Market rankings · Home services
Top markets for house cleaning businesses
Every U.S. metro area, small-town market and county, ranked by the Groundwork market score for house cleaning businesses. The score weighs household spending per business, households per business, population growth and spending power.
- Listings in the U.S.
- 28,560
- 2,270 chain locations (8%)
- Official establishments
- 74,472
- +6.6% since 2019
- Household spending a year
- $182.7B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 2.2
- Spending per listing: $6.4M
A site report maps the house cleaning businesses on map listings around the address by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 28,560 house cleaning businesses in the U.S. Of those, 2,270 are chain locations, or 8%. That is 2.2 per 10,000 households.
At $1,414 per household, households in the U.S. spend about $182.7B a year on lawn care, cleaning and other household services. That is about $6.4M of household spending for each business on map listings. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
Official counts show 74,472 businesses with payroll classed as janitorial and carpet cleaning services in the U.S. in 2023, up 6.6% from 2019. They employ 1,124,350 people, with $34.2B in annual payroll.
The Wildwood-The Villages, FL metro area has the highest market score for house cleaning businesses among 375 scored metro areas, at 95. In the 10 highest-scoring metro areas, the median spending per business is 50% above the U.S. figure, and the median rate of listings per household is 34% below the U.S. rate.
Top markets
These tables (CSV)Ranked by the Groundwork market score, which weighs household spending per competitor, households per business with payroll, population growth and spending power against every other market of the same kind. How the score works.
Top metro areas of 1 million people or more
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 3San Antonio-New Braunfels, TX | 84 | 173 | 1.8 | $8.4M | +9.5% |
| 17Austin-Round Rock-San Marcos, TX | 79 | 236 | 2.4 | $7.3M | +14.0% |
| 18Dallas-Fort Worth-Arlington, TX | 79 | 674 | 2.3 | $7.1M | +10.6% |
| 40Houston-Pasadena-The Woodlands, TX | 73 | 750 | 2.8 | $5.7M | +10.3% |
| 49Hartford-West Hartford-East Hartford, CT | 69 | 80 | 1.7 | $8.3M | +3.0% |
| 53Oklahoma City, OK | 69 | 116 | 2.0 | $7.2M | +5.8% |
| 62Louisville/Jefferson County, KY-IN | 67 | 100 | 1.8 | $8M | +2.9% |
| 63Tulsa, OK | 67 | 87 | 2.1 | $6.7M | +5.1% |
| 65Nashville-Davidson–Murfreesboro–Franklin, TN | 67 | 210 | 2.5 | $6.3M | +8.7% |
| 71Baltimore-Columbia-Towson, MD | 65 | 217 | 1.9 | $8.9M | +0.4% |
| 74Cincinnati, OH-KY-IN | 65 | 155 | 1.7 | $7.9M | +2.7% |
| 101Richmond, VA | 60 | 137 | 2.6 | $6.3M | +5.5% |
| 102Atlanta-Sandy Springs-Roswell, GA | 60 | 651 | 2.8 | $5.8M | +5.9% |
| 108New York-Newark-Jersey City, NY-NJ | 58 | 1,521 | 2.1 | $7.1M | +0.6% |
| 117Seattle-Tacoma-Bellevue, WA | 57 | 379 | 2.4 | $6.8M | +3.3% |
Top 50 metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 95 | 7 | 1.0 | $14.8M | +21.1% |
| 2Cleveland, TN | 86 | 6 | 1.2 | $11.4M | +6.1% |
| 3San Antonio-New Braunfels, TX | 84 | 173 | 1.8 | $8.4M | +9.5% |
