County profile · New Jersey
Cape May County, NJ market data
How Cape May County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 93,390
- −1.7% since 2020
- Households
- 44,884
- Median household income
- $91,128
- +35.9% vs. 2015–2019, before inflation
- Median home value
- $434,600
- Jobs located here
- 34,945
- Highest market score
- 78
- Child care and preschools, #110 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Cape May County by name and distance, and the households and spending within reach. Or open the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cape May County has an estimated 93,390 people and 44,884 households. Between 2020 and 2025, the population of Cape May County declined 1.7%, against +3.1% for the U.S. Median household income in Cape May County is $91,128, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.9%, before inflation.
Relative to the U.S., household spending in Cape May County runs highest on clothing, shoes and related services (an index of 119, where 100 is the U.S. average) and lowest on pets (78).
Of the business types scored in Cape May County, child care centers and preschools (78), funeral homes (66) and roofing and gutter companies (65) have the highest Groundwork market scores. For child care centers and preschools, that ranks #110 of 1,611 scored counties.
Cape May County is part of the Atlantic City-Hammonton metro area. Against the U.S., map listings per household run highest for bakeries and dessert shops (5.4 times the U.S. rate) and lowest for insurance agencies (49% below the U.S. rate).
All 56 business types in Cape May County
Highest Groundwork market score first. Each score compares Cape May County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 78 | #110 of 1,611 | 18 | 4.0 | $1.7M | 167 | 13 |
| Funeral homes | 66 | #325 of 1,472 | 9 | 2.0 | $867K | 128 | 6 |
| Roofing and gutters | 65 | #254 of 1,177 | 16 | 3.6 | $9.5M | 113 | 7 |
| Collision repair and body shops | 65 | #308 of 1,327 | 7 | 1.6 | $5.8M | 187 | 7 |
| Optometrists and eye care | 64 | #320 of 1,302 | 16 | 3.6 | $3.6M | 116 | 4 |
| Gas stations | 61 | #693 of 2,358 | 25 | 5.6 | $3.7M | 153 | 13 |
| Dry cleaners | 59 | #172 of 507 | 5 | 1.1 | $22M | 140 | 5 |
| Chiropractors | 58 | #507 of 1,490 | 19 | 4.2 | $3.1M | 128 | 11 |
| Spas and skin care | 58 | #571 of 1,769 | 28 | 6.2 | $1.7M | 198 | 13 |
| Convenience stores | 58 | #819 of 2,261 | 35 | 7.8 | $9.1M | 115 | 20 |
| Tire shops | 56 | #627 of 1,530 | 15 | 3.3 | $2.7M | 107 | 3 |
| Auto repair and car care | 56 | #907 of 2,401 | 109 | 24.3 | $370K | 138 | 59 |
| Martial arts and dance studios | 55 | #511 of 1,334 | 18 | 4.0 | $2.6M | 131 | 16 |
| Primary care and pediatrics | 55 | #674 of 1,656 | 25 | 5.6 | $2.3M | 130 | 54 |
| Auto repair shops | 54 | #988 of 2,378 | 64 | 14.3 | $630K | 142 | 44 |
| Mortgage brokers and lenders | 52 | #405 of 887 | 26 | 5.8 | Index only | 85 | 4 |
| Dentists and orthodontists | 52 | #844 of 1,886 | 39 | 8.7 | $1.5M | 151 | 34 |
| Hair salons | 52 | #1,042 of 2,339 | 77 | 17.2 | $631K | 147 | 61 |
| Insurance agencies | 49 | #1,125 of 2,272 | 36 | 8.0 | $2M | 158 | 33 |
| Grocery stores | 47 | #1,104 of 2,070 | 33 | 7.4 | $9.6M | 104 | 34 |
| Grocery and convenience stores | 47 | #1,312 of 2,402 | 103 | 22.9 | $3.1M | 91 | 54 |
| Doctors, dentists and clinics | 47 | #1,321 of 2,394 | 265 | 59.0 | $219K | 144 | 119 |
| Barbershops | 46 | #795 of 1,356 | 20 | 4.5 | $2.4M | 129 | 7 |
| Salons, barbers and spas | 46 | #1,383 of 2,385 | 163 | 36.3 | $298K | 140 | 107 |
| Laundromats | 44 | #466 of 785 | 13 | 2.9 | $8.5M | 68 | 3 |
| Property management | 43 | #579 of 910 | 18 | 4.0 | Index only | 86 | 25 |
| Physical therapy | 42 | #922 of 1,422 | 28 | 6.2 | $2.1M | 86 | 16 |
| Veterinarians | 41 | #943 of 1,485 | 12 | 2.7 | $2.7M | 97 | 14 |
| Electricians | 39 | #842 of 1,160 | 17 | 3.8 | $9M | 75 | 47 |
| Pest control | 37 | #520 of 699 | 7 | 1.6 | $8.8M | 87 | 9 |
| Car washes and detailing | 36 | #1,073 of 1,451 | 16 | 3.6 | $2.5M | 100 | 10 |
| Gyms | 36 | #1,349 of 1,792 | 49 | 10.9 | $972K | 75 | 20 |
| Nail salons | 31 | #1,125 of 1,328 | 35 | 7.8 | $1.4M | 83 | 25 |
| Home repair trades | 31 | #1,820 of 2,057 | 87 | 19.4 | $1.8M | 72 | 131 |
| Pet grooming and boarding | 30 | #1,178 of 1,461 | 17 | 3.8 | $1.9M | 74 | 12 |
| Gyms, studios and classes | 30 | #1,785 of 2,088 | 100 | 22.3 | $476K | 72 | 36 |
| Pet businesses | 29 | #1,887 of 2,200 | 47 | 10.5 | $677K | 77 | 31 |
