Groundwork

Market rankings · California

House cleaning businesses in California

Markets across California ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.

Listings
3,222
312 chain locations (10%)
Official establishments
7,687
+15.8% since 2019
Household spending a year
$20.2B
On lawn care, cleaning and other household services
Listings per 10k households
2.4
9% above the U.S.
Spending per listing
$6.3M
2% below the U.S.
Rank among states
#29 of 51
Market score 46 · Lower middle

A site report maps the house cleaning businesses on map listings around any address in California by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 3,222 house cleaning businesses in California. 312 of them (10%) are chain locations, against 8% across the U.S. Per 10,000 households, that is 2.4, 9% above the U.S. rate of 2.2.

Household spending on lawn care, cleaning and other household services in California comes to about $20.2B a year: $1,494 per household, 6% above the U.S. average. Spread across 3,222 house cleaning businesses, that is $6.3M per business, 2% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.

In 2023, official counts showed 7,687 businesses with payroll in California classed as janitorial and carpet cleaning services, up 15.8% from 2019. That is one for every 1,762 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 263 SBA-backed loans worth $82.7M have gone to businesses classed as janitorial and carpet cleaning services in California.

Among the 50 states and DC, California ranks #29 for house cleaning businesses, with a Groundwork market score of 46 (lower middle). Of the 25 scored metro areas in or partly in California, the Yuba City metro area scores highest (75). Of the 4 scored small-town markets in or partly in California, the Truckee-Grass Valley area scores highest (60).

Every market in California for house cleaning businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in California, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching California, ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yuba City, CA7571.1$11.5M+3.3%#29 of 375
2Merced, CA7480.9$12.9M+5.1%#35 of 375
3Stockton-Lodi, CA70391.6$8.8M+5.5%#46 of 375
4Bakersfield-Delano, CA61451.6$7.9M+2.3%#89 of 375
5Hanford-Corcoran, CA6171.6$7.7M+1.0%#90 of 375
6El Centro, CA6071.4$8.1M+1.1%#96 of 375
7Visalia, CA56271.9$6.6M+2.4%#125 of 375
8Los Angeles-Long Beach-Anaheim, CA539462.1$7M−2.6%#154 of 375
9Riverside-San Bernardino-Ontario, CA533362.3$6M+3.5%#155 of 375
10San Jose-Sunnyvale-Santa Clara, CA521872.8$6.8M−0.6%#162 of 375
11Fresno, CA52752.0$6.3M+3.2%#165 of 375
12Sacramento-Roseville-Folsom, CA502282.6$5.6M+3.2%#184 of 375
13San Francisco-Oakland-Fremont, CA494512.6$6.7M−2.4%#191 of 375
14Vallejo, CA48412.6$5.6M+0.6%#206 of 375
15Santa Rosa-Petaluma, CA47472.5$6.2M−0.4%#218 of 375
16Modesto, CA46392.2$6M+0.7%#232 of 375
17Santa Maria-Santa Barbara, CA41352.3$6.4M−1.4%#259 of 375
18Oxnard-Thousand Oaks-Ventura, CA38792.8$5.5M−1.5%#284 of 375
19San Luis Obispo-Paso Robles, CA38322.9$5M0.0%#286 of 375
20San Diego-Chula Vista-Carlsbad, CA353923.3$4.6M−0.6%#303 of 375
21Napa, CA30163.2$4.9M−3.3%#332 of 375
22Salinas, CA30392.9$4.9M−1.5%#333 of 375
23Santa Cruz-Watsonville, CA30363.7$4.3M−4.7%#337 of 375
24Redding, CA30233.2$3.9M−0.3%#338 of 375
25Chico, CA24334.0$3.2M−0.5%#358 of 375

Small-town markets

Small-town markets reaching California, ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Truckee-Grass Valley, CA6081.9$7.6M−0.4%#43 of 142
2Sonora, CA5452.2$5.9M−4.0%#54 of 142
3Eureka-Arcata, CA45142.5$4.7M−3.4%#79 of 142
Gardnerville Ranchos, NV-CA3694.1$3.4M+0.9%#112 of 142
Ukiah, CANot scored30.9$14.3M−3.5%
Clearlake, CANot scored31.1$10.7M−0.6%
Red Bluff, CANot scored10.4$29.5M−1.7%
Susanville, CANot scored22.2$5.4M−13.1%
Crescent City, CANot scored00.0n/a−4.4%
Bishop, CANot scored11.2$10.2M−4.4%

