Real estate · County · New Mexico
Mortgage brokers and lenders in Santa Fe County, NM
Competitor counts, household spending and official business counts for mortgage brokers and lenders in Santa Fe County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #219 of 887 scored counties
#3 of 7 scored counties in New Mexico
- Listings
- 25
- 13 chain locations (52%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $1.3B
- On rent and homeowner costs · $18,154 a household
- Housing spending per listing (U.S. = 100)
- 132
- 32% above the U.S.
- Listings per 10k households
- 3.5
- 19% below the U.S.
- Population, 2025
- 156,907
- +1.2% since 2020
See the mortgage brokers and lenders around any address in Santa Fe County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 25 mortgage brokers and lenders in Santa Fe County. Chain locations make up 52% of them, against 21% across the U.S. Per 10,000 households, that is 3.5, 19% below the U.S. rate of 4.3.
At $18,154 per household (9% above the U.S. average), households in Santa Fe County spend about $1.3B a year on rent and homeowner costs. Housing spending per office is 32% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
The official count of businesses with payroll classed as mortgage brokers and real estate lenders in Santa Fe County was 9 in 2023. That is one for every 7,863 households, against one for every 4,897 across the U.S.
Between 2020 and 2025, the population of Santa Fe County grew 1.2%, slower than the U.S. (+3.1%). The Groundwork market score for mortgage brokers and lenders in Santa Fe County is 62 (upper middle), #219 of 887 scored counties and #3 of 7 scored counties in New Mexico. That puts it in the top quarter of counties.
How Santa Fe County compares
The same measures for New Mexico and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Santa Fe County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 3.8 | 4.3 |
| Housing spending per listing (U.S. = 100) | 132 | 111 | 100 |
| Households per official establishment | 7,863 | 6,442 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +44.4% | +9.5% |
| Population growth, 2020–2025 | +1.2% | +0.3% | +3.1% |
| Spending per household on rent and homeowner costs | $18,154 | $16,591 | $16,661 |
| Median household income | $79,071 | $64,059 | $80,734 |
| Groundwork market score | 62 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 9
- Employees, 2023
- 18
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2513 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Santa Fe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Santa Fe County
- Population, 2025 estimate
- 156,907+1.2% since 2020
- Households
- 70,767
- Median age
- 48.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,910 sq. mi.
- People per square mile
- 82
- Median household income
- $79,071+29.2% vs. 2015–2019, before inflation
- Average household income
- $111,955
- Median home value
- $446,300
- Jobs located here
- 64,012
- Daytime population
- 157,387Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Fe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for mortgage brokers and lenders, numbered among those based in New Mexico, with Santa Fe County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 89 | 6 | 1.1 | 445 | +6.9% | #5 of 887 |
| 2Valencia County, NM | 70 | 7 | 2.5 | 161 | +7.2% | #120 of 887 |
| 3Santa Fe County, NM | 62 | 25 | 3.5 | 132 | +1.2% | #219 of 887 |
| 4Doña Ana County, NM | 58 | 32 | 3.8 | 107 | +4.1% | #281 of 887 |
| 5Curry County, NM | 50 | 5 | 2.7 | 149 | −3.5% | #436 of 887 |
| 6San Juan County, NM | 47 | 19 | 4.6 | 89 | −0.9% | #497 of 887 |
| 7Bernalillo County, NM | 27 | 207 | 7.3 | 60 | −1.4% | #823 of 887 |
Other business types in Santa Fe County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate36
- Real estate agents and brokers36
- Property management40
- Mortgage brokers and lenders62
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in Santa Fe County, NM?
Santa Fe County has 25 mortgage brokers and lenders on map listings as of September 2026. 13 of them (52%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 9 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in Santa Fe County, NM spend on rent and homeowner costs?
About $1.3B a year, or $18,154 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). For the 25 mortgage brokers and lenders on map listings, housing spending per office is 32% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 70,767 households in Santa Fe County and national spending patterns by income.
How does Santa Fe County, NM compare with the U.S. for mortgage brokers and lenders?
Santa Fe County has 3.5 mortgage brokers and lenders per 10,000 households, 19% below the U.S. rate of 4.3. The index of housing spending per office is 132, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Santa Fe County would have about 33, against 25 on map listings. There is one business with payroll in the industry for every 7,863 households, against one for every 4,897 across the U.S.
How fast is Santa Fe County, NM growing?
Population estimates put Santa Fe County at 156,907 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 70,767 households. The median household income in Santa Fe County is $79,071 a year, 2% below the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Fe County scores 62 for mortgage brokers and lenders (upper middle), #219 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Fe County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Santa Fe County
Screening a site or an acquisition in Santa Fe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.