Market rankings · Wisconsin
Home repair companies in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for home repair companies, with competitor counts and household spending for each.
- Listings
- 3,183
- 76 chain locations (2%)
- Official establishments
- 3,902
- +5.4% since 2019
- Household spending a year
- $6.8B
- On home repairs, maintenance and insurance
- Listings per 10k households
- 12.8
- 3% above the U.S.
- Spending per listing
- $2.1M
- 12% below the U.S.
- Rank among states
- #37 of 51
- Market score 41 · Lower middle
A site report maps the home repair companies on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3,183 home repair companies in Wisconsin. 76 of them (2%) are chain locations, against 4% across the U.S. Per 10,000 households, that is 12.8, 3% above the U.S. rate of 12.4.
Household spending on home repairs, maintenance and insurance in Wisconsin comes to about $6.8B a year: $2,759 per household, 9% below the U.S. average. Spread across 3,183 home repair companies, that is $2.1M per company, 12% below the U.S. figure of $2.4M.
The official count of businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in Wisconsin was 3,902 in 2023, up 5.4% from 2019. That is one for every 635 households, against one for every 587 across the U.S. Across the U.S., the count rose 9.6% over the same years. Since fiscal 2022, 144 SBA-backed loans worth $72.7M have gone to businesses classed as plumbing, HVAC, electrical and roofing contractors in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #37 for home repair companies, with a Groundwork market score of 41 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest (72). Of the 14 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest (66).
Every market in Wisconsin for home repair companies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 72 | 347 | 11.5 | $2.6M | +4.1% | #29 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 68 | 1,846 | 12.5 | $2.5M | +2.6% | #52 of 387 |
| 2Kenosha, WI | 67 | 72 | 10.4 | $2.7M | −0.4% | #59 of 387 |
| 3Milwaukee-Waukesha, WI | 62 | 692 | 10.5 | $2.7M | 0.0% | #98 of 387 |
| 4Racine-Mount Pleasant, WI | 56 | 93 | 11.6 | $2.4M | +0.4% | #143 of 387 |
| 5Green Bay, WI | 50 | 179 | 13.2 | $2.1M | +2.5% | #195 of 387 |
| 6Wausau, WI | 38 | 78 | 13.5 | $2M | +1.0% | #287 of 387 |
| 7Eau Claire, WI | 38 | 111 | 15.4 | $1.7M | +2.6% | #290 of 387 |
| 8La Crosse-Onalaska, WI-MN | 33 | 102 | 14.2 | $1.9M | +0.4% | #332 of 387 |
| 9Appleton, WI | 32 | 169 | 16.9 | $1.7M | +2.7% | #342 of 387 |
| 10Oshkosh-Neenah, WI | 31 | 116 | 16.0 | $1.7M | +1.4% | #347 of 387 |
| 11Sheboygan, WI | 30 | 77 | 15.5 | $1.7M | 0.0% | #353 of 387 |
| Duluth, MN-WI | 29 | 180 | 15.0 | $1.7M | +0.2% | #359 of 387 |
| 12Janesville-Beloit, WI | 29 | 107 | 15.9 | $1.7M | +1.7% | #361 of 387 |
| 13Fond du Lac, WI | 27 | 61 | 14.1 | $1.9M | +0.5% | #365 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 66 | 36 | 12.1 | $2.2M | +2.2% | #88 of 526 |
| 2Menomonie, WI | 60 | 18 | 10.3 | $2.6M | +1.7% | #138 of 526 |
| 3Shawano, WI | 60 | 20 | 10.7 | $2.3M | +1.4% | #141 of 526 |
| 4Whitewater-Elkhorn, WI | 54 | 54 | 12.5 | $2.3M | +0.8% | #216 of 526 |
| 5Manitowoc, WI | 51 | 42 | 11.9 | $2.2M | +0.4% | #264 of 526 |
| 6Marinette, WI-MI | 49 | 31 | 10.5 | $2.3M | +0.3% | #283 of 526 |
| 7Beaver Dam, WI | 47 | 45 | 12.5 | $2.1M | −0.3% | #301 of 526 |
| Iron Mountain, MI-WI | 45 | 15 | 10.6 | $2.3M | +0.4% | #325 of 526 |
| 8Watertown-Fort Atkinson, WI | 39 | 60 | 17.2 | $1.6M | +0.3% | #394 of 526 |
| 9Baraboo, WI | 38 | 45 | 16.1 | $1.7M | +1.3% | #404 of 526 |
| 10Platteville, WI | 36 | 31 | 15.5 | $1.6M | +0.9% | #423 of 526 |
| 11Wisconsin Rapids-Marshfield, WI | 29 | 59 | 18.3 | $1.4M | −0.2% | #481 of 526 |
