Market rankings · Wisconsin
House cleaning businesses in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.
- Listings
- 485
- 46 chain locations (9%)
- Official establishments
- 1,384
- +5.4% since 2019
- Household spending a year
- $3.1B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 2.0
- 9% below the U.S.
- Spending per listing
- $6.4M
- In line with the U.S.
- Rank among states
- #36 of 51
- Market score 40 · Lower middle
A site report maps the house cleaning businesses on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 485 house cleaning businesses in Wisconsin. Of those, 46 are chain locations, or 9%, against 8% across the U.S. That is 2.0 per 10,000 households, 9% below the U.S. rate of 2.2.
Households in Wisconsin spend about $3.1B a year on lawn care, cleaning and other household services, or $1,250 per household, 12% below the U.S. average. That is about $6.4M of household spending for each business on map listings, in line with the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in Wisconsin was 1,384 in 2023, up 5.4% from 2019. That is one for every 1,792 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 37 SBA-backed loans worth $8.3M have gone to businesses classed as janitorial and carpet cleaning services in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #36 for house cleaning businesses, with a Groundwork market score of 40 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Appleton metro area scores highest (65). Of the 9 scored small-town markets in or partly in Wisconsin, the Wisconsin Rapids-Marshfield area scores highest (61).
Every market in Wisconsin for house cleaning businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Appleton, WI | 65 | 15 | 1.5 | $8.7M | +2.7% | #72 of 375 |
| 2Fond du Lac, WI | 62 | 6 | 1.4 | $8.7M | +0.5% | #86 of 375 |
| 3Oshkosh-Neenah, WI | 57 | 11 | 1.5 | $8M | +1.4% | #113 of 375 |
| 4Wausau, WI | 53 | 9 | 1.6 | $7.9M | +1.0% | #148 of 375 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 53 | 299 | 2.0 | $7.1M | +2.6% | #152 of 375 |
| 5Green Bay, WI | 49 | 23 | 1.7 | $7.4M | +2.5% | #189 of 375 |
| Duluth, MN-WI | 46 | 24 | 2.0 | $6M | +0.2% | #233 of 375 |
| 6Madison, WI | 45 | 72 | 2.4 | $5.6M | +4.1% | #236 of 375 |
| 7Kenosha, WI | 40 | 16 | 2.3 | $5.5M | −0.4% | #268 of 375 |
| 8Milwaukee-Waukesha, WI | 38 | 129 | 2.0 | $6.5M | 0.0% | #281 of 375 |
| 9Sheboygan, WI | 38 | 10 | 2.0 | $6M | 0.0% | #283 of 375 |
| 10Racine-Mount Pleasant, WI | 38 | 22 | 2.7 | $4.6M | +0.4% | #288 of 375 |
| 11Janesville-Beloit, WI | 36 | 16 | 2.4 | $5.1M | +1.7% | #298 of 375 |
| 12Eau Claire, WI | 33 | 18 | 2.5 | $4.9M | +2.6% | #313 of 375 |
| 13La Crosse-Onalaska, WI-MN | 30 | 18 | 2.5 | $4.9M | +0.4% | #334 of 375 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wisconsin Rapids-Marshfield, WI | 61 | 5 | 1.6 | $7.4M | −0.2% | #41 of 142 |
| 2Stevens Point-Plover, WI | 58 | 6 | 2.0 | $6M | +2.2% | #46 of 142 |
| 3Marinette, WI-MI | 57 | 5 | 1.7 | $6.5M | +0.3% | #49 of 142 |
| 4Watertown-Fort Atkinson, WI | 50 | 8 | 2.3 | $5.4M | +0.3% | #65 of 142 |
| 5Menomonie, WI | 47 | 6 | 3.4 | $3.5M | +1.7% | #75 of 142 |
| 6Whitewater-Elkhorn, WI | 44 | 11 | 2.6 | $5.1M | +0.8% | #82 of 142 |
| 7Beaver Dam, WI | 39 | 10 | 2.8 | $4.3M | −0.3% | #104 of 142 |
| 8Baraboo, WI | 32 | 12 | 4.3 | $2.9M | +1.3% | #119 of 142 |
| 9Rice Lake, WI | 25 | 6 | 3.0 | $3.8M | −0.5% | #131 of 142 |
| Manitowoc, WI | Not scored | 2 | 0.6 | $20.6M | +0.4% | |
| Platteville, WI | Not scored | 3 | 1.5 | $7.7M | +0.9% | |
