Metro area profile · New Jersey
Vineland, NJ metro area market data
How the Vineland metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 157,148
- +2.2% since 2020
- Households
- 53,781
- Median household income
- $67,436
- +24.5% vs. 2015–2019, before inflation
- Median home value
- $221,400
- Jobs located here
- 60,097
- Highest market score
- 76
- Roofing and gutters, #15 of 381 scored metro areas
A site report maps the competitors on map listings around any address in the Vineland metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Vineland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Vineland metro area has an estimated 157,148 people and 53,781 households. Population estimates put the population change in the Vineland metro area from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). Median household income in the Vineland metro area is $67,436, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.5%, before inflation.
Relative to the U.S., household spending in the Vineland metro area runs highest on groceries (an index of 101, where 100 is the U.S. average) and lowest on pets (64).
Of the business types scored in the Vineland metro area, roofing and gutter companies (76), real estate businesses (76) and spas and skin care studios (73) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #15 of 381 scored metro areas.
The Vineland metro area is made up of one county, Cumberland County. Against the U.S., map listings per household run highest for laundromats (2.7 times the U.S. rate) and lowest for spas and skin care studios (71% below the U.S. rate).
All 56 business types in the Vineland metro area
Highest Groundwork market score first. Each score compares the Vineland metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 76 | #15 of 381 | 12 | 2.2 | $13M | 154 | 6 |
| Real estate | 76 | #17 of 387 | 143 | 26.6 | Index only | 147 | 44 |
| Spas and skin care | 73 | #24 of 387 | 18 | 3.3 | $2.8M | 315 | 8 |
| Real estate agents and brokers | 73 | #29 of 387 | 125 | 23.2 | Index only | 133 | 15 |
| Coffee shops and cafes | 72 | #33 of 387 | 25 | 4.6 | $7.8M | 211 | 21 |
| Mortgage brokers and lenders | 71 | #30 of 373 | 14 | 2.6 | Index only | 166 | 5 |
| Insurance agencies | 70 | #76 of 387 | 43 | 8.0 | $2M | 161 | 22 |
| House cleaning | 68 | #55 of 375 | 5 | 0.9 | $12.8M | 200 | 17 |
| Home repair trades | 67 | #60 of 387 | 61 | 11.3 | $2.6M | 105 | 73 |
| Clothing and shoe stores | 65 | #95 of 387 | 83 | 15.4 | $1.4M | 106 | 31 |
| Pet businesses | 64 | #88 of 387 | 30 | 5.6 | $1.1M | 120 | 15 |
| Electricians | 62 | #90 of 383 | 13 | 2.4 | $12M | 100 | 28 |
| Pet grooming and boarding | 61 | #110 of 386 | 10 | 1.9 | $3.2M | 124 | 6 |
| Chiropractors | 60 | #110 of 386 | 19 | 3.5 | $3.1M | 131 | 11 |
| Collision repair and body shops | 59 | #137 of 381 | 12 | 2.2 | $3.9M | 127 | 11 |
| Gas stations | 58 | #140 of 387 | 41 | 7.6 | $2.7M | 113 | 23 |
| Yoga, Pilates and fitness studios | 57 | #106 of 347 | 5 | 0.9 | $8.4M | 206 | 19 |
| Veterinarians | 57 | #142 of 384 | 11 | 2.0 | $2.9M | 105 | 9 |
| HVAC and plumbing | 56 | #143 of 387 | 36 | 6.7 | $4.3M | 91 | 39 |
| Dry cleaners | 55 | #115 of 272 | 5 | 0.9 | $22.4M | 143 | 7 |
| Pet stores | 55 | #151 of 382 | 5 | 0.9 | $6.3M | 139 | Under 3 |
| Fast food and sandwich shops | 54 | #174 of 387 | 66 | 12.3 | $3M | 97 | 101 |
| Gyms, studios and classes | 53 | #150 of 387 | 61 | 11.3 | $687K | 104 | 28 |
| Salons, barbers and spas | 53 | #156 of 387 | 180 | 33.5 | $276K | 130 | 77 |
| Physical therapy | 53 | #172 of 386 | 25 | 4.6 | $2.4M | 99 | 14 |
| Dentists and orthodontists | 53 | #174 of 387 | 58 | 10.8 | $1M | 104 | 35 |
| Hair salons | 51 | #163 of 387 | 97 | 18.0 | $512K | 119 | 44 |
| Restaurants and cafes | 51 | #189 of 387 | 540 | 100.4 | $361K | 97 | 207 |
| Doctors, dentists and clinics | 49 | #198 of 387 | 385 | 71.6 | $155K | 101 | 164 |
| Gyms | 49 | #199 of 387 | 31 | 5.8 | $1.4M | 104 | 19 |
| Clothing, shoes and laundry | 49 | #209 of 387 | 130 | 24.2 | $862K | 98 | 51 |
| Martial arts and dance studios | 47 | #230 of 387 | 25 | 4.6 | $1.7M | 83 | 9 |
| Lawn, cleaning and pest control | 45 | #215 of 387 | 45 | 8.4 | $1.4M | 84 | 72 |
| Convenience stores | 45 | #231 of 387 | 48 | 8.9 | $7.2M | 91 | 25 |
| Nail salons | 44 | #243 of 387 | 23 | 4.3 | $2.2M | 129 | 20 |
| Child care and preschools | 42 | #254 of 387 | 29 | 5.4 | $917K | 92 | 44 |
| Sit-down restaurants | 42 | #265 of 387 | 330 | 61.4 | $591K | 89 | 83 |
| Pizza | 39 | #279 of 387 | 54 | 10.0 | $3.6M | 71 | 101 |
| Bakeries and dessert shops | 37 | #298 of 387 | 65 | 12.1 | $3M | 72 | 27 |