| 4Chattanooga, TN-GA | 83 | 30 | 1.3 | $11.3M | +5.3% |
| 5Warner Robins, GA | 83 | 15 | 2.0 | $7.3M | +8.2% |
| 6McAllen-Edinburg-Mission, TX | 82 | 23 | 0.9 | $15M | +5.6% |
| 7Abilene, TX | 82 | 9 | 1.4 | $10.2M | +4.8% |
| 8Killeen-Temple, TX | 82 | 28 | 1.6 | $8.9M | +7.2% |
| 9Spartanburg, SC | 81 | 22 | 1.5 | $8.9M | +14.3% |
| 10Sherman-Denison, TX | 81 | 12 | 2.2 | $6.7M | +12.8% |
| 11Longview, TX | 80 | 8 | 0.7 | $18.7M | +3.8% |
| 12Laredo, TX | 80 | 7 | 0.9 | $15.5M | +5.2% |
| 13Morristown, TN | 80 | 7 | 1.5 | $9.2M | +7.9% |
| 14Durham-Chapel Hill, NC | 79 | 40 | 1.6 | $10.1M | +7.5% |
| 15Gulfport-Biloxi, MS | 79 | 25 | 1.5 | $9.2M | +3.5% |
| 16Hagerstown-Martinsburg, MD-WV | 79 | 20 | 1.7 | $8.8M | +7.1% |
| 17Austin-Round Rock-San Marcos, TX | 79 | 236 | 2.4 | $7.3M | +14.0% |
| 18Dallas-Fort Worth-Arlington, TX | 79 | 674 | 2.3 | $7.1M | +10.6% |
| 19Tuscaloosa, AL | 78 | 13 | 1.2 | $11.1M | +2.9% |
| 20Little Rock-North Little Rock-Conway, AR | 78 | 49 | 1.6 | $9M | +3.8% |
| 21Decatur, AL | 78 | 10 | 1.6 | $8.8M | +2.5% |
| 22Pinehurst-Southern Pines, NC | 78 | 11 | 2.5 | $6.2M | +10.3% |
| 23Brownsville-Harlingen, TX | 77 | 10 | 0.7 | $17.5M | +3.0% |
| 24Beaumont-Port Arthur, TX | 77 | 13 | 0.9 | $16.2M | +0.5% |
| 25Rome, GA | 77 | 5 | 1.4 | $10.2M | +2.8% |
| 26Waco, TX | 76 | 16 | 1.4 | $9.8M | +4.2% |
| 27Bowling Green, KY | 76 | 14 | 1.9 | $7.1M | +9.5% |
| 28Fort Smith, AR-OK | 75 | 9 | 1.0 | $13.4M | +3.1% |
| 29Yuba City, CA | 75 | 7 | 1.1 | $11.5M | +3.3% |
| 30Greenville-Anderson-Greer, SC | 75 | 69 | 1.8 | $8.1M | +9.0% |
| 31Dalton, GA | 75 | 9 | 1.7 | $8M | +3.5% |
| 32Homosassa Springs, FL | 75 | 13 | 1.8 | $7.2M | +11.1% |
| 33Auburn-Opelika, AL | 75 | 15 | 2.0 | $7M | +7.1% |
| 34Blacksburg-Christiansburg-Radford, VA | 74 | 5 | 0.7 | $19.8M | −0.1% |
| 35Merced, CA | 74 | 8 | 0.9 | $12.9M | +5.1% |
| 36Midland, TX | 74 | 11 | 1.6 | $10.6M | +9.8% |
| 37Winston-Salem, NC | 74 | 47 | 1.7 | $8.4M | +5.3% |
| 38Knoxville, TN | 73 | 72 | 1.9 | $7.7M | +6.9% |
| 39Huntsville, AL | 73 | 47 | 2.3 | $7M | +12.5% |
| 40Houston-Pasadena-The Woodlands, TX | 73 | 750 | 2.8 | $5.7M | +10.3% |
| 41Dothan, AL | 72 | 8 | 1.3 | $10.1M | +3.4% |
| 42Johnson City, TN | 72 | 16 | 1.8 | $7.4M | +4.3% |
| 43Florence-Muscle Shoals, AL | 72 | 12 | 1.9 | $7.1M | +3.5% |
| 44Hammond, LA | 72 | 10 | 1.9 | $6.9M | +5.8% |
| 45Goldsboro, NC | 71 | 7 | 1.5 | $9M | +3.8% |
| 46Stockton-Lodi, CA | 70 | 39 | 1.6 | $8.8M | +5.5% |
| 47Staunton-Stuarts Draft, VA | 69 | 7 | 1.3 | $10.6M | +3.2% |
| 48Corpus Christi, TX | 69 | 25 | 1.5 | $9.6M | +1.1% |
| 49Hartford-West Hartford-East Hartford, CT | 69 | 80 | 1.7 | $8.3M | +3.0% |
| 50Baton Rouge, LA | 69 | 59 | 1.8 | $8.2M | +2.1% |
Top 25 small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Seneca, SC | 93 | 5 | 1.4 | $9.6M | +6.3% |
| 2Frankfort, KY | 88 | 5 | 1.5 | $9.1M | +3.1% |
| 3Athens, TN | 87 | 5 | 1.9 | $7.1M | +8.2% |
| 4Anderson Creek, NC | 85 | 10 | 2.0 | $7M | +12.3% |
| 5Albertville, AL | 84 | 6 | 1.6 | $8.3M | +6.0% |
| 6Cookeville, TN | 83 | 8 | 1.4 | $9.5M | +7.6% |
| 7Athens, TX | 83 | 8 | 2.4 | $5.8M | +7.5% |
| 8Granbury, TX | 79 | 7 | 2.7 | $5.7M | +13.6% |