| 12Sparta, WI | 28 | 36 | 19.7 | $1.3M | +0.6% | #487 of 526 |
| 13Rice Lake, WI | 26 | 33 | 16.5 | $1.5M | −0.5% | #498 of 526 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Adams County, WI | 75 | 6 | 6.3 | $3.8M | +5.2% | #99 of 2,057 |
| 2Dane County, WI | 75 | 280 | 11.1 | $2.7M | +4.9% | #108 of 2,057 |
| 3Pierce County, WI | 72 | 16 | 10.1 | $2.9M | +3.1% | #164 of 2,057 |
| 4Calumet County, WI | 68 | 18 | 8.4 | $3.4M | +2.9% | #264 of 2,057 |
| 5Milwaukee County, WI | 66 | 261 | 6.7 | $3.8M | −1.5% | #320 of 2,057 |
| 6Kenosha County, WI | 65 | 72 | 10.4 | $2.7M | −0.4% | #367 of 2,057 |
| 7Ozaukee County, WI | 64 | 46 | 12.0 | $2.7M | +3.0% | #407 of 2,057 |
| 8Taylor County, WI | 63 | 5 | 6.2 | $4.1M | +0.9% | #427 of 2,057 |
| 9Vernon County, WI | 59 | 11 | 8.9 | $2.9M | +2.4% | #612 of 2,057 |
| 10Trempealeau County, WI | 58 | 12 | 9.6 | $2.8M | +1.1% | #655 of 2,057 |
| 11Portage County, WI | 58 | 36 | 12.1 | $2.2M | +2.2% | #675 of 2,057 |
| 12Iowa County, WI | 57 | 8 | 7.9 | $3.6M | +1.0% | #686 of 2,057 |
| 13Bayfield County, WI | 56 | 5 | 6.7 | $3.9M | +3.4% | #718 of 2,057 |
| 14Racine County, WI | 56 | 93 | 11.6 | $2.4M | +0.4% | #746 of 2,057 |
| 15Dunn County, WI | 54 | 18 | 10.3 | $2.6M | +1.7% | #833 of 2,057 |
| 16Brown County, WI | 54 | 150 | 13.5 | $2.1M | +2.6% | #862 of 2,057 |
| 17Oconto County, WI | 52 | 21 | 12.5 | $2.1M | +2.9% | #944 of 2,057 |
| 18Kewaunee County, WI | 51 | 8 | 9.6 | $2.9M | +1.0% | #969 of 2,057 |
| 19Eau Claire County, WI | 51 | 62 | 13.9 | $2M | +3.0% | #996 of 2,057 |
| 20Sawyer County, WI | 50 | 7 | 7.9 | $3.1M | +4.0% | #1,007 of 2,057 |
| 21Washington County, WI | 50 | 73 | 12.8 | $2.3M | +1.8% | #1,026 of 2,057 |
| 22Polk County, WI | 50 | 23 | 11.8 | $2.3M | +1.7% | #1,032 of 2,057 |
| 23Waushara County, WI | 50 | 12 | 11.3 | $2.2M | +2.8% | #1,039 of 2,057 |
| 24Lafayette County, WI | 50 | 8 | 11.8 | $2.2M | +5.2% | #1,040 of 2,057 |
| 25Shawano County, WI | 49 | 20 | 11.6 | $2.2M | +1.7% | #1,078 of 2,057 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Walworth County, WI | 48 | 54 | 12.5 | $2.3M | +0.8% | #1,124 of 2,057 |
| 27Rusk County, WI | 48 | 7 | 11.0 | $2.2M | −0.2% | #1,131 of 2,057 |
| 28St. Croix County, WI | 48 | 65 | 17.3 | $1.8M | +4.7% | #1,153 of 2,057 |
| 29Douglas County, WI | 46 | 23 | 12.0 | $2.2M | −0.8% | #1,231 of 2,057 |
| 30Manitowoc County, WI | 45 | 42 | 11.9 | $2.2M | +0.4% | #1,275 of 2,057 |
| 31Marathon County, WI | 43 | 78 | 13.5 | $2M | +1.0% | #1,369 of 2,057 |
| 32Waukesha County, WI | 42 | 312 | 18.5 | $1.8M | +2.4% | #1,415 of 2,057 |
| 33Dodge County, WI | 41 | 45 | 12.5 | $2.1M | −0.3% | #1,432 of 2,057 |
| 34Jackson County, WI | 41 | 12 | 14.5 | $1.7M | −0.5% | #1,458 of 2,057 |
| 35Green Lake County, WI | 41 | 13 | 15.7 | $1.6M | +1.5% | #1,465 of 2,057 |
| 36Waupaca County, WI | 38 | 29 | 12.8 | $2M | −0.6% | #1,568 of 2,057 |
| 37Burnett County, WI | 38 | 10 | 13.9 | $1.8M | +3.9% | #1,576 of 2,057 |
| 38Winnebago County, WI | 38 | 116 | 16.0 | $1.7M | +1.4% | #1,584 of 2,057 |
| 39Green County, WI | 37 | 23 | 14.6 | $1.9M | +0.5% | #1,620 of 2,057 |
| 40Sheboygan County, WI | 37 | 77 | 15.5 | $1.7M | 0.0% | #1,627 of 2,057 |
| 41Rock County, WI | 37 | 107 | 15.9 | $1.7M | +1.7% | #1,631 of 2,057 |
| 42Marinette County, WI | 36 | 25 | 13.1 | $1.9M | +1.6% | #1,661 of 2,057 |
| 43La Crosse County, WI | 36 | 81 | 15.7 | $1.7M | +0.3% | #1,672 of 2,057 |
| 44Fond du Lac County, WI | 35 | 61 | 14.1 | $1.9M | +0.5% | #1,701 of 2,057 |
| 45Chippewa County, WI | 35 | 49 | 18.1 | $1.5M | +1.9% | #1,714 of 2,057 |
| 46Outagamie County, WI | 34 | 151 | 19.3 | $1.5M | +2.6% | #1,742 of 2,057 |
| 47Price County, WI | 33 | 8 | 12.2 | $2M | −0.3% | #1,754 of 2,057 |
| 48Columbia County, WI | 33 | 36 | 14.9 | $1.9M | −0.7% | #1,755 of 2,057 |
