding | 32 | #1,144 of 1,461 | 22 | 4.8 | $1.5M | 58 | 13 |
| Landscaping and lawn care | 32 | #1,234 of 1,493 | 48 | 10.6 | $1.3M | 45 | 72 |
| Pet businesses | 28 | #1,935 of 2,200 | 69 | 15.2 | $475K | 54 | 32 |
| Pet stores | 27 | #826 of 974 | 14 | 3.1 | $2.3M | 52 | 5 |
| Pest control | Not scored | Not scored | 4 | 0.9 | $15.8M | 155 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.7 | $15M | 109 | 4 |
| Property management | Not scored | Not scored | 3 | 0.7 | Index only | 529 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $29.5M | Too few | Under 3 |
Household spending in Warren County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45M | $990 | 103 |
| Gasoline and other fuels | $102.3M | $2,254 | 87 |
| Food away from home | $200.2M | $4,410 | 108 |
| Groceries | $325.9M | $7,180 | 114 |
| Personal care products and services | $50M | $1,103 | 110 |
| Child care and other personal services | $30.9M | $680 | 117 |
| Memberships, classes and admissions | $48.9M | $1,077 | 110 |
| Medical and dental services | $59.1M | $1,302 | 101 |
| Pets | $32.8M | $722 | 79 |
| Clothing, shoes and related services | $112.4M | $2,477 | 121 |
| Vehicle insurance | $79.9M | $1,760 | 90 |
| Home repairs, maintenance and insurance | $155.4M | $3,423 | 113 |
| Lawn care, cleaning and other household services | $63.3M | $1,395 | 99 |
| Rent and homeowner costs | $881.3M | $19,416 | 117 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Warren County
- Population, 2025 estimate
- 112,953+3.2% since 2020
- Households
- 45,391
- Median age
- 44.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 357 sq. mi.
- People per square mile
- 311
- Median household income
- $100,869+24.1% vs. 2015–2019, before inflation
- Average household income
- $118,920
- Median home value
- $346,500
- Jobs located here
- 30,808
- Daytime population
- 86,522Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Warren County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Warren County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Warren County, NJ growing?
Population estimates put Warren County at 112,953 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 45,391 households. Median household income rose 24.1% from the 2015–2019 survey, before inflation.
How much do households in Warren County, NJ spend?
Households in Warren County spend about $881.3M a year on rent and homeowner costs, $325.9M on groceries and $200.2M on food away from home. Set against the U.S., households in Warren County spend the most on clothing, shoes and related services (an index of 121, where 100 is the U.S. average) and the least on pets (79).
Which business types have the highest market scores in Warren County, NJ?
The highest Groundwork market scores in Warren County are for clothing and shoe stores (91); real estate agents and brokers (90); and clothing, shoe and laundry businesses (88). Warren County ranks #22 of 2,087 scored counties for clothing and shoe stores.
How does Warren County, NJ compare with the U.S.?
The median household income in Warren County is $100,869 a year, 25% above the U.S. median of $80,734. The population rose 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $346,500, against $332,700 for the U.S. For its number of households, Warren County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.2 times the U.S. rate) and the fewest for real estate agents and brokers (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Warren County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Warren County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Warren County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Warren County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.