County profile · New Jersey
Salem County, NJ market data
Population, household spending and competition for 56 business types in Salem County, each scored against other counties.
- Population, 2025
- 66,280
- +2.3% since 2020
- Households
- 24,846
- Median household income
- $79,960
- +19.6% vs. 2015–2019, before inflation
- Median home value
- $239,500
- Jobs located here
- 21,251
- Highest market score
- 88
- Clothing, shoes and laundry, #32 of 2,210 scored counties
A site report maps the competitors on map listings around any address in Salem County by name and distance, and the households and spending within reach. Or open the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 66,280 people live in Salem County, in 24,846 households. Population estimates put the population change in Salem County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). The median household income in Salem County is $79,960 a year, in line with the U.S. median of $80,734. That rose 19.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Salem County spend the most on clothing, shoes and related services (an index of 109, where 100 is the U.S. average) and the least on pets (71).
The highest Groundwork market scores in Salem County are for clothing, shoe and laundry businesses (88); clothing and shoe stores (88); and real estate agents and brokers (80). Salem County ranks #32 of 2,210 scored counties for clothing, shoe and laundry businesses.
Salem County is part of the Philadelphia-Camden-Wilmington metro area. For its number of households, Salem County has the most map listings, relative to the U.S., for funeral homes (2.3 times the U.S. rate) and the fewest for clothing and shoe stores (75% below the U.S. rate).
All 56 business types in Salem County
Highest Groundwork market score first. Each score compares Salem County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 88 | #32 of 2,210 | 19 | 7.6 | $2.9M | 333 | 4 |
| Clothing and shoe stores | 88 | #35 of 2,087 | 10 | 4.0 | $5.6M | 438 | 4 |
| Real estate agents and brokers | 80 | #27 of 2,176 | 38 | 15.3 | Index only | 215 | 6 |
| Real estate | 80 | #30 of 2,229 | 47 | 18.9 | Index only | 219 | 6 |
| Gyms | 77 | #100 of 1,792 | 12 | 4.8 | $1.9M | 143 | 5 |
| Fast food and sandwich shops | 75 | #232 of 2,222 | 27 | 10.9 | $3.6M | 119 | 32 |
| Spas and skin care | 71 | #186 of 1,769 | 9 | 3.6 | $2.8M | 314 | 6 |
| Coffee shops and cafes | 71 | #269 of 2,063 | 16 | 6.4 | $6.1M | 165 | 12 |
| Sit-down restaurants | 71 | #352 of 2,405 | 123 | 49.5 | $797K | 120 | 27 |
| Restaurants and cafes | 71 | #383 of 2,405 | 226 | 91.0 | $434K | 117 | 71 |
| Chiropractors | 70 | #224 of 1,490 | 6 | 2.4 | $4.9M | 207 | Under 3 |
| Barbershops | 70 | #232 of 1,356 | 9 | 3.6 | $2.8M | 146 | Under 3 |
| Child care and preschools | 68 | #325 of 1,611 | 16 | 6.4 | $880K | 88 | 8 |
| Property management | 66 | #187 of 910 | 6 | 2.4 | Index only | 133 | Under 3 |
| Roofing and gutters | 64 | #295 of 1,177 | 11 | 4.4 | $7M | 83 | 3 |
| Gyms, studios and classes | 64 | #455 of 2,088 | 29 | 11.7 | $769K | 116 | 11 |
| Grocery stores | 64 | #570 of 2,070 | 16 | 6.4 | $10.4M | 112 | 12 |
| Insurance agencies | 64 | #648 of 2,272 | 18 | 7.2 | $2.3M | 181 | 15 |
| Yoga, Pilates and fitness studios | 63 | #175 of 777 | 5 | 2.0 | $4.5M | 110 | 5 |
| Collision repair and body shops | 63 | #368 of 1,327 | 6 | 2.4 | $3.8M | 122 | 5 |
| Hair salons | 63 | #516 of 2,339 | 32 | 12.9 | $774K | 180 | 23 |
| Salons, barbers and spas | 61 | #590 of 2,385 | 61 | 24.6 | $406K | 191 | 39 |
| Grocery and convenience stores | 61 | #751 of 2,402 | 45 | 18.1 | $3.7M | 110 | 27 |
| Pet businesses | 60 | #663 of 2,200 | 20 | 8.0 | $798K | 91 | 5 |
| Nail salons | 58 | #444 of 1,328 | 10 | 4.0 | $2.5M | 148 | 8 |
| Primary care and pediatrics | 58 | #565 of 1,656 | 13 | 5.2 | $2.3M | 128 | 31 |
| Pizza | 58 | #736 of 2,090 | 29 | 11.7 | $3.4M | 67 | 32 |
| Tire shops | 57 | #598 of 1,530 | 8 | 3.2 | $2.8M | 112 | 4 |
| Convenience stores | 55 | #932 of 2,261 | 25 | 10.1 | $6.7M | 85 | 15 |
| Martial arts and dance studios | 54 | #558 of 1,334 | 12 | 4.8 | $1.9M | 92 | 6 |
| Funeral homes | 53 | #646 of 1,472 | 12 | 4.8 | $345K | 51 | 4 |
| Veterinarians | 53 | #666 of 1,485 | 7 | 2.8 | $2.3M | 84 | 5 |
| Pet grooming and boarding | 52 | #674 of 1,461 | 6 | 2.4 | $2.7M | 105 | Under 3 |