| 9Palatka, FL | 78 | 6 | 1.9 | $6.5M | +5.9% |
| 10Greenwood, SC | 77 | 6 | 1.6 | $8.1M | +1.7% |
| 11Shelby-Kings Mountain, NC | 77 | 7 | 1.8 | $7.3M | +3.4% |
| 12Concord, NH | 75 | 8 | 1.3 | $10.6M | +2.6% |
| 13Greeneville, TN | 74 | 6 | 2.1 | $6.1M | +5.0% |
| 14Crossville, TN | 74 | 7 | 2.5 | $5.2M | +8.0% |
| 15Statesboro, GA | 73 | 6 | 1.7 | $7.7M | +8.0% |
| 16Sanford, NC | 73 | 6 | 2.4 | $5.7M | +10.8% |
| 17Durant, OK | 73 | 5 | 2.7 | $4.8M | +10.9% |
| 18Murrells Inlet, SC | 72 | 6 | 2.2 | $6.6M | +3.8% |
| 19Mount Airy, NC | 71 | 5 | 1.7 | $7.7M | +1.3% |
| 20Picayune, MS | 71 | 6 | 2.7 | $4.8M | +5.6% |
| 21Kingsland, GA | 71 | 7 | 3.2 | $4.4M | +9.5% |
| 22Pottsville, PA | 70 | 5 | 0.9 | $13.4M | +1.5% |
| 23Greenfield, MA | 69 | 5 | 1.6 | $7.8M | −0.3% |
| 24LaGrange, GA-AL | 69 | 9 | 2.2 | $5.8M | +3.0% |
| 25Albemarle, NC | 69 | 6 | 2.4 | $5.7M | +9.8% |
Top 25 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Canadian County, OK | 94 | 7 | 1.2 | $12.9M | +20.4% |
| 2Guadalupe County, TX | 93 | 9 | 1.4 | $11.7M | +15.8% |
| 3Sumter County, FL | 92 | 7 | 1.0 | $14.8M | +21.1% |
| 4Parker County, TX | 92 | 10 | 1.8 | $9.8M | +23.5% |
| 5Ellis County, TX | 92 | 14 | 2.0 | $8.5M | +24.0% |
| 6Limestone County, AL | 91 | 5 | 1.2 | $12.8M | +18.0% |
| 7Comal County, TX | 91 | 10 | 1.4 | $12.4M | +27.9% |
| 8Johnson County, TX | 91 | 10 | 1.5 | $10.2M | +20.5% |
| 9Walton County, GA | 90 | 6 | 1.7 | $9.1M | +16.0% |
| 10Delaware County, OH | 89 | 15 | 1.8 | $9.1M | +12.5% |
| 11Rogers County, OK | 87 | 5 | 1.4 | $11.1M | +7.1% |
| 12Saline County, AR | 87 | 7 | 1.4 | $10.6M | +7.6% |
| 13Charles County, MD | 86 | 6 | 1.0 | $19M | +5.9% |
| 14Faulkner County, AR | 86 | 6 | 1.2 | $11.6M | +8.2% |
| 15Wilson County, TN | 86 | 9 | 1.5 | $10.8M | +17.8% |
| 16Berkeley County, WV | 86 | 8 | 1.6 | $9.5M | +13.7% |
| 17Wagoner County, OK | 86 | 6 | 1.9 | $7.8M | +14.6% |
| 18Aiken County, SC | 85 | 9 | 1.3 | $11.2M | +7.3% |
| 19Rockwall County, TX | 85 | 8 | 1.9 | $9.9M | +28.9% |
| 20Orange County, NC | 84 | 6 | 1.0 | $16.2M | +6.1% |
| 21Livingston Parish, LA | 84 | 7 | 1.3 | $11.2M | +8.5% |
| 22Washington County, AR | 84 | 13 | 1.3 | $10.9M | +9.9% |
| 23Bradley County, TN | 83 | 5 | 1.2 | $11.7M | +6.1% |
| 24Carver County, MN | 83 | 6 | 1.5 | $11.1M | +6.6% |
| 25Cecil County, MD | 83 | 6 | 1.5 | $10.9M | +3.2% |
Scored: 375 metro areas, 142 small-town markets and 847 counties, each with at least 5 house cleaning businesses on map listings (counties: 10,000 people or more). Spending per listing is all household spending on lawn care, cleaning and other household services over the listings: demand for each competitor, not revenue. Each market has its own page, reached from its state below.
Excel · free with an account
Every market in one Excel file
House cleaning figures for all 387 metro areas, 538 small-town markets, 3,144 counties and 51 states: the Groundwork market score and rank, map listings and chains, household spending, businesses with payroll, employees and payroll, one-person businesses, SBA-backed loans, population, income and home value, each linked to its page. Sorted, filterable and ready to screen.
