County profile · New Jersey
Passaic County, NJ market data
Population, household spending and competition for 56 business types in Passaic County, each scored against other counties.
- Population, 2025
- 531,624
- +1.6% since 2020
- Households
- 178,936
- Median household income
- $87,522
- +25.6% vs. 2015–2019, before inflation
- Median home value
- $459,500
- Jobs located here
- 183,159
- Highest market score
- 74
- Mortgage brokers and lenders, #74 of 887 scored counties
A site report maps the competitors on map listings around any address in Passaic County by name and distance, and the households and spending within reach. Or open the report at the center of Passaic County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 531,624 people live in Passaic County, in 178,936 households. Population estimates put the population change in Passaic County from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%). The median household income in Passaic County is $87,522 a year, 8% above the U.S. median of $80,734. That rose 25.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Passaic County spend the most on clothing, shoes and related services (an index of 119, where 100 is the U.S. average) and the least on gasoline and other fuels (71).
The highest Groundwork market scores in Passaic County are for mortgage brokers and lenders (74), gyms (73) and convenience stores (69). Passaic County ranks #74 of 887 scored counties for mortgage brokers and lenders.
Passaic County is part of the New York-Newark-Jersey City metro area. For its number of households, Passaic County has the most map listings, relative to the U.S., for laundromats (3 times the U.S. rate) and the fewest for insurance agencies (51% below the U.S. rate).
All 56 business types in Passaic County
Highest Groundwork market score first. Each score compares Passaic County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 74 | #74 of 887 | 42 | 2.3 | Index only | 208 | 22 |
| Gyms | 73 | #160 of 1,792 | 98 | 5.5 | $1.9M | 149 | 49 |
| Convenience stores | 69 | #451 of 2,261 | 110 | 6.1 | $11.4M | 145 | 78 |
| Home inspectors | 68 | #73 of 415 | 15 | 0.8 | Index only | 86 | 3 |
| Roofing and gutters | 68 | #196 of 1,177 | 81 | 4.5 | $7.4M | 88 | 18 |
| Yoga, Pilates and fitness studios | 67 | #125 of 777 | 32 | 1.8 | $5.9M | 146 | 49 |
| Property management | 67 | #168 of 910 | 32 | 1.8 | Index only | 192 | 95 |
| Real estate agents and brokers | 67 | #307 of 2,176 | 403 | 22.5 | Index only | 155 | 79 |
| Funeral homes | 66 | #333 of 1,472 | 41 | 2.3 | $671K | 99 | 19 |
| Coffee shops and cafes | 63 | #498 of 2,063 | 146 | 8.2 | $5.2M | 141 | 115 |
| Urgent care and walk-in clinics | 62 | #80 of 325 | 5 | 0.3 | $45.7M | 186 | 15 |
| Veterinarians | 62 | #455 of 1,485 | 43 | 2.4 | $2.9M | 107 | 31 |
| Gyms, studios and classes | 62 | #523 of 2,088 | 244 | 13.6 | $776K | 117 | 94 |
| Oil change and quick lube | 59 | #160 of 479 | 9 | 0.5 | $16.1M | 117 | 6 |
| Pest control | 59 | #235 of 699 | 19 | 1.1 | $12.9M | 126 | 23 |
| Real estate | 59 | #630 of 2,229 | 492 | 27.5 | Index only | 160 | 230 |
| Pet businesses | 58 | #720 of 2,200 | 142 | 7.9 | $883K | 100 | 72 |
| Pet stores | 56 | #383 of 974 | 28 | 1.6 | $4.5M | 99 | 9 |
| Electricians | 56 | #439 of 1,160 | 48 | 2.7 | $12.6M | 105 | 182 |
| Spas and skin care | 56 | #654 of 1,769 | 150 | 8.4 | $1.3M | 146 | 54 |
| Gas stations | 55 | #947 of 2,358 | 141 | 7.9 | $2.3M | 97 | 136 |
| Child care and preschools | 54 | #714 of 1,611 | 125 | 7.0 | $962K | 96 | 138 |
| Insurance agencies | 54 | #980 of 2,272 | 136 | 7.6 | $1.9M | 150 | 125 |
| Fast food and sandwich shops | 53 | #1,022 of 2,222 | 256 | 14.3 | $3M | 98 | 397 |
| Pet grooming and boarding | 52 | #678 of 1,461 | 55 | 3.1 | $2.3M | 90 | 32 |
| Pizza | 52 | #946 of 2,090 | 169 | 9.4 | $4.5M | 89 | 397 |
| Optometrists and eye care | 51 | #657 of 1,302 | 77 | 4.3 | $3M | 95 | 34 |
| Martial arts and dance studios | 50 | #678 of 1,334 | 114 | 6.4 | $1.7M | 82 | 45 |
| Clothing and shoe stores | 49 | #1,094 of 2,087 | 328 | 18.3 | $1.3M | 105 | 186 |
| Home repair trades | 48 | #1,136 of 2,057 | 284 | 15.9 | $2.1M | 87 | 415 |
| HVAC and plumbing | 47 | #961 of 1,707 | 155 | 8.7 | $3.9M | 82 | 215 |
| Landscaping and lawn care | 46 | #817 of 1,493 | 94 | 5.3 | $2.6M | 89 | 303 |
| Tire shops | 46 | #879 of 1,530 | 67 | 3.7 | $2.2M | 86 | 25 |
| Grocery and convenience stores | 46 | #1,361 of 2,402 | 477 | 26.7 | $2.6M | 77 | 291 |
| Hair salons | 46 | #1,375 of 2,339 | 437 | 24.4 | $438K | 102 | 184 |
| Lawn, cleaning and pest control | 42 | #1,167 of 1,771 | 163 | 9.1 | $1.5M | 90 | 452 |
| Chiropractors | 39 | #1,044 of 1,490 | 123 | 6.9 | $1.9M | 78 | 76 |
| Clothing, shoes and laundry | 39 | #1,557 of 2,210 | 572 | 32.0 | $762K | 87 | 294 |