| HVAC and plumbing | 26 | #1,566 of 1,707 | 54 | 12.0 | $2.8M | 59 | 77 |
| Fast food and sandwich shops | 26 | #1,955 of 2,222 | 102 | 22.7 | $1.9M | 62 | 184 |
| Landscaping and lawn care | 25 | #1,373 of 1,493 | 34 | 7.6 | $1.8M | 62 | 102 |
| Real estate | 25 | #2,185 of 2,229 | 384 | 85.6 | Index only | 52 | 135 |
| Clothing and shoe stores | 24 | #1,878 of 2,087 | 188 | 41.9 | $584K | 46 | 136 |
| Clothing, shoes and laundry | 24 | #2,005 of 2,210 | 236 | 52.6 | $466K | 53 | 144 |
| Real estate agents and brokers | 24 | #2,128 of 2,176 | 338 | 75.3 | Index only | 47 | 97 |
| Yoga, Pilates and fitness studios | 23 | #747 of 777 | 33 | 7.4 | $1.4M | 36 | 20 |
| Coffee shops and cafes | 22 | #1,949 of 2,063 | 119 | 26.5 | $1.6M | 44 | 121 |
| Restaurants and cafes | 22 | #2,261 of 2,405 | 1,498 | 333.7 | $129K | 35 | 612 |
| Sit-down restaurants | 22 | #2,286 of 2,405 | 856 | 190.7 | $226K | 34 | 302 |
| Pet stores | 21 | #892 of 974 | 11 | 2.5 | $2.9M | 64 | 5 |
| Pizza | 21 | #1,992 of 2,090 | 121 | 27.0 | $1.6M | 32 | 184 |
| Bakeries and dessert shops | 20 | #1,817 of 1,889 | 237 | 52.8 | $818K | 20 | 135 |
| Lawn, cleaning and pest control | 18 | #1,752 of 1,771 | 68 | 15.2 | $911K | 54 | 162 |
| House cleaning | 14 | #840 of 847 | 27 | 6.0 | $2.3M | 36 | 51 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.4 | $20.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $29M | Too few | Under 3 |
Household spending in Cape May County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $40.3M | $898 | 94 |
| Gasoline and other fuels | $91.3M | $2,034 | 78 |
| Food away from home | $193.8M | $4,318 | 106 |
| Groceries | $317.6M | $7,076 | 112 |
| Personal care products and services | $48.6M | $1,083 | 108 |
| Child care and other personal services | $30.1M | $670 | 115 |
| Memberships, classes and admissions | $47.6M | $1,062 | 108 |
| Medical and dental services | $58M | $1,292 | 100 |
| Pets | $31.8M | $709 | 78 |
| Clothing, shoes and related services | $109.9M | $2,448 | 119 |
| Vehicle insurance | $71.4M | $1,590 | 81 |
| Home repairs, maintenance and insurance | $152.6M | $3,399 | 113 |
| Lawn care, cleaning and other household services | $61.9M | $1,380 | 98 |
| Rent and homeowner costs | $861.7M | $19,199 | 115 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cape May County
- Population, 2025 estimate
- 93,390−1.7% since 2020
- Households
- 44,884
- Median age
- 50.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.8
- Land area
- 252 sq. mi.
- People per square mile
- 377
- Median household income
- $91,128+35.9% vs. 2015–2019, before inflation
- Average household income
- $122,129
- Median home value
- $434,600
- Jobs located here
- 34,945
- Daytime population
- 90,601Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cape May County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Cape May County, NJ growing?
Population estimates put Cape May County at 93,390 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 44,884 households. Median household income rose 35.9% from the 2015–2019 survey, before inflation.
How much do households in Cape May County, NJ spend?
Households in Cape May County spend about $861.7M a year on rent and homeowner costs, $317.6M on groceries and $193.8M on food away from home. Set against the U.S., households in Cape May County spend the most on clothing, shoes and related services (an index of 119, where 100 is the U.S. average) and the least on pets (78).
Which business types have the highest market scores in Cape May County, NJ?
The highest Groundwork market scores in Cape May County are for child care centers and preschools (78), funeral homes (66) and roofing and gutter companies (65). Cape May County ranks #110 of 1,611 scored counties for child care centers and preschools.
How does Cape May County, NJ compare with the U.S.?
The median household income in Cape May County is $91,128 a year, 13% above the U.S. median of $80,734. The population fell 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $434,600, against $332,700 for the U.S. For its number of households, Cape May County has the most map listings, relative to the U.S., for bakeries and dessert shops (5.4 times the U.S. rate) and the fewest for insurance agencies (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Cape May County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cape May County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cape May County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.