Market rankings · Hawaii
House cleaning businesses in Hawaii
Markets across Hawaii ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.
- Listings
- 97
- 13 chain locations (13%)
- Official establishments
- 391
- +9.5% since 2019
- Household spending a year
- $728.2M
- On lawn care, cleaning and other household services
- Listings per 10k households
- 2.0
- 9% below the U.S.
- Spending per listing
- $7.5M
- 17% above the U.S.
- Rank among states
- #25 of 51
- Market score 49 · Lower middle
A site report maps the house cleaning businesses on map listings around any address in Hawaii by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 97 house cleaning businesses in Hawaii. 13 of them (13%) are chain locations, against 8% across the U.S. That is 2.0 per 10,000 households, 9% below the U.S. rate of 2.2.
At $1,479 per household (5% above the U.S. average), households in Hawaii spend about $728.2M a year on lawn care, cleaning and other household services. That works out to $7.5M per business, 17% above the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in Hawaii was 391 in 2023, up 9.5% from 2019. That is one for every 1,259 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 8 SBA-backed loans worth $710K have gone to businesses classed as janitorial and carpet cleaning services in Hawaii.
Among the 50 states and DC, Hawaii ranks #25 for house cleaning businesses, with a Groundwork market score of 49 (lower middle). Of the 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest (56). Of the 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest (63).
Every market in Hawaii for house cleaning businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Hawaii, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Urban Honolulu, HI | 56 | 60 | 1.8 | $8.6M | −2.3% | #120 of 375 |
| 2Kahului-Wailuku, HI | 28 | 16 | 2.9 | $5.1M | −2.5% | #348 of 375 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hilo-Kailua, HI | 63 | 14 | 1.9 | $7M | +4.6% | #37 of 142 |
| 2Kapaa, HI | 44 | 7 | 3.0 | $4.8M | +0.3% | #83 of 142 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Honolulu County, HI | 55 | 60 | 1.8 | $8.6M | −2.3% | #311 of 847 |
| 2Hawaii County, HI | 50 | 14 | 1.9 | $7M | +4.6% | #416 of 847 |
| 3Maui County, HI | 29 | 16 | 2.9 | $5.1M | −2.5% | #756 of 847 |
| 4Kauai County, HI | 29 | 7 | 3.0 | $4.8M | +0.3% | #759 of 847 |
| Kalawao County, HI | Not scored | 0 | 0.0 | n/a | +2.5% |
Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many house cleaning businesses are in Hawaii?
Hawaii has 97 house cleaning businesses on map listings as of September 2026. 13 of them (13%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 391 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 9.5% from 2019.
How much do households in Hawaii spend on lawn care, cleaning and other household services?
About $728.2M a year, or $1,479 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 97 house cleaning businesses on map listings, it comes to $7.5M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 492,453 households in Hawaii and national spending patterns by income.
How does Hawaii compare with the U.S. for house cleaning businesses?
Hawaii has 2.0 house cleaning businesses per 10,000 households, 9% below the U.S. rate of 2.2. Spending per business is $7.5M, 17% above the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Hawaii would have about 114, against 97 on map listings. There is one business with payroll in the industry for every 1,259 households, against one for every 1,735 across the U.S. The official count rose 9.5% from 2019 to 2023, against +6.6% for the U.S.
Which market in Hawaii has the highest market score for house cleaning businesses?
Among 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest, at 56 (upper middle). Among 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest, at 63 (upper middle). Among 4 scored counties in Hawaii, Honolulu County scores highest, at 55 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hawaii scores 49 for house cleaning businesses (lower middle), #25 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hawaii. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
House cleaning in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for house cleaning businesses across the U.S. · All business types in Hawaii
Related business types in Hawaii
- Home repair trades458 listings
- HVAC and plumbing218 listings
- Electricians121 listings
- Roofing and gutters119 listings
- Lawn, cleaning and pest control295 listings
- Landscaping and lawn care130 listings
- Pest control68 listings
Screening a site or an acquisition in Hawaii?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.