County profile · New Jersey
Monmouth County, NJ market data
How Monmouth County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 651,035
- +1.4% since 2020
- Households
- 251,712
- Median household income
- $124,845
- +25.2% vs. 2015–2019, before inflation
- Median home value
- $606,100
- Jobs located here
- 274,570
- Highest market score
- 81
- Roofing and gutters, #45 of 1,177 scored counties
A site report maps the competitors on map listings around any address in Monmouth County by name and distance, and the households and spending within reach. Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Monmouth County has an estimated 651,035 people and 251,712 households. Between 2020 and 2025, the population of Monmouth County grew 1.4%, slower than the U.S. (+3.1%). Median household income in Monmouth County is $124,845, 55% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
Relative to the U.S., household spending in Monmouth County runs highest on child care and other personal services (an index of 159, where 100 is the U.S. average) and lowest on gasoline and other fuels (83).
Of the business types scored in Monmouth County, roofing and gutter companies (81), oil change and quick-lube shops (70) and funeral homes (69) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #45 of 1,177 scored counties.
Monmouth County is part of the New York-Newark-Jersey City metro area. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (2.2 times the U.S. rate) and lowest for property management companies (30% below the U.S. rate).
All 56 business types in Monmouth County
Highest Groundwork market score first. Each score compares Monmouth County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 81 | #45 of 1,177 | 71 | 2.8 | $14.3M | 170 | 32 |
| Oil change and quick lube | 70 | #69 of 479 | 13 | 0.5 | $19.3M | 140 | 11 |
| Funeral homes | 69 | #264 of 1,472 | 55 | 2.2 | $728K | 107 | 25 |
| Tire shops | 69 | #300 of 1,530 | 68 | 2.7 | $3.7M | 147 | 33 |
| Property management | 66 | #184 of 910 | 53 | 2.1 | Index only | 188 | 150 |
| Child care and preschools | 66 | #354 of 1,611 | 180 | 7.2 | $1.3M | 128 | 175 |
| Convenience stores | 65 | #575 of 2,261 | 221 | 8.8 | $8.9M | 113 | 112 |
| Home inspectors | 64 | #96 of 415 | 27 | 1.1 | Index only | 78 | 10 |
| Auto repair shops | 63 | #597 of 2,378 | 410 | 16.3 | $611K | 137 | 255 |
| Auto repair and car care | 62 | #653 of 2,401 | 716 | 28.4 | $350K | 130 | 357 |
| Grocery and convenience stores | 62 | #700 of 2,402 | 508 | 20.2 | $3.9M | 114 | 268 |
| Urgent care and walk-in clinics | 60 | #96 of 325 | 12 | 0.5 | $31.7M | 129 | 26 |
| Gas stations | 60 | #738 of 2,358 | 206 | 8.2 | $2.6M | 110 | 165 |
| House cleaning | 59 | #250 of 847 | 60 | 2.4 | $6.8M | 107 | 146 |
| Home repair trades | 59 | #614 of 2,057 | 351 | 13.9 | $2.9M | 119 | 615 |
| Grocery stores | 59 | #711 of 2,070 | 186 | 7.4 | $10.6M | 114 | 156 |
| HVAC and plumbing | 58 | #560 of 1,707 | 187 | 7.4 | $5.4M | 114 | 338 |
| Laundromats | 56 | #314 of 785 | 47 | 1.9 | $15.7M | 126 | 36 |
| Electricians | 54 | #502 of 1,160 | 93 | 3.7 | $11M | 91 | 245 |
| Fast food and sandwich shops | 54 | #978 of 2,222 | 402 | 16.0 | $3.2M | 106 | 644 |
| Hair salons | 53 | #1,003 of 2,339 | 619 | 24.6 | $518K | 120 | 349 |
| Collision repair and body shops | 51 | #635 of 1,327 | 74 | 2.9 | $3.4M | 110 | 80 |
| Coffee shops and cafes | 51 | #969 of 2,063 | 302 | 12.0 | $4.3M | 116 | 301 |
| Optometrists and eye care | 50 | #683 of 1,302 | 139 | 5.5 | $2.7M | 87 | 54 |
| Barbershops | 50 | #692 of 1,356 | 144 | 5.7 | $2.2M | 118 | 53 |
| Pizza | 50 | #1,016 of 2,090 | 290 | 11.5 | $4.5M | 88 | 644 |
| Pest control | 49 | #369 of 699 | 56 | 2.2 | $7.3M | 72 | 39 |
| Real estate agents and brokers | 48 | #1,182 of 2,176 | 1,035 | 41.1 | Index only | 98 | 202 |
| Pet grooming and boarding | 47 | #803 of 1,461 | 107 | 4.3 | $2M | 79 | 68 |
| Veterinarians | 46 | #846 of 1,485 | 101 | 4.0 | $2.1M | 79 | 89 |
| Gyms | 46 | #1,054 of 1,792 | 329 | 13.1 | $1.1M | 85 | 160 |
| Pet businesses | 46 | #1,274 of 2,200 | 306 | 12.2 | $707K | 80 | 182 |
| Car washes and detailing | 45 | #848 of 1,451 | 108 | 4.3 | $2.3M | 92 | 53 |
| Clothing and shoe stores | 44 | #1,263 of 2,087 | 615 | 24.4 | $1.2M | 95 | 347 |
| Mortgage brokers and lenders | 42 | #582 of 887 | 156 | 6.2 | Index only | 91 | 94 |
| Pet stores | 42 | #620 of 974 | 63 | 2.5 | $3.4M | 76 | 25 |
| Nail salons | 42 | #908 of 1,328 | 201 | 8.0 | $1.6M | 95 | 174 |
| Real estate | 42 | #1,535 of 2,229 | 1,271 | 50.5 | Index only | 101 | 518 |
| Restaurants and cafes | 42 | #1,539 of 2,405 | 3,708 | 147.3 | $349K | 94 | 1,664 |