| Bakeries and dessert shops | 52 | #870 of 1,889 | 27 | 10.9 | $3.6M | 88 | 12 |
| Car washes and detailing | 51 | #698 of 1,451 | 9 | 3.6 | $2.5M | 99 | Under 3 |
| Electricians | 50 | #601 of 1,160 | 14 | 5.6 | $5.5M | 46 | 11 |
| Dentists and orthodontists | 50 | #946 of 1,886 | 28 | 11.3 | $1.1M | 108 | 15 |
| Doctors, dentists and clinics | 50 | #1,180 of 2,394 | 151 | 60.8 | $196K | 129 | 59 |
| Auto repair and car care | 50 | #1,220 of 2,401 | 75 | 30.2 | $300K | 112 | 41 |
| House cleaning | 48 | #470 of 847 | 7 | 2.8 | $4.5M | 70 | 5 |
| Gas stations | 46 | #1,364 of 2,358 | 29 | 11.7 | $1.8M | 76 | 23 |
| HVAC and plumbing | 45 | #1,032 of 1,707 | 21 | 8.5 | $3.7M | 77 | 29 |
| Home repair trades | 45 | #1,297 of 2,057 | 46 | 18.5 | $1.7M | 69 | 43 |
| Auto repair shops | 43 | #1,511 of 2,378 | 48 | 19.3 | $469K | 106 | 35 |
| Physical therapy | 39 | #1,005 of 1,422 | 14 | 5.6 | $2.1M | 88 | 13 |
| Lawn, cleaning and pest control | 33 | #1,490 of 1,771 | 32 | 12.9 | $985K | 59 | 37 |
| Pest control | 30 | #603 of 699 | 5 | 2.0 | $6.3M | 62 | Under 3 |
| Landscaping and lawn care | 29 | #1,305 of 1,493 | 20 | 8.0 | $1.6M | 54 | 32 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.6 | $7.4M | 237 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.2 | $18.5M | 118 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.2 | $18.5M | 148 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 0.8 | $8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.8 | $14.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Salem County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.5M | $907 | 95 |
| Gasoline and other fuels | $52.2M | $2,103 | 81 |
| Food away from home | $98.1M | $3,947 | 97 |
| Groceries | $167M | $6,721 | 106 |
| Personal care products and services | $24.8M | $996 | 99 |
| Child care and other personal services | $14.1M | $567 | 98 |
| Memberships, classes and admissions | $22.3M | $897 | 91 |
| Medical and dental services | $29.7M | $1,194 | 93 |
| Pets | $16M | $643 | 71 |
| Clothing, shoes and related services | $55.6M | $2,239 | 109 |
| Vehicle insurance | $41M | $1,648 | 84 |
| Home repairs, maintenance and insurance | $77M | $3,097 | 103 |
| Lawn care, cleaning and other household services | $31.5M | $1,269 | 90 |
| Rent and homeowner costs | $445M | $17,910 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Salem County
- Population, 2025 estimate
- 66,280+2.3% since 2020
- Households
- 24,846
- Median age
- 41.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 332 sq. mi.
- People per square mile
- 197
- Median household income
- $79,960+19.6% vs. 2015–2019, before inflation
- Average household income
- $101,600
- Median home value
- $239,500
- Jobs located here
- 21,251
- Daytime population
- 51,699Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Salem County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Ocean County, NJ654,362 people
Questions
How fast is Salem County, NJ growing?
Population estimates put Salem County at 66,280 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 24,846 households. Against the 2015–2019 survey, median household income rose 19.6%, before inflation.
How much do households in Salem County, NJ spend?
Households in Salem County spend about $445M a year on rent and homeowner costs, $167M on groceries and $98.1M on food away from home. Relative to the U.S., household spending in Salem County runs highest on clothing, shoes and related services (an index of 109, where 100 is the U.S. average) and lowest on pets (71).
Which business types have the highest market scores in Salem County, NJ?
Of the business types scored in Salem County, clothing, shoe and laundry businesses (88); clothing and shoe stores (88); and real estate agents and brokers (80) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #32 of 2,210 scored counties.
How does Salem County, NJ compare with the U.S.?
Median household income in Salem County is $79,960, in line with the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $239,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.3 times the U.S. rate) and lowest for clothing and shoe stores (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Salem County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Salem County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Salem County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.