House cleaning by state
Every market in each state ranked, with the state’s highest-scoring metro area.
- AlabamaTop metro area: Tuscaloosa metro area · 78
- AlaskaTop metro area: Anchorage metro area · 44
- ArizonaTop metro area: Yuma metro area · 60
- ArkansasTop metro area: Little Rock-North Little Rock-Conway metro area · 78
- CaliforniaTop metro area: Yuba City metro area · 75
- ColoradoTop metro area: Denver-Aurora-Centennial metro area · 53
- ConnecticutTop metro area: Hartford-West Hartford-East Hartford metro area · 69
- DelawareTop metro area: Dover metro area · 65
- District of ColumbiaTop metro area: Washington-Arlington-Alexandria metro area · 54
- FloridaTop metro area: Wildwood-The Villages metro area · 95
- GeorgiaTop metro area: Warner Robins metro area · 83
- HawaiiTop metro area: Urban Honolulu metro area · 56
- IdahoTop metro area: Pocatello metro area · 36
- IllinoisTop metro area: Peoria metro area · 51
- IndianaTop metro area: Lafayette-West Lafayette metro area · 53
- IowaTop metro area: Des Moines-West Des Moines metro area · 58
- KansasTop metro area: Topeka metro area · 54
- KentuckyTop metro area: Bowling Green metro area · 76
- LouisianaTop metro area: Hammond metro area · 72
- MaineTop metro area: Bangor metro area · 49
- MarylandTop metro area: Hagerstown-Martinsburg metro area · 79
- MassachusettsTop metro area: Pittsfield metro area · 60
- MichiganTop metro area: Midland metro area · 62
- MinnesotaTop metro area: Rochester metro area · 65
- MississippiTop metro area: Gulfport-Biloxi metro area · 79
- MissouriTop metro area: St. Louis metro area · 49
- MontanaTop metro area: Helena metro area · 54
- NebraskaTop metro area: Omaha metro area · 42
- NevadaTop metro area: Las Vegas-Henderson-North Las Vegas metro area · 38
- New HampshireTop metro area: Manchester-Nashua metro area · 47
- New JerseyTop metro area: Vineland metro area · 68
- New MexicoTop metro area: Santa Fe metro area · 60
- New YorkTop metro area: Kingston metro area · 60
- North CarolinaTop metro area: Durham-Chapel Hill metro area · 79
- North DakotaTop metro area: Bismarck metro area · 28
- OhioTop metro area: Cincinnati metro area · 65
- OklahomaTop metro area: Oklahoma City metro area · 69
- OregonTop metro area: Albany metro area · 50
- PennsylvaniaTop metro area: Reading metro area · 57
- Rhode IslandTop metro area: Providence-Warwick metro area · 47
- South CarolinaTop metro area: Spartanburg metro area · 81
- South DakotaTop metro area: Sioux Falls metro area · 41
- TennesseeTop metro area: Cleveland metro area · 86
- TexasTop metro area: San Antonio-New Braunfels metro area · 84
- UtahTop metro area: Ogden metro area · 45
- VermontTop metro area: Burlington-South Burlington metro area · 35
- VirginiaTop metro area: Blacksburg-Christiansburg-Radford metro area · 74
- WashingtonTop metro area: Yakima metro area · 60
- West VirginiaTop metro area: Huntington-Ashland metro area · 67
- WisconsinTop metro area: Appleton metro area · 65
- WyomingTop metro area: Cheyenne metro area · 27
Related business types
- Home repair trades160,547 listings
- HVAC and plumbing81,967 listings
- Electricians32,477 listings
- Roofing and gutters46,103 listings
- Lawn, cleaning and pest control108,814 listings
- Landscaping and lawn care62,384 listings
- Pest control17,870 listings
Questions
Which metro areas have the highest market score for house cleaning businesses?
The top 5 are Wildwood-The Villages, FL (95); Cleveland, TN (86); San Antonio-New Braunfels, TX (84); Chattanooga, TN-GA (83); and Warner Robins, GA (83). The score compares each of 375 scored metro areas with the others for house cleaning businesses.
How many house cleaning businesses are in the U.S.?
There are 28,560 house cleaning businesses on map listings in the U.S. as of September 2026. 2,270 of them (8%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 74,472 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 6.6% from 2019.
How much do U.S. households spend on lawn care, cleaning and other household services?
About $182.7B a year, or $1,414 per household. Spread across the 28,560 house cleaning businesses on map listings, it comes to $6.4M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 129,209,336 households in the U.S. and national spending patterns by income.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address anywhere in the U.S. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All business types and every U.S. market · How we measure
Screening a site or an acquisition?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.