| Sparta, WI | Not scored | 2 | 1.1 | $10.7M | +0.6% | |
| Shawano, WI | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Iron Mountain, MI-WI | Not scored | 1 | 0.7 | $15.9M | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ozaukee County, WI | 66 | 5 | 1.3 | $11.1M | +3.0% | #144 of 847 |
| 2Fond du Lac County, WI | 62 | 6 | 1.4 | $8.7M | +0.5% | #195 of 847 |
| 3Outagamie County, WI | 61 | 14 | 1.8 | $7.3M | +2.6% | #221 of 847 |
| 4Winnebago County, WI | 58 | 11 | 1.5 | $8M | +1.4% | #264 of 847 |
| 5Wood County, WI | 55 | 5 | 1.6 | $7.4M | −0.2% | #312 of 847 |
| 6Columbia County, WI | 54 | 5 | 2.1 | $6.2M | −0.7% | #335 of 847 |
| 7Marathon County, WI | 53 | 9 | 1.6 | $7.9M | +1.0% | #345 of 847 |
| 8Brown County, WI | 49 | 19 | 1.7 | $7.3M | +2.6% | #431 of 847 |
| 9Portage County, WI | 48 | 6 | 2.0 | $6M | +2.2% | #456 of 847 |
| 10Dane County, WI | 46 | 62 | 2.5 | $5.5M | +4.9% | #497 of 847 |
| 11Kenosha County, WI | 42 | 16 | 2.3 | $5.5M | −0.4% | #560 of 847 |
| 12Waukesha County, WI | 42 | 48 | 2.8 | $5.2M | +2.4% | #563 of 847 |
| 13Milwaukee County, WI | 41 | 59 | 1.5 | $7.7M | −1.5% | #567 of 847 |
| 14Sheboygan County, WI | 41 | 10 | 2.0 | $6M | 0.0% | #574 of 847 |
| 15Jefferson County, WI | 41 | 8 | 2.3 | $5.4M | +0.3% | #580 of 847 |
| 16Eau Claire County, WI | 39 | 10 | 2.2 | $5.5M | +3.0% | #614 of 847 |
| 17Rock County, WI | 39 | 16 | 2.4 | $5.1M | +1.7% | #617 of 847 |
| 18Racine County, WI | 39 | 22 | 2.7 | $4.6M | +0.4% | #622 of 847 |
| 19Dunn County, WI | 39 | 6 | 3.4 | $3.5M | +1.7% | #631 of 847 |
| 20Washington County, WI | 38 | 17 | 3.0 | $4.6M | +1.8% | #639 of 847 |
| 21Chippewa County, WI | 35 | 8 | 2.9 | $4.1M | +1.9% | #686 of 847 |
| 22Dodge County, WI | 33 | 10 | 2.8 | $4.3M | −0.3% | #709 of 847 |
| 23Green County, WI | 33 | 5 | 3.2 | $3.9M | +0.5% | #711 of 847 |
| 24Waupaca County, WI | 33 | 7 | 3.1 | $3.8M | −0.6% | #712 of 847 |
| 25Walworth County, WI | 30 | 11 | 2.6 | $5.1M | +0.8% | #746 of 847 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Oneida County, WI | 29 | 7 | 4.0 | $2.9M | +0.7% | #766 of 847 |
| 27Sauk County, WI | 24 | 12 | 4.3 | $2.9M | +1.3% | #796 of 847 |
| 28La Crosse County, WI | 22 | 16 | 3.1 | $3.9M | +0.3% | #807 of 847 |
| 29Barron County, WI | 17 | 6 | 3.0 | $3.8M | −0.5% | #834 of 847 |
| St. Croix County, WI | Not scored | 3 | 0.8 | $17.9M | +4.7% | |
| Manitowoc County, WI | Not scored | 2 | 0.6 | $20.6M | +0.4% | |
| Calumet County, WI | Not scored | 1 | 0.5 | $28.1M | +2.9% | |
| Grant County, WI | Not scored | 3 | 1.5 | $7.7M | +0.9% | |
| Monroe County, WI | Not scored | 2 | 1.1 | $10.7M | +0.6% | |
| Polk County, WI | Not scored | 3 | 1.5 | $8M | +1.7% | |
| Douglas County, WI | Not scored | 3 | 1.6 | $7.6M | −0.8% | |
| Pierce County, WI | Not scored | 1 | 0.6 | $21.1M | +3.1% | |
| Marinette County, WI | Not scored | 4 | 2.1 | $5.3M | +1.6% | |
| Shawano County, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Oconto County, WI | Not scored | 1 | 0.6 | $20.4M | +2.9% | |
| Clark County, WI | Not scored | 1 | 0.8 | $15M | +1.2% | |
| Vernon County, WI | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Trempealeau County, WI | Not scored | 2 | 1.6 | $7.6M | +1.1% | |
| Door County, WI | Not scored | 4 | 2.7 | $4.6M | +1.6% | |
| Lincoln County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Juneau County, WI | Not scored | 1 | 0.9 | $12.2M | −0.5% | |
| Waushara County, WI | Not scored | 1 | 0.9 | $12.2M | +2.8% | |