| 49Jefferson County, WI | 33 | 60 | 17.2 | $1.6M | +0.3% | #1,770 of 2,057 |
| 50Juneau County, WI | 33 | 17 | 15.5 | $1.6M | −0.5% | #1,771 of 2,057 |
| 51Door County, WI | 32 | 27 | 18.0 | $1.5M | +1.6% | #1,806 of 2,057 |
| 52Washburn County, WI | 31 | 11 | 14.5 | $1.7M | +2.8% | #1,822 of 2,057 |
| 53Grant County, WI | 30 | 31 | 15.5 | $1.6M | +0.9% | #1,842 of 2,057 |
| 54Sauk County, WI | 29 | 45 | 16.1 | $1.7M | +1.3% | #1,864 of 2,057 |
| 55Richland County, WI | 28 | 9 | 12.4 | $2M | −1.4% | #1,876 of 2,057 |
| 56Lincoln County, WI | 28 | 20 | 15.7 | $1.6M | −0.1% | #1,883 of 2,057 |
| 57Wood County, WI | 25 | 59 | 18.3 | $1.4M | −0.2% | #1,936 of 2,057 |
| 58Clark County, WI | 25 | 26 | 20.3 | $1.3M | +1.2% | #1,938 of 2,057 |
| 59Langlade County, WI | 23 | 13 | 14.6 | $1.6M | +0.4% | #1,956 of 2,057 |
| 60Monroe County, WI | 23 | 36 | 19.7 | $1.3M | +0.6% | #1,962 of 2,057 |
| 61Vilas County, WI | 23 | 29 | 26.0 | $994K | +2.9% | #1,967 of 2,057 |
| 62Barron County, WI | 20 | 33 | 16.5 | $1.5M | −0.5% | #1,999 of 2,057 |
| 63Oneida County, WI | 17 | 38 | 21.7 | $1.2M | +0.7% | #2,026 of 2,057 |
| 64Ashland County, WI | 15 | 12 | 17.6 | $1.4M | +1.1% | #2,038 of 2,057 |
| Crawford County, WI | Not scored | 4 | 6.0 | $4.1M | −1.1% | |
| Marquette County, WI | Not scored | 1 | 1.4 | $17.3M | +2.1% | |
| Buffalo County, WI | Not scored | 4 | 7.0 | $3.6M | −0.1% | |
| Forest County, WI | Not scored | 1 | 2.5 | $9.7M | +4.4% | |
| Pepin County, WI | Not scored | 6 | 19.7 | $1.3M | +2.2% | |
| Iron County, WI | Not scored | 5 | 16.1 | $1.5M | −0.3% | |
| Florence County, WI | Not scored | 1 | 4.6 | $5.3M | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 home repair companies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many home repair companies are in Wisconsin?
There are 3,183 home repair companies on map listings in Wisconsin as of September 2026. 76 of them (2%) are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 3,902 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, up 5.4% from 2019.
How much do households in Wisconsin spend on home repairs, maintenance and insurance?
About $6.8B a year, or $2,759 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 3,183 home repair companies on map listings, it comes to $2.1M per company. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for home repair companies?
Wisconsin has 12.8 home repair companies per 10,000 households, 3% above the U.S. rate of 12.4. Spending per company is $2.1M, 12% below the U.S. figure of $2.4M. At the national ratio of home repair companies to household spending, Wisconsin would have about 2,817, against 3,183 on map listings. There is one business with payroll in the industry for every 635 households, against one for every 587 across the U.S. The official count rose 5.4% from 2019 to 2023, against +9.6% for the U.S.
Which market in Wisconsin has the highest market score for home repair companies?
Among 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest, at 72 (upper middle). Among 14 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest, at 66 (upper middle). Among 64 scored counties in Wisconsin, Adams County scores highest, at 75 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 41 for home repair companies (lower middle), #37 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Home repair trades in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for home repair companies across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- HVAC and plumbing1,533 listings
- Electricians676 listings
- Roofing and gutters974 listings
- Lawn, cleaning and pest control2,271 listings
- Landscaping and lawn care1,544 listings
- House cleaning485 listings
- Pest control242 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.