County profile · New Jersey
Bergen County, NJ market data
How Bergen County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 977,026
- +2.4% since 2020
- Households
- 355,127
- Median household income
- $124,884
- +23.5% vs. 2015–2019, before inflation
- Median home value
- $623,000
- Jobs located here
- 465,824
- Highest market score
- 83
- Roofing and gutters, #35 of 1,177 scored counties
A site report maps the competitors on map listings around any address in Bergen County by name and distance, and the households and spending within reach. Or open the report at the center of Bergen County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Bergen County has an estimated 977,026 people and 355,127 households. Population estimates put the population change in Bergen County from 2020 to 2025 at +2.4%, slower than the U.S. (+3.1%). Median household income in Bergen County is $124,884, 55% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
Relative to the U.S., household spending in Bergen County runs highest on child care and other personal services (an index of 159, where 100 is the U.S. average) and lowest on gasoline and other fuels (75).
Of the business types scored in Bergen County, roofing and gutter companies (83), oil change and quick-lube shops (74) and veterinarians (73) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #35 of 1,177 scored counties.
Bergen County is part of the New York-Newark-Jersey City metro area. Against the U.S., map listings per household run highest for dry cleaners (2.6 times the U.S. rate) and lowest for oil change and quick-lube shops (57% below the U.S. rate).
All 56 business types in Bergen County
Highest Groundwork market score first. Each score compares Bergen County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 83 | #35 of 1,177 | 134 | 3.8 | $10.7M | 127 | 24 |
| Oil change and quick lube | 74 | #35 of 479 | 10 | 0.3 | $32.1M | 233 | 12 |
| Veterinarians | 73 | #215 of 1,485 | 97 | 2.7 | $3.1M | 116 | 75 |
| Convenience stores | 73 | #337 of 2,261 | 207 | 5.8 | $13.4M | 171 | 140 |
| Funeral homes | 70 | #234 of 1,472 | 71 | 2.0 | $839K | 124 | 57 |
| Tire shops | 68 | #323 of 1,530 | 92 | 2.6 | $3.5M | 139 | 41 |
| Home inspectors | 67 | #77 of 415 | 26 | 0.7 | Index only | 115 | 24 |
| Grocery and convenience stores | 66 | #552 of 2,402 | 664 | 18.7 | $4.2M | 124 | 364 |
| Electricians | 65 | #242 of 1,160 | 94 | 2.6 | $15.3M | 128 | 357 |
| HVAC and plumbing | 65 | #331 of 1,707 | 240 | 6.8 | $6M | 126 | 430 |
| Home repair trades | 64 | #395 of 2,057 | 468 | 13.2 | $3.1M | 127 | 811 |
| Pest control | 62 | #196 of 699 | 59 | 1.7 | $9.8M | 96 | 46 |
| Child care and preschools | 62 | #480 of 1,611 | 280 | 7.9 | $1.2M | 117 | 316 |
| Property management | 60 | #287 of 910 | 92 | 2.6 | Index only | 153 | 327 |
| Pet businesses | 60 | #659 of 2,200 | 369 | 10.4 | $827K | 94 | 205 |
| Gyms | 58 | #602 of 1,792 | 370 | 10.4 | $1.4M | 107 | 195 |
| Grocery stores | 58 | #750 of 2,070 | 292 | 8.2 | $9.5M | 102 | 224 |
| Fast food and sandwich shops | 58 | #814 of 2,222 | 532 | 15.0 | $3.4M | 113 | 943 |
| Pizza | 57 | #745 of 2,090 | 354 | 10.0 | $5.2M | 102 | 943 |
| Landscaping and lawn care | 55 | #578 of 1,493 | 218 | 6.1 | $2.7M | 91 | 582 |
| Barbershops | 53 | #620 of 1,356 | 210 | 5.9 | $2.2M | 114 | 55 |
| Auto repair and car care | 53 | #1,069 of 2,401 | 1,037 | 29.2 | $309K | 115 | 555 |
| Optometrists and eye care | 52 | #645 of 1,302 | 190 | 5.4 | $2.8M | 90 | 84 |
| Car washes and detailing | 52 | #676 of 1,451 | 119 | 3.4 | $2.7M | 107 | 67 |
| Coffee shops and cafes | 52 | #938 of 2,063 | 448 | 12.6 | $4.1M | 110 | 407 |
| Hair salons | 52 | #1,068 of 2,339 | 959 | 27.0 | $472K | 110 | 518 |
| House cleaning | 50 | #425 of 847 | 102 | 2.9 | $5.7M | 89 | 267 |
| Pet grooming and boarding | 50 | #735 of 1,461 | 149 | 4.2 | $2M | 81 | 97 |
| Lawn, cleaning and pest control | 50 | #863 of 1,771 | 379 | 10.7 | $1.5M | 91 | 895 |
| Gas stations | 50 | #1,167 of 2,358 | 376 | 10.6 | $1.8M | 77 | 269 |
| Mortgage brokers and lenders | 49 | #462 of 887 | 218 | 6.1 | Index only | 92 | 88 |
| Clothing and shoe stores | 49 | #1,096 of 2,087 | 807 | 22.7 | $1.3M | 102 | 452 |
| Real estate agents and brokers | 49 | #1,123 of 2,176 | 1,405 | 39.6 | Index only | 102 | 321 |
| Gyms, studios and classes | 48 | #1,172 of 2,088 | 846 | 23.8 | $612K | 92 | 398 |
| Auto repair shops | 48 | #1,278 of 2,378 | 669 | 18.8 | $479K | 108 | 430 |
| Laundromats | 47 | #419 of 785 | 98 | 2.8 | $10.6M | 85 | 60 |
| Chiropractors | 47 | #849 of 1,490 | 289 | 8.1 | $1.9M | 78 | 168 |
| Primary care and pediatrics | 47 | #945 of 1,656 | 316 | 8.9 | $1.7M | 95 | 1,202 |