| Salons, barbers and spas | 42 | #1,623 of 2,385 | 1,397 | 55.5 | $229K | 108 | 713 |
| Martial arts and dance studios | 41 | #910 of 1,334 | 221 | 8.8 | $1.7M | 82 | 180 |
| Chiropractors | 41 | #997 of 1,490 | 229 | 9.1 | $1.7M | 69 | 128 |
| Clothing, shoes and laundry | 41 | #1,462 of 2,210 | 872 | 34.6 | $847K | 96 | 467 |
| Landscaping and lawn care | 40 | #1,012 of 1,493 | 209 | 8.3 | $2M | 67 | 464 |
| Primary care and pediatrics | 40 | #1,151 of 1,656 | 262 | 10.4 | $1.4M | 81 | 891 |
| Lawn, cleaning and pest control | 39 | #1,294 of 1,771 | 325 | 12.9 | $1.3M | 75 | 649 |
| Bakeries and dessert shops | 39 | #1,327 of 1,889 | 372 | 14.8 | $3.5M | 84 | 338 |
| Gyms, studios and classes | 39 | #1,516 of 2,088 | 683 | 27.1 | $536K | 81 | 340 |
| Spas and skin care | 37 | #1,361 of 1,769 | 404 | 16.1 | $793K | 91 | 124 |
| Sit-down restaurants | 37 | #1,778 of 2,405 | 2,296 | 91.2 | $564K | 85 | 712 |
| Dry cleaners | 36 | #388 of 507 | 59 | 2.3 | $12.5M | 80 | 84 |
| Yoga, Pilates and fitness studios | 35 | #631 of 777 | 133 | 5.3 | $2.8M | 68 | 160 |
| Insurance agencies | 32 | #1,741 of 2,272 | 356 | 14.1 | $1.2M | 94 | 275 |
| Doctors, dentists and clinics | 32 | #2,027 of 2,394 | 3,203 | 127.2 | $119K | 78 | 1,709 |
| Physical therapy | 31 | #1,196 of 1,422 | 287 | 11.4 | $1.3M | 55 | 206 |
| Dentists and orthodontists | 31 | #1,627 of 1,886 | 508 | 20.2 | $748K | 76 | 404 |
Household spending in Monmouth County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $250.5M | $995 | 104 |
| Gasoline and other fuels | $540.1M | $2,146 | 83 |
| Food away from home | $1.3B | $5,147 | 126 |
| Groceries | $2B | $7,820 | 124 |
| Personal care products and services | $320.4M | $1,273 | 127 |
| Child care and other personal services | $231.7M | $921 | 159 |
| Memberships, classes and admissions | $365.8M | $1,453 | 148 |
| Medical and dental services | $379.9M | $1,509 | 117 |
| Pets | $216.2M | $859 | 94 |
| Clothing, shoes and related services | $738.8M | $2,935 | 143 |
| Vehicle insurance | $419.2M | $1,665 | 85 |
| Home repairs, maintenance and insurance | $1B | $4,046 | 134 |
| Lawn care, cleaning and other household services | $410M | $1,629 | 115 |
| Rent and homeowner costs | $5.5B | $22,022 | 132 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Monmouth County
- Population, 2025 estimate
- 651,035+1.4% since 2020
- Households
- 251,712
- Median age
- 43.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 468 sq. mi.
- People per square mile
- 1,378
- Median household income
- $124,845+25.2% vs. 2015–2019, before inflation
- Average household income
- $170,718
- Median home value
- $606,100
- Jobs located here
- 274,570
- Daytime population
- 600,595Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monmouth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Somerset County, NJ349,846 people
- Hudson County, NJ718,323 people
- Essex County, NJ863,002 people
- Burlington County, NJ467,805 people
Questions
How fast is Monmouth County, NJ growing?
Population estimates put Monmouth County at 651,035 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 251,712 households. Median household income rose 25.2% from the 2015–2019 survey, before inflation.
How much do households in Monmouth County, NJ spend?
Households in Monmouth County spend about $5.5B a year on rent and homeowner costs, $2B on groceries and $1.3B on food away from home. Set against the U.S., households in Monmouth County spend the most on child care and other personal services (an index of 159, where 100 is the U.S. average) and the least on gasoline and other fuels (83).
Which business types have the highest market scores in Monmouth County, NJ?
The highest Groundwork market scores in Monmouth County are for roofing and gutter companies (81), oil change and quick-lube shops (70) and funeral homes (69). Monmouth County ranks #45 of 1,177 scored counties for roofing and gutter companies.
How does Monmouth County, NJ compare with the U.S.?
The median household income in Monmouth County is $124,845 a year, 55% above the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $606,100, against $332,700 for the U.S. For its number of households, Monmouth County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (2.2 times the U.S. rate) and the fewest for property management companies (30% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Monmouth County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monmouth County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Monmouth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.