| Restaurants and cafes | 39 | #1,666 of 2,405 | 2,364 | 132.1 | $323K | 87 | 934 |
| Salons, barbers and spas | 39 | #1,777 of 2,385 | 909 | 50.8 | $211K | 99 | 376 |
| Primary care and pediatrics | 38 | #1,207 of 1,656 | 151 | 8.4 | $1.5M | 85 | 424 |
| Bakeries and dessert shops | 37 | #1,416 of 1,889 | 252 | 14.1 | $3M | 73 | 151 |
| House cleaning | 36 | #665 of 847 | 50 | 2.8 | $4.9M | 77 | 126 |
| Nail salons | 36 | #1,027 of 1,328 | 138 | 7.7 | $1.4M | 83 | 105 |
| Sit-down restaurants | 35 | #1,852 of 2,405 | 1,511 | 84.4 | $505K | 76 | 416 |
| Dry cleaners | 34 | #402 of 507 | 36 | 2.0 | $12.1M | 77 | 44 |
| Grocery stores | 33 | #1,580 of 2,070 | 272 | 15.2 | $4.6M | 50 | 213 |
| Barbershops | 32 | #1,078 of 1,356 | 167 | 9.3 | $1.1M | 61 | 30 |
| Doctors, dentists and clinics | 31 | #2,055 of 2,394 | 1,654 | 92.4 | $138K | 91 | 878 |
| Car washes and detailing | 30 | #1,204 of 1,451 | 72 | 4.0 | $2M | 80 | 40 |
| Laundromats | 29 | #639 of 785 | 85 | 4.8 | $5.1M | 41 | 64 |
| Physical therapy | 29 | #1,229 of 1,422 | 149 | 8.3 | $1.5M | 64 | 107 |
| Dentists and orthodontists | 29 | #1,667 of 1,886 | 281 | 15.7 | $813K | 83 | 222 |
| Auto repair and car care | 26 | #2,139 of 2,401 | 676 | 37.8 | $214K | 80 | 314 |
| Auto repair shops | 24 | #2,177 of 2,378 | 430 | 24.0 | $337K | 76 | 240 |
| Collision repair and body shops | 22 | #1,220 of 1,327 | 73 | 4.1 | $2M | 64 | 72 |
Household spending in Passaic County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $144.9M | $810 | 85 |
| Gasoline and other fuels | $327.8M | $1,832 | 71 |
| Food away from home | $763.4M | $4,266 | 105 |
| Groceries | $1.3B | $6,999 | 111 |
| Personal care products and services | $191.5M | $1,070 | 106 |
| Child care and other personal services | $120.2M | $672 | 116 |
| Memberships, classes and admissions | $189.4M | $1,059 | 108 |
| Medical and dental services | $228.6M | $1,277 | 99 |
| Pets | $125.3M | $700 | 77 |
| Clothing, shoes and related services | $436.1M | $2,437 | 119 |
| Vehicle insurance | $255.9M | $1,430 | 73 |
| Home repairs, maintenance and insurance | $603M | $3,370 | 112 |
| Lawn care, cleaning and other household services | $245M | $1,369 | 97 |
| Rent and homeowner costs | $3.4B | $19,036 | 114 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Passaic County
- Population, 2025 estimate
- 531,624+1.6% since 2020
- Households
- 178,936
- Median age
- 39.1
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.6
- Land area
- 186 sq. mi.
- People per square mile
- 2,799
- Median household income
- $87,522+25.6% vs. 2015–2019, before inflation
- Average household income
- $117,487
- Median home value
- $459,500
- Jobs located here
- 183,159
- Daytime population
- 455,260Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Passaic County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Passaic County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New Jersey 8
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- Essex County, NJ863,002 people
- Hudson County, NJ718,323 people
- Morris County, NJ514,528 people
- Union County, NJ579,290 people
- Sussex County, NJ145,807 people
- Middlesex County, NJ871,290 people
- Somerset County, NJ349,846 people
Questions
How fast is Passaic County, NJ growing?
Population estimates put Passaic County at 531,624 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 178,936 households. Against the 2015–2019 survey, median household income rose 25.6%, before inflation.
How much do households in Passaic County, NJ spend?
Households in Passaic County spend about $3.4B a year on rent and homeowner costs, $1.3B on groceries and $763.4M on food away from home. Relative to the U.S., household spending in Passaic County runs highest on clothing, shoes and related services (an index of 119, where 100 is the U.S. average) and lowest on gasoline and other fuels (71).
Which business types have the highest market scores in Passaic County, NJ?
Of the business types scored in Passaic County, mortgage brokers and lenders (74), gyms (73) and convenience stores (69) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #74 of 887 scored counties.
How does Passaic County, NJ compare with the U.S.?
Median household income in Passaic County is $87,522, 8% above the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $459,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (3 times the U.S. rate) and lowest for insurance agencies (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Passaic County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Passaic County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Passaic County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Passaic County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.