Counties

Counties in California, ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Merced County, CA7380.9$12.9M+5.1%#78 of 847
2Yolo County, CA72121.6$9.1M+3.1%#87 of 847
3Madera County, CA7271.5$8.3M+7.4%#89 of 847
4San Joaquin County, CA68391.6$8.8M+5.5%#121 of 847
5El Dorado County, CA65152.0$7.9M+0.6%#158 of 847
6Alameda County, CA641141.9$8.9M−2.6%#164 of 847
7San Francisco County, CA63762.1$8.4M−5.6%#181 of 847
8Kern County, CA62451.6$7.9M+2.3%#196 of 847
9Kings County, CA6171.6$7.7M+1.0%#218 of 847
10San Bernardino County, CA611221.8$7.5M+1.9%#220 of 847
11San Benito County, CA6173.4$4.6M+8.6%#232 of 847
12Imperial County, CA6071.4$8.1M+1.1%#235 of 847
13Sutter County, CA5951.5$8.8M−0.7%#245 of 847
14Tulare County, CA58271.9$6.6M+2.4%#270 of 847
15Los Angeles County, CA566712.0$7.2M−3.0%#296 of 847
16Santa Clara County, CA541802.7$6.9M−0.9%#328 of 847
17Placer County, CA53513.2$4.9M+8.9%#358 of 847
18Fresno County, CA51682.1$6.1M+2.6%#395 of 847
19Nevada County, CA5081.9$7.6M−0.4%#413 of 847
20Orange County, CA502752.5$6.3M−1.1%#419 of 847
21Sonoma County, CA49472.5$6.2M−0.4%#438 of 847
22Stanislaus County, CA48392.2$6M+0.7%#457 of 847
23Solano County, CA48412.6$5.6M+0.6%#461 of 847
24Riverside County, CA482142.8$5.1M+5.0%#465 of 847
25Tuolumne County, CA4752.2$5.9M−4.0%#479 of 847
Show all 58 counties
Counties in California, ranked for house cleaning businesses by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Contra Costa County, CA461263.0$5.5M+0.3%#498 of 847
27Sacramento County, CA441502.6$5.4M+2.0%#534 of 847
28Santa Barbara County, CA41352.3$6.4M−1.4%#572 of 847
29Ventura County, CA41792.8$5.5M−1.5%#577 of 847
30Marin County, CA39353.4$5.3M−2.9%#615 of 847
31San Luis Obispo County, CA39322.9$5M0.0%#619 of 847
32Humboldt County, CA38142.5$4.7M−3.4%#637 of 847
33San Diego County, CA363923.3$4.6M−0.6%#668 of 847
34San Mateo County, CA351003.8$4.9M−2.5%#680 of 847
35Shasta County, CA32233.2$3.9M−0.3%#732 of 847
36Napa County, CA31163.2$4.9M−3.3%#736 of 847
37Monterey County, CA31392.9$4.9M−1.5%#737 of 847
38Santa Cruz County, CA31363.7$4.3M−4.7%#742 of 847
39Butte County, CA26334.0$3.2M−0.5%#781 of 847
Mendocino County, CANot scored30.9$14.3M−3.5%
Yuba County, CANot scored20.7$18.1M+8.2%
Lake County, CANot scored31.1$10.7M−0.6%
Tehama County, CANot scored10.4$29.5M−1.7%
Calaveras County, CANot scored10.5$24.8M+2.8%
Siskiyou County, CANot scored21.0$10.9M−4.5%
Amador County, CANot scored21.2$10.7M+3.2%
Lassen County, CANot scored22.2$5.4M−13.1%
Glenn County, CANot scored11.0$11.6M−2.6%
Del Norte County, CANot scored00.0n/a−4.4%
Colusa County, CANot scored00.0n/a−0.1%
Plumas County, CANot scored11.2$10M−5.9%
Inyo County, CANot scored11.2$10.2M−4.4%
Mariposa County, CANot scored11.3$9.3M−1.2%
Trinity County, CANot scored00.0n/a−2.3%
Mono County, CANot scored23.5$4.2M−5.4%
Modoc County, CANot scored00.0n/a−2.9%
Sierra County, CANot scored00.0n/a−4.0%
Alpine County, CANot scored00.0n/a−11.6%

Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many house cleaning businesses are in California?

California has 3,222 house cleaning businesses on map listings as of September 2026. 312 of them (10%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 7,687 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 15.8% from 2019.

How much do households in California spend on lawn care, cleaning and other household services?

About $20.2B a year, or $1,494 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 3,222 house cleaning businesses on map listings, it comes to $6.3M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 13,548,091 households in California and national spending patterns by income.

How does California compare with the U.S. for house cleaning businesses?

California has 2.4 house cleaning businesses per 10,000 households, 9% above the U.S. rate of 2.2. Spending per business is $6.3M, 2% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, California would have about 3,165, against 3,222 on map listings. There is one business with payroll in the industry for every 1,762 households, against one for every 1,735 across the U.S. The official count rose 15.8% from 2019 to 2023, against +6.6% for the U.S.

Which market in California has the highest market score for house cleaning businesses?

Among 25 scored metro areas in or partly in California, the Yuba City metro area scores highest, at 75 (high). Among 4 scored small-town markets in or partly in California, the Truckee-Grass Valley area scores highest, at 60 (upper middle). Among 39 scored counties in California, Merced County scores highest, at 73 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. California scores 46 for house cleaning businesses (lower middle), #29 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in California. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

House cleaning in other states

All 51 states

Top markets for house cleaning businesses across the U.S. · All business types in California

Screening a site or an acquisition in California?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.