| Iowa County, WI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Vilas County, WI | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Adams County, WI | Not scored | 1 | 1.1 | $10.5M | +5.2% | |
| Jackson County, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Kewaunee County, WI | Not scored | 3 | 3.6 | $3.4M | +1.0% | |
| Taylor County, WI | Not scored | 1 | 1.2 | $9.3M | +0.9% | |
| Langlade County, WI | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Green Lake County, WI | Not scored | 1 | 1.2 | $9.7M | +1.5% | |
| Sawyer County, WI | Not scored | 1 | 1.1 | $9.9M | +4.0% | |
| Richland County, WI | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Lafayette County, WI | Not scored | 1 | 1.5 | $8.1M | +5.2% | |
| Burnett County, WI | Not scored | 0 | 0.0 | n/a | +3.9% | |
| Washburn County, WI | Not scored | 1 | 1.3 | $8.7M | +2.8% | |
| Bayfield County, WI | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Ashland County, WI | Not scored | 2 | 2.9 | $3.7M | +1.1% | |
| Crawford County, WI | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Marquette County, WI | Not scored | 1 | 1.4 | $7.9M | +2.1% | |
| Rusk County, WI | Not scored | 2 | 3.1 | $3.5M | −0.2% | |
| Price County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Buffalo County, WI | Not scored | 1 | 1.7 | $6.6M | −0.1% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 2 | 6.6 | $1.8M | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many house cleaning businesses are in Wisconsin?
Wisconsin has 485 house cleaning businesses on map listings as of September 2026. 46 of them (9%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 1,384 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 5.4% from 2019.
How much do households in Wisconsin spend on lawn care, cleaning and other household services?
About $3.1B a year, or $1,250 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 485 house cleaning businesses on map listings, it comes to $6.4M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for house cleaning businesses?
Wisconsin has 2.0 house cleaning businesses per 10,000 households, 9% below the U.S. rate of 2.2. Spending per business is $6.4M, in line with the U.S. figure of $6.4M. The count on map listings matches the U.S. ratio of house cleaning businesses to household spending. There is one business with payroll in the industry for every 1,792 households, against one for every 1,735 across the U.S. The official count rose 5.4% from 2019 to 2023, against +6.6% for the U.S.
Which market in Wisconsin has the highest market score for house cleaning businesses?
Among 15 scored metro areas in or partly in Wisconsin, the Appleton metro area scores highest, at 65 (upper middle). Among 9 scored small-town markets in or partly in Wisconsin, the Wisconsin Rapids-Marshfield area scores highest, at 61 (upper middle). Among 29 scored counties in Wisconsin, Ozaukee County scores highest, at 66 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 40 for house cleaning businesses (lower middle), #36 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
House cleaning in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for house cleaning businesses across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Home repair trades3,183 listings
- HVAC and plumbing1,533 listings
- Electricians676 listings
- Roofing and gutters974 listings
- Lawn, cleaning and pest control2,271 listings
- Landscaping and lawn care1,544 listings
- Pest control242 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.