| Landscaping and lawn care | 36 | #272 of 385 | 29 | 5.4 | $2.2M | 75 | 51 |
| Pest control | 35 | #278 of 345 | 11 | 2.0 | $5.8M | 57 | 4 |
| Car washes and detailing | 35 | #310 of 387 | 28 | 5.2 | $1.7M | 67 | 7 |
| Funeral homes | 34 | #287 of 377 | 15 | 2.8 | $538K | 79 | 13 |
| Primary care and pediatrics | 33 | #313 of 387 | 42 | 7.8 | $1.4M | 80 | 89 |
| Optometrists and eye care | 33 | #322 of 386 | 26 | 4.8 | $2.3M | 73 | 8 |
| Grocery and convenience stores | 29 | #328 of 387 | 151 | 28.1 | $2.3M | 67 | 66 |
| Laundromats | 26 | #329 of 364 | 23 | 4.3 | $4.9M | 39 | 13 |
| Grocery stores | 26 | #342 of 387 | 70 | 13.0 | $4.9M | 53 | 41 |
| Auto repair shops | 26 | #346 of 387 | 124 | 23.1 | $379K | 85 | 70 |
| Auto repair and car care | 25 | #349 of 387 | 216 | 40.2 | $217K | 81 | 94 |
| Barbershops | 25 | #351 of 387 | 41 | 7.6 | $1.2M | 64 | 5 |
| Tire shops | 23 | #352 of 386 | 30 | 5.6 | $1.6M | 63 | 12 |
| Property management | Not scored | Not scored | 4 | 0.7 | Index only | 409 | 18 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.6 | $19.9M | 81 | 7 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.2 | $47M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Vineland metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $47M | $873 | 91 |
| Gasoline and other fuels | $110.6M | $2,057 | 79 |
| Food away from home | $195.1M | $3,627 | 89 |
| Groceries | $344.5M | $6,406 | 101 |
| Personal care products and services | $49.7M | $924 | 92 |
| Child care and other personal services | $26.6M | $495 | 85 |
| Memberships, classes and admissions | $41.9M | $779 | 79 |
| Medical and dental services | $59.6M | $1,107 | 86 |
| Pets | $31.5M | $586 | 64 |
| Clothing, shoes and related services | $112.1M | $2,085 | 101 |
| Vehicle insurance | $86.9M | $1,615 | 83 |
| Home repairs, maintenance and insurance | $155.8M | $2,897 | 96 |
| Lawn care, cleaning and other household services | $63.8M | $1,187 | 84 |
| Rent and homeowner costs | $909.4M | $16,909 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Vineland metro area
- Population, 2025 estimate
- 157,148+2.2% since 2020
- Households
- 53,781
- Median age
- 38.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 483 sq. mi.
- People per square mile
- 317
- Median household income
- $67,436+24.5% vs. 2015–2019, before inflation
- Average household income
- $92,848
- Median home value
- $221,400
- Jobs located here
- 60,097
- Daytime population
- 148,514Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vineland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Vineland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Vineland metro area 1
- Cumberland County, NJ153,305 people
Other markets based in New Jersey 2
- Trenton-Princeton, NJ metro area385,864 people
- Atlantic City-Hammonton, NJ metro area371,211 people
Questions
How fast is the Vineland, NJ metro area growing?
Population estimates put the Vineland metro area at 157,148 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 53,781 households. Median household income rose 24.5% from the 2015–2019 survey, before inflation.
How much do households in the Vineland, NJ metro area spend?
Households in the Vineland metro area spend about $909.4M a year on rent and homeowner costs, $344.5M on groceries and $195.1M on food away from home. Set against the U.S., households in the Vineland metro area spend the most on groceries (an index of 101, where 100 is the U.S. average) and the least on pets (64).
Which business types have the highest market scores in the Vineland, NJ metro area?
The highest Groundwork market scores in the Vineland metro area are for roofing and gutter companies (76), real estate businesses (76) and spas and skin care studios (73). The Vineland metro area ranks #15 of 381 scored metro areas for roofing and gutter companies.
How does the Vineland, NJ metro area compare with the U.S.?
The median household income in the Vineland metro area is $67,436 a year, 16% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $221,400, against $332,700 for the U.S. For its number of households, the Vineland metro area has the most map listings, relative to the U.S., for laundromats (2.7 times the U.S. rate) and the fewest for spas and skin care studios (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Vineland metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vineland metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New Jersey · Every U.S. market · How we measure
Screening a site or an acquisition in the Vineland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vineland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.