Market rankings · New Jersey
House cleaning businesses in New Jersey
Every metro area, small-town market and county in New Jersey, ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.
- Listings
- 845
- 42 chain locations (5%)
- Official establishments
- 2,218
- +6.2% since 2019
- Household spending a year
- $5.2B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 2.4
- 9% above the U.S.
- Spending per listing
- $6.2M
- 3% below the U.S.
- Rank among states
- #22 of 51
- Market score 52 · Upper middle
A site report maps the house cleaning businesses on map listings around any address in New Jersey by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 845 house cleaning businesses on map listings in New Jersey as of September 2026. Of those, 42 are chain locations, or 5%, against 8% across the U.S. Per 10,000 households, that is 2.4, 9% above the U.S. rate of 2.2.
Households in New Jersey spend about $5.2B a year on lawn care, cleaning and other household services, or $1,489 per household, 5% above the U.S. average. That works out to $6.2M per business, 3% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
In 2023, official counts showed 2,218 businesses with payroll in New Jersey classed as janitorial and carpet cleaning services, up 6.2% from 2019. That is one for every 1,581 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 99 SBA-backed loans worth $19.2M have gone to businesses classed as janitorial and carpet cleaning services in New Jersey.
Among the 50 states and DC, New Jersey ranks #22 for house cleaning businesses, with a Groundwork market score of 52 (upper middle). Of the 6 scored metro areas in or partly in New Jersey, the Vineland metro area scores highest (68). Among 21 scored counties, Sussex County scores highest (72).
Every market in New Jersey for house cleaning businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Vineland, NJ | 68 | 5 | 0.9 | $12.8M | +2.2% | #55 of 375 |
| 2Trenton-Princeton, NJ | 67 | 25 | 1.7 | $8.5M | +3.3% | #60 of 375 |
| New York-Newark-Jersey City, NY-NJ | 58 | 1,521 | 2.1 | $7.1M | +0.6% | #108 of 375 |
| Allentown-Bethlehem-Easton, PA-NJ | 56 | 67 | 2.0 | $6.7M | +3.0% | #123 of 375 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 50 | 564 | 2.3 | $6.2M | +1.4% | #182 of 375 |
| 3Atlantic City-Hammonton, NJ | 23 | 47 | 3.0 | $4.3M | +0.8% | #359 of 375 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, NJ | 72 | 10 | 1.7 | $8.9M | +2.9% | #88 of 847 |
| 2Hudson County, NJ | 70 | 50 | 1.7 | $8.6M | +1.8% | #102 of 847 |
| 3Cumberland County, NJ | 68 | 5 | 0.9 | $12.8M | +2.2% | #117 of 847 |
| 4Somerset County, NJ | 68 | 22 | 1.7 | $10.3M | +3.5% | #118 of 847 |
| 5Middlesex County, NJ | 66 | 56 | 1.8 | $8.4M | +2.6% | #148 of 847 |
| 6Mercer County, NJ | 65 | 25 | 1.7 | $8.5M | +3.3% | #157 of 847 |
| 7Monmouth County, NJ | 59 | 60 | 2.4 | $6.8M | +1.4% | #250 of 847 |
| 8Warren County, NJ | 57 | 13 | 2.9 | $4.9M | +3.2% | #285 of 847 |
| 9Essex County, NJ | 56 | 77 | 2.4 | $5.7M | +4.2% | #304 of 847 |
| 10Union County, NJ | 54 | 50 | 2.5 | $6.1M | +5.0% | #336 of 847 |
| 11Gloucester County, NJ | 54 | 27 | 2.4 | $6.1M | +3.3% | #337 of 847 |
| 12Burlington County, NJ | 53 | 53 | 3.0 | $5M | +4.3% | #357 of 847 |
| 13Camden County, NJ | 51 | 43 | 2.1 | $6.4M | +2.4% | #391 of 847 |
| 14Bergen County, NJ | 50 | 102 | 2.9 | $5.7M | +2.4% | #425 of 847 |
| 15Ocean County, NJ | 49 | 64 | 2.6 | $5.2M | +5.6% | #444 of 847 |
| 16Salem County, NJ | 48 | 7 | 2.8 | $4.5M | +2.3% | #470 of 847 |
| 17Hunterdon County, NJ | 47 | 19 | 3.7 | $4.6M | +2.3% | #488 of 847 |
| 18Morris County, NJ | 45 | 65 | 3.4 | $5.1M | +3.2% | #517 of 847 |
| 19Atlantic County, NJ | 43 | 20 | 1.8 | $7M | +1.6% | #540 of 847 |
| 20Passaic County, NJ | 36 | 50 | 2.8 | $4.9M | +1.6% | #665 of 847 |
| 21Cape May County, NJ | 14 | 27 | 6.0 | $2.3M | −1.7% | #840 of 847 |
Questions
How many house cleaning businesses are in New Jersey?
As of September 2026, map listings count 845 house cleaning businesses in New Jersey. 42 of them (5%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 2,218 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 6.2% from 2019.
How much do households in New Jersey spend on lawn care, cleaning and other household services?
About $5.2B a year, or $1,489 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 845 house cleaning businesses on map listings, it comes to $6.2M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.
How does New Jersey compare with the U.S. for house cleaning businesses?
New Jersey has 2.4 house cleaning businesses per 10,000 households, 9% above the U.S. rate of 2.2. Spending per business is $6.2M, 3% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, New Jersey would have about 817, against 845 on map listings. There is one business with payroll in the industry for every 1,581 households, against one for every 1,735 across the U.S. The official count rose 6.2% from 2019 to 2023, against +6.6% for the U.S.
Which market in New Jersey has the highest market score for house cleaning businesses?
Among 6 scored metro areas in or partly in New Jersey, the Vineland metro area scores highest, at 68 (upper middle). Among 21 scored counties in New Jersey, Sussex County scores highest, at 72 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 52 for house cleaning businesses (upper middle), #22 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Jersey. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
House cleaning in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for house cleaning businesses across the U.S. · All business types in New Jersey
Related business types in New Jersey
- Home repair trades4,218 listings
- HVAC and plumbing2,159 listings
- Electricians952 listings
- Roofing and gutters1,107 listings
- Lawn, cleaning and pest control3,279 listings
- Landscaping and lawn care1,926 listings
- Pest control508 listings
Screening a site or an acquisition in New Jersey?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.