| Pet stores | 46 | #556 of 974 | 91 | 2.6 | $3.4M | 74 | 33 |
| Urgent care and walk-in clinics | 45 | #194 of 325 | 28 | 0.8 | $19.2M | 78 | 55 |
| Yoga, Pilates and fitness studios | 45 | #481 of 777 | 152 | 4.3 | $3.4M | 84 | 195 |
| Real estate | 44 | #1,419 of 2,229 | 1,741 | 49.0 | Index only | 104 | 867 |
| Restaurants and cafes | 44 | #1,467 of 2,405 | 5,298 | 149.2 | $346K | 93 | 2,408 |
| Martial arts and dance studios | 43 | #869 of 1,334 | 324 | 9.1 | $1.6M | 79 | 203 |
| Clothing, shoes and laundry | 42 | #1,421 of 2,210 | 1,315 | 37.0 | $794K | 90 | 643 |
| Salons, barbers and spas | 41 | #1,684 of 2,385 | 2,185 | 61.5 | $207K | 97 | 1,104 |
| Collision repair and body shops | 39 | #919 of 1,327 | 120 | 3.4 | $2.7M | 87 | 127 |
| Bakeries and dessert shops | 39 | #1,333 of 1,889 | 570 | 16.1 | $3.2M | 78 | 477 |
| Nail salons | 38 | #993 of 1,328 | 348 | 9.8 | $1.3M | 78 | 338 |
| Spas and skin care | 38 | #1,330 of 1,769 | 592 | 16.7 | $765K | 87 | 184 |
| Sit-down restaurants | 38 | #1,741 of 2,405 | 3,419 | 96.3 | $536K | 81 | 1,040 |
| Doctors, dentists and clinics | 34 | #1,955 of 2,394 | 4,597 | 129.4 | $117K | 77 | 2,601 |
| Physical therapy | 33 | #1,162 of 1,422 | 426 | 12.0 | $1.3M | 52 | 313 |
| Insurance agencies | 32 | #1,744 of 2,272 | 476 | 13.4 | $1.1M | 90 | 372 |
| Dry cleaners | 31 | #431 of 507 | 120 | 3.4 | $8.7M | 55 | 131 |
| Dentists and orthodontists | 31 | #1,633 of 1,886 | 911 | 25.7 | $590K | 60 | 779 |
Household spending in Bergen County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $320.6M | $903 | 94 |
| Gasoline and other fuels | $690.8M | $1,945 | 75 |
| Food away from home | $1.8B | $5,156 | 127 |
| Groceries | $2.8B | $7,832 | 124 |
| Personal care products and services | $453M | $1,276 | 127 |
| Child care and other personal services | $327.9M | $923 | 159 |
| Memberships, classes and admissions | $517.4M | $1,457 | 148 |
| Medical and dental services | $537.1M | $1,512 | 117 |
| Pets | $305.3M | $860 | 95 |
| Clothing, shoes and related services | $1B | $2,939 | 143 |
| Vehicle insurance | $536.3M | $1,510 | 77 |
| Home repairs, maintenance and insurance | $1.4B | $4,054 | 134 |
| Lawn care, cleaning and other household services | $579.5M | $1,632 | 115 |
| Rent and homeowner costs | $7.8B | $22,057 | 132 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Bergen County
- Population, 2025 estimate
- 977,026+2.4% since 2020
- Households
- 355,127
- Median age
- 42.8
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 233 sq. mi.
- People per square mile
- 4,134
- Median household income
- $124,884+23.5% vs. 2015–2019, before inflation
- Average household income
- $171,275
- Median home value
- $623,000
- Jobs located here
- 465,824
- Daytime population
- 953,268Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bergen County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Bergen County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Bergen County, NJ growing?
Population estimates put Bergen County at 977,026 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 355,127 households. Median household income rose 23.5% from the 2015–2019 survey, before inflation.
How much do households in Bergen County, NJ spend?
Households in Bergen County spend about $7.8B a year on rent and homeowner costs, $2.8B on groceries and $1.8B on food away from home. Set against the U.S., households in Bergen County spend the most on child care and other personal services (an index of 159, where 100 is the U.S. average) and the least on gasoline and other fuels (75).
Which business types have the highest market scores in Bergen County, NJ?
The highest Groundwork market scores in Bergen County are for roofing and gutter companies (83), oil change and quick-lube shops (74) and veterinarians (73). Bergen County ranks #35 of 1,177 scored counties for roofing and gutter companies.
How does Bergen County, NJ compare with the U.S.?
The median household income in Bergen County is $124,884 a year, 55% above the U.S. median of $80,734. The population rose 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $623,000, against $332,700 for the U.S. For its number of households, Bergen County has the most map listings, relative to the U.S., for dry cleaners (2.6 times the U.S. rate) and the fewest for oil change and quick-lube shops (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Bergen County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bergen County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Bergen County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bergen County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.