Home services · Small-town market · Wisconsin
House cleaning businesses in the Stevens Point-Plover, WI area
The house cleaning businesses in the Stevens Point-Plover, WI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #46 of 142 scored small-town markets
#2 of 9 scored small-town markets based in Wisconsin
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $36.2M
- On lawn care, cleaning and other household services · $1,220 a household
- Spending per listing
- $6M
- 6% below the U.S.
- Listings per 10k households
- 2.0
- 9% below the U.S.
- Population, 2025
- 71,943
- +2.2% since 2020
See the house cleaning businesses around any address in the Stevens Point-Plover area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Stevens Point-Plover area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,220 per household (14% below the U.S. average), households in the Stevens Point-Plover area spend about $36.2M a year on lawn care, cleaning and other household services. Spread across 6 house cleaning businesses, that is $6M per business, 6% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
The Stevens Point-Plover area has 6 house cleaning businesses on map listings as of September 2026. None of them are chain locations, against 8% across the U.S. That is 2.0 per 10,000 households, 9% below the U.S. rate of 2.2.
Official counts show 14 businesses with payroll classed as janitorial and carpet cleaning services in the Stevens Point-Plover area in 2023. That is one for every 2,120 households, against one for every 1,735 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2.4M have gone to businesses classed as janitorial and carpet cleaning services in the Stevens Point-Plover area.
Population estimates put the population change in the Stevens Point-Plover area from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The Stevens Point-Plover area scores 58 (upper middle) on the Groundwork market score for house cleaning businesses, ranking #46 of 142 scored small-town markets and #2 of 9 scored small-town markets based in Wisconsin.
How the Stevens Point-Plover area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stevens Point-Plover area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 2.0 | 2.2 |
| Spending per listing | $6M | $6.4M | $6.4M |
| Households per official establishment | 2,120 | 1,792 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +5.4% | +6.6% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,220 | $1,250 | $1,414 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | 58 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 464
- Annual payroll, 2023
- $8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2.4M
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Stevens Point-Plover area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Stevens Point-Plover area
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Stevens Point-Plover area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Stevens Point-Plover area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for house cleaning businesses, numbered among those based in Wisconsin, with the Stevens Point-Plover area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wisconsin Rapids-Marshfield, WI | 61 | 5 | 1.6 | $7.4M | −0.2% | #41 of 142 |
| 2Stevens Point-Plover, WI | 58 | 6 | 2.0 | $6M | +2.2% | #46 of 142 |
| 3Marinette, WI-MI | 57 | 5 | 1.7 | $6.5M | +0.3% | #49 of 142 |
| 4Watertown-Fort Atkinson, WI | 50 | 8 | 2.3 | $5.4M | +0.3% | #65 of 142 |
| 5Menomonie, WI | 47 | 6 | 3.4 | $3.5M | +1.7% | #75 of 142 |
| 6Whitewater-Elkhorn, WI | 44 | 11 | 2.6 | $5.1M | +0.8% | #82 of 142 |
| 7Beaver Dam, WI | 39 | 10 | 2.8 | $4.3M | −0.3% | #104 of 142 |
| 8Baraboo, WI | 32 | 12 | 4.3 | $2.9M | +1.3% | #119 of 142 |
| 9Rice Lake, WI | 25 | 6 | 3.0 | $3.8M | −0.5% | #131 of 142 |
Other business types in the Stevens Point-Plover area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Stevens Point-Plover, WI area?
Map listings as of September 2026 show 6 house cleaning businesses in the Stevens Point-Plover area. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 14 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in the Stevens Point-Plover, WI area spend on lawn care, cleaning and other household services?
About $36.2M a year, or $1,220 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 6 house cleaning businesses on map listings, it comes to $6M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 29,679 households in the Stevens Point-Plover area and national spending patterns by income.
How does the Stevens Point-Plover, WI area compare with the U.S. for house cleaning businesses?
The Stevens Point-Plover area has 2.0 house cleaning businesses per 10,000 households, 9% below the U.S. rate of 2.2. Spending per business is $6M, 6% below the U.S. figure of $6.4M. The count on map listings matches the U.S. ratio of house cleaning businesses to household spending. There is one business with payroll in the industry for every 2,120 households, against one for every 1,735 across the U.S.
How fast is the Stevens Point-Plover, WI area growing?
Population estimates put the Stevens Point-Plover area at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. The median household income in the Stevens Point-Plover area is $76,070 a year, 6% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Stevens Point-Plover area scores 58 for house cleaning businesses (upper middle), #46 of 142 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Stevens Point-Plover area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Stevens Point-Plover area
Screening a site or an acquisition in the Stevens Point-Plover area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Stevens Point-Plover area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.