Market rankings · New Jersey
Funeral homes in New Jersey
Every metro area, small-town market and county in New Jersey, ranked by the Groundwork market score for funeral homes, with competitor counts and household spending for each.
- Listings
- 780
- 41 chain locations (5%)
- Official establishments
- 447
- −3.7% since 2019
- Household spending a year
- $530.1M
- On funerals
- Listings per 10k households
- 2.2
- 5% above the U.S.
- Spending per listing
- $680K
- In line with the U.S.
- Rank among states
- #16 of 51
- Market score 63 · Upper middle
A site report maps the funeral homes on map listings around any address in New Jersey by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 780 funeral homes on map listings in New Jersey as of September 2026. Chain locations make up 5% of them, against 10% across the U.S. Per 10,000 households, that is 2.2, 5% above the U.S. rate of 2.1.
At $151 per household (6% above the U.S. average), households in New Jersey spend about $530.1M a year on funerals. That works out to $680K per home, in line with the U.S. figure of $679K.
In 2023, official counts showed 447 businesses with payroll in New Jersey classed as funeral homes and funeral services, down 3.7% from 2019. That is one for every 7,847 households, against one for every 8,510 across the U.S. Across the U.S., the count fell 1.7% over the same years. Since fiscal 2022, 38 SBA-backed loans worth $41M have gone to businesses classed as funeral homes and funeral services in New Jersey.
Among the 50 states and DC, New Jersey ranks #16 for funeral homes, with a Groundwork market score of 63 (upper middle). Of the 6 scored metro areas in or partly in New Jersey, the New York-Newark-Jersey City metro area scores highest (61). Among 21 scored counties, Ocean County scores highest (78).
Every market in New Jersey for funeral homes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| New York-Newark-Jersey City, NY-NJ | 61 | 1,299 | 1.8 | $866K | +0.6% | #116 of 377 |
| 1Atlantic City-Hammonton, NJ | 50 | 34 | 2.2 | $723K | +0.8% | #176 of 377 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 44 | 585 | 2.4 | $600K | +1.4% | #215 of 377 |
| Allentown-Bethlehem-Easton, PA-NJ | 43 | 100 | 2.9 | $547K | +3.0% | #228 of 377 |
| 2Vineland, NJ | 34 | 15 | 2.8 | $538K | +2.2% | #287 of 377 |
| 3Trenton-Princeton, NJ | 33 | 50 | 3.5 | $419K | +3.3% | #295 of 377 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ocean County, NJ | 78 | 55 | 2.3 | $866K | +5.6% | #92 of 1,472 |
| 2Morris County, NJ | 77 | 39 | 2.0 | $830K | +3.2% | #113 of 1,472 |
| 3Burlington County, NJ | 75 | 39 | 2.2 | $721K | +4.3% | #154 of 1,472 |
| 4Somerset County, NJ | 73 | 19 | 1.5 | $1.1M | +3.5% | #178 of 1,472 |
| 5Sussex County, NJ | 71 | 10 | 1.7 | $840K | +2.9% | #221 of 1,472 |
| 6Bergen County, NJ | 70 | 71 | 2.0 | $839K | +2.4% | #234 of 1,472 |
| 7Middlesex County, NJ | 69 | 57 | 1.9 | $804K | +2.6% | #257 of 1,472 |
| 8Monmouth County, NJ | 69 | 55 | 2.2 | $728K | +1.4% | #264 of 1,472 |
| 9Cape May County, NJ | 66 | 9 | 2.0 | $867K | −1.7% | #325 of 1,472 |
| 10Essex County, NJ | 66 | 56 | 1.8 | $749K | +4.2% | #329 of 1,472 |
| 11Passaic County, NJ | 66 | 41 | 2.3 | $671K | +1.6% | #333 of 1,472 |
| 12Hunterdon County, NJ | 65 | 13 | 2.6 | $662K | +2.3% | #361 of 1,472 |
| 13Gloucester County, NJ | 64 | 25 | 2.2 | $661K | +3.3% | #383 of 1,472 |
| 14Atlantic County, NJ | 59 | 25 | 2.3 | $671K | +1.6% | #501 of 1,472 |
| 15Union County, NJ | 56 | 60 | 3.0 | $496K | +5.0% | #564 of 1,472 |
| 16Warren County, NJ | 54 | 13 | 2.9 | $516K | +3.2% | #609 of 1,472 |
| 17Salem County, NJ | 53 | 12 | 4.8 | $345K | +2.3% | #646 of 1,472 |
| 18Hudson County, NJ | 52 | 57 | 1.9 | $543K | +1.8% | #655 of 1,472 |
| 19Camden County, NJ | 52 | 59 | 2.9 | $479K | +2.4% | #661 of 1,472 |
| 20Cumberland County, NJ | 51 | 15 | 2.8 | $538K | +2.2% | #683 of 1,472 |
| 21Mercer County, NJ | 50 | 50 | 3.5 | $419K | +3.3% | #706 of 1,472 |
Questions
How many funeral homes are in New Jersey?
As of September 2026, map listings count 780 funeral homes in New Jersey. 41 of them (5%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 447 businesses with payroll classed as funeral homes and funeral services in 2023, down 3.7% from 2019.
How much do households in New Jersey spend on funerals?
About $530.1M a year, or $151 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 780 funeral homes on map listings, it comes to $680K per home. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.
How does New Jersey compare with the U.S. for funeral homes?
New Jersey has 2.2 funeral homes per 10,000 households, 5% above the U.S. rate of 2.1. Spending per home is $680K, in line with the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, New Jersey would have about 781, against 780 on map listings. There is one business with payroll in the industry for every 7,847 households, against one for every 8,510 across the U.S. The official count fell 3.7% from 2019 to 2023, against −1.7% for the U.S.
Which market in New Jersey has the highest market score for funeral homes?
Among 6 scored metro areas in or partly in New Jersey, the New York-Newark-Jersey City metro area scores highest, at 61 (upper middle). Among 21 scored counties in New Jersey, Ocean County scores highest, at 78 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 63 for funeral homes (upper middle), #16 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Jersey. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Funeral homes in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for funeral homes across the U.S. · All business types in New Jersey
Screening a site or an acquisition in New Jersey?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.